The power of two : how companies of all sizes can build alliance networks that generate business opportunities /
Conlon, John K.,1952-
Giovagnoli, Melissa.
San Francisco, Calif. : Jossey-Bass,
c1998.
Includes index.
The magic number -- The advantages of joining the power of two -- An overview of the alliance process -- Leveraged networks -- The alliance champion -- Alliance analysis -- Cocreating business opportunities -- Rules of engagement -- Trust -- Cultural criteria -- The future of alliances.
Strategic alliances (Business)