Doing style : youth and mass mediation in South India /
Nakassis, Constantine V.,1979-author.
"In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity"--Publisher's website.
"In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity"--Publisher's website.
Includes bibliographical references (pages 283-301) and index.
Doing style -- Brand and brandedness -- Brandedness and the production of surfeit -- Style and the threshold of English -- Bringing the distant voice close -- College heroes and film stars -- Status through the screen -- Media's entanglements.
College students
Fashion
Popular culture