Places [electronic resource] : Identity, Image and Reputation /
Anholt, Simon.author.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Description based upon print version of record.
Cover; Contents; List of Figure and Tables; Introduction; 1 Images of Place: Is This About Marketing, or Isn't It?; 2 On Image and Trust; 3 National Identity: Cause or Effect?; 4 Should Places Have Simple Images?; 5 Sketches of National Image and Identity; 6 When Does Marketing Make Sense?; 7 Public Diplomacy and Place Branding: Where's the Link?; 8 'Brand Europe' - Where Next?; 9 Public Sector, Private Sector; 10 The Media and National Image; 11 'Is This About Me?' - The Critical Issue of Relevance; 12 Some Conclusions; Notes; Index
Includes bibliographical references and index.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Marketing.
International business enterprises.
Tourism.
Management.
Regional economics.
Spatial economics.
International economics.
Economics.
Management science.
Marketing.
International Business.
Tourism Management.
Regional/Spatial Science.
International Economics.
Economics, general.