The Influence Agenda [electronic resource] : A Systematic Approach to Aligning Stakeholders in Times of Change /
Clayton, M.author.
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
Cover; Contents; List of Figures; List of Tables; List of Templates; Acknowledgements; Introduction: Why You Need The Influence Agenda; The Origin of Stakeholders; 1 The Process is Trivial: The Implementation is Not; 2 Who are Your Stakeholders?; 3 More than Just Power: Analysing Your Stakeholders; 4 What are You Doing? Crafting Your Message; 5 Gentle Persuasion: Soft Power; 6 Hidden Power: Behavioural Economics; 7 A Dozen Reasons Why You''re Wrong: Handling Resistance; 8 Your Influence Agenda: Campaign Planning; 9 Making it Work: Campaign Management; A Call to Action
Appendix 1: Scenarios for the Influence AgendaAppendix 2: Stakeholder List; Appendix 3: Additional Stakeholder Analysis Tools; Appendix 4: Stakeholder Engagement Communication Methods; Appendix 5: Ethical Stakeholder Engagement; Appendix 6: Rules, Rules, Rules; Appendix 7: Selected Glossary; Appendix 8: Learn More: Bibliography; Appendix 9: Hear Mike Clayton Speak about The Influence Agenda; Appendix 10: Also by Mike Clayton; Index
Includes index.
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
Production management.
Leadership.
Public relations.
Management.
Employees—Coaching of.
Operations Management.
Business Strategy/Leadership.
Corporate Communication/Public Relations.
Management.
Coaching.