Brand Breakout [electronic resource] : How Emerging Market Brands Will Go Global /
Kumar, Nirmalya.author.
Steenkamp, Jan-Benedict E.M.author.
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Includes index.
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
International business enterprises.
Marketing.
Asia-Economic conditions.
Globalization.
Markets.
Leadership.
Management.
International Business.
Marketing.
Asian Economics.
Emerging Markets/Globalization.
Business Strategy/Leadership.
Management.