Political Communication in Direct Democratic Campaigns [electronic resource] : Enlightening or Manipulating? /
Kriesi, H.editor.
Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Description based upon print version of record.
Includes bibliographical references and index.
Political communication : an integrated approach / Hanspeter Kriesi -- The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard -- Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher -- Coalition formation / Laurent Bernhard and Hanspeter Kriesi -- Construction of the frames / Regula Hänggli, Laurent Bernhard and Hanspeter Kriesi -- Message delivery / Laurent Bernhard -- Media organizations in direct democratic campaigns / Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert -- Coverage of the campaigns in the media / Matthias A. Gerth, Urs Dahinden, Gabriele Siegert -- Key factors in frame-building / Regula Hänggli -- The role of predispositions / Hanspeter Kriesi -- The role of knowledge / Heinz Bonfadelli and Thomas N. Friemel -- When campaign messages meet ideology : the role of arguments for voting behavior / Werner Wirth, Jörg Matthes, and Christian Schemer -- The impact of positive and negative affects in direct-democratic campaigns / Werner Wirth, Christian Schemer, Rinaldo Kühne, and Jörg Matthes -- Conclusion / Hanspeter Kriesi.
Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Political science.
Europe—Politics and government.
World politics.
Elections.
Industries.
United States—Politics and government.
Political Science.
European Politics.
Political History.
Electoral Politics.
Industries.
US Politics.