Principles of marketing /
Kotler, Philip,author.
Armstrong, Gary(Gary M.),author.
Sutherland, Diane,1950-editor.
Sutherland, Jonathan,editor.
Svendsen, Eric(Editor),editor.
Kotler, Philip.Principles of marketing.14th edition.
"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Includes bibliographical references and index.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
Marketing