Tourism and the Creative Economy [electronic resource] /
Organisation for Economic Co-operation and Development.
Organisation for Economic Co-operation and Development,sponsoring body.
Paris : OECD Publishing,
2014.
As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references at the end of each chapters.
Creative tourism in Santa Fe, United States -- Contemporary art and tourism on Setouchi Islands, Japan -- Hallyu and technology-based tourism in Korea -- Wellington, "Creative Capital" of New Zealand -- Foreword -- Executive summary -- Creative tourism: Overview and policy directions -- Creative industries in the knowledge economy -- Creative tourism as a source of growth -- Creative tourism policies and practices -- Creative Austria content communication platform -- Developing creative service industries in Hangzhou, People's Republic of China -- Design-induced tourism in Milan, Italy.
As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.
Tourism
Tourism.