Presidential campaigning in the Internet age
Stromer-Galley, JenniferAuthor
Stromer-Galley, Jennifer.Author
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Description based on online resource; title from home page (viewed on February 28, 2014).
Internet in political campaigns
Digital communications
Presidential candidates
Government - U.S.
Law, Politics & Government
Political Rights - U.S.