Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation /
Watson, Tom,1950-
Noble, Paul,1955-
London : Kogan Page Limited,
c2005.
Includes bibliographical references (p. [205]-210) and index.
Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture - why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system -- Evaluation in practice-case studies -- Objectives and objective setting -- Future developments.
Public relations
Public relations