The Houdini solution : put creativity and innovation to work by thinking inside the box /
Schenck, Ernie.
New York ; London : McGraw-Hill,
c2007.
Includes index.
Why thinking outside the box isn't the answer for most people -- You see a wall; Houdini saw an opening -- Padlocks, chains, and straitjackets: what's stopping you from thinking creatively? -- It's easy to drown when you're afraid of drowning -- He's been in there for three minutes! The power of deadlines -- Creativity and the straitjacket of money -- The lobsterman and the Lexus -- Thinking inside the toy box -- Houdini didn't invent magic; he reinvented it -- What? You thought there wasn't going to be homework?
Creative ability in business.
Creative thinking.