Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th-23rd May 1997, Warwick Business School : proceedings.
EMAC Conference(26th :1997 :Warwick Business School)
Warwick Business School.
European Marketing Academy.
[Coventry] : Warwick Business School,
1997.
Cover title.
Includes bibliographies.
v. 2.
Marketing