The New Chinese Traveler [electronic resource] : Business Opportunities from the Chinese Travel Revolution /
Bowerman, G.author.
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Cover; Contents; List of Tables; Preface; List of Abbreviations and Acronyms Used; Introduction: Beyond the Middle Kingdom: The Makings of a Travel Revolution; 1 Building a Brand New Industry: From ADS to the New Tourism Law; 2 Going Global: China's New Travel Class Spreads Its Wings; 3 Magnetized by Macao: Creating a Global Tourism Phenomenon; 4 The Purchasing Prerogative: Hong Kong and Shopping Tourism; 5 Sun, Sea, and Shopping: China Goes to the Beach; 6 Lights, Camera, Action: Chinese Tourism on TV and Film; 7 All Around the World: Tourism Marketers Target China
8 A Place to Stay: Checking-in with Chinese Travelers9 Taking Flight: China's Aviation Revolution; 10 The Media Game: Publishing for the Modern Traveler; 11 Smart Travel, Chinese Style: Trip Planning and New Technology; 12 Keeping It Local: Fast Trains, Ski Slopes and the New Macao; 13 The Resort Revolution: Chinese Weekenders in Search of Style; 14 Economics in Action: Business Travelers Explore New Frontiers; Index
Includes index.
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Ethnology-Asia.
Business.
Management science.
Leadership.
Tourism.
Management.
Trade.
Commerce.
Economics.
Asian Culture.
Business and Management, general.
Business Strategy/Leadership.
Tourism Management.
Trade.
Economics, general.