Germany’s Economic Renaissance [electronic resource] : Lessons for the United States /
Ewing, J.author.
In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.
Cover; Title; Copyright; Contents; Introduction; 1. A Brief History of Made in Germany; 2. Revival; 3. The Seeds of Complacency; 4. Renaissance; 5. The Soul of the German Economy; 6. Boldly Cautious; 7. "We're Never the Cheapest"; 8. Mini Multinationals; 9. Little Swabia and the Art of Global Manufacturing; 10. Cars, Engineers, and the Internet; 11. Azubis and the Skills Pipeline; 12. The Education of a German Manager; 13. The Seeds of Complacency (II); 14. Lessons for the Rest of the World; Notes; Introduction; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7
Chapter 8Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Index
Includes index.
In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.
Leadership.
Industrial management—Environmental aspects.
Management.
International business enterprises.
Market research.
Development economics.
Business Strategy/Leadership.
Sustainability Management.
Management.
International Business.
Market Research/Competitive Intelligence.
Development Economics.