Trust, Social Relations and Engagement [electronic resource] : Understanding Customer Behaviour on the Web /
Padua, D.author.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Description based upon print version of record.
Includes bibliographical references and index.
pt. 1. The internet age -- pt. 2. Trust and engagement -- pt. 3. how to generate engagement via building trust.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Leadership.
Marketing.
Public relations.
Organization.
Planning.
Customer relations—Management.
E-business.
Electronic commerce.
E-commerce.
Business Strategy/Leadership.
Marketing.
Corporate Communication/Public Relations.
Organization.
Customer Relationship Management.
e-Business/e-Commerce.