Publishing for profit : successful bottom-line management for book publishers /
Woll, Thomas,1948-
Raccah, Dominique.
Chicago, Ill. : Chicago Review Press,
c2010.
Includes index.
C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.
Includes bibliographical references (p. 362-365) and index.
Publishers and publishing