The processes of advertising
Kennedy, Sherril Helen.
Corkindale, David Reay.
Bradford MCB (Management Decision) Limited Bradford Distributed by MCB Books
1976
'This bibliography and review ... is available both in this discrete edition and as an integral part of "Management Bibliographies and Review" ... [which appears once each year as a case bound volume of some 100,000 words]' - note
Bibliography: p.62-66
Advertising.