The entrepreneurial instinct : how everyone has the innate ability to start a successful small business /
Mehta, Monica.
New York : McGraw-Hill,
c2013.
Includes bibliographical references and index.
How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.
New business enterprises.
Entrepreneurship.
Small business.