Doing research projects in marketing, management and consumer research /
Hackley, Christopher E.
London : Routledge,
2003.
Includes bibliographical references and index.
Contents: Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 --'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 --Phenomenology, page 171 -- Ethnography, page 196 --Critical research and critical discourse analysis, page 219 --Semiotics and marketing and consumer research, page 249 --Literary theory and narrative analysis: feminism.
Management
Marketing research.
Consumers