All Thumbs [electronic resource] : Mobile Marketing that Works /
Kelley, M.author.
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
Cover; Title; Copyright; Contents; Introduction The Focus and Goal of All Thumbs; 1 All Thumbs: The Simple Rule of Thumb for Mobile Experiences; 2 Mobile Is the Action Screen: Stop Calling It "Second Screen"; 3 Beginning a Mobile Strategy; 4 When Your Past Mobile Marketing Efforts Have Failed: Don't Give Up!; 5 TV and Mobile: Skip Skipping, Cause Pausing; 6 The New Two-Fisted TV Viewer: Remote in One Hand, Mobile in the Other; 7 Read, Snap, and Enjoy: Mobile Just Might Save Print; 8 Impulse Buy! Retail Shelves Come Alive; 9 Out-of-Home Becomes Relevant Again
10 Video Will Be Mobile's "Killer App": Get Ready Now!11 Data Gatherers: The More You Give, the More You Get; 12 The New Chief Mobile Officer; Index
"Ad Age Book"--Cover.
Includes index.
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
E-business.
Electronic commerce.
E-commerce.
e-Business/e-Commerce.