Single market Europe : opportunities and challenges for business /
Makridakis, Spyros G.
Insead.
San Francisco ; Oxford : Jossey-Bass Publishers,
1991.
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso.
Includes bibliographical references and index.
Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story -- Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer -- Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Héau -- Managing across cultures and national borders / André Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead.
Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis.
European Economic Community.
Europe 1992.
Finance