Academy of Marketing Conference 2017 : freedom through marketing : looking back, going forward, 3-6 July 2017 : proceedings /
Academy of Marketing.Conference(50th :2017 :University of Hull. Business School)
Dean, Dianne,editor.
Shabbir, Haseeb,editor.
Dahl, Stephan,editor.
Academy of Marketing.
University of Hull.Business School.host institution.
Title from cover.
Proceedings of the Academy of Marketing 2017 Conference, held at Hull University Business School, 3-6 July 2017.
Includes bibliographical references and author index.
Marketing
Social marketing
Consumer behavior