Beyond consumer marketing : sectoral marketing and emerging trends /
Panwar, J. S.,1948-
New Delhi ; London : Response Books,
2004.
Includes bibliographical references and index.
Contents: The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing
Marketing
Target marketing
Marketing
Consumers