Marketing channel strategy /
Palmatier, Robert W.,author.
Stern, Louis W.,1935-author.
Ansary, Adel I.,author.
Stern, Louis W.,1935-Marketing channels.
Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.
Date of publication from bookseller's website.
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.
Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
Includes bibliographical references and indexes.
Marketing channels.
Marketing