The Political Marketing Game [electronic resource] /
Lees-Marshment, J.author.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Description based upon print version of record.
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
Includes bibliographical references and index.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Comparative politics.
Political science.
Elections.
Democracy.
Industries.
Communication.
Comparative Politics.
Political Science.
Electoral Politics.
Democracy.
Industries.
Communication Studies.