Marketing : real people, real decisions.
Solomon, Michael R.,author.
Marshall, Greg W.,author.
Stuart, Elnora W.,author.
Barnes, Bradley R.,author.
Mitchell, Vincent W.,author.
Tabrizi, Wendy,author.
Previous edition: 2013.
"Authorised adaptation from the United States edition, entitled 'Marketing : real people, real choices', 9th edition ... ©2018."
Includes bibliographical references and indexes.
Marketing.
Marketing
Marketing.