Housework and Housewives in American Advertising [electronic resource] : Married to the Mop /
Neuhaus, Jessamyn.author.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Description based upon print version of record.
Cover; Contents; List of Figures; Acknowledgments; Introduction; 1 The Laundry Room; 2 The Bathroom; 3 The Kitchen; 4 The Living Room; Conclusion; Note on Sources; Notes; Index
Includes bibliographical references and index.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
United States—History.
History, Modern.
Communication.
Motion pictures—History.
Civilization—History.
Social history.
US History.
Modern History.
Media Studies.
Film History.
Cultural History.
Social History.