Engaging with the Public [electronic resource]: Twelve Lessons from DAC Peer Reviews /
Organisation for Economic Co-operation and Development.
Paris : OECD Publishing,
2014.
This booklet highlights key lessons learned on engaging with the public based on DAC members' practices as documented in peer reviews, DevCom's reports and publications and wider work from across the OECD. It includes examples from DAC members' experiences and sketches out challenges they continue to face as they move toward more strategic, effective and innovative engagement with citizens and taxpayers on development co-operation.
Acronyms and Abbreviations 5 Preface 7 Foreword 9 Overview: The State of Public Support 11 Why Should Policy Makers Care about Public Support for Development Co-operation? 15 -Lesson 1: Public engagement builds support and makes development policies more effective 15 -Lesson 2: Improving communication increases transparency 19 Know What You Want to Achieve 23 -Lesson 3: Understand your audience 23 -Lesson 4: Have a clear, strategic vision 27 -Lesson 5: Develop and deliver a coherent narrative 31 Put the Right Tools into Action 35 -Lesson 6: Communicate results - good and bad 35 -Lesson 7: Leverage partnerships to achieve objectives 39 -Lesson 8: Make room for creativity and innovation 43 -Lesson 9: Ensure branding is appropriate 45 Enable Success 47 -Lesson 10: Promote communication and co-ordination institutionally 47 -Lesson 11: Match resources and expertise with ambition 51 -Lesson 12: Evaluate and learn from experience 53 References and Further Reading 57
This booklet highlights key lessons learned on engaging with the public based on DAC members' practices as documented in peer reviews, DevCom's reports and publications and wider work from across the OECD. It includes examples from DAC members' experiences and sketches out challenges they continue to face as they move toward more strategic, effective and innovative engagement with citizens and taxpayers on development co-operation.
Development