Customer insight management and communication [electronic resource] : the guide to best practice ; the definitive benchmark report for customer insight professionals /
Wills, Steve,1956-
Webb, Sally.
Stonehouse : Strategic Research,
2004.
System requirements: IBM compatible PC; P100 or compatible microprocessor; 64MB RAM; Windows 95 or later.
Title from title screen.
Marketing research.
Retail trade
Competition.
Research, Industrial.
Business communication.
Also published as a book.
Available for use on a standalone workstation within the library for single users. Disc will require installation.