Organising knowledge : methods and case studies /
International Workshop on Qualitative Research in Marketing and Management(1st :2002 :Wirtschaftsuniversität Wien)
Gadner, Johannes.
Buber, Renate,1954-
Richards, Lyn,1944-
Basingstoke : Palgrave Macmillan,
2004.
Papers from the First International Workshop on Qualitative Research in Marketing and Management held at VUEBA 9-11 April 2002.
Includes bibliographical references and index.
Knowledge, Theory of
Knowledge management