Retail management : policy and merchandising.
Open Business School.B783 Course Team.
Manchester Polytechnic.
Milton Keynes : Open University,
[1990].
Contents: Module 1, The Retailer's environment -- Module 2, Deciding which way to go -- Module 3, Creating the right language -- Module 4, Store design and layout -- Module 5, Product display and promotion -- Module 6, Customer service -- Module 7, Management control -- Course guide -- Errata -- Activities Workbook -- Audio visual cassette -- Audio visual notes -- 3 Audio cassettes -- Letter from course team chair -- Faults card -- Specimen exam paper -- Checklist.