A novel marketplace : mass culture, the book trade, and postwar American fiction /
Brier, Evan.
Philadelphia, Pa. : University of Pennsylvania Press,
c2010.
Includes bibliographical references and index.
Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.
American fiction
Fiction
Literature publishing
Authors and publishers