Communicating globally : intercultural communication and international business /
Schmidt, Wallace V.,1946-
Los Angeles, Calif. ; London : Sage Publications,
c2007.
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'Communicating Globally' provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Includes bibliographical references (p. [265]-304) and index.
'Communicating Globally' provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Business communication
Intercultural communication.
International business enterprises.
Cross-cultural orientation.
Communicating globally.