Management information systems : managing the digital firm /
Laudon, Kenneth C.,1944-author.
Laudon, Jane P.(Jane Price)
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations and providing useful products and services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.
Includes bibliographical references and index.
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations and providing useful products and services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.
Management information systems.
Management information systems.
Business and Management.
Business and Management.