Cases in public relations management /
Swann, Patricia.
New York ; London : Routledge/Taylor and Francis Group,
2010.
Includes bibliographical references and index.
Originally published: 2008.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
Public relations