Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary [electronic resource] /
Hills, Matt.author.
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Motion pictures and television.
Communication.
Marketing.
Screen Studies.
Media Studies.
Marketing.