Mass media, an aging population, and the baby boomers /
Hilt, Michael L.,1959-
Lipschultz, Jeremy Harris,1958-
Mahwah, N.J. : L. Erlbaum,
2005.
Includes bibliographical references (p. 159-175) and indexes.
Introduction to Mass Media, Aging Americans, and Baby Boomers -- Theory and Research on Communication and Gerontology -- Radio-Television News and the Elderly -- Print Media and the Elderly -- Entertainment Media -- Advertising, Public Relations, and Advocacy -- Internet and New Media -- Health and Sexual Media Content -- Political Issues of Media and Gerontology -- Aging Americans, Mass Media, and the Future.
Mass media and older people