The spirit of the world : Johnnie Walker.
Johnnie Walker (Firm)
United Distillers.Central Marketing Department.Portfolio Brand Group.
[London : United Distillers, CMD, Portfolio Brand Group,
1996?]
Briefing strategy manual and documents for marketing the Johnnie Walker brand.
In wooden slip case.
Title from label on wooden slip case.
Contents: The Johnnie Walker brand  (1 v.)--The Johnnie Walker portfolio (9 v.)--The Johnnie Walker CD's (1 holder for 4 CD-ROMs containing 1 CD only): Artwork CD, edition 1: Brand identity artworks.
Portfolio contains: Johnnie Walker Premier--Johnnie Walker Swing & Swing Superior--Johnnie Walker Red Label--Johnnie Walker Black Label + mentor programme manual and script (2 v.) in pocket--Johnnie Walker Pure malt--Johnnie Walker Blue Label--Cardhu--Johnnie Walker Gold Label--Johnnie Walker Ready to drink.
Briefing strategy manual and documents for marketing the Johnnie Walker brand.
Johnnie Walker (Firm)
Whiskey