Success by design : the essential business reference for designers /
Sherwin, David.
Blue Ash, OH : HOW Books
c2012.
This book is an introduction to the essential tools and attitudes designers need to work at a design business or own one.
Includes bibliographical references (p. 286-287) and index.
Working with customers : Client service ; Business development ; Proposals ; Contracts ; Spec work ; Politics ; Negotiation ; Discounts ; Expectations ; Design briefs ; Deliverables ; Meetings ; Presentations ; Feedback ; Networking ; Competition ; Strategy -- Managing your projects : Project management ; Process ; Estimating ; Budgets ; Schedules ; Risk ; Stakeholders ; Change orders ; Time sheets ; Proofreading ; Errors ; Postmortems -- Operating your studio : Money ; Hourly rates ; Insurance ; Sustainability ; Legal ; Confidentiality ; Culture ; Leadership ; Accounting ; Hiring ; Freelance ; Vacation -- Bringing it together.
This book is an introduction to the essential tools and attitudes designers need to work at a design business or own one.
Success in business.
Graphic arts
Commercial art
Designers
Design.