Facebook marketing for dummies /
Dunay, Paul.
Krueger, Richard.
Hoboken, N.J. : Wiley,
c2011.
Recruit fans and turn them into customers! This book makes it easy to create a page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!
Previous ed.: 2010.
Includes index.
Recruit fans and turn them into customers! This book makes it easy to create a page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!
Introduction -- Adding Facebook to your marketing strategy -- Building your Facebook presence -- Engaging in Facebook advertising -- Riding the Facebook viral wave -- The part of tens -- Appendix: The Facebook primer.
Facebook (Electronic resource)
Internet marketing.
Internet advertising.