The Trend Management Toolkit [electronic resource] : A Practical Guide to the Future /
Kjaer, A.author.
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
Description based upon print version of record.
Cover; Contents; List of figures and tables; Foreword; Acknowledgments; 1 From facts to feelings; Introducing trend management as a concept; What this book can do for you; Taking time out to think and act; 2 Sense making in a fast-forward society; Connecting the dots; Understanding the evolution of consumption; Future consumer landscape and culture shifts; The rise of meaningful consumption; 3 Trend mapping: past, present and future; From weak signals to macro trend; Rethinking human decision making; 21st-century sense making; From 2D to 4D thinking explained; The future is not set in stone
Signposts to the road ahead4 Your essential trend toolkit; The bigger picture; Creating your Trend Atlas; Identifying key trends in the multiple dimensions; The Trend Index; Adopting a glocal perspective; 5 Major trends to 2030+; Major structural drivers; A people-centric vision; The ones to watch; Trends in the scientific dimension 2030+; 1. Radical Openness; 2. The Global Brain; 3. Green Growth; 4. Rising Economies; Trends in the social dimension 2030+; 5. Smart Living; 6. Global Citizens; 7. Betapreneurship; 8. The No-age Society; Trends in the emotional dimension 2030+; 9. Better World
10. Lifelong Learning11. Social Capital; Trends in the spiritual dimension 2030+; 12. The ""Good Life""; 6 Practical trend mapping: focusing on people; The people factor; How to build the business case; Recognizing contradictions and transitions; Scenario 1: Mobile Millennials; Scenario 2: New Urbanites; Scenario 3: Green Sustainers; Scenario 4: Mindful Idealists; Trends across continents; 7 Practical trend mapping: organizations; From confusion to trend management; Trend management in action across sectors; Summary: Shaping tomorrow today; Notes; Index
Includes bibliographical references and index.
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
Business mathematics.
Marketing.
Leadership.
Statistics .
Market research.
Economics.
Management science.
Business Mathematics.
Marketing.
Business Strategy/Leadership.
Statistics for Business, Management, Economics, Finance, Insurance.
Market Research/Competitive Intelligence.
Economics, general.