Innovation management and new product development /
Trott, Paul.
Harlow : Financial Times/Prentice Hall,
2008.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Includes bibliographical references and index.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Technological innovations
Industrial management.
Product management.