International Place Branding Yearbook 2010 [electronic resource] : Place Branding in the New Age of Innovation /
Go, F.author.
Govers, R.author.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Description based upon print version of record.
Includes bibliographical references and indexes.
pt. 1. Multidisciplinary perspectives -- pt. 2. Individual place case studies -- pt. 3. The future evolution of place branding.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Leadership.
Marketing.
International business enterprises.
International economics.
Business Strategy/Leadership.
Marketing.
International Business.
International Economics.