Legends in consumer behavior /
Holbrook, Morris B.,editor.
Includes bibliographical references and index.
v.1. Traditional decision-oriented approaches : attitude, information-processing, and features- perceptions-affect models / volume editor Joel Huber  - - v.2. “Radical” experiential views : the consumption experience and customer value / volume editor Elizabeth C. Hirschman - - v.3. Emotions / volume editor Meryl P. Gardner  -- v.4. Esthetics and tastes, part 1 : art and entertainment / volume editor Finola Kerrigan - - v.5. Esthetics and tastes, part 2 : effects of personality, class, and expertise / volume editor Michela Addis - - v.6. Nostalgia and age-related preferences / volume editor Robert M. Schindler - - v.7. Quantitative methods : MDS, MDA, CCA, and beyond / volume editor William L. Moore - - v.8. Qualitative methods, part 1 : interpretive approaches / volume editor John O’Shaughnessy - - v.9. Qualitative methods, part 2 : symbolic consumer behaviour or consumption symbolism / volume editor Alan Bradshaw - - v.10. Qualitative methods, part 3 : subjective personal introspection / volume editor Stephen J. Gould - - v.11. Marketing applications : branding, communications, and strategy / volume editor Pierre Berthon - - v.12. Macromarketing applications, part 1 : ethical concerns, social issues, and animal companions / volume editor Clifford J. Shultz, II - - v.13. Macromarketing applications, part 2 : marketing versus consumer research / volume editor Ronald Paul Hill - - v.14. Inspirational applications, part 1 : marketing education / volume editor Herbert Jack Rotfeld - - v.15. Inspirational applications, part 2 : scholarship and creativity / volume editor William L. Wilkie.
Consumer behavior.
Service industries