Global Luxury Trends [electronic resource] : Innovative Strategies for Emerging Markets /
Hoffmann, J.author.
Coste-Manière, I.author.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Description based upon print version of record.
""Cover""; ""Contents""; ""List of Figures and Tables""; ""Notes on Contributors""; ""INTRODUCTION""; ""1 ON LUXURY STRATEGIZING""; ""2 PATHS FOR THE EMERGENCE OF GLOBAL CHINESE LUXURY BRANDS""; ""3 LUXO BRASIL AND OSKLENâ€?S NEW LUXURY""; ""4 ÃœBER LUXURY: FOR BILLIONAIRES ONLY""; ""5 OCCUPATION FASHION BLOGGING: RELATION BETWEEN BLOGS AND LUXURY FASHION BRANDS""; ""6 ENGAGING WITH THE LUXURY CONSUMER IN CHINA""; ""7 LUXURY AND ARTS IN CHINA: THE ISLAND6 CASE""; ""8 LUXURY SHOPPING PLACES IN CHINA""; ""9 PERSPECTIVES ON LUXURY OPERATIONS IN CHINA""
""10 LUXURY CONSUMER TRIBES IN ASIA: INSIGHTS FROM SOUTH KOREA""""11 LUXURY IN RUSSIA AND IN COUNTRIES OF EASTERN EUROPE""; ""12 LUXURY IN INDIA: SEDUCTION BY HYPNOTIC SUBTLETY""; ""13 POLO AS A VEHICLE FOR COMMUNICATING LUXURY""; ""14 MIMESIS AND THE NEXUS OF LUXURY INDUSTRY IN INDIA""; ""15 TESLA MOTORS, THE REINVENTION OF THE LUXURY SPORTS CAR INDUSTRY""; ""16 WHY BUY LUXURY? INSIGHTS FROM CONSUMER RESEARCH""; ""17 ELIE SAAB: STRATEGIC PRESENCE IN THE DIGITAL LUXURY SPACE""; ""Index""
Includes bibliographical references and index.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
International business enterprises.
Marketing.
Globalization.
Markets.
Asia-Economic conditions.
Public relations.
International economics.
International Business.
Marketing.
Emerging Markets/Globalization.
Asian Economics.
Corporate Communication/Public Relations.
International Economics.