The Rise of Marketing and Market Research [electronic resource] /
Berghoff, H.editor.
Scranton, P.editor.
Spiekermann, U.editor.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Contents; List of Figures; Contributors; 1 The Origins of Marketing and Market Research: Information, Institutions, and Markets; 2 Selling Indian Indigo in Traditional and Modern European Markets, 1780-1910; 3 "Cotton Guessers": Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890-1905; 4 Mail-Order Doctors and Market Research, 1890-1930; 5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880-19107 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920-1940; 8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925-1955; 9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain; 10 Subliminal Seduction: The Politics of Consumer Research in Post-World War II America
11 Gender Realignment: The Design and Marketing of Gas Stations for Women12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe; Index
Includes bibliographical references and index.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
United States-History.
History, Modern.
Civilization-History.
Great Britain-History.
France-History.
Europe, Central-History.
US History.
Modern History.
Cultural History.
History of Britain and Ireland.
History of France.
History of Germany and Central Europe.