Playing to win : how strategy really works /
Lafley, A. G.(Alan G.)
Martin, Roger L.
Boston, Mass. : Harvard Business Review Press,
c2013.
Strategy is not complex.  But it is hard.  It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies.  In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done.
Includes bibliographical references (p. [239]-243 and index.
Strategy is not complex.  But it is hard.  It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies.  In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done.
Introduction : how strategy really works -- Strategy is choice -- What is winning -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.
Procter & Gamble Company.
Strategic planning.
Success in business.
Organizational change.