Bozo sapiens : why to err is human /
Kaplan, Michael,1959-
Kaplan, Ellen,1936-
New York ; London : Bloomsbury Press,
2009.
A lighthearted survey of the science of mistakes by the authors of Chances Are reveals how the human race is hard-wired to get things wrong in countless ways, citing such examples as successful racy advertisements for inferior products, our inclinations to favor dysfunctional relationship partners, and the socially unacceptable behaviors of leaders.
From the logbook of the ship of fools -- Idols of the marketplace -- Tinted glasses -- Off the rails -- One of us -- Fresh off the Pleistocene Bus -- Living right.
Includes bibliographical references (p. 253-279) and index.
A lighthearted survey of the science of mistakes by the authors of Chances Are reveals how the human race is hard-wired to get things wrong in countless ways, citing such examples as successful racy advertisements for inferior products, our inclinations to favor dysfunctional relationship partners, and the socially unacceptable behaviors of leaders.
Errors.
Thought and thinking.
Practical reason.