You are a brand! : how smart people brand themselves for business success /
Kaputa, Catherine,1948-
Boston, Mass. ; London : Nicholas Brealey Pub.,
2010.
Previously published as U R a Brand! by Davies-Black in 2005.
Foreword by Al Ries.
Includes bibliographical references (p. 199-201) and index.
Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.
Professions
Career development.
Success in business.