The Social Media President [electronic resource] : Barack Obama and the Politics of Digital Engagement /
Katz, J.author.
Barris, M.author.
Jain, A.author.
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.
Includes index.
Includes bibliographical references (pages 181-201) and index.
Cover; Half-Title; Title; Copyright; Contents; 1. Introduction and Overview; "Let Them Determine Its Course"; The Promise and Its Appeal; Models of American Government; Lines of Inquiry; Outline of the Book; 2. Situating Social Media and Citizen Participation in the Obama Era; Definitions: Digital Engagement, Social Media, and the Social Media President; From One-way to Multi-way Communication: A Gateway to Becoming a Social Media President; Structures of Usage of the Public's Voice in White House Social Media Exercises
Three Modalities of Social Media Interaction between Government and CitizensTopical Focus and Case Study Selection; 3. Digital Media and Electoral Politics: An Abbreviated History; Elections and Governance as Digital Media Emerges; Digital Media and the Presidency: The Challenge of Governance; 4. Framing the "People's White House": Crowdsourcing and the Citizen's Briefing Book; Expectations of Changing the Way Washington Works; Crowdsourcing in the Obama Administration Agenda: The Citizen's Briefing Book; Results of the Exercise; Impact of Report; Conclusion; 5. White House Online Town Hall
Seeking to Engage the American Public via Social MediaCritics Evaluate the Online Town Hall; Questions of Control and Predictability in Open Forums; The Pattern Continues; Ideologies of Engagement and Nonengagement; Conclusion; 6. Grand Challenges: Crowdsourcing a Vision for Science and Technology; "Fully Open Government" Grand Challenge; New Crowdsourcing Tool; Disconnection between Crowdsourcing and Policy Innovations; Conclusion; 7. The Supreme Court Vacancies and the Healthcare Debate; Supreme Court Vacancies: Why Was Social Media Voting Not Used?
Social Media to Combat Opposition to HealthcareAssessments of Healthcare Initiatives and Social Media; Conclusion; 8. Social Media Modalities: Examples and Patterns from the Obama White House; Three Modalities of Social Media for Government Policy; The "We the People" Campaign; Other Efforts to Gain Engagement; Free Moral Labor: Engaged Citizens as Propagators of Presidential Viewpoints; Conclusion; 9. Propagation of Social Media Modalities in the Federal Government; Resonance and Limits within the Administration
Implementation and Bureaucracy: Putting the Federal Data Sharing/Transparency Directive into ActionBroader Operational Goals and Transparency; Progress in the Early Obama Administration; Interbranch Realities: A Changed Landscape; Democracy Watchdogs Review President Obama's Early Social Media Strategy; Assessment of Progress in the Early Years across the Three Modalities; Recent Progress; Glass Suggestion Boxes, Domestic and International; Conclusion; 10. Analytical Perspectives; Sincere Motivations in a Constrained Landscape; Operational Shortcomings; Strategic Manipulation
The Nonfeasibility of Direct Mass Engagement
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.
Obama, Barack.
Political science.
World politics.
Social media.
Internet marketing.
Political Science.
European Politics.
Political History.
Social Media.
Online Marketing/Social Media.