The culture and commerce of publishing in the 21st century /
Greco, Albert N.,1945-
Rodriguez, Clara E.,1944-
Wharton, Robert M.
Stanford, Calif. : Stanford Business Books,
2007.
Includes bibliographical references (p. [223]-256) and index.
Changes in the book-publishing industry, 1945-2005 -- Commercial and scholarly book publishing -- Organizational choice in the U.S. book-publishing industry : strategies for domestic success and global competitiveness -- The economics of publishing and the impact of technology on book publishing -- Changing demographics, producers, and consumers in book publishing -- People in book publishing : "I'm glad I'm not an author" -- The major challenges confronting book publishers and authors.
Publishers and publishing