Media, Organizations and Identity [electronic resource] /
Chouliaraki, Lilie.author.
Morsing, M.editor.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Description based upon print version of record.
Includes bibliographical references and index.
Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing -- Rethinking television in the digital age / Joseph Turow -- BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki -- Expansion and autonomy : the rise of the business press / Peter Kjœr -- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring -- Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark -- Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? / Peter van Ham -- Identity and appeal in the humanitarian brand / Anne Vestergaard -- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Organization.
Planning.
Industries.
Communication.
Management.
Organization.
Industries.
Media Studies.
Management.