Manual of industrial marketing research
Rawnsley, Allan.
Industrial Marketing Research Association.
Chichester Wiley
1978
'Prepared under the auspicies [i.e. auspices] of the Industrial Marketing Research Association'. - 'A Wiley-Interscience publication'
Includes bibliographies and index
ISBN 0-471-99536-3 Pbk : £4.75
Marketing research.