Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung /
Kaufmann, Vincent,1955-editor,contributor.
Heinisch, Tobias,editor.
Includes bibliographical references (pages 219-238).
Book industries and trade
Book industries and trade
Booksellers and bookselling.
Selling
Electronic books.
Motion pictures and literature.