European Retail Research [electronic resource] : 2010 | Volume 24 Issue II /
Morschett, Dirk.editor.
Rudolph, Thomas.editor.
Schnedlitz, Peter.editor.
Schramm-Klein, Hanna.editor.
Swoboda, Bernhard.editor.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Description based upon print version of record.
Preface; Contents; The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?; Abstract; Keywords; 1. Cause for Concern over a Classic Concept?; 2. The 'Classic' Distribution Service Outputs Concept; 2.1. Historical Roots; 2.2. Interpretation of the 'Classic' Distribution Service Outputs Framework; 3. Post-classic Distribution Service Outputs Frameworks; 4. Time for a Revision?; 5. Revision Agenda Stage I: Broadening the Classic Conceptualisation of Distribution Service Outputs; 5.1. Beyond Economic Utilities and Monetary Price Elements
5.2. Beyond Physical Consumer Goods in Physical Stores5.3. The Limitations of the DO Application Fields; 6. Revision Agenda Stage II: Incorporating Distribution Service Ouputs into a Generic Higher Order Concept; 7. Revision Agenda Stage III: Developing a Generic Higher Order Scheme; 7.1. Functional Versus Institutional Origin of Customer Values; 7.2. Positive versus Negative Customer Values According to Fundamental Underlying Motives; 8. Revision Agenda Stage IV: Deepening the Distribution Service Outputs Concept; 8.1. Desirable Properties of Operational DO Classifications
8.2. The Status of Operational Classifications in Empirical Studies9. Conclusions and Future Research; References; Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context; Abstract; Keywords; 1. Introduction; 2. The Theoretical Background; 2.1. Internal Marketing; 2.2. Market Orientation; 2.3. Organisational Performance; 3. The Triangle: Internal Marketing, Market Orientation and Organisational Performance; 3.1. Internal Marketing and Organisational Performance; 3.2. Market Orientation and Organisational Performance
3.3. Internal Marketing, Market Orientation and Organisational Performance4. Methodology; 5. Findings; 6. Discussion and Conclusion; Appendix A; Appendix B; References; Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit Retailers; Abstract; Keywords; 1. Introduction; 2. Literature Review; 3. How Loyalty Programmes Acquire and Use Information; 4. The Tesco Example; 5. Loyalty Card Survey; 6. Conclusions; Appendix A; Appendix B; References; Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer
AbstractKeywords; 1. Introduction; 2. Theoretical Background; 2.1. Telepresence and 3D Telepresence; 2.2. 3D Authenticity; 3. Conceptual Framework; 3.1. 3D Telepresence and 3D Authenticity Antecedents; 3.2. The Effects of 3D Authenticity and 3D Telepresence on Behavioural Intention; 4. Method and Sample; 4.1. Method; 4.2. Sample; 5. Results; 5.1. Measurement Model; 5.2. Structural Equation Model; 5.3. Test of the Hypotheses; 6. Discussion, Conclusions and Implications; 6.1. Theoretical Implications; 6.2. Managerial Implications; 7. Limitations and Further Studies; Appendix; References
Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?
Includes bibliographical references at the end of each chapters.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Sales management.
Management.
Sales/Distribution.
Management.