Store wars : the worldwide battle for mindspace and shelfspace, online and in-store /
Thain, Greg,1954-
Bradley, John,1957-
Chichester, West Sussex : John Wiley & Sons,
2012.
Includes bibliographical references and index.
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
Retail trade.
Marketing.
Consumer goods.
Also issued online.