The mass marketing of politics : democracy in an age of manufactured images /
Newman, Bruce I.
Thousand Oaks ; London : Sage Publications,
c1999.
Includes bibliographical references and indexes.
Contents: The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
Electioneering
Marketing
Presidents
Democracy