Successful charity marketing : meeting need /
Bruce, Ian(Ian W.)
Bruce, Ian(Ian W.)Meeting need.
London : ICSA Publishing with Prentice Hall Europe,
1998.
Previous ed.: published as Meeting need. Hemel Hempstead : Published in association with the Intitute of Chartered Secretaries and Administrators, 1994
Bibliography: p244-251. - Includes index
Charities
Associations, institutions, etc.