Integrated advertising, promotion, & marketing communications /
Clow, Kenneth E.
Baack, Donald.
Palo Alto Software, Inc.
Upper Saddle River, N.J. : Pearson Prentice Hall,
c2004.
Accompanying disc requires password for installation.
System requirements: IBM compatible PC; IE 5.5 or later.
Previous ed.: 2002.
Includes bibliographical references and indexes.
Title of accompanying disc: IMC PlanPro. Prentice Hall academic version / PaloAlto Software.
Computer programs and text files.
Communication in marketing.
Advertising.
Disc not installed.