Branding your business : [promote your business, attract customers, build your brand through the power of emotion] /
Hammond, James,1952-
Hammond, James,1952-Branding your business : promoting your business, attracting customers and standing out in the market place.
London : Kogan Page,
2011.
Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.
Subtitle from cover.
Includes bibliographical references and index.
Branding (Marketing)
Consumer behavior.
Brand name products
Senses and sensation.
Communication in marketing.