Counter Strategies in Global Markets [electronic resource] /
Plötner, Olaf.
Ploetner, O.editor.
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Cover; Content; List of figures; Preface and acknowledgments; Chapter 1 The new competition; Chapter 2 On war and strategies; Chapter 3 No-frills technology; Chapter 4 Complex service solutions; Chapter 5 Perspectives; Further reading; Index
Includes index.
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
International business enterprises.
Marketing.
Leadership.
Production management.
Management.
Industrial management.
Market research.
International Business.
Marketing.
Business Strategy/Leadership.
Operations Management.
Innovation/Technology Management.
Market Research/Competitive Intelligence.