Maximize your social : a one-stop guide to building a social media strategy for marketing and business success /
Schaffer, Neal.
Includes bibliographical references and index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
Branding (Marketing)
Customer relations.
Social media.
Information technology
Maximize your social