The new positioning : the latest on the world's 1 business strategy /
Trout, Jack.
Rivkin, Steve,1947-
Ries, Al.Positioning.
New York, N.Y. ; London : McGraw-Hill,
c1996.
Sequel to: Positioning / Al Ries and Jack Trout. c1986.
Text on front lining papers.
Includes index.
Positioning (Advertising)