Business in a Virtual World [electronic resource] : Exploiting information for competitive advantage /
Czerniawska, Fiona.author.
Potter, Gavin.author.
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.
Cover; Contents; Preface; Acknowledgements; Introduction; Part I The New Economics of Information; Part II The Virtual Business in Action; Part III Exploiting the Virtual Potential of Your Business; Appendix Questions to Consider - a Checklist; Index
Includes index.
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.
International business enterpris.
Management.
Market research.
Information technology.
International Business.
Management.
Market Research/Competitive Intelligence.
IT in Business.