Marketing metrics : 50+ metrics every executive should master /
Farris, Paul.
Upper Saddle River, N.J. : Wharton School Pub.,
c2006.
Includes bibliographical references (p. 335-337) and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
Marketing research.
Marketing