Advanced Google AdWords /
Geddes, Brad,author.
Includes index.
Understanding search theory -- Performing keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Creating landing pages that convert searchers into buyers -- Learning advanced optimization techniques -- Demystifying quality score -- Beyond text: employing image, video, and mobile ads -- Understanding the display network -- Understanding advanced display network techniques -- Utilizing advanced geographic targeting techniques -- Saving time and scaling accounts with the AdWords editor -- Devising profitable bid strategies -- Organizing accounts successfully -- Implementing testing techniques that will increase profits -- AdWords reports: extracting actionable information -- Step by step: create and monitor your AdWords account.
Google AdWords.
Internet advertising.
Internet marketing.