Politics and the Twitter revolution : how tweets influence the relationship between political leaders and the public /
Parmelee, John H.,1970-
Bichard, Shannon L.,1973-
Lanham, Md. : Lexington Books,
c2012.
Includes bibliographical references and index.
Introduction: the importance of Twitter in politics -- Why people use Twitter for politics: the uses and gratifications of following political leaders' tweets -- The impact of political tweets when used as word-of-mouth communication -- Is following political leaders good for democracy? examining political Twitter use, selective exposure, and selective avoidance -- In their own words: exploring the roles and value of political Twitter use in followers' lives -- Tweets on the campaign trail: an analysis of frames used in 2010 campaign tweets -- Conclusion: how Twitter influences the relationship between political leaders and the public.
Twitter.
Communication in politics
Political leadership
Public relations and politics