Designing brand experiences /
Landa, Robin,author.
"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--Jacket.
Includes bibliographical references (pages 253-256) and indexes.
Foreword / Steve Liska -- A brief overview of the history of branding -- Ch. 1. What is branding? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand constructs : strategic advantages -- Ch. 5. On designing -- Ch. 6. Designing visual language elements of the brand identity -- Ch. 7. Designing brand identity applications : identification graphics -- Ch. 8. Designing brand identity applications : advertising and promotional design -- Ch. 9. Behind the brand -- Ch. 10. The ethics of branding.
"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--Jacket.
Brand name products.
Branding (Marketing)
Trademarks
Advertising
Commercial art.
Advertising
Brand name products.
Branding (Marketing)
Commercial art.
Trademarks