Le rôle modérateur du genre sur l’impact d’attributs organisationnels sur l’attraction organisationnelle une étude quasi-expérimentale

This dissertation explores the effect of organizational attributes on the attraction of new talent. Specifically, it examines the impact of innovative perks, training and development opportunities, as well as the presence of strong ethical ideals within an organization. Moreover, the presence of a moderating effect of gender within these relationships is also investigated. In order to carry out the objectives of the study, several different hypotheses were developed in line with the reviewed literature and theoretical frameworks. The first hypothesis, which is divided into three sub-hypotheses, stipulates that the offer of innovative perks, the presence of many training and development opportunities as well as the extent to which an organization emphasizes ethical behavior, each increase organizational attractiveness. The second hypothesis suggests that an organization offering a combination of innovative perks, training and development opportunities, as well as emphasizing strong ethical ideals further increases attractiveness. The final hypothesis suggests that gender moderates the relationship between the three organizational attributes and attractiveness. The current study utilizes data gathered through a quasi-experimental study conducted among 340 future graduates from two universities in Montreal. The results reveal that innovative perks, the presence of many training and development opportunities, as well as strong ethical ideals each positively influence organizational attractiveness. Moreover, the results indicate that organizational attractiveness is further increased when innovative perks are combined with very few training and development opportunities. The effect of innovative perks in combination with the presence of strong ethical ideals also further increases organizational attractiveness. Finally, the results reveal that gender plays a moderating role in the relationship between only one organizational factor and attractiveness. More precisely, the results reveal that for women, the presence of innovative perks leads to increased attractiveness whether organizations have few or many training and development opportunities. For men, however, the presence of innovative perks leads to increased attractiveness only in situations with few training and development opportunities. Thus, the interaction effect of innovative perks on attractiveness is nuanced by gender. This dissertation provides a discussion of the results and suggests strategies that could be implemented by managers to improve workforce attraction, which constitutes a major issue currently faced by organizations. In light of the empirical results found in this study, it can be concluded that the presence of innovative perks, which is part of the indirect compensation an organization offers to its employees as well as two specific organizational practices (training and development and strong ethical ideals) can give organizations a competitive advantage with regard to attracting new talent. Finally, the finding revealing a moderating role of gender can be useful for managers in the context of employment equity.

Keyphrases: Innovative perks, Training and development, Ethics, Gender, Organizational attractiveness