Market Entry Strategies of Foreign Telecom Companies in India [electronic resource] /
Levi, Kiruba J. B.author.
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Description based upon print version of record.
Includes bibliography.
Preliminary Remarks -- Strategic management and market entry strategies in the literature -- Telecom market in India -- Description and assessment of cases on market entry strategies of foreign companies in Indian telecom market -- Recommendations and guidelines for foreign companies entering the Indian telecom market in future -- Final remarks.
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Marketing.
Management.
Marketing.
Management.