The Made in Germany champion brands : nation branding, innovation and world export leadership /
Joseph, Ugesh Anthony.
Includes bibliographical references and index.
Foreword -- Branding & the "Made in Germany" brand : a perspective -- From rubble to an economic miracle to a world export leader -- The superstars -- The stars -- The facilitators & influencers -- The less-known champions -- Some innovative & emergent stars -- After-word -- References & bibliography.
Branding (Marketing)
Export marketing