Independent Luxury [electronic resource] : The Four Innovation Strategies To Endure In The Consolidation Jungle /
Hoffmann, Jonas.author.
Lecamp, Laurent.author.
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Machine generated contents note: -- Prologue: Welcome to Knysna! 1. Challenges and Opportunities for independents 2. Last chance for Knysna: innovation3. Back to the essentials4. Crossing the bridge5. Cultural Innovation 6. Cause Innovation 7. Business Model Innovation 8. Branding 9. Retail and business development Conclusion: Back to Knysna.
Management.
Industrial management.
Leadership.
Marketing.
Small business.
Industries.
Trade.
Business.
Commerce.
Innovation/Technology Management.
Business Strategy/Leadership.
Marketing.
Small Business.
Industries.
Trade.