Managing a Chinese Partner [electronic resource] : Insights from Global Companies /
Chong, Lub Bun.author.
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.
Description based upon print version of record.
Cover; Contents; Acknowledgements; Note to Reader; Prologue; 1 The Case for Laying the Cornerstones; 2 Danone's Bitter Split-Up with Hangzhou Wahaha; Passion: glassmaking to food and beverage; First stirrings of new consumer societies; Stuff of dreams and the long march into China; Beyond localization and value chain; The eight billion dollar man; With or without Danone; Zong Qinghou's grievances; Spirit of the joint venture; Similar fate in fresh dairy products; Thin line between risks and rewards; 3 Nestlé's Nurturing Care of Totole; From feeding infants to combat rations
Serving the full spread and moreRoots in China; Did someone say ""commitment to China""?; The ground-breaking Mr Rong; Gauging Totole's performance; Leading only because of responsibility; ""Totole, Better Life""; 4 Coca-Cola's Long Courtship of COFCO; A beverage and the American way of life; Coming of age in 137 countries; China: all it took was patience; COFCO: born in the year of the People's Republic; Birth of a food and beverage flagship company; Aspiration: branded foods market leader; Getting value for money; The big one that slipped away
The food and beverage flagship company 10 years onTo the next 100 glorious years; 5 SABMiller's Leap of Faith with China Resources; Forged from the 10 plagues; China Resources: born out of a war effort; Let the Great Beer Chase begin; Raising the stakes in the Great Beer Chase; Great Beer Chase over: China No. 1 and world No. 1; It takes two to clap; Curious case: a Coca- Cola bottler's beer adventures in China; 6 Lonely Journey of an Ice Cream Peddler in China; Still trailing after more than a decade; No competitive edge in low price ice cream; A tale of two cities (or countries)
Choice and consequence7 Catering to Every Palate in China (... almost); Old friend and new friend; Ambitions: global brand and instant noodle; Sichuan and Shanghai: a thousand miles apart; Product differentiation: palate segmentation; An accretive notional merger; 8 Three Steps to Laying the Cornerstones; Epilogue; Appendix 1; Notes; Bibliography; Index
Includes bibliographical references and index.
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.
Leadership.
International business enterpris.
Economic history.
Development economics.
Management.
Business Strategy/Leadership.
Organizational Studies, Economic Sociology.
International Business.
Economic History.
Development Economics.
Management.