Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function /
Gilmore, Charlotte.
Eadie, Douglas.
Grant, Ian.
University of Strathclyde.Department of Marketing.
Glasgow : University of Strathclyde, Dept. of Marketing,
2001.
Includes bibliographical references.
Advertising.
Advertising campaigns
Advertising agencies