Business-to-business marketing communications /
Hart, Norman A.
London : Kogan Page,
1998.
"First published as Business to business advertising in 1971, 1978, 1983; published as Practical advertising and publicity by McGraw-Hill in 1988; published as Industrial marketing communications in 1993"--verso of t.p.
Includes bibliographical references (p. [354]-356) and index.
Industrial marketing.
Advertising, Industrial.
Publicity.
Sales promotion.