Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling /
Port, Michael,1970-
Hoboken, N.J. : Wiley,
c2006.
Includes bibliographical references (p. 245-246) and index.
The red velvet rope policy -- Why people buy what you're selling -- Develop a personal brand -- How to talk about what you do -- Who knows what you know and do they like you? -- The book yourself solid sales cycle process -- The power of information products -- Super simple selling -- The book yourself solid networking strategy -- The book yourself solid direct outreach strategy -- The book yourself solid referral strategy -- The book yourself solid web strategy -- The book yourself solid speaking and demonstrating strategy -- The book yourself solid writing strategy -- The book yourself solid keep-in-touch strategy.
Selling.
Marketing.
Strategic planning.