Introduction to marketing /
McDaniel, Carl D.
Lamb, Charles W.
Hair, Joseph F.
Australia ; United Kingdom : South Western Cengage Learning,
c2011.
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.
Bibliographical references.
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.
Marketing.