Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning Man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas /
McCracken, Grant David,1951-
Boston, Mass. : Harvard Business Press,
c2012.
Includes bibliographical references (p. [237]-267) and index.
Welcome to culturematics -- Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics.
Management
Popular culture
Technological innovations.
Creative thinking.
New products.
Diffusion of innovations.