Meta-Luxury [electronic resource] : Brands and the Culture of Excellence /
Ricca, M.author.
Robins, R.author.
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Contents; Foreword; About this book; Acknowledgements; I: Introduction: Why Meta-luxury?; II: Defining Meta-luxury; Conversation: Salvatore Accardo; III: The Pillars of Meta-luxury; Conversation: Dr Michael Scott; IV: Craftsmanship; Conversation: Horacio Pagani; Conversation: Simon Jacomet; V: Focus; Conversation: Paolo Fazioli; Conversation: Francis Kurkdjian; VI: History; Conversation: Kazumi Murose; Conversation: Francesco Trapani; VII: Rarity; Conversation: Dr Hans Peter Danuser von Platen; VIII: The Pillars of Meta-luxury in Summary; IX: The Economy of Meta-luxury
Conversation: Renzo PianoManifesto; Index
Includes index.
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Marketing.
Leadership.
International business enterprises.
Arts.
Management.
Industrial management.
Marketing.
Business Strategy/Leadership.
International Business.
Arts.
Innovation/Technology Management.
Management.