Questionnaire design, interviewing, and attitude measurement /
Oppenheim, A. N.(Abraham Naftali),1924-
Oppenheim, A. N.(Abraham Naftali),1924-Questionnaire design and attitude measurement.
London ; New York : Pinter Publishers,
c1992.
Revised edition of: Questionnaire design and attitude measurement. [1966].
Includes bibliographical references and index.
Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages.
Social surveys.
Questionnaires.
Attitude (Psychology)
Interviewing in sociology.