The Routledge companion to identity and consumption /
Ruvio, Ayalla.
Belk, Russell W.
London : Routledge,
2013.
This title introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption.
Includes bibliographical references and index.
This title introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption.
Consumer behavior.
Identity (Psychology)
Consumption (Economics)