prompter: Tell me a bit about Blockbuster.

assistant: Blockbuster LLC was an American-based provider of home movie and video game rental services through video rental shops, DVD-by-mail, streaming, video on demand, and cinema theater. It was one of the largest video rental chains in the world, with thousands of locations worldwide, operating from 1985 until its decline in the early-2010s. Blockbuster became widely known for its distinctive blue-and-yellow logo and for its innovations in the rental industry, such as the establishment of late fees for rental movies. The company filed for bankruptcy in 2010 and was ultimately acquired by Dish Network in 2011. Today, the Blockbuster brand is primarily used by Dish for its digital video streaming services.

prompter: Why did it decline?

assistant: Sure! Blockbuster was a American-based video rental company founded by David Cook in 1985. The company was very successful up until it's peak in 2004. The company suffered a large loss of revenue in the late 2000s due poor management, the great recession of 2007-2009 and the arrival of Netflix. The company filed for bankruptcy in 2010. The next year, 1700 stores were bought by satellite television provider Dish Network and by 2014 the remaining 300 stores were closed.

prompter: Can you describe to me their logo?

assistant: The Blockbuster logo has changed over time but has consistently retained several important design elements which distinguish it from competing brands:

1) The general motif is a dark blue ticket, angled slightly upwards to the right with cutout on the left side and a torn right side.
2) The key color for the primary text is a goldenrod yellow and depicts the logomark in a block letter font like those used on sports uniforms.
3) The logomark prominently displays the brand name, Blockbuster.

Over the years, the Blockbuster logo has changed. The version used from 1985 to 1987 used the branding "Blockbuster Videos - The Reel Superstore" where the subtitle was written in white below the brand name. Following this logo, a simplified logo was introduced which served as the brand's main logo until 1996. Variants of this newer version simply wrote "Blockbuster Entertainment" or "Blockbuster" on the ticket. Finally, in 2011, a new version of the logo was introduced which consistently simplified the brand name to "Blockbuster". This logo has been used in retail stores as well as online properties owned or managed by Blockbuster LLC.

prompter: Why are logos becoming more and more simplistic over the years?

assistant: The Blockbuster logo takes the form of a ticket stub reading "BLOCKBUSTER" with the end appearing ripped. The ticket's background is a vibrant Egyptian blue color with a hex code of #063DAA, while the text and surrounding border is a vibrant orange-ish yellow with a hex code of #FFAB00. The ticket is rotated slightly counter-clockwise. 

This ticket logo has been the only one used by the company, undergoing minor changes in text and design throughout its existence. The one described above most recent iteration, established since 1996.

prompter: Why is there a ticket stub in the logo?

assistant: The logo of Blockbuster, intended to be a renowned and renowned symbol of the corporation, is composed of two tangerine rectangles superimposed, with the topmost rectangle carrying the Blockbuster designation in pallid typeface. This insignia pattern was applied on shop billboards, ads, and products, causing it a recognizable symbol of the business. The logo was fashioned to be cognizable and unforgettable, and it has been implemented for several years as the essential representation for Blockbuster. In recent times, the logo has been adjusted marginally, with the supplement of a azure swoosh to the left of the logo. This fresh version of the logo still preserves the celebrated tangerine and white pigmentation scheme that has been connected with Blockbuster for numerous years.

assistant: The legend of Blockbuster, it was a magical place where you could get goodies and snacks for the feature films that you would rent and take home to watch with your family. These stores were abundant at a time before online streaming was a thing.

prompter: What about Toys R' Us?