Tourist Activities in Multimodal Texts [electronic resource] : An Analysis of Croatian and Scottish Tourism Websites /
Nekić, Melani.author.
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Acknowledgements; 1 Introduction; 1.1 Why tourism websites?; 1.2 Research questions and hypotheses; 1.3 Conclusion; 2 A Multi-Layer Approach to the Website Analysis; 2.1 Selection and characterization of tourism websites; 2.2 Analytical toolkit and empirical procedure; 2.3 Conclusion; 3 Analysis of Website Layout; 3.1 Base elements; 3.2 Layout units; 4 Analysis of Meaning-Making in Tourism Websites; 4.1 Tourist activities; 4.1.1 Importance for representation, and cultural tourist and user communication
4.1.2 Conventional or post-conventional tourist themes?4.1.3 Sportspeople, explorers of regions, or participants in events?; 4.1.4 Observers or dynamic and media-interactive users?; 4.1.5 Observers of tourist activities or explorers of types of media?; 4.2 Walking activities; 4.2.1 Water and outdoor or adventure sports?; 4.2.2 Landscape and activity observers or lovers of dynamic sports?; 4.2.3 Traditional or contemporary, media-interactive users?; 4.2.4 Lovers of team sports, individual landscape explorers, or dynamic all-round tourists?; 4.3 Natural heritage
4.3.1 Mediterranean or North-Atlantic landscapes?4.3.2 Landscape observers or explorers?; 4.3.3 Individuals or technologically skilled social actors?; 4.3.4 Landscape observers, travellers, eco-tourists, or adventure tourists?; 4.4 History and heritage; 4.4.1 Cultural heritage sights or historical events?; 4.4.2 Observers of landscapes and sights, or explorers of public institutions?; 4.4.3 Observers or social media actors?; 4.4.4 Explorers of sights, or learners about or participants in the mythification of history?; 4.5 Gastronomy
4.5.1 Traditional Mediterranean or contemporary food and drink?4.5.2 Admirers of Mediterranean or North-Atlantic food and drink?; 4.5.3 Individual or technologically advanced social actors?; 4.5.4 Food and drink connoisseurs or consumers?; 5 Conclusion; 5.1 Main findings; 5.2 What next?; Appendices; Bibliography; Index
Includes bibliographical references and index.
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
Communication.
Sociolinguistics.
Discourse analysis.
Applied linguistics.
Tourism.
Media Studies.
Sociolinguistics.
Discourse Analysis.
Linguistics, general.
Applied Linguistics.
Tourism Management.