Marketing letters.
Boston, Mass. : Kluwer Academic Publishers,
New York : Springer
1989-
"A journal of research in marketing."
Title from cover (JSTOR, viewed Apr. 23, 2010).
Mode of access: World Wide Web.
Latest issue consulted: Vol. 17, no. 4 (Dec. 2006) (JSTOR, viewed Apr. 23, 2010).
Marketing research
Marketing
Marketing research.