Buzz : how to create it and win with it /
Koch, Ed,1924-
Heady, Christy.
New York : American Management Association,
c2007.
Includes index.
Honesty comes first -- Finding your niche -- The power of my pen -- Crafting your vision -- How to engage the media -- Attracting loyal followers -- Why your gut rules every time -- Picking your fights, enforcing your rights -- Turning mistakes into opportunities -- Staying organized -- How to withstand public scrutiny -- Being open to change.
Success in business.
Success.
Interpersonal communication.
Persuasion (Psychology)