Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding /
Hancock, Joseph.
New York : Fairchild Books,
c2009.
Includes bibliographical references and index.
Introduction: what is fashion branding? -- Thinking critically: a history of fashion brands and culture -- The history of a king: Ralph Lauren -- Mass luxury style: Dolce & Gabbana : Interview with Edward Choi Augustyn -- The empress of fashion: Vera Wang : Interview: Michelle Bakar -- In-store branding concepts: Abercrombie & Fitch : Interview: Lynn McGrane -- Viral fashion branding: Johnny Cupcakes : Interview: Jennifer Lea Cohan -- A great idea from a new designer: Dante Beatrix : Interview: Jill Walker-Roberts -- Creating a television brand: Brini Maxwell : Interview: Brini Maxwell -- Niche fashion branding: Ginch Gonch : Interview: Shaun Cole -- Treating people right: Billy Blues -- Conclusion: the future of fashion brands : Interview: Krista Pharr-Lowther.
Fashion merchandising.
Advertising
Branding (Marketing)
Advertising