The Elgar companion to consumer research and economic psychology [electronic resource] /
Earl, Peter E.
Kemp, Simon.
Credo Reference (Firm)
Cheltenham ; Northampton, MA, USA : Edward Elgar,
c1999.
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Includes graphical cross-reference mapper.
Title supplied by vendor.
Includes bibliographical references and index.
Text (online database).
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Electronic reproduction.
Mode of access: Internet via World Wide Web.
Consumer behavior.
Consumers
Economics
Elgar companion to consumer research and economic psychology.
 Access restricted to National Library of Scotland members