Organizations in the face of crisis : managing the brand and stakeholders /
Tafoya, Dennis W.
Includes bibliographical references and index.
List of tables, models and diagrams -- Preface -- Acknowledgements -- The organization, the brand and the organization's stakeholders -- Acknowledging the relationship between an organization, its stakeholders and brand -- The nature of organization, brand and stakeholder dynamics : when problems set the stage for a crisis -- Stakeholders, the stakeholder network and the brand network : how the stakeholder network effects crisis management efforts -- Strategy and the emergent crisis -- Understanding the nature of a crisis : why it has the potential to effect an organization, its stakeholders and the brand -- The emerging crisis and the phenomenon of the stakeholder swarm : -- Stakeholder influence on network equilibrium, brand attractiveness and crisis management efforts -- Managing brand trauma -- Implementing the strategy -- Building a crisis management and recovery plan -- The emergence of a crisis in complex adaptive systems : the organization, its brand, stakeholders and the future -- Appendix a events and organization types : a mini case study of channeled effects -- References -- Index.
Crisis management.
Organization.
Strategic planning.
Brand name products
Corporations