Nudge : improving decisions about health, wealth, and happiness /
Thaler, Richard H.,1945-
Sunstein, Cass R.
New Haven ; London : Yale University Press,
c2008.
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
"A Caravan book"--T.p. verso.
Includes bibliographical references (p. 263-282) and index.
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
Economics
Choice (Psychology)
Decision making
Consumer behavior.