Marketing research essentials /
McDaniel, Carl,Jr.,1941-
Gates, Roger H.,1942-
Hoboken, N.J. : John Wiley,
c2008.
Accompanied by CD-ROM entitled: SPSS student version 14.0.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
Marketing research.
Accompanying disc is available for use on a standalone workstation within the library for single users. Disc will require installation.