Eric Sink on the Business of Software [electronic resource] /
Sink, Eric.author.
Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.
Includes index.
Entrepreneurship -- What is a Small ISV? -- Whining by a Barrel of Rocks -- Starting Your Own Company -- Finance for Geeks -- Exploring Micro-ISVs -- First Report from My Micro-ISV -- Make More Mistakes -- People -- Small ISVs: You Need Developers, not Programmers -- Geeks Rule and MBAs Drool -- Hazards of Hiring -- Great Hacker!= Great Hire -- My Comments on "Hitting the High Notes" -- Career Calculus -- Marketing -- Finding a Product Idea for Your Micro-ISV -- Marketing is not a Post-processing Step -- Choose Your Competition -- Act Your Age -- Geek Gauntlets -- Be Careful Where You Build -- The Game is Afoot -- Going to a Trade Show -- Magazine Advertising Guide for Small ISVs -- Sales -- Tenets of Transparency -- Product Pricing Primer -- Closing the Gap, Part 1 -- Closing the Gap, Part 2 -- Just Do It.
Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.
Software engineering.
Software Engineering/Programming and Operating Systems.