Successful large account management : how to hold on to your most important customers and turn them into long-term assets /
Miller, Robert B.(Robert Bruce),1931-
Heiman, Stephen E.
Tuleja, Tad,1944-
Miller Heiman, Inc.
London : Kogan Page,
2004.
Previous ed.: New York : H. Holt, 1991; London : Kogan Page, 1994.
Includes index.
Selling
Market segmentation.
Marketing