The Postcolonial Cultural Industry [electronic resource] : Icons, Markets, Mythologies /
Ponzanesi, S.author.
The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.
Description based upon print version of record.
Cover; Contents; List of Illustrations; Acknowledgements; Introduction; 1 The Postcolonial Cultural Industry: Notes on Theory and Practice; 2 Literary Prizes and the Award Industry; 3 Boutique Postcolonialism: Cultural Value and the Canon; 4 Advertising the Margins: Translation and Minority Cultures; 5 The Adaptation Industry: The Cultural Economy of Postcolonial Film Adaptations; 6 Postcolonial Chick Lit: Postfeminism or Consumerism?; Notes; Selected Bibliography; Index
Includes bibliographical references and index.
The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.
Oriental literature.
Languages.
Language and languages.
Literature-Philosophy.
Culture-Study and teaching.
Literature   .
Fiction.
Asian Literature.
Asian Languages.
Literary Theory.
Cultural Theory.
Postcolonial/World Literature.
Fiction.