Participative Web and User-Created Content [electronic resource]: Web 2.0, Wikis and Social Networking /
Organisation for Economic Co-operation and Development.
Organisation for Economic Co-operation and Development.
Vickery, Graham.
Wunsch-Vincent, Sacha.
Paris : OECD Publishing,
2007.
Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?
Description based upon print version of record.
TABLE OF CONTENTS -; Foreword; Summary; Definition, measurement and drivers; Emerging value chains and business models; Economic impacts; Social impacts; Opportunities and challenges; Chapter 1. Introduction; Chapter 2. Defining and Measuring the Participative Web andUser-Created Content; Definition; Measurement; Chapter 3. Drivers of User-Created Content; Technological drivers; Social drivers; Economic drivers; Institutional and legal drivers; Chapter 4. Types of User-Created Content and Distribution Platforms; UCC types; Text; Photos and images; Music and audio; Video and film
User-created content posted on products and other interest areasUCC platforms; Blogs; Wikis and other text-based collaboration formats; Group-based aggregation and social bookmarking; Podcasting; Social networking sites; Virtual world content; Chapter 5. Emerging Value Chains and Business Models; The emerging value and publishing chain of user-created content; Monetisation of user-created content and new business models; Chapter 6. Economic and Social Impacts; Economic impacts; Consumer electronics, ICT hardware, software, network service and platforms; Users/creators; Traditional media
Professional content creatorsSearch engines and advertising; Services that capitalise on UCC; Marketing and brands; Use of UCC and participative web tools in business; Social impacts; Increased user autonomy, participation and communication; Cultural impacts; Citizenship engagement and politics; Educational and information impact; Impact on ICT and other skills; Social and legal challenges; Chapter 7. Opportunities and Challenges for Users, Business and Policy; Enhancing R&D, innovation and technology; R&D and innovation; Ensuring technological and other spillovers
Creative environments, skills, education and trainingFostering local and diverse content; Developing competitive, non-discriminatory policy frameworks; Enhancing the infrastructure; Broadband access; Convergence and regulation; Regulatory environment; Intellectual property rights and user-created content; Digital rights management; Freedom of expression; Information and content quality; Mature, inappropriate, and illegal content; Safety on the Internet and awareness raising; Privacy and identity theft; Impacts of intensive Internet use; Network security and spam
Virtual worlds, property rights and taxationGovernments as producers and users of content; Conceptualisation, classification and measurement; Annex; Bibliography; Notes
Includes bibliographical references (p. 107-113).
Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?
Web 2.0.
User-generated content.
Wikis (Computer science)
Social media.
World Wide Web