The network is your customer : five strategies to thrive in a digital age /
Rogers, David L.,1970-
New Haven [Conn.] ; London : Yale University Press,
c2010.
Includes bibliographical references and index.
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
Business networks.
Social networks.
Digital media
Digital media
Strategic planning.