Everything 2.0 : redesign your business through foresight and brand innovation [electronic resource] /
Manu, Alexander,1954-
New Riders (Firm)
[Berkeley, Calif.?] : New Riders,
2009
A presentation addressing ways in which businesses can apply the Web 2.0 phenomenon as a basis for rebranding and creating culture rather than products.
Instructional program.
DVD-ROM.
System requirements: Macintosh computer running Mac OS1.0.2 or higher or PC running Win XP or later; Flash Player version 9.0.124 or greater.
A presentation addressing ways in which businesses can apply the Web 2.0 phenomenon as a basis for rebranding and creating culture rather than products.
Branding (Marketing)
Consumer satisfaction
Strategic planning.
Business
Web 2.0
Available for use on a standalone workstation within the library for single users. Disc may require installation.