Market orientation and business performance : some European evidence /
Caruana, Albert.
Pitt, Leyland F.
Henley Management College.
Brunel University.
Henley-on-Thames : Henley Management College,
c1994.
At foot of cover: Henley the Management College ; Brunel, University of West London
Bibliography: p. 8-10
Marketing.
Business enterprises
Business enterprises