One-to-one web marketing : build a relationship marketing strategy one customer at a time /
Allen, Cliff,1948-
Kania, Deborah,1963-
Yaeckel, Beth.
Allen, Cliff,1948-Internet world guide to one-to-one Web marketing.
New York ; Chichester : Wiley,
c2001.
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
One CD-ROM in pocket attached to inside back cover.
Internet marketing.
Market segmentation.
Web sites
Internet advertising.