International business : the new realities /
Cavusgil, S. Tamer,author.
Knight, Gary A.,author.
Riesenberger, John R.,1948-author.
Wall, Stephanie,editor.
Cavusgil, S. Tamer.International business.3rd edition.
"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso.
Includes bibliographical references and indexes.
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
International business enterprises