How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world /
Bierut, Michael,author,artist.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish--including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign--providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.
Previous edition: 2015.
How to be a graphic designer in the middle of nowhere : An introduction -- How to think with your hands : Four decades of notebooks -- How to destroy the world with graphic design : American Institute of Graphic Arts -- How to have an idea : The International Design Center, New York -- How to transcend style : American Center for Design -- How to create identity without a logo : Brooklyn Academy of Music -- How to invent a town that was always there : Celebration, Florida -- How to work for free : Parallax Theater -- How to raise a billion dollars : Princeton University -- How to win a close game : New York Jets -- How to be good : The Good Diner -- How to run a marathon : The Architectural League of New York -- How to avoid the obvious : Minnesota Children's Museum -- How to avoid doomsday : Bulletin of the Atomic Scientists -- How to be fashionably timeless : Saks Fifth Avenue -- How to cross cultures : New York University Abu Dhabi -- How to behave in church : The Cathedral Church Of St. John the Divine -- How to disorient an architect : Yale University School of Architecture -- How to put a big sign on a glass building without blocking the view : The New York Times Building -- How to make a museum mad : Museum of Arts and Design -- How to judge a book : Covers and Jackets -- How to make a mark : Logotypes and symbols -- How to squash a vote : The Voting Booth Project -- How to travel through time : Lever House -- How to pack for a long flight : United Airlines -- How to have fun with a brown cardboard box : Nuts.com -- How to shut up and listen : New World Symphony -- How to top the charts : Billboard -- How to convince people : Ted -- How to get where you want to be : New York City Department of Transportation -- How to investigate a murder : A Wilderness of Error -- How to be who you are : Mohawk Fine Papers -- How to get the passion back : American Institute of Architects -- How to make news : Charlie Rose -- How to set a table : The Restaurants of Bobby Flay -- How To Survive On An Island : Governors Island -- How to design two dozen logos at once : MIT Media Lab -- How to save the world with graphic design : The Robin Hood Foundation's Library Initiative.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish--including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign--providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.
Bierut, Michael.
Vignelli, Massimo
Pentagram Designs.
Vignelli Associates.
Graphic arts.
Commercial art.
Graphic arts
Graphic design (Typography)
Graphic artists