How brands grow : including emerging markets, services, durables, B2B and luxury brands.
Romaniuk, Jenni,author.https://isni.org/isni/0000000454139788.
Sharp, Byron,author.https://isni.org/isni/0000000120333118.
First published 2016.
Includes bibliographical references.
Branding (Marketing)
Marketing.
Brand name products