Marketing research that won't break the bank : a practical guide to getting the information you need /
Andreasen, Alan R.,1934-
Andreasen, Alan R.,1934-Cheap but good marketing research.
Academy for Educational Development.
San Francisco, Calif. : Jossey-Bass,
c2002.
"The second edition of Cheap but good marketing research.".
"Prepared with the assistance of the Academy for Educational Development.".
Includes bibliographical references (p. 261-268) and index.
Marketing research.