Legends in marketing.
Sheth, Jagdish N.
Krishnan, Balaji C.
New Delhi ; Thousand Oaks, Calif. : SAGE Publications,
2010.
Volume 9 (bib. 9789351500704) held at shelfmark HB3.215.2.157.
Includes bibliographical references and index.
v. 1. Consumer behavior : conceptual foundations / ed. Raymond J. Lutz -- v. 2. Consumer behavior : empirical research / ed. C. Whan Park -- v. 3. Visioning the future / ed. Balaji C. Krishnan -- v. 4. International marketing / ed. Abdolreza Eshghi -- v. 5. Managerial marketing : the early years / ed. Can Uslay -- v. 6. Managerial marketing : current thought / ed. Rajendra S. Sisodia -- v. 7. Organizational buyer behavior / ed. Arun Sharma -- v. 8. Relationship marketing / ed. Atul Parvatiyar.
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing