Public Relations in China [electronic resource] : Building and Defending your Brand in the PRC /
Wolf, D.author.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
Description based upon print version of record.
Includes bibliographical references and index.
Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
International business enterprises.
Leadership.
Marketing.
Public relations.
International economics.
International Business.
Business Strategy/Leadership.
Marketing.
Corporate Communication/Public Relations.
International Economics.