Advertising and the public this report on a survey of 'Attitudes to advertising' prepared for the I.P.A. by the British Market Research Bureau was presented to the I.P.A. sixth national conference at Eastbourne, on 21 November
Treasure, John.
British Market Research Bureau, ltd.
[London] Institute of Practitioners in Advertising
1970
Reprinted from 'IPA Forum' 29; January 1970
Advertising.