Liking Ike : Eisenhower, advertising, and the rise of celebrity politics /
Blake, David Haven,author.
Includes bibliographical references and index.
Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: the glamour republic.
Eisenhower, Dwight D. (Dwight David), 1890-1969.
Political culture
Presidents
Presidents
Celebrities
Liking Ike.