The Discourse of Commercialization [electronic resource] : A Multi-Perspectived Analysis /
Crichton, J.author.
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. .
Description based upon print version of record.
Cover; Contents; List of Figures and Table; Acknowledgements; 1 Introduction; 2 Why a Multi-Perspectived Approach to Discourse?; 3 Framing the Discourse of Commercialization; 4 Professional Practice As a Site of Struggle; 5 Constructing Communities of Consumption; 6 The Role of Macro-Actors in Professional Practice; 7 Understanding Practice and Informing Change; Appendix 1: Diary Coding System; Appendix 2: Brochure Coding System; References; Index
Includes bibliographical references and index.
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. .
Discourse analysis.
Discourse Analysis.