Winning the reputation game : Creating stakeholder value and competitive advantage /
Dowling, Grahame R.(Grahame Robert),author.
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Specialized.
Contents; Preface; 1 The Value of a Winning Corporate Reputation; 2 Corporate Reputation as a Strategic Game; 3 How Corporate Reputations Are Formed and Work; 4 Strategy-Led Corporate Reputations; 5 Simply Better; 6 Corporate Storytelling; 7 Managing Corporate Reputations; 8 Measuring Corporate Reputations; 9 Keeping Out of Trouble; 10 Distracting Reputation Myths; 11 Frequently Asked Questions; Epilogue; Notes; Appendix; Index
Specialized.
Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
OCLC-licensed vendor bibliographic record.
Corporate image.
Social responsibility of business.
Organizational effectiveness.
BUSINESS/Social Responsibility