The alignment factor : leveraging the power of total stakeholder support /
Riel, C. B. M. van.
London : Routledge,
2012.
Includes bibliographical references (p. [229]-232) and index.
Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment.
Business communication.
Corporations
Corporations