Brand Hollywood : selling entertainment in a global media age /
Grainge, Paul,1972-
London : Routledge,
2008.
Includes bibliographical references (p. [191]-203) and index.
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.
Motion pictures
Corporate image.
Brand name products.