Exploring the new marketing study guide, selected readings, case incidents, and other exercises
Fulmer, Robert M.
Strang, Roger A.
New York Macmillan London Collier Macmillan
1976
Pages perforated at inside edge
'The organization ... parallels that of Robert M. Fulmer's "The new marketing", but ... can be a valuable supplement to any introductory text' - Preface
Marketing.