Mastering the complex sale : how to compete and win when the stakes are high! /
Thull, Jeff,1949-
Hoboken, N.J. : John Wiley & Sons,
c2003.
Includes bibliographical references and index.
The world in which we sell -- Trapped in the conventional sales paradigm -- A proven approach to complex sales -- Discover the prime customer -- Diagnose the complex problem -- Designing the complex solution -- Delivering on the prime promise -- Prime performance leadership -- Prime corporate strategies -- A complex sales future.
Selling
Relationship marketing