Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Bearden, William O.,1945-Handbook of marketing scales.
Netemeyer, Richard G.,1956-
Haws, Kelly L.
Los Angeles, Calif. ; London : SAGE,
c2011.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
Marketing research.
Consumer behavior