Marketing research : the impact of the Internet /
McDaniel, Carl D.
Gates, Roger H.,1942-
McDaniel, Carl D.Contemporary marketing research.
New York, N.Y. : John Wiley & Sons,
c2002.
Rev. ed. of: Contemporary marketing research. 4th ed. c1999.
Includes bibliographical references and index.
Accompanied by CD-ROM in pocket at front of book.
Marketing research.