Journal of promotion management : JPM.
Binghamton, N.Y. : Haworth,
Philadelpia, Pa. : Taylor & Francis Group LLC
1992-
Description based on: Vol. 18, no. 1 (Jan./Mar. 2012); title from cover.
Motivation research (Marketing)
Consumers
Sales promotion
Marketing
Advertising
Also available via the World Wide Web.
Journal of promotion management (Online)