Modeling techniques in predictive analystics with Python and R : a guide to data science /
Miller, Thomas W.,author.
Includes bibliographical references and index.
Preface -- Figures -- Tables -- Exhibits -- Analytics and Data Science -- Advertising and Promotion -- Preference and Choice -- Market Basket Analysis -- Economic Data Analysis -- Operations Management -- Text Analytics -- Sentiment Analysis -- Sports Analytics -- Spatial Data Analysis -- Brand and Price -- The Big Little Data Game -- Data Science Methods -- Measurement -- Case Studies -- Code and Utilities -- Bibliography -- Index.
Decision making
Python (Computer program language)
R (Computer program language)
Forecasting
Business planning.