Attitudes towards websites and time orientation : the impact of task complexity and prioritization on hedonic and utilitarian attitudes /
Ruiz, Salvador.
Reynolds, Nina.
University of Bradford.School of Management.
European Marketing Academy.Conference(36th :2007 :Reykjavik, Iceland)
Bradford : Bradford University School of Management,
2008.
"April 2008."
Paper from the "Flexible Marketing in an Unpredicatable World, 36th EMAC Conference, Reykjavik, 22-25 May, 2007."
Includes bibliographical references.
Consumer behavior.
Consumers
Internet marketing.
Time management.