Journal of the Academy of Marketing Science [electronic resource].
Academy of Marketing Science.
Greenvale, N.Y. : Academy of Marketing Science,
[Thousand Oaks, Calif.] : Sage Publications
[New York] : Springer US
1973-
Some issues combined.
Vol. 2 has supplement.
Mode of access: World Wide Web.
Description based on: Vol. 26, no. 1 (Jan. 1 1998); title from title from banner GIF (viewed publisher's Web site Sept. 24, 2004).
Latest issue consulted: Vol. 41, issue 2 (Mar. 2013) (Springer Link, viewed Feb. 15, 2103).
Refereed/Peer-reviewed
HW_MM
Marketing
Marketing