Commercializing Innovation [electronic resource] : Turning Technology Breakthroughs into Products /
Schaufeld, Jerome.author.
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into pro ducts Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding.
Description based upon print version of record.
Contents; About the Author; Acknowledgments; Introduction; Chapter 1: Technology Commercialization; Waypoints in Innovative Commercialization; W. Edwards Deming and Innovative Change; Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges; Lexus vs. Ford; Enter Innovation; Innovation Practitioners; Apple's Innovative Culture; The Bose Corporation; Curt Carlson: The SRI Approach; Innovative Thinking: Clayton Christensen; IDEO: Innovation in Design and Consulting; Innovation at Foundations; The Pattern Emerges; Summary; Chapter 2: The Commercialization Model
So Why a Model?A Model for Commercialization; Sources of Ideas; Opportunity Recognition; The Role of Intuition; A Disciplined Approach; Is It Real? The Role of Feasibility Analysis; Going to Market; The Project Plan; Does this Relate to Commercialization?-A Summary; Chapter 3: The Sources of Ideas for Commercialization: Are There Enough? ; Sources of Ideas; Licensing; Patent Law; A Proprietary Alternative to Patents; IP and Innovation Commercialization; Operational Questions about IP; R&D: Beyond IP Strategy; R&D Strategy; R&D: Question the Viability; Extending the Product or Market
Some Questioning Thoughts: Product Extension Food for ThoughtJoining and Buying: The Role of Mergers and Acquisitions (M&As); The M&A Alternative: Questions; Invention/"Other"; Nurturing the Inventive Process; The World of Ideas: Summary; Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition;  Opportunity Recognition, the First Gate;  Distillation;  Multiple Funnels;  Expectations; Chapter 5: Feasibility Analysis;  Classical Perspective ;  The Elements ;  Economic Considerations;  Technical Considerations ;  Operational Considerations ;  Risk: Considerations;  Legal Risk
Going to Market Why Marketing: A Summary; Chapter 8: The Numbers;  The Internal Space ;  The Internal Balance;  Budgeting;  Revenue ;  Those Ratios ;  Some Are "Fixed";  The Results ;  Modeling This;  The Outside View;  Summing Up; Chapter 9: Organizational Dynamics;  Getting Organized;  The Legal Structure;  The Mechanics;  The Functional Option;  Product-Based Organizations;  Other Approaches;  Moving Forward;  Finding, Motivating, and Keeping Talent;  Balanced Metrics;  Creating the Environment;  Summing Up; Chapter 10: ROI: Does It Make Sense?; Early Stage Capital; Angel Investing
Institutional Investing, the Venture Business
Includes bibliographical references and index.
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into pro ducts Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding.
Business.
Management science.
Economic policy.
Information technology.
Business—Data processing.
Business and Management, general.
R & D/Technology Policy.
IT in Business.