Quantitative research methods for communication : a hands-on approach /
Wrench, Jason S.,author.
Thomas-Maddox, Candice,author.
Richmond, Virginia P.,1949-author.
McCroskey, James C.,author.
Includes bibliographical references and index.
An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and American Psychological Association style -- Research structure and literature reviews -- Variables -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods -- Hypothesis testing -- Descriptive statistics -- Chi-square ([chai]2) test of independence -- Independent samples T tests -- One-way analysis of variance -- Correlation -- Regression -- Presenting research.
Communication
Communication
Communication
Communication