Football Brands [electronic resource] /
Bridgewater, S.author.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Description based upon print version of record.
Cover; Contents; List of figures and tables; Acknowledgments; Introduction: Why view football clubs and organizations as brands?; Chapter 1 What is a football brand?; Chapter 2 Brand relationships in football; Chapter 3 Understanding the football "brandscape"; Chapter 4 Football brand experiences; Chapter 5 Globalization of football brands; Chapter 6 Managing football brands through different stages of the lifecycle; References; Index
Includes bibliographical references (p. 175-185) and index.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Marketing.
Management.
Organization.
Planning.
Sports.
Marketing.
Management.
Organization.
Popular Science in Sports.
Sport.