The great tween buying machine : capturing your share of the multibillion dollar tween market /
Siegel, David L.
Coffey, Timothy J.
Livingston, Gregory.
Chicago : Dearborn Trade Publishing,
c2004.
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Includes bibliographical references (p. 207-209) and index.
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tween interests and activities -- Happiness is being a tween -- Tween education isn't what it used to be -- Tween favorites: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
Child consumers.
Market segmentation.