Leisure programming for baby boomers /
Cochran, Lynda J.(Lynda Jeanine)
Rothschadl, Anne Marie,1948-
Rudick, Jodi L.
Champaign, Ill. : Human Kinetics,
c2009.
Includes bibliographical references (p. 203-206) and index.
Are you ready for the boomers? -- What drives boomers? -- Marketing to baby boomers -- Adopting a boomer lens -- Getting groovy : arts and culture program ideas -- Pursuing pathways : education program ideas -- Life is an adventure : outdoor adventure program ideas -- Move to the beat : healthy living program ideas -- Hit the road : travel program ideas -- The boomer future.
Recreation leadership.
Recreation
Leisure
Leisure
Baby boom generation.
Baby boom generation