Ideaselling : successfully pitch your creative ideas to bosses, clients and other decision makers /
Harrison, Sam,1954-
Cincinnati, Ohio : HOW Books,
c2010.
Includes bibliographical references and index.
How to deal with decision makers -- Begin by boosting your believability -- Learn by asking all the right questions -- Find out what clients want by listening -- Success = opportunity + preparation -- How to present a powerful pitch -- How to handle objections -- And then it's follow-up and more.
Creative ability in business.
Creative thinking.
Success in business.