Strategic discovery : competing in new arenas /
Thomas, Howard,1943-
O'Neal, Don.
Sibaja, Raul Alvarado.
Chichester : Wiley,
c1997.
Papers from the "15th International Conference of the Strategic Management Society, held in Mexico City, October 15-18, 1995." -- Pref.
Includes bibliographical references and index.
Industrial management
Strategic planning