The Oxford handbook of luxury business /
Donzé, Pierre-Yves,editor.
Pouillard, Véronique,editor.
Roberts, Joanne,editor.
"This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalisation and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals"--
Includes bibliographical references.
Luxury Business: Approaches and Issues -- Part I Conceptual Foundations and the Evolution of the Luxury Industry -- The History of Ideas on Luxury in the Early Modern Period -- Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer Experience -- Luxury as an Industry -- Luxury, Banking, and Finance -- Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction -- Part II Producing Luxury -- Luxury Supply Chain Management -- Luxury, Craft, Creativity, and Innovation -- Licensing and the Mass Production of Luxury Goods -- Systemic Luxury Strategy -- Part III Luxury Branding and Marketing -- Luxury Branding -- Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market -- How to Manage Heritage Brands: The Case of Sleeping Beauties Revival -- Consumers' Perceptions and Evaluations of Luxury and Luxury Brands -- Why Luxury Brands Partner with Artists -- Part IV Distributing Luxury -- Department Stores and Luxury Business -- The Strategic Value of the Mono-​Brand Store for European Luxury Fashion Brands -- Airport Luxury Retail -- Intellectual Property Rights and Country-​of-​Origin Labels in the Luxury Industry -- Part V Globalization and Markets -- Luxury in the United States and Western Europe -- Luxury Business in Japan -- Luxury in China -- Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India -- Part VI Issues of Morality, Inequality, and Environmental Sustainability -- Economic Inequality and Luxury: A Critical Luxury Studies Approach -- Consumers, Counterfeiters, and Luxury Goods -- Luxury and Corruption -- Luxury Tourism and Environmentalism -- Digital Luxury: Towards a Sustainable Future?.
"This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalisation and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals"--
Luxury goods industry