Strategic marketing management : planning & control.
Chartered Institute of Marketing.
Cookham : CIM Publishing,
2002.
"This companion is written to complement the recommended core texts recommended in the syllabus for this module: Strategic marketing - planning & control (2nd ed) by Drummond and Ensor, Marketing strategy and competitive positioning (2nd ed) by Hooley, Saunders & Piercy, and Strategic marketing management (5th ed) by Aaker " - p.1.
Includes bibliographical references and index.
Marketing
Strategic planning