Campaign Strategy in Direct Democracy [electronic resource] /
Bernhard, Laurent.author.
Bernhard, Laurent
In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.
Description based upon print version of record.
""Cover""; ""Contents""; ""List of Tables and Figures""; ""List of Abbreviations and Acronyms""; ""1 Introduction""; ""2 Theoretical Framework""; ""3 The Strategic Context""; ""4 The Profiles of the Campaigns""; ""5 Coalition Formation""; ""6 Message Development""; ""7 Message Delivery""; ""8 Power Analysis""; ""9 Conclusion""; ""Appendices""; ""Notes""; ""References""; ""Index""
Includes bibliographical references and index.
In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.
Elections.
Political science.
Welfare state.
Social policy.
Democracy.
Political economy.
Electoral Politics.
Political Science.
Politics of the Welfare State.
Social Policy.
Democracy.
International Political Economy.