Management of the multinationals policies, operations and research
New Perspectives in International BusinessConference1972University of California at Berkeley.
Sethi, S. Prakash.
Holton, Richard Henry.
University of California.
New York Free Press London Collier Macmillan
1974
'... the Schools of Business Administration at the University of California at Berkeley held a conference in July 1972 on the topic, "New Perspectives in International Business." ... [with] the Institute of International Studies ...' - Preface
Includes index
International business enterprises