The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value [electronic resource] /
Verhezen, Peter.author.
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
Description based upon print version of record.
Cover ; Half-Title ; Title ; Copyright ; Dedication ; Contents ; Introductory Remarks: The Traps of Maximizing Shareholder Value                                                                      ; Part I The Complexity of Governing Reputational Risks                                                            ; 1 Winning the "Hearts and Minds" of Stakeholders                                                       ; 2 Reputation under Direct and IndirectReciprocity
Part II The Quest for Reputational Excellence                                                    3 Reputation in a Digitized World: Act Responsibly, Always                                                                 ; 4 Boards Acting Wisely: Be Different, Beyond Compliance                                                              ; Concluding Remarks: The Vulnerability of Corporate Reputation                                                                    ; References                 ; Index
Includes bibliographical references and index.
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
Leadership.
Organization.
Marketing.
Customer relations-Management.
Business ethics.
Corporate governance.
Business Strategy/Leadership.
Organization.
Marketing.
Customer Relationship Management.
Business Ethics.
Corporate Governance.