Innovation heroes : understanding customers as a valuable innovation resource /
Schweitzer, Fiona,author.
Tidd, Joseph,1960-author.
Includes bibliographical references and index.
Customers at the center stage -- Direct approaches to open the solution space : users as creativity machines -- Indirect approaches to open the solution space : methods to identify latent needs -- Approaches to close the solution space : customers as evaluators -- Integrated approaches to open and close the solution space : multiple customer interaction -- Development of organizational customer integration capabilities and implementation of customer integration in NPD and NSD.
Customer relations.
Consumers.
New products.
Diffusion of innovations.
Technological innovations.
Consumers.
Customer relations.
Diffusion of innovations.
New products.
Technological innovations.