Markets in the making : rethinking competition, goods, and innovation /
Callon, Michel,author.
Poon, Martha,editor.
Custer, Olivia,1966-translator.
"If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously researched but counterintuitive model of how everyday market activity get produced, at scale"--
"Originally published in France as L'Emprise des marchés: Comprendre leur fonctionnement pour pouvoir les changer, ©2017"--Title page verso.
Translated from the French.
Includes bibliographical references (pages 427-498) and index.
"If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously researched but counterintuitive model of how everyday market activity get produced, at scale"--
Markets.
Marketing.
Capitalism.
Consumer goods.
Commercial products.