Advertising effectiveness : findings from empirical research /
Franzen, Giep.
NHS Health Scotland.Library,former owner.StEdNL
Henley-on-Thames : NTC Publications,
1994.
Includes bibliographical references (p 235-255) and index.
Label on front free endpaper and front cover: Health Promotion Library Scotland, NHS Health Scotland, The Priory, Canaan Lane, Edinburgh ... ; and, other marks of ownership.
Advertising.
Brand choice.
Brand loyalty.