Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers /
Allen, Lawrence L.,1960-
New York : American Management Association,
c2010.
Includes bibliographical references and index.
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
Chocolate industry
Chocolate candy