Doomed to Internationalization and Modernization of Corporate Culture [electronic resource] : The Russian Experience of German Firms /
Anghel, Ghenadie.author.
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      .
Description based upon print version of record.
Geleitwort; Foreword; CONTENTS; List of Figures and Tables; Abbreviation Table; Introduction; PART ONE; Chapter 1 - Theoretical Framework of the Research; Introduction; 1.1. Second Globalization and Reflexive Modernization; 1.2. Transnational Socio-Cultural Spaces in Multinational Corporations; 1.3. Corporate Culture as an Integration and Coordination Factor in International Network Enterprises; 1.4. Corporate Cultural Profile of Overseas Subsidiaries; 1.5. Reflexive Capital Accumulation and Self-Interrogation of Corporate Values; 1.6. Corporate Cultural Modernization in a New Global Economy
1.6.1. Transformation of Labor and Employment1.6.2. Internationalization of Companies and Management of Global Cultural Diversity; 1.6.3. Transformation to Innovative Knowledge Organizations; Conclusion; Chapter 2 Methodological Framework of the Research Introduction; Introduction; 2.1. Background of Field Research; 2.2. Research Approach and Selection of Research Methods; 2.3. Pretest Findings and Methods of Main Empirical Research; 2.4. Planning, Organization and Conduct of the Main Empirical Research; 2.5. Data Analysis; 2.5.1. General Statistical Evaluation
2.5.2. Statistical Analysis of Participants2.5.3. Corporate Cultural Analysis of Participants; Conclusion; PART TWO; Chapter 3 - Internationalization of German Enterprises:Doomed to Internationalization and Dependence on Culture!; 3.1. Historic Development, Changes and Challenges of German Enterprises on the Path from Internationalization to Globalization; Introduction; 3.1.1. Transition of German Enterprises from Internationalization towards Globalization; 3.1.2. Changes within German Enterprises and the Relevance of Foreign Subsidiaries; 3.1.3. Challenges of German Enterprises
3.2. Role of Soft Factors and Corporate Culture in the Process of Internationalization and Globalization of German EnterprisesIntroduction; 3.2.1. Role of Soft Factors and Intercultural Competence in the Process of Internationalization of German Enterprises; 3.2.2. Transfer and Adjustment of Corporate Culture of the Parent Company and Overseas Subsidiaries; 3.2.3. Impact of Corporate Culture on the Emergence of Transnational Communities within German MNCs
Chapter 4 - German Enterprises Go to a Country TheyNever Really Left: Understanding Russians' Call forCultural Sensitiveness and Germans' Economic SuccessIntroduction; 4.1. Making Business with Very Strange Russian People; 4.1.1. Beyond 'Russian Soul': Understanding Russians through OrthodoxReligion, Tsar Traditions and Soviet Patterns of Life; 4.1.2. Russian Economic, Entrepreneurial and Corporate Cultural Traditions; 4.2. The Past and Future of German-Russian Relations; 4.2.1. A Long Economic History of Love and Hatred
4.2.2. German Economic and Entrepreneurial Engagement in Russia: We Are Here To Stay!
Diss.-- Albert-Ludwigs-Universitat Freiburg, 2011.
Includes bibliographical references.
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      .
Leadership.
Business Strategy/Leadership.