Public Relations for the New Europe [electronic resource] /
Morris, Trevor.author.
Goldsworthy, Simon.author.
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
Description based upon print version of record.
Cover; Contents; List of illustrations; Preface; Acknowledgements; Part I: Understanding Public Relations; Part II: Strategy and Planning; Part III: Skills; Part IV: The Future of Public Relations in the New Europe; Notes; Glossary; Further reading, websites and sources of information; About the authors; Index
Includes bibliographical references (p. 235-237) and index.
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
International business enterprises.
Marketing.
Public relations.
Industries.
International economics.
International Business.
Marketing.
Corporate Communication/Public Relations.
Industries.
International Economics.