Legends in marketing.
Wind, Yoram.
Sheth, Jagdish N.
Thomas, Robert J.
Kahn, Barbara E.
Meyer, Robert J.
Mahajan, Vijay.
Reibstein, David J.
Bell, David R.(David Richard)
Jain, Arun K.,Dr.
Rao, Vithala R.
Day, George S.
Includes bibliographical references.
v. 1. Organizational buying behavior / volume editor, Robert J. Thomas -- v. 2. Consumer behavior / volume editors, Barbara E. Kahn and Robert J. Meyer -- v. 3. Product and new product management / volume editor, Vijay Mahajan -- v. 4. Marketing strategy / volume editor, David J. Reibstein -- v. 5. Market segmentation / volume editor, David R. Bell -- v. 6. Global marketing / volume editor, Arun K. Jain -- v. 7. Marketing research and modeling / series editor, Vithala R. Rao -- v. 8. The future of marketing / volume editor, George S. Day.
Marketing.
Consumer behavior.
Marketing research.