Instructor's manual [to accompany] Marketing communications /
Pelsmacker, Patrick de,1957-
Pelsmacker, Patrick de,1957-Lecturer resources for Marketing communication.
Pelsmacker, Patrick de,1957-Marketing communication.
Harlow : Financial Times Prentice Hall,
c2001.
Cover title.
Accompanied by: Lecturer resources for Marketing communications / Patrick De Pelsmacker, Joeri Van den Bergh, Maggie Geuens.
CD-ROM is in PDF format, and contains electronic versions of selected illustrations from Marketing communications. The title was taken from the disc label.
Communication in marketing
Advertising.