Consumer Driven Electronic Transformation [electronic resource] : Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /
Doukidis, Georgios I.editor.
Vrechopoulos, Adam P.editor.
In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the auspices of the ECR Europe Academic Partnership and ECR Journal: International Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique occasions in the international calendar of business research. No other event brings together in a university environment distinguished academics, business practitioners and consultants to explore the development of the consumer goods industry through collaborative management. The papers collected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR ("Efficient Consumer Response") Europe, a joint initiative of manufacturers and retailers working together to improve the quality and performance of the value chain. At the heart of ECR was a business environment characterized by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across international borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.
Description based upon print version of record.
Includes bibliographical references.
Emerging Techniques and Technologies for Supply Chain Management -- Improvement Opportunities in Retail Logistics -- A Dynamic Real-Time Vehicle Routing System for Distribution Operations -- Bargaining and Alliances in Supply Chains -- Last-Mile Supply Chain Integration: Easy Connection and Information Exchange between Suppliers and Retailers -- Multichannel Retailing: Relationships, Integration and Electronic Transformation -- Multichannel Retailing and Brand Policies -- Designing Alternative Store Layouts for Internet Retailing -- In Search for Viable e-Solutions -- Beyond CPFR: Defining the Future of Supply Chain Collaboration -- On Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks -- Increasing Shelf Availability Through Internet-Based Information Sharing and Collaborative Store Ordering -- Towards the Development of an Algorithm to Discover Out-Of-Shelf Situations -- Food Value Chain Analysis -- Extending ECR into Product Innovation -- Beyond RFID: Supporting Supply Chain Management with Intelligent Tagging -- Turning Signals into Profits in the RFID-Enabled Supply Chain -- Shopping in the 21st Century: Embedding Technology in the Retail Arena -- Towards 'smarter' Supply and Demand-Chain Collaboration Practices Enabled by RFID Technology.
In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the auspices of the ECR Europe Academic Partnership and ECR Journal: International Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique occasions in the international calendar of business research. No other event brings together in a university environment distinguished academics, business practitioners and consultants to explore the development of the consumer goods industry through collaborative management. The papers collected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR ("Efficient Consumer Response") Europe, a joint initiative of manufacturers and retailers working together to improve the quality and performance of the value chain. At the heart of ECR was a business environment characterized by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across international borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.
Production management.
Marketing.
Operations Management.
Marketing.