The Superpromoter [electronic resource] : The Power of Enthusiasm /
Vogelaar, R.author.
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
Description based upon print version of record.
Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index
Includes bibliographical references and index.
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
Marketing.
Customer relations-Management.
Market research.
Behavioral economics.
Sales management.
Marketing.
Customer Relationship Management.
Market Research/Competitive Intelligence.
Behavioral/Experimental Economics.
Sales/Distribution.