The Market Research Society 40th Annual Conference : International Convention Centre, Birmingham, [19, 20, 21 March 1997].
Market Research Society.Annual Conference(40th :1997 :Birmingham, England)
London : Market Research Society,
c1997.
Cover title: MRS Conference 97, Birmingham, 19, 20, 21 March : conference papers.
Spine title: MRS 1997 conference papers.