Character merchandising /
Adams, J. N.
Adams, John,1939-Merchandising intellectual property.
Stephens, Peter.
Nyman, Bernard.
Mazaltov, Jacques.
Kormanicki, Bettina.
London ; Edinburgh : Butterworths,
1996.
Includes index.
First ed. published under title: Merchandising intellectual property. 1987.
Marketing
Intellectual property
Marketing
Intellectual property.