BrandDigital : simple ways top brands succeed in the digital world /
Adamson, Allen P.
New York : Palgrave Macmillan,
2008.
Includes index.
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember.
Branding (Marketing)
Brand name products.
Internet marketing.