Creativity and advertising : affect, events and process /
McStay, Andrew,1975-
Includes bibliographical references and index.
1. Introduction -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. A playful combinations -- 5. Sensational dimensions -- 6. I'm with stupid : vivid living, transgression and dirt -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfashionably new -- 10. Excessive media -- 11. Conclusions
Advertising.
Creative ability.