Multinationals in India : managing the interface of cultures /
Sinha, Jai B. P.(Jai Ballabha Prasad),1936-
New Delhi ; London : SAGE,
2004.
Includes bibliographical references and index.
The unfolding market -- The new bazaar -- The interface of cultures -- The BAC: a British American corporation -- The SHOCII: a Swedish subsidiary -- The Hilton Roulunds: a Danish multinational -- The VM: an Indo-Japanese joint venture -- The KIMCO: a South Korean subsidiary -- Perspectives and strategies.
International business enterprises
Cross-cultural orientation
Intercultural communication
Corporate culture