Social Innovation for Business Success [electronic resource] : Shared Value in the Apparel Industry /
Schmitt, Julia.author.
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success. Contents Diffusion of Social Innovation  Understanding Shared Value Success Factors and Obstacles Discussion of the Findings on Social Innovation Targets Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management Management in the field of Strategy, Operations and Marketing; Consultants and Politicians The Author Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.  .
Description based upon print version of record.
""Geleitwort""; ""Table of Contents""; ""Index of Figures""; ""Index of Tables""; ""List of Abbreviations""; ""1 Introduction""; ""1.1 Relevance of Topic""; ""1.2 Objective and Course of Research""; ""2 Understanding Social Innovation""; ""2.1 The Conceptualization of Social Innovation""; ""2.1.1 Social Innovation in the Literature""; ""2.1.2 A Definition of Social Innovation""; ""2.1.3 Differentiation of Social Innovation from other Innovation Concepts""; ""2.2 Diffusion of Social Innovation""; ""2.2.1 Diffusion in Social Innovation Literature""
""2.2.2 Diffusion in Systemic Innovation Literature""""2.3 Critical Review of Social Innovation""; ""3 Understanding Shared Value""; ""3.1 Historic Antecedents of the Shared Value Concept""; ""3.2 Definition and Building Blocks of the Shared Value Concept""; ""3.3 Critical Review of the Shared Value Concept""; ""3.4 Shared Value as Basic Social Invention""; ""4 Development of Research Design and Methodology""; ""4.1 Development of the Research Design""; ""4.2 Methodology""; ""4.2.1 The Expert Interview as Research Methodology""; ""4.2.2 Development of the Interview Guideline""
""4.2.3 Procedure of Interview Analysis""""5 Findings of the Empirical Study""; ""5.1 Findings on Social Innovation""; ""5.1.1 The Understanding of Social Innovation""; ""5.1.2 The Diffusion of the Basic Social Invention Shared Value""; ""5.2 Findings on Shared Value""; ""5.2.1 Reconceiving Products and Markets""; ""5.2.2 Redefining productivity in the value chain""; ""5.2.3 Enabling Local Cluster Development""; ""5.2.4 Success Factors and Obstacles""; ""5.3 Discussion of Findings""; ""5.3.1 Discussion of the Findings on Social Innovation""; ""5.3.2 Discussion of Findings on Shared Value""
""6 Conclusion""""Bibliography""; ""Annex""; ""Annex 1: Interview Guideline""; ""Annex 2: Table of Codes for Qualitative Analysis""
Includes bibliographical references.
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success. Contents Diffusion of Social Innovation  Understanding Shared Value Success Factors and Obstacles Discussion of the Findings on Social Innovation Targets Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management Management in the field of Strategy, Operations and Marketing; Consultants and Politicians The Author Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.  .
Leadership.
Production management.
Business Strategy/Leadership.
Operations Management.