The management of user-initiated new product development /
Foxall, G. R.
Johnston, Brian R.
Saunders, John.Marketing initiative.
Birmingham Business School.Department of Commerce.
Birmingham : University of Birmingham, Birmingham Business School, Department of Commerce,
[1993?]
"A chapter prepared for The Marketing initiative, ed. John Sauders, Prentice-Hall, 1993."
Cover title.