The meaningful brand : how strong brands make more money /
Hollis, Nigel.
"Why a meaningful, different, salient brand is key to unlocking financial value growth in today's hypercompetitive marketplace."--Publisher.
Includes bibliographical references and index.
"Why a meaningful, different, salient brand is key to unlocking financial value growth in today's hypercompetitive marketplace."--Publisher.
Brand name products.
Branding (Marketing)
Product management.