Marketing competences and strategic flexibility in China /
Wang, Yonggui.
Li-Hua, Richard,1958-
Basingstoke : Palgrave Macmillan,
2007.
Includes bibliographical references (p. 222-246) and indexes.
Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen --  Creation of strategic flexibility and core competence.
Industrial management
Corporate culture