Irrationality in health care : what behavioral economics reveals about what we do and why /
Hough, Douglas E.,author.
Includes bibliographical references (pages 249-277) and index.
What is behavioral economics -- and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
Medical economics
Medical care
Health behavior
Economics