Redesigning Manufacturing [electronic resource] : Reimagining the Business of Making in the UK /
Beverland, Michael.author.
Nielsen, Beverley.author.
Pryce, Vicky.author.
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
Machine generated contents note: -- 1. Introduction -- 2. Why Manufacturing Needs an Image Makeover -- 3. The Future of Manufacturing Debate -- 4. How UK Manufacturers Create Value -- 5. Branded Businesses -- 6. Innovation Pathways -- 7. Manufacturing's Business Model -- 8. Ecosystems supporting manufacturing success -- 9. Conclusion and Implications.
International business enterpris.
Marketing.
Leadership.
Industrial engineering.
Development economics.
Industries.
International Business.
Marketing.
Business Strategy/Leadership.
Industrial and Production Engineering.
Development Economics.
Industries.