Gentleman Troubadours and Andean Pop Stars : Huayno Music, Media Work, and Ethnic Imaginaries in Urban Peru /
Tucker, Joshua, author.
Exploring Peru's lively music industry and the studio producers, radio DJs, and program directors that drive it, Gentleman Troubadours and Andean Pop Stars is a fascinating account of the deliberate development of artistic taste. Focusing on popular huayno music and the ways it has been promoted to Peru's emerging middle class, Joshua Tucker tells a complex story of identity making and the marketing forces entangled with it, providing crucial insights into the dynamics among art, class, and ethnicity that reach far beyond the Andes. Tucker focuses on the music of Ayacucho, Peru, examining how media workers and intellectuals there transformed the city's huayno music into the country's most popular style. By marketing contemporary huayno against its traditional counterpart, these agents, Tucker argues, have paradoxically reinforced ethnic hierarchies at the same time that they have challenged them. Navigating between a burgeoning Andean bourgeoisie and a music industry eager to sell them symbols of newfound sophistication, Gentleman Troubadours and Andean Pop Stars is a deep account of the real people behind cultural change.
Description based upon print version of record.
Includes bibliographical references and index.

Exploring Peru's lively music industry and the studio producers, radio DJs, and program directors that drive it, Gentleman Troubadours and Andean Pop Stars is a fascinating account of the deliberate development of artistic taste. Focusing on popular huayno music and the ways it has been promoted to Peru's emerging middle class, Joshua Tucker tells a complex story of identity making and the marketing forces entangled with it, providing crucial insights into the dynamics among art, class, and ethnicity that reach far beyond the Andes. Tucker focuses on the music of Ayacucho, Peru, examining how media workers and intellectuals there transformed the city's huayno music into the country's most popular style. By marketing contemporary huayno against its traditional counterpart, these agents, Tucker argues, have paradoxically reinforced ethnic hierarchies at the same time that they have challenged them. Navigating between a burgeoning Andean bourgeoisie and a music industry eager to sell them symbols of newfound sophistication, Gentleman Troubadours and Andean Pop Stars is a deep account of the real people behind cultural change.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)
Popular music
Huaynos
Huaynos
Radio and music
Sound recording industry