Psychoanalytic Accounts of Consuming Desire [electronic resource] : Hearts of Darkness /
Desmond, John.author.
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.
Description based upon print version of record.
Includes bibliographical references and index.
List of figures -- Preface and acknowledgements -- Dreams : introduction -- Sexuality -- Mastery and self-control -- Narcissism -- Death -- Lack -- Freedom -- Hysteria.
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.
Marketing.
Organization.
Planning.
Management.
Operations research.
Decision making.
Psychology.
Leadership.
Marketing.
Organization.
Management.
Operations Research/Decision Theory.
Psychology, general.
Business Strategy/Leadership.