Branding the nation : the global business of national identity
Aronczyk, MelissaAuthor
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
Description based on online resource; title from home page (viewed on September 4, 2013).
Branding (Marketing)
International relations
Mass media and international relations
National characteristics
Commerce
Business & Economics
Marketing & Sales