All eyes East : lessons from the front lines of marketing to China's youth /
Bergstrom, Mary.
New York : Palgrave Macmillan,
2012.
Includes bibliographical references and index.
The new (r)evolutionaries : 70s, 80s, and 90s generations -- Progress : mapping new roads to success -- Tipping gender : from boys rule to girl power -- About face : seeing new beauty codes -- Speaking up : the seeds of activism -- Creative sub-cultures : building outside the mainstream -- Re-branding Chineseness : new China, new identity.
Youth
Youth
Youth
Intergenerational relations
Marketing