When Business Meets Culture [electronic resource] : Ideas and Experiences for Mutual Profit /
Munoz-Seca, B.editor.
Riverola, J.editor.
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
Description based upon print version of record.
Includes bibliographical references and index.
pt. 1. Brand -- pt. 2. Focus -- pt. 3. Facilities -- pt. 4. Brains.
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
Organization.
Planning.
Leadership.
Management.
Industries.
Behavioral economics.
Organization.
Business Strategy/Leadership.
Management.
Industries.
Behavioral/Experimental Economics.