Predictive analytics : the power to predict who will click, buy, lie, or die /
Siegel, Eric.
Hoboken, N.J. : Wiley,
c2013.
Includes bibliographical references (p. 228-289) and index.
Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.
Social sciences
Economic forecasting.
Prediction (Psychology)
Social prediction.
Human behavior.