Strategic marketing problems : cases and comments /
Kerin, Roger A.
Peterson, Robert A.(Robert Allen),1944-
Boston, Mass. : Prentice Hall,
c2010.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Marketing
Marketing