Working the room : how to move people to action through audience-centered speaking /
Morgan, Nick.
Boston : Harvard Business School Press,
c2003.
The only reason to give a speech is to change the world -- Pt. 1. History and overview ; How did we get ; What to do? The audience-centered presentation process -- Pt. 2. Preparing the content ; Understand the audience ; Craft the elevator speech ; Pick the level of need ; Find the story ; Structure the content ; Make the journey ; Involve the audience -- Pt. 3. Rehearsing the presentation ; Search for the truth ; Choreograph the kinesthetics ; Pay attention to what your audience needs ; Conquer your fear ; Get technical -- Pt. 4 Stand and deliver ; The audience-centered speech ; Listen to your audience ; Audience-centered speaking for all occasions ; The secret of charisma."
Public speaking.