Divided views, divided loyalties : changing customer perceptions by design : how design can influence the divide between public opinion and corporate mission for the city of Bradford, British Airways and the Millennium Dome /
Trueman, M. M.(Myfanwy M.)
University of Bradford.Management Centre.
Bradford : University of Bradford, Management Centre,
2001.
Includes bibliographical references.
Design, Industrial.
Industrial design coordination.
Corporate image.