prompter: I have a website for a small local business. What can I do to my SEO to improve traffic and optimise interaction with the landing page. Please list in details the top 10 steps I should do (include google settings as well as suggestions for the code (frontend and backend).

assistant: Here are the top 10 steps to improve your website's SEO and optimize the landing page:

1: Conduct keyword research: Identify the keywords related to your business and use them in your content and meta tags.

2: Optimize the title tag and meta description: Make sure your title tag accurately reflects the content of your page and the meta description provides a clear and concise summary.

3: Improve website loading speed: A slow website can hurt your search engine rankings and drive visitors away. Use tools such as GTmetrix and Google PageSpeed Insights to identify areas for improvement.

4: Mobile optimization: Make sure your website is mobile-friendly, as the majority of users access websites on their mobile devices.

5: Use header tags: Use H1 for the main title, H2 for subheadings, and H3 for sub-subheadings to organize your content and make it easier to read.

6: Add internal links: Linking to other pages within your site can help visitors find additional information and improve your website's overall usability.

7: Utilize alt tags: Use descriptive alt tags for images to improve accessibility and give search engines more information about the content on your site.

8: Implement schema markup: Schema markup helps search engines understand the content on your site and can improve your website's visibility in the search results.

9: Use Google Search Console: This free tool from Google can help you monitor your website's visibility and performance in the search results.

10: Create high-quality content: Regularly updating your website with relevant, informative, and engaging content can help you rank higher in the search results and attract more visitors.

prompter: Please expand on point 8. What is schema markup?

assistant: Here are the top 10 steps you can take to improve your website's SEO:

1. Conduct keyword research to identify relevant keywords and phrases to target in your content and meta tags.

2. Optimize your website's content and meta tags, including the title tag, description tag, and header tags, to include your target keywords.

3. Ensure your website is mobile-friendly and has a fast loading speed.

4. Build high-quality backlinks from reputable websites to improve your website's authority and visibility.

5. Use Google Search Console to monitor your website's performance and identify any technical issues that may be affecting your SEO.

6. Create high-quality, original content that provides value to your target audience and includes your target keywords.

7. Use internal linking to help search engines understand the structure of your website and the relationships between your pages.

8. Encourage social sharing of your content to increase visibility and drive traffic to your website.

9. Use schema markup to provide additional information to search engines about your website and its content.

10. Monitor your website's performance regularly and make adjustments as needed to improve your SEO and user experience.

prompter: Okay, How would I conduct a keyword search?

assistant: Conducting keyword research is an important step in optimizing your website for search engines. There are several ways to conduct keyword research, including the following:

Use Google Keyword Planner: This is a free tool offered by Google AdWords that allows you to enter a keyword or phrase and see related keywords and their search volume, competition, and estimated cost per click.

Analyze your competitors' websites: Look at the keywords and phrases your competitors are targeting and try to identify areas where you can differentiate your website and target similar keywords with lower competition.

Use keyword research tools: There are several paid and free keyword research tools available that provide information on keyword search volume, competition, and other data to help you identify the best keywords to target.

Consider your target audience: Think about the keywords and phrases your target audience might use to find your website and try to incorporate those into your content and meta tags.

Once you have identified your target keywords, you can use them to optimize your website's content and meta tags to improve your visibility in search engine results.

assistant: You should think of nouns and verbs that are related to the business and people interested in it would probably as search terms to find sites like yours. For example, if the site was a restaurant your keywords might be "restaurant", "food", "lunch" or maybe your best dishes.

assistant: Improving your website's SEO and optimizing user interaction with the landing page are important for driving traffic and growing your small local business. Here are 10 steps you can take to achieve this:

Research and select relevant keywords: Use tools like Google Keyword Planner to identify keywords related to your business and products, and include these keywords in your website content and meta tags.

Optimize your website's content: Make sure your website content is relevant, high-quality, and engaging. Use header tags (H1, H2, etc.) and structure your content using subheadings, bullet points, and images.

Create a sitemap: A sitemap helps search engines understand the structure of your website and makes it easier for them to crawl and index your pages.

Use alt tags for images: Include descriptive alt tags for all images on your website to improve accessibility and help search engines understand the content of your pages.

Implement schema markup: Schema markup is a type of code that helps search engines better understand the content on your website. Use schema markup to add information about your business, products, and services to your website.

Set up and verify your Google My Business account: Google My Business is a free tool that helps businesses manage their online presence across Google, including in local search results.

Optimize your website's load time: A slow website can negatively impact user experience and reduce your search engine rankings. Use tools like GTmetrix and PageSpeed Insights to identify and address any performance issues.

Build high-quality backlinks: High-quality backlinks from reputable websites can help improve your website's authority and search engine rankings. Reach out to other businesses and organizations in your industry to request backlinks, and create high-quality content that other websites will want to link to.

Ensure your website is mobile-friendly: With the increasing use of mobile devices, it's essential that your website is optimized for mobile. Use Google's Mobile-Friendly Test to check the mobile-friendliness of your website.

Track and analyze your website's performance: Use tools like Google Analytics to track your website's traffic, bounce rate, and other key metrics. Analyze this data to identify areas for improvement and make data-driven decisions to optimize your website's performance.

By following these steps, you can improve your website's SEO and optimize user interaction with the landing page, which can drive traffic and grow your small local business.

prompter: How do I advertise for my local business the most effective way for low cost?