Iconoclast : a neuroscientist reveals how to think differently /
Berns, Gregory.
Boston, Mass. : Harvard Business Press,
c2008.
Includes bibliographical references.
Acknowledgments -- Introduction: Doing what can't be done / Howard Armstrong -- 1: Through the eye of an Iconoclast / Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- 2: From perception to imagination / Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- 3: Fear-the inhibitor of action / Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- 4: How fear distorts perception / NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr -- 5: Why the fear of failure makes people risk averse / David Dreman, Bill Miller, Henry Ford -- 6: Brain circuits for social networking / Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- 7: Private spaceflight-a case study of Iconoclasts working together / Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- 8: When Iconoclast becomes Icon / Arthur Jones, Jonas Salk, Steve Jobs -- Appendix -- Iconoclast's pharmacopeia -- Notes -- Index -- About the author.
Neuropsychology.
Iconoclasm.
Psychology, Industrial.
Creative ability.