Managing Online Reputation [electronic resource] : How to Protect Your Company on Social Media /
Pownall, Charlie.author.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Description based upon print version of record.
Includes bibliographical references and index.
Machine generated contents note: -- 1.Introduction. The New Abnormal PART I - UNDERSTANDING 2. Defining Online Reputation Threats 3.Strategic & Financial Threats 4.Societal, Cultural & Political Threats5.Legal & Behavioral Threats6.Operational & Technological Threats PART II - PLANNING 7.Identifying Online Reputation Threats 8.Analyzing & Mitigating Online Reputation Threats9.Learning How To Listen 10.Preparing For A Crisis PART III - DEFENDING 11.Handling Online Issues & Incidents 12.The Changing Face of Crises13.Responding To A Crisis 14.Recovering From A Crisis The Online Reputation Management Survival Kit.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Marketing.
Public relations.
Leadership.
Social media.
Internet marketing.
Marketing.
Corporate Communication/Public Relations.
Business Strategy/Leadership.
Social Media.
Online Marketing/Social Media.