Improving privacy protection in the area of behavioural targeting /
Borgesius, Frederik J. Zuiderveen,author.
This new book provides you with a highly readable overview of the policy issues underlying behavioural targeting, and explains how the law could improve on privacy protection. 0The problem: 0At the core of many privacy problems on the Internet, behavioural targeting  or online profiling  involves monitoring peoples online behaviour and using the data obtained to expose people to individually targeted advertisements. In the process, firms gather information, store it, analyse it, and disclose it to other firms.0There is wide agreement that EU data protection law  and similar regimes in countries worldwide  offers insufficient protection of privacy on the internet. 0The answer: 0This new work examines how the law could improve online privacy protection, and is among the first legal studies to discuss the implications of behavioural sciences for privacy law. 0Youll find a practical, in-depth study of how the law could improve empowerment and protection of the individual, with a full discussion of the challenges involved. 0The author provides an overview of what data protection protects, and why. He addresses whether data protection should apply to behavioural targeting, and discusses the economics of behavioural targeting. 0The work analyses the problematic role of informed consent in data protection law, emphasizing the tension in the law between protecting and empowering the individual.
Based on the author's Ph.D. thesis--Acknowledgements.
Includes bibliographical references and index.
This new book provides you with a highly readable overview of the policy issues underlying behavioural targeting, and explains how the law could improve on privacy protection. 0The problem: 0At the core of many privacy problems on the Internet, behavioural targeting  or online profiling  involves monitoring peoples online behaviour and using the data obtained to expose people to individually targeted advertisements. In the process, firms gather information, store it, analyse it, and disclose it to other firms.0There is wide agreement that EU data protection law  and similar regimes in countries worldwide  offers insufficient protection of privacy on the internet. 0The answer: 0This new work examines how the law could improve online privacy protection, and is among the first legal studies to discuss the implications of behavioural sciences for privacy law. 0Youll find a practical, in-depth study of how the law could improve empowerment and protection of the individual, with a full discussion of the challenges involved. 0The author provides an overview of what data protection protects, and why. He addresses whether data protection should apply to behavioural targeting, and discusses the economics of behavioural targeting. 0The work analyses the problematic role of informed consent in data protection law, emphasizing the tension in the law between protecting and empowering the individual.
Data protection
Privacy, Right of.
Consumer profiling.