Safeguarding intangible assets /
Moberly, Michael D.,author.
Includes bibliographical references and index.
Intangible assets -- Managing intangible assets -- Business transaction due diligence -- New dimensions for company management -- Company culture -- Company reputation risk and its management -- Distinguishing intellectual property and intangible assets -- Intangible asset training -- Measuring performance of intangible assets -- Insider risks and threats to intangible assets -- Intangible asset strategist and risk specialist -- Intangible assets in 2014 and beyond: where businesses must be!
Corporate culture.
Organizational behavior.
Intangible property.
Reputation.
Value.