Mobile marketing : finding your customers no matter where they are /
Krum, Cindy.
Indianapolis, Ind. : Que,
c2010.
Includes index.
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile.
Telemarketing.
Internet marketing.
Customer relations.