Bush versus Kerry : a functional analysis of campaign 2004 /
Benoit, William L.
New York ; Oxford : Peter Lang,
c2007.
Includes bibliographical references (p. [245]-263) and indexes.
Overview : a functional theory of political campaign discourse -- Method and procedures : analyzing acclaims, attacks, and defenses -- Primary TV spots -- Primary debates -- Primary webpages -- Primary radio spots -- Primary TV talk show appearances -- News coverage of primary campaign 2004 -- Convention addresses -- News coverage of the 2004 national party conventions -- General TV spots -- General debates -- General webpages -- General radio spots -- General TV talk show appearances -- News coverage of general campaign 2004 -- Discussion.
Presidents
Political campaigns