prompter: I have developed a fully functioning board game called "Outer Space Crawfish Boil". Give me a marketing plan, with at least 5 steps, such that my game can get into the top 100 most popular games on board game geek (bgg).

assistant: Congratulations on developing your board game, "Outer Space Crawfish Boil"! Here's a marketing plan with five steps to help your game climb the ranks on Board Game Geek (BGG) and gain popularity:

1. Develop a strong online presence:
Create a visually appealing and informative website dedicated to your game. The website should include the game's storyline, rules, high-quality images of the game components, and testimonials or reviews. Additionally, create social media profiles on platforms like Facebook, Twitter, and Instagram to post regular updates, behind-the-scenes content, and promotional materials.

2. Create engaging promotional content:
Develop eye-catching promotional materials such as videos, blog posts, and infographics that showcase the unique features and gameplay of "Outer Space Crawfish Boil." Post this content on your website, social media profiles, and share them with board game influencers and media outlets.

3. Leverage board game communities and influencers:
Connect with influential board game reviewers, podcasters, and YouTubers to share your game and request reviews or interviews. Engage with board game communities on platforms like BGG, Reddit, and Facebook groups by participating in discussions and sharing news about your game. Offer exclusive content or giveaways for members of these communities to build excitement and anticipation.

4. Attend gaming conventions and events:
Showcase "Outer Space Crawfish Boil" at board game conventions, trade shows, and local gaming events to gain exposure and collect feedback from players. This will not only help refine your game but also create buzz among board game enthusiasts. Offer demos, contests, and promotional giveaways to attract attention and encourage attendees to try your game.

5. Launch a crowdfunding campaign:
Kickstart your game's production and marketing efforts by launching a crowdfunding campaign on platforms like Kickstarter or Indiegogo. This will generate pre-orders, create awareness about your game, and provide an opportunity for backers to become invested in your game's success. Develop attractive backer rewards and stretch goals to encourage higher levels of funding.

Consistently following these steps should help create interest and excitement around "Outer Space Crawfish Boil," eventually leading to increased rankings on BGG and greater visibility within the board gaming community. Good luck with your marketing efforts!

prompter: Can you give me more detailed steps for the first and second step?

assistant: Certainly! Here are more detailed steps for the first and second steps of your marketing plan:

Develop a strong online presence:
- Register a domain name and purchase web hosting for your website.
- Hire a professional web designer to create a visually appealing and user-friendly website that reflects the theme and tone of your game.

Include the following information on your website:
- The game's storyline and background information
- Detailed rules and gameplay instructions
- High-quality images of the game components
- Testimonials and reviews from playtesters or influencers
- Contact information for customer support

- Optimize your website for search engines (SEO) by including relevant keywords, meta descriptions, and tags.
- Create social media profiles on platforms like Facebook, Twitter, and Instagram.
- Develop a content calendar and post regular updates, behind-the-scenes content, and promotional materials on your website and social media profiles.

Create engaging promotional content:
- Develop a video trailer that showcases the game's unique features and gameplay.
- Write blog posts that explore different aspects of the game, such as its mechanics, design, and development process.
- Create infographics that highlight the game's theme, components, or rules in a visually appealing way.
- Reach out to board game influencers and media outlets to share your content and request reviews or interviews.
- Host giveaways or contests on social media to generate interest and engagement among followers.

assistant: Here are more detailed steps for the first and second steps:

Develop a strong online presence:

1. Create a website using a professional platform like Squarespace or WordPress. Your website should have a clear and concise title that reflects your game's name, and a layout that is user-friendly.
2. Write an "About" page for your website, providing details about the game's storyline, characters, rules, and game components.
3. Include high-quality photos and videos of the game, preferably taken from multiple angles to show off the game's unique features.
4. Create a blog section on your website where you can post updates, behind-the-scenes content, and articles about game design and the board gaming industry.
5. Set up social media profiles on platforms like Facebook, Twitter, and Instagram. Share your website's content and engage with your followers by responding to comments and messages.

Create engaging promotional content:

6. Develop a compelling video trailer that showcases your game's storyline, components, and gameplay. You can use platforms like Adobe Premiere Pro or iMovie to create the video.
7. Create an infographic that summarizes the game's rules, key features, and unique selling points. This can be shared on social media platforms or posted on your website.
8. Write blog posts that provide tips for playing your game or share insights into the game's design process. You can also write posts that compare your game to other popular games in the industry.
9. Consider hosting a live stream or Q&A session where you can engage with your followers and answer their questions about your game.
10. Collaborate with board game influencers and media outlets to create promotional content that showcases your game. Reach out to reviewers or podcasters who cover board games and offer to send them a prototype of your game for review. You can also create a press release and send it to board game media outlets like Dice Tower or BoardGameGeek News.

assistant: 1. There are lots of tools to use to develop a website. Squarespace is one example of a free, online tool with limited functionality that can create visually appealing websites. For more fine-grained control, a tool like Bootstrap studio may be useful. You'll also need a domain name, for example outerspacecrafishboil.com. Then you'll need to find a place to host your website; you can either self-host or use a server hosting service like Linode or DigitalOcean.
2. You should take a multi-pronged approach and make sure to post videos, text, and images. For videos, you can keep them short so that you can post them to as many platforms as possible. Before filming or editing a video, it's best practice to script out what to show and say. Videos can be anything from "a day in the life of" to "the making of" to a meme. For text, these can be purely for community engagement (e.g. jokes or memes) or can be used for community outreach (e.g. developer update, merch drops). Finally, images should showcase pretty, cool, or exciting events (e.g. happy players).