Surfing the Global Tide [electronic resource] : Automotive Giants and How to Survive Them /
Wynn-Williams, M.author.
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Description based upon print version of record.
Cover; Contents; List of tables; List of figures; List of abbreviations; Acknowledgements; Chapter 1 Raising the leviathan; Chapter 2 Fundamentals of scale; Chapter 3 Economies of scale in the automobile industry; Chapter 4 Structuring the firm; Chapter 5 Constructing the automobile industry paradigm; Chapter 6 Approximating to the automobile industry paradigm; Chapter 7 Opening the door to China; Chapter 8 The paradigm in the automobile industry of the future; Epilog 2009: the battle for the United States; Bibliography; Index
Includes bibliographical references (p. 244-265) and index.
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Leadership.
International business enterprises.
Management.
Transportation.
Industries.
Automobile industry and trade.
Business Strategy/Leadership.
International Business.
Management.
Transportation.
Industries.
Automotive Industry.