Race appeal : how candidates invoke race in U.S. political campaigns /
McIlwain, Charlton D.,1971-
Caliendo, Stephen M.,1971-
Philadelphia, Pa. : Temple University Press,
2011.
In our evolving American political culture, whites and blacks continue to respond very differently to race based messages and the candidates who use them. This work examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. The authors use various methods of analysis to examine candidates who play the race card in political advertisements. They offer an analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color. The book combines rigorous analyses with in-depth case studies, including an examination of race based appeals in the historic 2008 presidential election.
Includes bibliographical references (p. [239]-247) and index.
The political landscape of race-based appeals -- The Empirical Evidence on Race Appeals. Producing race appeal: the political ads of white and minority candidates -- The advantages and disadvantages of deploying racist appeals among black and white voters -- Neither black nor white: the fruitless appeal to racial authenticity -- Competing novelties: how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans -- Case Studies in Race Appeal. Racializing immigration policy: issue ads in the 2006 election -- Harold Ford Jr., Mel Martinez, and Artur Davis: case studies in racially framed news -- Barack Obama, race-based appeals, and the 2008 presidential election -- Racialized campaigns: what have we learned, and where do we go from here?
In our evolving American political culture, whites and blacks continue to respond very differently to race based messages and the candidates who use them. This work examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. The authors use various methods of analysis to examine candidates who play the race card in political advertisements. They offer an analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color. The book combines rigorous analyses with in-depth case studies, including an examination of race based appeals in the historic 2008 presidential election.
Political campaigns
Elections