Marketing the brave : 51st annual conference 2018 : proceedings /
Academy of Marketing.Conference(51st :2018 :University of Stirling)
Academy of Marketing,publisher.
University of Stirling,host institution.
Title from cover.
Includes author index.
Proceedings of the Academy of Marketing 2018 conference, held at the University of Stirling, 3-5 July 2018.
Marketing
Social marketing
Consumer behavior