Buyographics [electronic resource] : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers /
Carmichael, M.author.
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; List of Figures; Acknowledgments; Introduction; 1 The Changing Middle Class; 2 How the Other 18 Percent Live; 3 Home Economics; 4 The Buyographics of Family; 5 The Majority Myth; 6 The Buyographics of City Living; 7 The Buyographics of Aging; 8 The Buyographics of Health Care; 9 The Connected Consumer; 10 The Car Culture Crash; Epilogue; Appendix I: Methods and Data; Appendix II: The Millennial Disconnect; Notes; Index
Includes index.
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
Marketing.
Economics.
Management science.
Market research.
Marketing.
Economics, general.
Market Research/Competitive Intelligence.