Shaping China's Global Imagination [electronic resource] : Branding Nations at the World Expo /
Wang, J.author.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Cover; Title; Copyright; Dedication; Contents; List of Illustrations; Preface; One Soft Power, Nation Branding, and the World Expo; Two Branding Nations; Three The Shanghai Expo as a Site for Nation Branding; Four Defining Nation Brands; Five Communicating Nation Brands; Six Experiencing Nation Brands; Seven Remembering Nation Brands; Eight Nation Branding as Strategic Narrative; Nine Nation Branding: Perspectives, Practices, and Prospects; Coda; Notes; Index
Includes index.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Expo (International Exhibitions Bureau) (2010 : Shanghai, China)
Political sociology.
Culture.
Public policy.
Political theory.
Political philosophy.
Comparative politics.
Political Sociology.
Sociology of Culture.
Public Policy.
Political Theory.
Political Philosophy.
Comparative Politics.