Modernizing Main Street : architecture and consumer culture in the New Deal /
Esperdy, Gabrielle M.
Chicago, Ill. ; London : University of Chicago Press,
2008.
Series title taken from book jacket.
Includes bibliographical references and index.
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.
Storefronts
Commercial buildings
New Deal, 1933-1939.
Consumption (Economics)