International Place Branding Yearbook 2011 [electronic resource] : Managing Reputational Risk /
Go, Frank M.author.
Govers, Robert.author.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Description based upon print version of record.
Includes bibliographical references and indexes.
pt. 1. Multidisciplinary perspectives on place brand reputation -- pt. 2. Measuring place brand reputation -- pt. 3. Chapters on specific themes.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
International business enterprises.
Tourism.
Management.
Marketing.
Leadership.
Regional planning.
Urban planning.
Personnel management.
International Business.
Tourism Management.
Marketing.
Business Strategy/Leadership.
Landscape/Regional and Urban Planning.
Human Resource Management.