Market Entry in Japan [electronic resource] : Theory and Management in a Turbulent Era /
Haak, René.author.
Haak, Ulrike.author.
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Description based upon print version of record.
Cover; Contents; List of Tables; List of Abbreviations and Acronyms; About the Authors; 1 Introduction; 2 Japan - An Island Kingdom with Many Different Facets; 3 Society in the 21st Century; 4 Japanese Management; 5 The Japanese Market: The Dynamics, the Potential, the Perspectives; 6 Market Entry and Market Development Strategies - Opportunities for Foreign Companies in Japan; 7 From Theory to Practice: The World of Business in Japan; Bibliography; Index
Includes bibliographical references (p. 131-155) and index.
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
International business enterprises.
Ethnology—Asia.
Management.
International economics.
International Business.
Asian Culture.
Management.
International Economics.