Entrepreneurship and Innovation During Austerity [electronic resource] : Surviving Beyond the Great Recession /
Chaston, I.author.
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Description based upon print version of record.
Includes bibliographical references and index.
The new austerity -- Customer values -- Revisiting management philosophies -- Assessing futures -- Tomorrow's markets -- Tomorrow's competences -- Leadership, vision and strategy -- Innovation strategies -- Technology strategies -- Strategy implementation -- The service sector -- The B2B sector -- Small firms -- The public sector -- Leaner futures.
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Leadership.
Business enterprises-Finance.
Management.
Organization.
Planning.
Economics.
Management science.
Entrepreneurship.
Business Strategy/Leadership.
Business Finance.
Management.
Organization.
Economics, general.
Entrepreneurship.