Inside magazine publishing /
Stam, David,1953-author.
Scott, Andrew,1966-author.
Includes bibliographical references and index.
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
Periodicals
English periodicals.
Publishers and publishing