The making of an industry : the Market Research Society 1946-1986 : a history of growing achievement /
Blythe, Ian,1939-
Blythe, Ian.Forty years on.
Market Research Benevolent Association.
[S.l.] : [s.n.],
2005, c1988.
"Sponsored by Empathy Research & Marketing Limited, printed by Taylor Nelson Sofres in association with the Market Research Society on behalf of the Market Research Benevolent Association."
Includes index.
Previously published under the title: Forty years on.
Market Research Society.