Essentials of marketing /
Lamb, Charles W.
Hair, Joseph F.
McDaniel, Carl D.
Lamb, Charles W.Marketing.
Wardlow, Daniel L.Principles of marketing.
Cincinnati, Ohio : South-Western College Pub.,
c1999.
Rev. ed. of: Marketing. 4th ed., 1998.
"Principles of marketing : an interactive approach [by] Daniel L. Wardlow"--Label on disc.
Includes bibliographical references (p. 471-483) and indexes.
System requirements: Windows 3.1 or Windows 95; QuickTime 2.0 or better (supplied on CD-ROM); 8MB RAM; double speed CD drive or better; 16-bit digital sound card; 160 MB hard drive.
Marketing.
Marketing