Business /
Ferrell, O. C.,author.
This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening.
Includes bibliographical reference and index.
The dynamics of business and economics -- Business ethics and social responsibility -- The legal and regulatory environment -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising --The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets.
This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening.
Business.
Management