Rejuvenating the mature business : the competitive challenge /
Baden-Fuller, C. W. F.(Charles W. F.),1948-
Stopford, John M.(John Morton),1939-.
Previous ed.: 1992. - This ed. originally published: Boston, Mass. : Harvard Business School Press, 1994.
Bibliography: p263-271. - Includes index.
Business planning.
Management.
Strategic planning.