Consumer democracy : the marketing of politics /
Scammell, Margaret.
Includes bibliographical references (pages 187-207) and index.
Machine generated contents note: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear.
Advertising, Political.
Marketing
Public relations and politics.
Communication in politics.
Campaign management.
Political campaigns.