Pantone guide to communicating with color /
Eiseman, Leatrice.
Pantone (Firm)
Sarasota, Fla. : Grafix Press ; Cincinnati, Ohio : Distributed by North Light Books,
c2000.
Includes index.
Importance of color in the marketplace -- Speaking color: creating color schemes -- Feeling color: color awareness, where does it come from? -- Seeing color: how we see, color perception -- Color families: emotional impact of ... -- Color selection process: color combination cues ; dominant colors and responses -- Color combinations: defining and creating moods with color -- Color symbolism and trends: forecasting the future -- Color conversion: ink color formulas for printing.
Commercial art.
Color in advertising.
Color