The referral engine : teaching your business to market itself /
Jantsch, John.
New York ; London : Portfolio,
2010.
Includes index.
The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
Business referrals.
Viral marketing.
Word-of-mouth advertising.