Empathetic Marketing [electronic resource] : How to Satisfy the 6 Core Emotional Needs of Your Customers /
Ingwer, M.author.
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Description based upon print version of record.
Cover; Half-Title; Title; Copyright; Dedication; Contents; List of Figures and Tables                                 ; Foreword               ; Acknowledgments                      ; Introduction                   ; Chapter 1 The Hidden Emotional Needs behind Our Decisions                                                                ; Chapter 2 The Needs Continuum                                    ; Chapter 3 The Need for Control                                     ; Chapter 4 The Need for Self-Expression
Chapter 5 The Need for Growth                                    Chapter 6 The Need for Recognition                                         ; Chapter 7 The Need for Belonging                                       ; Chapter 8 The Need for Care                                  ; Epilogue               ; Notes            ; Index
Includes bibliographical references.
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Leadership.
Marketing.
Operations research.
Decision making.
Community psychology.
Environmental psychology.
Market research.
Public relations.
Business Strategy/Leadership.
Marketing.
Operations Research/Decision Theory.
Community and Environmental Psychology.
Market Research/Competitive Intelligence.
Corporate Communication/Public Relations.