The Middleman Economy [electronic resource] : How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit /
Krakovsky, Marina.author.
With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
Description based upon print version of record.
Includes bibliographical references and index.
The bridge -- The certifier -- The enforcer -- The risk bearer -- The concierge -- The insulator -- Conclusion : the middleman economy.
With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
Economic sociology.
Organization.
Planning.
Business.
Management science.
Economics.
Public relations.
Trade.
Commerce.
Organizational Studies, Economic Sociology.
Organization.
Business and Management, general.
Economics, general.
Corporate Communication/Public Relations.
Trade.