Broken windows, broken business : how the smallest remedies reap the biggest rewards /
Levine, Michael,1954-
New York : Warner Books,
2005.
Includes index.
Broken windows in business -- Can McDonald's be saved? -- Obsession and compulsion -- How the mighty have fallen -- Expectation vs. reality -- Branding and broken windows -- The employee as broken window -- Why Krispy Kreme is better than Dunkin' Donuts and vice versa -- Fly the what skies? -- Doing it right -- Do you google? -- Broken wires : broken windows on the net -- The public, watchdog -- The ultimate broken window -- What a difference a pianist makes -- Broken windows, no building -- What's in it for ... you? -- The broken windows for business plage.
Includes bibliographical references and index.
Corporate image.
Industrial management
Social perception.