Web marketing all-in-one for dummies /
Arnold, John,1972-
Hoboken, N.J. : John Wiley & Sons,
2012.
Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
Previous ed.: 2009.
Includes index.
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
Internet marketing.