E-commerce 2019 : business. technology. society /
Laudon, Kenneth C.,1944-author.
Traver, Carol Guercio,author.
Title from cover.
Includes bibliographical references and index.
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce.
Electronic commerce.
Internet marketing.
Information technology.
Electronic data processing.
Electronic commerce.
Information technology.
Internet marketing.