Storyscaping : stop creating ads, start creating worlds /
Legorburu, Gaston,author.
McColl, Darren,author.
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
"SapientNitro."
Includes bibliographical references and index.
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Advertising.
Storytelling.
Branding (Marketing)