Principles of Marketology, Volume 1 [electronic resource] : Theory /
Aghazadeh, H.author.
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .
Description based upon print version of record.
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Figures; Preface; Introduction; 1 Achieving Business Success through Marketology; 2 Definition and Evolution of Marketology; 3 Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions; 4 Marketology System: Inputs, Processes, Outputs, and Feedbacks; 5 Business, Market, and Competitive Analysis (BMCA) Tools and Techniques; 6 Business Environment and Market Analysis (BEMA) Framework; Notes; References; Index
Includes bibliographical references and index.
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .
Leadership.
Knowledge management.
Marketing.
International business enterprises.
Management information systems.
Public relations.
Business Strategy/Leadership.
Knowledge Management.
Marketing.
International Business.
Business Information Systems.
Corporate Communication/Public Relations.