Asian Brand Strategy (Revised and Updated) [electronic resource] : Building and Sustaining Strong Global Brands in Asia /
Roll, M.author.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Includes index.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Leadership.
Marketing.
Asia-Economic conditions.
International business enterprises.
International economics.
Business Strategy/Leadership.
Marketing.
Asian Economics.
International Business.
International Economics.