Methods in behavioral research /
Cozby, Paul C.
Boston ; London : McGraw-Hill Higher Education,
c2007.
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
4th printing ISBNs appear on back cover sticker. Publisher's website gives ISBN for book and access code combination.
Previous ed.: 2004.
Includes bibliographical references (p. 386-396) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
Psychology
Social sciences