Marketing tourism in South Africa /
George, Richard,1968-author.
George, Richard,1968-Marketing South African tourism.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Revised edition of: Marketing South African tourism. 2nd ed.
Includes bibliographical references and index.
Part I: Understanding marketing in the tourism industry -- Part II: Gathering information for decision-making -- Part III: Analysing the tourism market -- Part IV: Implementing the marketing mix strategies -- Part V: Understanding tourism marketing issues.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Tourism
Hospitality industry
Hospitality industry
Tourism