Generation Y in consumer and labour markets /
Parment, Anders,1972-
New York ; London : Routledge,
2012.
Includes bibliographical references (p. [139]-150) and index.
Introduction -- Generational cohorts and the emergence of Generation Y -- Generation Y and society: values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers.
Generation Y
Young adult consumers.
Generation Y