Eastern European Perspectives on the Development of Public Relations [electronic resource] : Other Voices /
Watson, T.editor.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; Series Editor's Preface; Notes on the Contributors; 1 Introduction; 2 Bulgaria; 3 Croatia; 4 The Czech Republic; 5 Hungary; 6 Poland; 7 Romania; 8 Russia; 9 Slovenia; 10 Ukraine; Index
Includes bibliographical references at the end of each chapters and index.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
International business enterprises.
Leadership.
Marketing.
Public relations.
Development economics.
International economics.
International Business.
Business Strategy/Leadership.
Marketing.
Corporate Communication/Public Relations.
Development Economics.
International Economics.