Test item file [to accompany] Principles of marketing, 12th ed., [by] Philip Kotler, Gary Armstrong /
Kotler, Philip.
Kotler, Philip.Principles of marketing.12th ed.
Armstrong, Gary(Gary M.)Principles of marketing.12th ed.
Upper Saddle River, N.J. : Pearson Prentice Hall,
c2008.
Includes bibliographical references.
Marketing.