Principles of marketing.
Kotler, Philip,author.
Armstrong, Gary(Gary M.),author.
Parment, Anders,1972-author.
"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.
Scandinavian first edition published: 2012.
Includes bibliographical references and index.
Marketing
Marketing
Marketing
Marketing