Luxury Online [electronic resource] : Styles, Systems, Strategies /
Okonkwo, Uché.author.
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Cover; Contents; List of Tables and Figures; List of Case Analyses; Foreword; Acknowledgments; Author's Note; Introduction: Moving beyond slow motion; Part One: Getting It!; Part Two: Doing It!; Epilog: Q & A with Uché; Bibliography; Glossary of luxury online terms; Index
Includes index.
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Marketing.
Management.
Social medicine.
International business enterprises.
E-business.
Electronic commerce.
E-commerce.
Trade.
Business.
Commerce.
Marketing.
Management.
Medical Sociology.
International Business.
e-Business/e-Commerce.
Trade.