Moderating focus groups : a practical guide for group facilitation /
Greenbaum, Thomas L.
Thousand Oaks, Calif. ; London : Sage,
c2000.
Includes index.
Contents: 1. Introduction -- 2. Focus group methodology -- 3. Focus groups versus one-on-one's -- 4. Role of the moderator -- 5. Characteristics of a successful moderator -- 6. Preparation for moderating -- 7. Recruiting participants -- 8. Pre- and post-group briefing -- 9. Discussion guide -- 10. External stimuli -- 11. The moderator report -- 12. Moderating fundamentals -- 13. Advanced moderating techniques -- 14. Unique moderating situations -- 15. International focus groups -- 16. Building a business moderating focus groups -- 17. Pricing focus groups.
Focused group interviewing.
Social sciences