Media industry studies /
Herbert, Daniel,1974-author.
Lotz, Amanda D.,1974-author.
Punathambekar, Aswin,author.
"This text provides the roadmap to the vibrant area of Media Industry studies"--
Includes bibliographical references and index.
The origins of media industry studies -- Individuals and roles -- "Production" cultures -- Organizations -- Industries and practices -- The macro view -- Conclusion : future directions for media industry studies.
"This text provides the roadmap to the vibrant area of Media Industry studies"--
Mass media