Attitudes towards advertising a collection of published studies from October 1963 to July 1972
Institute of Practitioners in Advertising.
London Institute of Practitioners in Advertising
1975
Contents: The goldfish bowl - As others see us / by John Treasure and Timothy Joyce - Advertising and the public / by John Treasure - Attitudes to advertising / British Market Research Bureau for the Advertising Association - Advertisers opinions of advertising / prepared for the Institute of Practitioners in Advertising by the British Market Research Bureau
Advertising
Public opinion