Image of U.S. presidential administrations : the cases of George W. Bush and Barack Obama /
Belim, Célia.
Calca, Patrícia,1979-
This book analyzes the image of the U.S. presidential administrations from 2001 to 2011 and their political image in foreign countries. The authors focus on the European perception of U.S. presidencies, specifically during the terms of George W. Bush and Barack Obama. Political image is decisive in electoral victory and, more often, is central in the conquest and maintenance of political power. Political image is also highly relevant because of the credibility of the United States on the international stage, resulting in gained confidence and the celebration of profitable alliances. This study of political image has a crucial interdisciplinary framework fordisciplines such as communication, political science, and international relations.
Includes bibliographical references and index.
Introduction / Patrícia Calca and Célia Belin -- Political elites, public opinion, and image management : the George W. Bush and Barack Obama campaigns and administrations / António Marques Bessa -- The construction of the George W. Bush administration's image : a content analysis of his speeches / Célia Belim -- The image of Barack Obama and his administration in the Spanish press / Pablo Biderbost, Guillermo Boscán, and Gisselle de la Cruz Hermida -- The image of Barack Obama and his administration in the international media : the case of Portuguese media / Célia Belim -- The Bush and Obama administrations as seen by Islamists / Maria do Céu Pinto and Sandra Costa -- American nuclear strategy : the management of international image and public opinion / Adérito Vicente and Susana Cabaço --Presidential speech-making and leadership images in times of crisis : Bush vs. Obama / Patrícia Calca and Sebastian Köhler -- Final remarks / Célia Belim and Patrícia Calca.
This book analyzes the image of the U.S. presidential administrations from 2001 to 2011 and their political image in foreign countries. The authors focus on the European perception of U.S. presidencies, specifically during the terms of George W. Bush and Barack Obama. Political image is decisive in electoral victory and, more often, is central in the conquest and maintenance of political power. Political image is also highly relevant because of the credibility of the United States on the international stage, resulting in gained confidence and the celebration of profitable alliances. This study of political image has a crucial interdisciplinary framework fordisciplines such as communication, political science, and international relations.
Bush, George W. (George Walker), 1946-
Obama, Barack.
Presidents
Public opinion