Understanding media in the digital age : connections for communication, society, and culture /
Dennis, Everette E.
DeFleur, Melvin L.(Melvin Lawrence),1923-
New York : Allyn & Bacon,
c2010.
Includes bibliographical references and index.
Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media.
Digital media.
Digital communication.