Practising Corporate Social Responsibility in Malaysia [electronic resource] : A Case Study in an Emerging Economy /
Teck Hui, Loi.author.
This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.
Includes bibliographical references and indexes.
1: Introduction -- 2:Theoretical and Managerial Framework -- 3: Contexts -- 4: Integrating Corporate Social Responsibility into Strategic Intent and Mission -- 5: Integrating Corporate Social Responsibility into Development Agency Role -- 6: Integrating Corporate Social Responsibility into City Council Role -- 7: Transformative Corporate Social Responsibility -- 8: Implications on Corporate Social Responsibility and Corporate Sustainability -- 9: Concluding Remarks.
This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.
Social responsibility of business.
Globalization.
Markets.
Corporate Social Responsibility.
Emerging Markets/Globalization.