The Social Organization [electronic resource] : Managing Human Capital through Social Media /
Manuti, Amelia.author.
de Palma, Pasquale Davide.author.
Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references at the end of each chapters and index.
Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
Human capital reloaded : the use of social media in human resource -- Communicating the "social" organization : social media and organizational communication -- Enhancing human capital through social media : promoting skills and learning through technology -- Managing "social" human resources : talent management in the "social" organization -- From theory to (good) practices : human capital and social media according to human resource managers.
Management.
Industrial management.
Organization.
Planning.
Leadership.
Development economics.
Marketing.
Innovation/Technology Management.
Organization.
Business Strategy/Leadership.
Development Economics.
Marketing.
Management.