Innovation in an advanced consumer society : value-driven service innovation
Furseth, Peder IngeAuthor
Cuthbertson, RichardContributor
Cuthbertson, RichardAuthor
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.
Description based on online resource; title from home page (viewed on February 10, 2016).
Service industries
Industries
Business & Economics