The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world /
Macy, Beverly.
Thompson, Teri.
New York, N.Y. ; London : McGraw-Hill,
c2011.
Includes bibliographical references and index.
Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
Internet marketing.
Social media.
Online social networks.
Marketing.