Fair Trade in CSR Strategy of Global Retailers [electronic resource] /
Stefańska, Magdalena.editor.
Nestorowicz, Renata.editor.
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Description based upon print version of record.
Cover; Title; Contents; Tables; Figures; Charts; Introduction; Chapter 1 Theoretical foundations of CSR in Retailing; Chapter 2 Development of the Fair Trade idea in Europe and the United States; Chapter 3 A Critical Look at the Application in PRACTICE of Fair Trade; Chapter 4 Corporate Social Responsibility and Fair Trade in relations of Retailers with Suppliers; Chapter 5 The Influence of CSR and Fair Trade Communications on Attitude, Customer Behavior, and Retailer Perception
Chapter 6 The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading EnterprisesChapter 7 Fair Trade: Trends for the Future; About the Authors; Index
Includes bibliographical references and index.
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Industrial management-Environmen.
Marketing.
International business enterpris.
Business ethics.
Management.
Sustainability Management.
Marketing.
International Business.
Business Ethics.
Innovation/Technology Management.
Public International Law .