Decision Making in Marketing and Finance [electronic resource] : An Interdisciplinary Approach to Solving Complex Organizational Problems /
Koku, P.author.
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
Cover; Title; Copyright; Dedication; Contents; List of Figures; Preface; Acknowledgments; Statement of Aims; CHAPTER 1 Theory of the Firm; CHAPTER 2 The Customer Lifetime Value; CHAPTER 3 Strategic Marketing Plan; CHAPTER 4 Signaling in Finance and Marketing; CHAPTER 5 New-Product Introduction; CHAPTER 6 Sales Force Compensation and Management; CHAPTER 7 Marketing Communication; CHAPTER 8 Advertising; CHAPTER 9 Pricing and Sales Promotion; CHAPTER 10 Marketing Mistakes and Their Impact on the Firm; Appendix 1 Cases; Name Index; Subject Index
Includes indexes.
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
Investment banking.
Securities.
Banks and banking.
Business.
Management science.
Marketing.
Business enterprises-Finance.
Operations research.
Decision making.
Investments and Securities.
Banking.
Business and Management, general.
Marketing.
Business Finance.
Operations Research/Decision Theory.