European Retail Research [electronic resource] : 2011 | Volume 25 Issue I /
Morschett, Dirk.editor.
Foscht, Thomas.editor.
Rudolph, Thomas.editor.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Description based upon print version of record.
Preface; Contents; Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments; Abstract; Keywords; 1. Introduction and Objectives; 2. Why Segmenting?; 3. Methodology; 4. Results from a Retailing Dataset and Discussion; 5. Results and Implications; Acknowledgements; References; RFID-Based Tracking of Shopping Behaviour at the Point of Sale - Possibilities and Limitations; Abstract; Keywords; 1. Introduction; 2. Tracking-Relevant Categories of Shopping Behaviour at the POS; 3. Radio-Based Technique for Recording Movements
4. Possibilities of the RFID-Based Recording of Wayfinding Behaviour4.1. Possible Starting Points for Recording Wayfinding Behaviour; Tracking Shopping Carts; Tracking Shopping Baskets; Tracking People; 4.2. Technical Possibilities of Tracking Wayfinding; 4.3. Analysing Wayfinding Data; 4.4. Legal Limitations and Social Acceptance; 5. Possibilities of the RFID-Based Recording of Attention & Approach Behaviour; 5.1. Relevant Attention and Approach Behaviour at the Shelf and its Recorda-bility; 5.2. Technical Possibilities of Attention & Approach Tracking at the Shelf
5.3. Analysing Attention & Approach Data5.4. Legal Limitations and Social Acceptance; 6. Summary and Prospects; References; Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes; Abstract; Keywords; 1. Introduction; 2. Conceptual Outline; 2.1. Applying RFID in Behavioural Consumer Research; 2.2. RFID-Technology for Process Integrated Measurement; 3. Prospects for PoS Market Research with RFID Technology; 3.1. RFID for Validating and Refining Models of Consumer Behaviour
3.2. RFID-enabled Behavioural Metrics - Transferring Online to Offline3.3. Exploring White Spaces - Contingent Factors in Consumer Behaviour; 4. Research Outlook; References; In-Store Logistics Processes in Austrian Retail Companies; Abstract; Keywords; 1. Introduction; 2. Research Background; 3. Methodology; 3. The Austrian Retail Environment; 4. Case Study 1: Grocery Retailer; 5. Case Study 2: DIY Retailer; 7. Discussion; 8. Limitations and Future Research; References; Ethical Sourcing - Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing; Abstract
Keywords1. Introduction; 2. Corporate Social Responsibility and Ethical Sourcing; 3. Theoretical Background; 3.1 Characteristics of Ethical Sourcing; 3.2 Principal Agent Theory; 3.3 Resource Dependency Theory; 4. Conceptual Model; 5. Hypotheses; 5.1 Influence of Ethical Sourcing Intentions on Sourcing Strategies; 5.2 Effect of Different Purchasing Strategies on Ethical Sourcing Performance; 5.3 Ethical Sourcing Performance and Performance of the Firm; 6. The Study; 7. Analyses; 8. Results and Discussion; 9. Conclusion and Implications; 10. Limitations and Further Research; References
Retailing in India - Background, Challenges, Prospects
Includes bibliographical references.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Sales management.
Management.
Sales/Distribution.
Management.