A genie's wisdom : a fable of how a CEO learned to be a marketing genius /
Trout, Jack.
Hoboken, N.J. : J. Wiley,
c2003.
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
Marketing
Marketing
Brand name products.