Managing health programs and projects /
Longest, Beaufort B.
San Francisco, Calif. : Jossey-Bass,
c2004.
"A Wiley Imprint."
Includes bibliographical references (p. 276-286) and index.
Management work -- Strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality, totally -- Commercial and social marketing.
Public health administration.
Organizational change.