How voters decide : information processing during election campaigns /
Lau, Richard R.
Redlawsk, David P.
Cambridge ; New York : Cambridge University Press,
2006.
Includes bibliographical references (p. 313-333) and index.
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
Voting research
Elections