The John Deere way : performance that endures /
Magee, David,1965-
Hoboken, NJ : Wiley,
2005.
Includes bibliographical references and index.
Embrace the culture -- Quality comes first -- Create change through innovation -- Always maintain integrity -- Commitment never quits -- Build a business as great as your products -- Put the brand to work (and protect it at all costs) -- All relationships must be win-win -- Grow on the strengths of your roots -- Performance that endures.
Deere, John, 1804-1886.
Deere & Company
Agricultural machinery industry