Global electioneering : campaign consulting, communications, and corporate financing /
Sussman, Gerald.
Lanham, MD ; Oxford : Rowman & Littlefield Publishers,
c2005.
Includes bibliographical references (p. 229-248) and index.
Political communication in the neoliberal era -- Managing the electorate and the public sphere -- Campaign professionals and the tools of their trade -- Postwar electoral interventions -- Globalizing the political standard -- Elections and the corporate agenda -- Professionalization, election financing, and democracy.
Political campaigns
Political consultants
Advertising, Political
Business and politics
Corporations