Winning on purpose : the unbeatable strategy of loving customers /
Reichheld, Frederick F.,author.
Darnell, Darci,author.
Burns, Maureen(Maureen Farrell),author.
Includes bibliographical references and index.
Relationship marketing.
Customer loyalty.
Consumer satisfaction.
Marketing research.
Word-of-mouth advertising.
Consumer satisfaction.
Customer loyalty.
Marketing research.
Relationship marketing.
Word-of-mouth advertising.