Effective internal communication /
Smith, Lyn.
Mounter, Pamela.
London : Kogan Page,
2009, c2008.
Includes bibliographical references (p. 259-265) and index.
What is internal communication? -- What does it take to be an internal communicator? -- Your audience -- who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communications function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- How to do it -- setting about communication -- We can all talk can't we? Face to face -- Leading from the middle -- The creative aspects -- writing, editing and designing it yourself -- Publishing the printed word -- the logistical aspects -- Broadcast -- do it yourself or call in the experts? -- Managing change -- Communicating in a crisis -- Signposting the ether -- They go it alone -- online -- How to measure success -- How to make it happen -- gone shopping! -- Internal communications -- the future?
Communication in management.
Public relations.