Legends in marketing : Jagdish N. Sheth.
Sheth, Jagdish N,author.
Krishnan, Balaji C,editor.
Includes bibliographical references and index.
Volumes 1 to 8 (bib. 9788132103004) held at shelfmark HB3.210.4.22.
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing