Advertising to Children [electronic resource] : New Directions, New Media /
Blades, M.editor.
Oates, C.editor.
Blumberg, F.editor.
Gunter, B.editor.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Description based upon print version of record.
Includes bibliographical references at the end of each chapters and index.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Machine generated contents note: -- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford5. Alcohol Advertising and Young People; Barrie Gunter6. Advertising to Children in China; Kara Chan7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.
Developmental psychology.
Childhood.
Adolescence.
Communication.
Marketing.
Culture.
Sociology.
Developmental Psychology.
Childhood, Adolescence and Society.
Media Studies.
Marketing.
Sociology of Culture.
Media Research.
Advertising to children : new directions, new media.