International Place Branding Yearbook 2012 [electronic resource] : Managing Smart Growth and Sustainability /
Go, F.editor.
Govers, R.editor.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Description based upon print version of record.
Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Organization of the Book; Introduction; Unraveling Place Branding: Where Do Place Brands Dwell?; City Hubs: Centers of Gravity in the Global Value Chain; Concluding Remarks; Part 1 Multidisciplinary Perspectives on Sustainable Place Branding; 1 Four Readings of Place and Brand Leadership; A Multi-discourse Approach; A Functionalist Discourse of Leadership, Place Branding and Place Leadership; An Interpretive Discourse of Leadership, Place Branding and Place Leadership
A Dialogic Discourse of Leadership, Place Branding and Place LeadershipA Critical Discourse of Leadership, Place Branding and Place Leadership; Conclusion; 2 Beyond Place Branding; The Problem with (Place) Branding; Living with Participation; Enabling People to Connect; Delivering Sustainability; Summary; 3 Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy; Theoretical Background; Crisis Characteristics; Audience Characteristics; Place Characteristics; Summary; 4 A Perspective on Planning, Smart Growth and Place Branding
Smart Growth as Rebranded PlanningPlace Branding, Place Identity and Smart Growth; Concluding Remarks; Part 2 Chapters on Particular Cases; 5 Case A: Sex and the City: City Branding in Spanish Cities; Spanish Cities: From Now on ... What?; Methodology; From Flagship Projects to White Elephants; A Shift on City Branding; Masculine versus Feminine Thinking and City Branding; Implications; Conclusion; 6 Case B: A Common Agenda for Place Branding: Made in Torino; Fundamental Trends; A Common Agenda for Industrial Tourism: How to Realize an Image Fit; Made in Torino: Tour the Excellent; Conclusion
7 Case C: Sustaining a Brand through Proactive Repair: The Case of ManchesterBrand Manchester: From Cottonopolis to Madchester; August-2011; Conclusion; 8 Case D: Social Media: An Insight into the ""Public Mood"" of Places? A Case Study of the City of Johannesburg; Existing Research; Public Mood, Public Opinion and the Role of Social Media; Methodology; Results; Discussion; Conclusion; 9 Case E: Turning a Gemstone into a Diamond: A Green Design and Branding Strategy for The City of Bucharest; International Trends; The Story of Bucharest; Problem and Motivation
Key Question, Aim and ObjectivesMethodology; Key Findings; The Brand of Bucharest; Conclusions and Recommendations; Part 3 Chapters on Particular Place Brand Themes; 10 Overcoming the Risk of Stereotypes: How Strategic Communications Can Facilitate Sustainable Place Branding; How Stereotypes Shape our Perception; Media Stereotypes: Italy, Greece and France; The Media Periphery: Austria, Bahrain and Vietnam; What Can We Do?; 11 Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy
Existing Indices and Underlying Methodologies
Includes bibliographical references and index.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Marketing.
International business enterprises.
Leadership.
Economics.
Management science.
Tourism.
Management.
International economics.
Marketing.
International Business.
Business Strategy/Leadership.
Economics, general.
Tourism Management.
International Economics.