Darwinian Fitness in the Global Marketplace [electronic resource] : Analysing the Competition /
Rajagopal, P.author.
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Description based upon print version of record.
Cover; Contents; List of Tables; List of Figures; Foreword; Preface; Acknowledgements; About the Author; 1 Darwinism in Business; 2 Understanding Market Competition; 3 Competitive Advantage: Analysis and Strategy; 4 Competition Matrix; 5 Competition versus Cooperation; 6 Forecasting and Fudge Factors Modelling; 7 Decision Making; 8 Customer-Centric Business Management; 9 Challenges Ahead; Notes; Index
Includes bibliographical references and index.
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Marketing.
Management.
Organization.
Planning.
Leadership.
Market research.
Economics.
Management science.
Marketing.
Management.
Organization.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Economics, general.