Salesforce.com for dummies® /
Kao, Liz,author.
Kaufman, Matt,author.
Wong, Tom,author.
Discover how you can use Salesforce.com to ramp up your sales and customer service! From navigating and personalizing your account, to analyzing sales data and measuring performance, the authors help you every single aspect of the sales and customer service lifecycles!
Previous edition: 2011, by Tom Wong, Liz Kao, and Matt Kaufman.
Includes index.
Discover how you can use Salesforce.com to ramp up your sales and customer service! From navigating and personalizing your account, to analyzing sales data and measuring performance, the authors help you every single aspect of the sales and customer service lifecycles!
Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system -- Keeping track of customer relationships. Managing accounts ; Developing contacts ; Collaborating with Chatter ; Managing activities ; Sending e-mail -- Driving sales with Sales Cloud. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners -- Optimizing marketing with Marketing Cloud. Driving demand with campaigns ; Driving sales effectiveness with content management -- Delighting customers with Service Cloud. Performing fast and accurate support ; Managing your contact center with Service Cloud -- Measuring overall business performance. Analyzing data with reports ; Seeing the big picture with dashboards -- Designing the solution with Force.com. fine-tuning the configuration ; Customizing Salesforce with force.com ; Extending beyond CRM with the platform ; Migrating and maintaining your data -- The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation.
Salesforce (Online service)
Customer relations