Subject to change : creating great products and services for an uncertain world /
Merholz, Peter.
Adaptive Path (Firm)
Beijing ; Farnham : O'Reilly,
c2008.
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
"Adaptive Path".
Includes bibliographical references (p. [165]-169) and index.
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
New products
Product management.
Consumers
Consumer behavior.
Business planning.