Collaboration with Potential Users for Discontinuous Innovation [electronic resource] : Experimental Research on User Creativity /
Hewing, Martin.author.
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.   Contents Co-Creation with Users at the Edges of Markets Innovative Ideas through Collaboration with Potential Users The Playful Ingenuity of Potential Users in Collaboration: Enriched Compensation and Improvisation   Target Groups Researchers and students in the field of creative problem-solving and innovation management Managers and practitioners involved in the early stages of innovation management   The Author Dr.Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam.
Description based upon print version of record.
Abstract; Table of Contents (overview); Table of Contents (detailed); Index of Tables; Index of Figures; 1 Overview; 1.1 Motivation and Contribution; 1.2 Method and Data; 1.2.1 Overall Research Design; 1.2.2 Data Analysis; 1.3 Summary of the Articles; 1.3.1 Article I: Co-Creation with Users at the Edges of Markets; 1.3.2 Article II: Innovative Ideas through Collaboration with Potential Users; 1.3.3 Article III: The Playful Ingenuity of Potential Users in Collaboration - Enriched Compensation and Improvisation; 1.4 Conclusion and Implications; References
2 Co-Creation with Users at the Edges of Markets2.1 Introduction; 2.2 Theoretical Perspectives and Definitions; 2.2.1 Defining the Potential User; 2.2.2 The Merits of Collaboration with Potential Users; 2.2.3 Why Discontinuous Innovation?; 2.2.4 User Classification in Empirical Studies; 2.3 Proposal for User Classification; 2.3.1 Mapping the Dimensions; 2.4 Identification of Research Gaps; 2.5 Discussion and Conclusion; References; 3 Innovative Ideas through Collaboration with Potential Users; 3.1 Introduction; 3.2 Theoretical Background; 3.2.1 User Typology
3.2.2 Cognitive Distance in Collaboration3.3 Method and Research Context; 3.3.1 Experimental Constructs; 3.3.2 Purposive Sampling; 3.3.3 Pre-measures; 3.3.4 Study Design and Instruments; 3.3.5 Evaluation; 3.4 Results; 3.4.1 Reliability of Evaluation; 3.4.2 Control Variables; 3.4.3 Dependent Variables; 3.5 Discussion and Conclusion; 3.5.1 Implications for Practice; 3.5.2 Limitations and Future Research; References; Appendix; 4 The Playful Ingenuity of Potential Users in Collaboration: Enriched Compensation and Improvisation5; 4.1 Introduction; 4.2 The Potential User; 4.3 Method
4.3.1 Setting and Data Collection4.3.2 Data Analysis; 4.4 Findings; 4.4.1 Individual Focus; 4.4.2 Collaborative Focus; 4.5 Collaboration with Potential Users as a Basic Social Process; 4.6 General Discussion; 4.6.1 Theoretical Contributions; 4.6.2 Practical Implications; 4.6.3 Limitations and Future Research; 4.7 Conclusion; References; 5 Appendix: A Theoretical and Empirical Comparison of Innovation Diffusion Models11; 5.1 Introduction; 5.2 Diffusion Models with Decision Variables; 5.2.1 The Role of Price; 5.2.2 The Role of Advertisement; 5.2.3 The Role of Shadow Diffusion
5.2.4 Desired Characteristics of Models with Decision Variables5.3 The Generalised Bass Model; 5.3.1 GBM Simulation of Common Pricing Strategies; 5.4 The Kalish Model; 5.4.1 Kalish Simulation of Common Pricing Strategies; 5.5 Market Analysis and Method; 5.5.1 Data Basis; 5.5.2 The Longevity of the Products; 5.5.3 Availability and Distribution; 5.5.4 Shadow Diffusion; 5.5.5 Advertisement, Reputation and Diffusion Curves; 5.6 Application of the Data to the Models; 5.6.1 The Estimation; 5.6.2 Parameter Estimations; 5.6.3 Statistical Significance and Plausibility; 5.6.4 The Prognosis
5.7 Discussion and Conclusion
Includes bibliographical references.
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.   Contents Co-Creation with Users at the Edges of Markets Innovative Ideas through Collaboration with Potential Users The Playful Ingenuity of Potential Users in Collaboration: Enriched Compensation and Improvisation   Target Groups Researchers and students in the field of creative problem-solving and innovation management Managers and practitioners involved in the early stages of innovation management   The Author Dr.Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam.
Management.
Industrial management.
Innovation/Technology Management.