Web advertising and marketing : Joshua O. Testerman ... [et al.].
Testerman, Joshua O.
Rocklin, CA. : Prima Publishing,
c1998.
Rev. ed. of: Web advertising and marketing / Joshua O. Testerman, Thomas J. Kuegler, Jr., Paul J. Dowling, Jr.
Includes index.
Internet advertising.
Internet marketing.
World Wide Web.
Internet.