Critical multimodal studies of popular discourse /
Djonov, Emilia,1975-editor of compilation.
Zhao, Sumin.editor of compilation.
Includes bibliographical references and index.
Part I. Methodological and theoretical challenges -- part II. Key issues in contemporary popular culture -- part III. New audienceship and authorship in popular discourse.
Critical discourse analysis.
Modality (Linguistics)
Communication
Discourse analysis