Making your marque : 100 tips to build your personal brand and succeed in business /
Espey, James,author.
Planning your career -- You've got the job! -- Good personal style and attributes -- Basic financial logic -- Retailing -- Simple marketing logic -- Corporate culture -- Family companies -- Doing business internationally -- Building your brand -- Leadership -- General advice -- Changing jobs -- Starting your own business -- Building a non-executive career -- Winding down.
Success in business.
Career development.
Branding (Marketing)