Relishing marketing : illustrations on food & drink packaging /
Duffy, Joe(Branding designer),editor.
Hamilton, Damian,editor.
Machado, Cristiano Vinciprova,editor.
Includes index.
Drawing people in / by Christiano Vinciprova Machado -- The key to compelling packaging / by Joe Duffy -- A picture is worth a thousand words / Damian Hamilton -- Case studies: Conveying product information ; Highlighting product features ; Reflecting differentiation ; Promoting sales ; Inspriing imagination -- Index.
Food
Beverages
Branding (Marketing)
Commercial art
Packaging