Analyzing Social Media Data and Web Networks [electronic resource] /
Cantijoch, M.editor.
Gibson, R.editor.
Ward, S.editor.
As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Notes on Contributors; Introduction: The Importance of Method in the Study of the 'Political Internet'; Part I: Structure and Influence; 1 Political Homophily on the Web; 2 Blogosphere Authority Index 2.0: Change and Continuity in the American Political Blogosphere, 2007-2010; 3 Analysing YouTube Audience Reactions and Discussions: A Network Approach; Part II: Contents and Interactions; 4 Social Data Analytics Tool: A Demonstrative Case Study of Methodology and Software
5 Opportunities and Challenges of Analysing Twitter Content: A Comparison of the Occupation Movements in Spain, Greece and the United States6 Stuttgart's Black Thursday on Twitter: Mapping Political Protests with Social Media Data; 7 Analysing 'Super-Participation' in Online Third Spaces; Part III: Mixed Methods and Approaches for the Analysis of Web Campaign; 8 A Mixed-Methods Approach to Capturing Online Local Level Campaigns Data at the 2010 UK General Election
9 From Websites to Web Presences: Measuring Interactive Features in Candidate-Level Web Campaigns During the 2010 UK General Election10 New Directions in Web Analysis: Can Semantic Polling Dissolve the Myth of Two Traditions of Public Opinion Research?; Index
Includes bibliographical references at the end of each chapters and index.
As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.
Communication.
Social media.
Political science.
Multimedia information systems.
Social sciences.
Social policy.
Media Studies.
Social Media.
Political Science.
Multimedia Information Systems.
Methodology of the Social Sciences.
Social Policy.