Choice matters : how healthcare consumers make decisions (and why clinicians and managers should care) /
Moore, Gordon T.,author.
Quelch, John A.,author.
Boudreau, Emily C.,author.
Includes bibliographical references and index.
Introducing choice -- Is healthcare special? -- Conditions for creating a consumer market -- The decision-making process -- The six E's of consumer decision-making -- Consumer segmentation strategies -- Making a consumer choice system work.
Medical care
Consumer behavior.
Consumer-driven health care.
Consumer behavior.
Consumer-driven health care.
Medical care