Beyond Good Company [electronic resource] : Next Generation Corporate Citizenship /
Googins, B.author.
Mirvis, P.author.
Rochlin, S.author.
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Description based upon print version of record.
Contents; Acknowledgments; Introduction: From Margins to Mainstream; Part I: A Movement Afoot; Part II: Repurposing the Enterprise; Part III: Putting Citizenship To Work; Conclusion: Can Business Step Up?; Appendices; Notes; About the Authors; Index
Includes bibliographical references (p. [257]-274) and index.
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Organization.
Planning.
Leadership.
Business ethics.
Personnel management.
Behavioral economics.
Organization.
Business Strategy/Leadership.
Business Ethics.
Human Resource Management.
Behavioral/Experimental Economics.