Running across Europe [electronic resource] : The Rise and Size of one of the Largest Sport Markets /
Scheerder, Jeroen.editor.
Breedveld, Koen.editor.
Borgers, Julie.editor.
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Description based upon print version of record.
Cover; Contents; List of Tables and Figures; Foreword; Editors; Notes on Contributors; 1 Who Is Doing a Run with the Running Boom? The Growth and Governance of One of Europe's Most Popular Sport Activities; Two waves of running; The first and second running wave in figures; Conceptual and governing aspects of running; Framework of the book; 2 Belgium (Flanders): Trends and Governance in Running; Introduction; Governance and provision of running in Flanders; Trends in sports participation and participation in running; A profile and typology of runners in Flanders; Expenditures on running
Conclusion3 Denmark: Running for the Sake of Running? A Profile and Segmentation of Danish Runners; Introduction; Rising participation in sport and running; The Danish runner - an overall picture; Recent study on runners - catching the runners; Conclusion; 4 England: The Governance and History of Running, the Decision to Run and Trends in Running Participation; Introduction; The governance of running in England; A brief history of running in England; Running - why we do it; Analysis of trends and patterns of participation; Conclusion; 5 Finland: From Elite Running to Mass Running Events
IntroductionHistory of Finnish running (in brief); Data and methods; Running in Finland; Reasons explaining the popularity of running in Finland; Conclusion; 6 Germany: Running Participation, Motivation and Images; Introduction; Sports and running participation; Motivational strength and involvement of running participants; Images of (marathon) running; Conclusion; Appendix; 7 Greece: Mass Running: A New Trend from Ancient Times?; Introduction; Methods; Results; Discussion; Conclusion; Acknowledgements; 8 Hungary: The Popularisation and Expansion of Amateur Running Culture; Introduction
Case study: the Budapest Marathon event, 2008-2012Conclusion; 9 The Netherlands: Rising Participation Rates, Shifting Segments; Introduction; Trends in sports participation and running; Mass participation in running events; Conclusion; 10 Slovenia: A Study of Ljubljana Marathon Participants; Introduction; Results and discussion; Conclusion; 11 Spain: A Sociological Analysis of the Evolution and Characteristics of Running; Introduction; Conclusion; 12 Running across Europe: The Way Forward; A brief history of running; The rise of running as an event; Size of the EU running market
The social structures of runningClubs and federations, cities and businesses; Running into the future; Appendix: the EU running market; Size of the EU running market; Running expenditures in the EU; Index
Includes bibliographical references at the end of each chapters and index.
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Sports—Sociological aspects.
Social policy.
Sports—Psychological aspects.
Business.
Management science.
Sports.
Service industries.
Sociology of Sport and Leisure.
Social Policy.
Sport Psychology.
Business and Management, general.
Popular Science in Sports.
Services.