Audiences : an introduction /
Stafford, Roy.
Earle, Wendy.
British Film Institute.Education Department.
London : bfi Education in association with In the picture,
c2003.
Cover title.
9 booklets and 2 sheets in folder.
Teachers' notes -- Unit 1, Audience: an introduction -- Unit 2, The audience and the text -- Unit 3, Theorising audience behaviour -- Unit 4, Targeting the audience -- Unit 5, Researching the audience -- Unit 6, The role of advertising -- Case study 1, Cinema -- Case study 2, Television -- Resources, references and further reading -- Glossary.