Web analytics 2.0 : the art of online accountability & science of customer centricity /
Kaushik, Avinash.
Indianapolis, Ind.  : Wiley,
c2010.
Includes index.
System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista.  Macintosh running Apple OS X or later. CD-ROM drive.
Web usage mining.
Internet users
Internet marketing.
Web site development.