Congressional elections : campaigning at home and in Washington /
Herrnson, Paul S.,1958-
Los Angeles, Calif. ; London : SAGE/CQ Press,
c2012.
Includes bibliographical references (p. 315-341) and indexes.
Preface -- Introduction -- The strategic context -- Candidates and nominations -- The anatomy of a campaign -- The parties campaign -- The interests campaign -- The campaign for resources -- Campaign strategy -- Campaign communications -- Candidates, campaigns, and electoral success -- Elections and governance -- Campaign reform.
United States. Congress
Political campaigns
Campaign management