Business innovation for dummies /
Hiam, Alexander.
Hoboken, N.J. : Wiley,
2010.
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.
Includes index.
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.
Making your mark as an innovator -- Stimulating your creative side: thinking in new and different ways -- Applying creativity and innovation to daily challenges -- Implementing a major innovation -- The part of tens.
Creative ability in business.
Success in business.