Brand Aesthetics [electronic resource] /
Mazzalovo, G.author.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Description based upon print version of record.
Includes bibliographical references.
pt. 1. Brand aesthetics : theory and direct applications -- pt. 2. Brand aesthetics : applications to linear aesthetic expressions.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Marketing.
Computer graphics.
Leadership.
International business enterprises.
Aesthetics.
Marketing.
Computer Graphics.
Business Strategy/Leadership.
International Business.
Aesthetics.