The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures /
Campbell, Andrew.
Park, Robert.
London : Nicholas Brealey International,
2005.
Includes bibliographical references and index.
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
Conglomerate corporations
Conglomerate corporations
Corporations
Business planning.
Corporate culture.