Understanding brands /
Cheverton, Peter.
Cheverton, Peter.How Come Your Brand Isn't Working Hard Enough?
London : Kogan Page,
2006.
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?".
Brand name products.
Product management.