Turn clicks into customers : proven marketing techniques for converting online traffic into revenue /
Forrester, Duane.
New York ; London : McGraw-Hill,
c2010.
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]
Includes index.
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]
Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.
Internet marketing.
Internet advertising.
Customer relations.