Changing minds : in detail : how to change what people think, feel, believe and do /
Straker, David,author.
"If you need to change minds (and who doesn't?), this book is stuffed full of deep understanding and practical techniques you can use to influence and persuade others." --
Includes bibliographical references (pages 278-295) and index.
Prologue -- Introduction -- Part A: Inside the mind : The SIFT-3M model ; Motivators ; Needs ; Emotions ; Beliefs ; Models ; Rules ; Preferences ; Goals ; Memory ; Musing ; Sensing ; Inferring meaning ; Formulating intent ; Translating into action ; State -- Part B: People together : Relationships ; Groups -- Part C: The core process for changing minds : The core process ; Information management ; Trust ; Tension ; Closure ; Committment -- Part D: Putting it together: Pain and pleasure ; Connect and change -- Epilogue.
"If you need to change minds (and who doesn't?), this book is stuffed full of deep understanding and practical techniques you can use to influence and persuade others." --
Persuasion (Psychology)
Influence (Psychology)