Online Video Revolution [electronic resource] : How to Reinvent and Market Your Business Using Video /
Cecil, J.author.
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; List of Figures; Acknowledgments; Introduction; 1 Lights, Camera, Action! Text Goes to Video-Based Content; 2 Video in the Media Mix: Where It's Been and Where It's Going; 3 Participate in the Video Revolution; 4 Creating Video: Top Considerations for Production Success; 5 Return on Investment (ROI); 6 Delivery; 7 Video Production; 8 Video SEO-The Science of Getting Seen; 9 Make Your Videos Social; 10 Taking Your Video to the Bank; Appendix: Guide to Video Delivery Services; About the Author; About Innovate Media Group; References
Index
Includes bibliographical references and index.
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
Marketing.
Industrial management-Environmental aspects.
Leadership.
Market research.
Marketing.
Sustainability Management.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.