Persuasion : the art of getting what you want /
Lakhani, Dave,1965-
Hoboken, N.J. : John Wiley & Sons,
c2005.
Includes bibliographical references (p. 217-218) and index.
Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
Persuasion (Psychology)