Star-Spangled Soccer [electronic resource] : The Selling, Marketing and Management of Soccer in the USA /
Hopkins, G.author.
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
Cover; Contents; List of Figures and Tables; Acknowledgments; Star-Spangled Soccer; 1 You're Playing the World Cup Where?; 2 Selling Soccer to America, the World Cup Years!; 3 World Cup 1994: Everyone's a Fan; 4 Soccer goes Professional: The Launch of Major League Soccer; 5 Back from the Brink; 6 Soccer United Marketing; 11 Young Americans: Transfers and Lost Dollars; 12 Soccer on American Television ... It's Bigger than American Idol!; 13 The Making of a Soccer Nation; 14 The World Cup Returns; The Future of Soccer in the USA; Appendix 1: soccer in the USA ""Organizational Chart""
Appendix 2: USA World Cup television ratings, English and spanish language 1990-2006Appendix 3: Grass-roots participation statistics for five major professional sports in the USA; Glossary; Index
Includes index.
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
Marketing.
Leadership.
International business enterprises.
Sports.
Management.
International economics.
Marketing.
Business Strategy/Leadership.
International Business.
Popular Science in Sports.
Management.
International Economics.