Scaling the Tail: Managing Profitable Growth in Emerging Markets [electronic resource] /
Park, Seung Ho.author.
Ungson, Gerardo R.author.
Cosgrove, Andrew.author.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Description based upon print version of record.
""Cover ""; ""Half-Title  ""; ""Title ""; ""Copyright ""; ""Contents""; ""List of Boxes""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Acknowledgments""; ""Part I What Distinguishes Emerging Markets Today?""; ""1 Introduction""; ""2 Rethinking Conventional Models ""; ""Part II Scaling the Tail: New Templates""; ""3 Problematique""; ""4 New Logics-Scaling the Tail""; ""Part III The ?P-E-C?  Framework""; ""5 The Diagnostic ?P-E-C? Framework""; ""6 Positioning Firms for Profitable Growth""; ""7 Defining the Drivers of Profitable Growth""
""8 Co-aligning Strategies with Management Structures and Systems""""9 A Synthesis of Our Findings""; ""10 Recommendations""; ""Appendices""; ""Bibliography""; ""About the Authors""; ""Index""
Includes bibliographical references and index.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
International business enterprises.
Marketing.
Asia
Economic sociology.
Development economics.
International economics.
International Business.
Marketing.
Asian Economics.
Organizational Studies, Economic Sociology.
Development Economics.
International Economics.