Henry R. Luce, Time, and the American crusade in Asia /
Herzstein, Robert Edwin.
Cambridge ; New York : Cambridge University Press,
2005.
Includes bibliographical references (p. 261-326) and index.
From the American century to the Cold War -- Henry Luce and China : prelude to an American crusade -- Learning to market Chiang's China -- Bitter victory -- China on the brink : what role for America? -- Luce and the "loss" of China -- Cold war strategy : allies and enemies in the battle for China -- Losing China : the hunt for culprits intensifies -- Anti-communist allies in Asia : MacArthur and Rhee -- McCarthy and Korea : crises and opportunities -- The campaign for a wider war in Asia -- Electing Eisenhower while fighting McCarthy -- Time Inc., Eisenhower, and Asian policy, 1952-1959 -- Unwelcome moderation : Eisenhower's caution in East Asia -- Keeping the pressure on Mao and Ho -- Time, Luce, and the looming disaster in Vietnam, 1960-1967 -- Time Inc. and nation-making in Vietnam : from Kennedy to Johnson -- Troubled crusade in Vietnam -- The final years of Henry Luce's mission to Asia.
Luce, Henry Robinson, 1898-1967.
Public opinion