Open innovation : academic and practical perspectives on the journey from idea to market
Markman, Arthur BContributor
Markman, Arthur BEditor
Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.
Specialized.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This text brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The work starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.
Specialized.
Description based on online resource; title from home page (viewed on June 7, 2016).
The process of open innovation / Arthur B. Markman -- Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn -- Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli -- Applying the creative problem solving process to open innovation / Wayne Fisher -- Opportunity thinking : seeing clearly the elephant in the room / Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue -- Better, faster, safer and cheaper : usaa roof inspections with pole cam / Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco -- An open invitation to open innovation : guidelines for the leadership of open innovation processes / Diana Rus, Barbara Wisse, and Eric F. Rietzschel -- Innovation cells : company beachheads in technology universities / Felix Cardenas, Tony Davila, and Daniel Oyon -- Building an innovation coral reef : the Austin technology incubator case study / Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman.
New products
Research, Industrial
Technological innovations
Diffusion of innovations
Marketing & Sales
Commerce
Business & Economics