E-mail marketing for dummies /
Arnold, John,1972-
Hoboken, NJ : John Wiley,
c2011.
Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
Includes index.
Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens.
Internet marketing.
Electronic mail messages.