Competitive Strategies [electronic resource] : Managing the Present, Imagining the Future /
Valdani, E.author.
Arbore, A.author.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; Preface; Acknowledgments; 1 The Revolution of the Competitive Games; 2 The Movement Game: Breaking Down Orthodoxies; 3 The Maneuvers of the Movement Game; 4 The Barriers to Change; 5 Defense Strategies in the Movement Game; 6 The Imitation Game; 7 Creating Barriers to Imitation; 8 The Position Game; 9 Offensive and Defensive Maneuvers in the Position Game; 10 The Final Frontier of Value; Notes; Bibliography; Index
Includes bibliographical references and index.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Leadership.
Marketing.
Management.
Business Strategy/Leadership.
Marketing.
Management.