Audience, relevance, and search : targeting Web audiences with relevant content /
Mathewson, James,1963-
Donatone, Frank.
Fishel, Cynthia.
Upper Saddle River, N.J. ; London : IBM Press/Pearson,
c2010.
Includes bibliographical references and index.
Writing for Web users implies writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords to attract your target audience -- Engaging with your Web visitors through more targeted search referrals -- Developing a search-optimized site architecture -- Gaining credibility through pagerank -- Capturing social media opportunities -- Measuring Web content effectiveness.
Online authorship.
Web usage mining.
Web sites
Web search engines.
Internet users.
Internet marketing.