prompter: I want you to act as an advertiser. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is “I need help creating an advertising campaign for a new type of energy drink targeting young adults aged 18-30.”

assistant: Sure, I can help you create an advertising campaign for a new type of energy drink targeting young adults aged 18-30. Here are some key components of the campaign:

Target Audience:

Young adults aged 18-30 who are looking for an energy boost to help them power through long work or study sessions, workouts, or social events.

Key Messages and Slogans:

1.  "Fuel Your Hustle" - our energy drink provides the fuel you need to power through your day and achieve your goals.
2.  "Energy that Tastes as Good as it Works" - Our energy drink doesn't just work, it tastes amazing too.
3.  "Elevate Your Energy, Elevate Your Life" - Our energy drink gives you the energy to take your life to the next level.

Media Channels for Promotion:

1.  Social Media - create a strong social media presence on platforms like Instagram, Twitter, and Facebook to reach young adults where they spend the most time online.
2.  Influencer Marketing - collaborate with social media influencers in the health and fitness, lifestyle, and entertainment niches to promote the drink to their followers.
3.  Sponsorships - partner with sports teams or events, music festivals, and other relevant events that align with our target audience's interests.
4.  Digital Advertising - target online ads to specific age groups, interests, and locations to reach the target audience.
Sampling Programs - offer free samples of the drink to customers in stores or at events to give them a taste of the product.


Additional Activities:

1.  Product Launch Event - host a launch event in a popular nightlife district to generate buzz and hype around the drink's release.
2.  Social Media Contests - encourage customers to share photos of themselves using the drink with specific hashtags to enter contests and win prizes.
3.  Referral Programs - offer discounts or other incentives to customers who refer their friends to try the drink.

With these elements in place, we can create an effective advertising campaign for the new energy drink, targeting young adults aged 18-30, that will help us reach our marketing goals and drive an increase in sales.

prompter: Now how would I launch the same campaign, but targeted towards 31-45 year olds?

assistant: Here are the key steps I would take to develop an advertising campaign for a new energy drink targeting 31-45 year old young adults:
 
1. Define the target audience. In this case, the target is young adults aged 31-45. This suggests the campaign should focus on themes of high energy, activity, and youthfulness while recognizing the target age range. The creative would need to be mature and not too flashy.
 
2. Determine the key brand messages and slogans. Possible messages could be:
 
- “Fuel your busy lifestyle” targeting high activity and demanding schedules.
 
- “Life moves fast, keep up” focusing on energy to match a dynamic life.
 
- “Premium boost, zero guilt” emphasizing quality ingredients and flavors.
 
Potential slogans could include:
 
- “ Energize your peak performance”
 
- “Activate your day”
 
3. Select media channels. For this target audience, the campaign would focus on:
 
- Online media like social ads, banner ads, influencer marketing, and sponsored content on targeted websites. This generation spends a lot of time online and is used to targeted ads.
 
- Out-of-home advertising like billboards, transit ads, and poster ads placed in locations frequented by the target like gyms, office buildings, or coffee shops. This provides broad reach and high visibility.
 
- Print ads in targeted magazines and newspapers focused on health, lifestyle, and business.
 
4. Additional activities. Options could include:
 
- Sponsoring local events, sports teams, or activities popular with the target audience like cycling clubs or obstacle course races. This aligns the brand with an active lifestyle.
 
- Sampling at gyms, sports events, or other high-energy locations. This gives people a chance to try the product and experience the benefits firsthand.
 
- Influencer marketing using social media influencers in the target age range who embody an active lifestyle. Their endorsements would help spread awareness and word-of-mouth recommendations.
 
Does this help outline the key steps for the advertising campaign? Let me know if you would like me to elaborate on any of the suggestions or provide additional ideas.

assistant: 31-45 year olds are not very different than 18-30 year olds. No changes need to made to the above directly, but a few nudges would help. Primarily, they like to feel younger. This can be accomplished in various methods. First by simply replacing replacing the actors from the younger commercials with older actors gives this age group the since of pride that they can keep up with the youngins. Secondly tune the advertising to include nostalgia that remind them of their youth. They are not that far remove from the younger generation so you can keep the same slogan and same script but change the ancillary actions. e.g. "Fuel your Hustle" can show a middle aged male with greying hair attempting to sell beanie babies on the street corner instead of a young female attempting to sell hip hop dance classes. Same slogan, same overall point of view with a few key differences.

assistant: Make it cheap and taste like banana.

assistant: Sure, I can help you with that!

Target audience:
Young adults aged 18-30 who lead busy and active lifestyles and need a quick energy boost to help them get through their day.

Key messages:

"Power up your day" - our energy drink is the perfect solution for your active and fast-paced lifestyle.
"Fuel your adventures" - our energy drink is perfect for all your outdoor and fitness activities.
"The energy boost you need, without the crash" - our energy drink is designed to give you sustained energy, without the sudden crash or jitters.
Slogan:
"Live life to the fullest with [Brand Name] energy drink"

Media channels:

Social media - Instagram and TikTok ads featuring young adults engaging in active pursuits such as running, hiking, and surfing. Collaborations with social media influencers in the health and fitness space to promote the brand.
Online advertising - targeted display ads on health and fitness websites, as well as lifestyle websites popular among young adults.
Event sponsorships - sponsoring local music and sporting events, and handing out free samples of the energy drink to attendees.
In-store promotions - partnering with popular retailers to offer in-store promotions and discounts for the energy drink.
Additional activities:

A social media contest where users can share photos and videos of their active pursuits, and the best entries win prizes such as free energy drinks and workout gear.
Partnership with a fitness app or website that offers users a discount on the energy drink with every workout completed.
Sampling campaigns where energy drink bottles are handed out on college campuses and at fitness classes to target the key audience.
With this campaign, we hope to create an energetic and exciting brand image that resonates with young adults who lead active and busy lives, and provide them with a reliable energy drink option that doesn't compromise on taste or quality.

prompter: Can you give a cost estimate, by breaking down each category for it's CAC and compare that to the strategies of the biggest competitors in the market. In addition, your strategies are nothing new, how would you change them or maybe you can propose different strategy to get ahead of the competition?