Designing for growth : a design thinking tool kit for managers /
Liedtka, Jeanne.
Ogilvie, Tim.
New York : Columbia Business School Pub., Columbia University Press,
c2011.
Includes bibliographical references.
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
Creative ability in business.
Organizational change.
Success in business.