Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
Veloso, Maria.
New York : American Management Association,
c2009.
Includes index.
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
Electronic commerce.
Web sites
Internet marketing.
Internet advertising.