CELEX: 61999CJ0398
Sixth VAT Directive
Reduction coupons issued by a manufacturer
Taxable amount in the hands of the retailer

By order of 12 October 1999, received at the Court on 14 October 1999, the VAT and Duties Tribunal, Manchester, referred to
the Court for a preliminary ruling under Article 234 EC two questions on the interpretation of Articles 11(A)(1)(a) and 11(C)(1)
of the Sixth Council Directive 77/388/EEC of 17 May 1977 on the harmonisation of the laws of the Member States relating to
turnover taxes ─ Common system of value added tax: uniform basis of assessment (OJ 1977 L 145, p. 1; the
Sixth Directive),
The questions were raised in proceedings between Yorkshire Co-operatives Ltd (
Yorkshire) and the Commissioners of Customs and Excise (
the Commissioners), the competent authority in the United Kingdom for collecting value added tax (
VAT), concerning the repayment of sums paid by Yorkshire by way of VAT.
The Community legislation
Article 11(A)(1) of the Sixth Directive provides: The taxable amount shall be:
(a)
in respect of supplies of goods and services ..., everything which constitutes the consideration which has been or is to be
obtained by the supplier from the purchaser, the customer or a third party for such supplies including subsidies directly
linked to the price of such supplies;
...
Article 11(A)(2) and (3) lists the elements to be included in the taxable amount and those not to be so included. Under Article
11(A)(3)(b)
price discounts and rebates allowed to the customer and accounted for at the time of the supply are not to be included.
Under the first paragraph of Article 11(C)(1) of the Sixth Directive: In the case of cancellation, refusal or total or partial non-payment, or where the price is reduced after the supply takes
place, the taxable amount shall be reduced accordingly under conditions which shall be determined by the Member States.
The dispute in the main proceedings and the questions referred to the Court
Yorkshire is a co-operative society which carries on the business of a retailer of food and non-food goods.  Between 1974
and 1996 Yorkshire accepted price-reduction coupons issued by various manufacturers. Those coupons were issued to the public
either directly or in the form of cut-out coupons in newspapers and magazines. Each coupon either stated a sum of money or
set out a means of calculating a sum of money and its terms enabled the customer to obtain from certain retailers the goods
specified on the coupon at their retail price less the price reduction. The coupons also included instructions to the retailers
as to the manner in which they were to proceed in order to obtain payment by the manufacturers of a sum equal to the nominal
value of the coupons accepted.
The products covered by the coupons in question were always put on sale at the normal retail price, with the result that a
customer without a coupon was required to pay the normal sale price.
Yorkshire included in its gross daily takings the sums received from manufacturers in exchange for price-reduction coupons
collected from customers, thus declaring for VAT purposes the whole of the normal retail price of the products sold without
deducting the amount of the price-reduction coupons. The price at which Yorkshire bought the products from the various manufacturers
did not take account of the price-reduction coupons, and some products had even been purchased before the manufacturers issued
such coupons.
On 2 December 1996 Yorkshire sought repayment from the Commissioners of a part of the VAT which it had paid in respect of
the period from February 1974 to January 1996. Relying on the judgment in Case C-317/94
Elida Gibbs
[1996] ECR I-5339, it claimed specifically that only the amounts paid by its customers constituted the consideration for
the supply by it of goods during that period and that the amounts received from the manufacturers constituted refunds or reductions
allowed by the latter on the initial purchase price. Those sums were therefore not to be included in the taxable amount. Furthermore,
since no credit notes had been issued by the manufacturers to it, it was not required to adjust its input tax or to make any
compensatory adjustment in its VAT declarations in connection with those supplies.
By letter dated 10 February 1997 the Commissioners rejected that request on the ground that Yorkshire had misinterpreted the
Elida Gibbs
judgment. They take the view that the taxable amount for the supply of goods by Yorkshire consists of the cash amounts paid
by Yorkshire's customers plus the amounts paid by the manufacturers.
Yorkshire brought an action against that decision before the referring tribunal.
Taking the view that the resolution of the dispute before it turned on the interpretation of the Sixth Directive, the VAT
and Duties Tribunal, Manchester, decided to stay proceedings and refer the following questions to the Court for a preliminary
ruling:
(1)
On the proper construction of Article 11(A)(1)(a) and 11(C)(1) of the Sixth Directive, what is the taxable amount, in relation
to a supply of goods by a retailer in the position of the appellant to a customer, where:
(a)
the manufacturer of the goods has sold them to the retailer (or, hypothetically, to a wholesaler who has sold them to the
retailer),
(b)
in the course of a sales promotion the manufacturer procures the issue of a coupon, the terms of which are:
(i)
that the holder, on presenting the coupon to the retailer, may buy the goods from the retailer at a price which is less than
the retailer's normal selling price by an amount (
the reduction) specified in or ascertainable in accordance with the terms of the coupon, and
(ii)
that the manufacturer, when the retailer has sold the goods in accordance with the terms of the coupon and has presented the
coupon to the manufacturer, will pay to the retailer a sum equal to the reduction,
(c)
the retailer sells the goods to a customer on presentation of the coupon and  on payment of the reduced price,
(d)
the retailer presents the coupon to the manufacturer and is paid a sum equal to the reduction? Is the taxable amount:
(i)
the cash sum paid by the customer, or
(ii)
the cash sum paid by the customer together with the sum equal to the reduction paid by the manufacturer?
2.
If the answer to question 1 is in sense (i), must the retailer adjust his input tax in his returns of VAT in relation to the
supply of the goods by the manufacturer (or, as the case may be, by the wholesaler) to him, where the manufacturer or other
supplier has not issued a credit note to the retailer for the reimbursement of the reduction?
The first question
It must first be borne in mind that, according to settled case-law, in the context of the cooperation between the Court of
Justice and the national courts provided for by Article 234 EC, it is solely for the national court before which the dispute
has been brought, and which must assume responsibility for the subsequent judicial decision, to determine in the light of
the particular circumstances of the case both the need for a preliminary ruling in order to enable it to deliver judgment
and the relevance of the questions which it submits to the Court. Consequently, where the questions submitted by the national
court concern the interpretation of Community law, the Court of Justice is, in principle, bound to give a ruling (see,
inter alia
, Case C-415/93
Bosman
[1995] ECR I-4921, paragraph 59, and Case C-340/99
TNT Traco
[2001] ECR I-4109, paragraph 30).
Nevertheless, the Court has also stated that, in exceptional circumstances, it can examine the conditions in which the case
was referred to it by the national court, in order to assess whether it has jurisdiction (see, to that effect, Case 244/80
Foglia
v
Novello
[1981] ECR 3045, paragraph 21). The Court may refuse to rule on a question referred for a preliminary ruling by a national
court only where it is quite obvious that the interpretation of Community law that is sought bears no relation to the actual
facts of the main action or its purpose, where the problem is hypothetical, or where the Court does not have before it the
factual or legal material necessary to give a useful answer to the questions submitted to it (see,
inter alia
,
Bosman
, paragraph 61; and
TNT Traco
, paragraph 31).
In this case, as the Advocate General has observed at point 26 of her Opinion, the national tribunal has stated that no wholesalers
were involved in the sales of the products for which Yorkshire accepted reduction coupons from the final consumers, so that
the part of its first question concerning the participation of a wholesaler in the distribution chain is an irrelevant hypothesis
for the purposes of resolving the main dispute.  There is therefore no need for the Court to reply to that part of the first
question.
The first question should therefore be understood as asking essentially whether, on a proper construction of Articles 11(A)(1)(a)
and 11(C)(1) of the Sixth Directive, when, on the sale of a product, the retailer allows the final consumer to settle the
sale price partly in cash and partly by means of a reduction coupon issued by the manufacturer of that product, and the manufacturer
reimburses to the retailer the amount indicated on that coupon, the nominal value of that coupon should be included in the
taxable amount in the hands of that retailer, or whether the taxable amount is constituted solely by the part of the price
paid in cash by that consumer.
In order to reply to the question reformulated in that way, it should be noted that, in paragraph 45 of the judgment in Case
C-427/98
Commission
v
Germany
[2002] ECR I-8315, which deals
inter alia
with the determination of the taxable amount in the hands of manufacturers who issue reduction coupons such as those at issue
in the main proceedings, the Court held, essentially, that such a manufacturer may be regarded as a third party as regards
the transaction between the retailer who receives reimbursement of the value of the coupon and the final consumer who used
such a coupon.
In paragraph 46 of the judgment in
Commission
v
Germany
, the Court pointed out that, as regards the supply made by the retailer receiving the reimbursement, the fact that a portion
of the consideration received for that supply was not actually paid by the final consumer himself but was made available on
behalf of the final consumer by a third party not connected with that transaction is immaterial for the purposes of determining
the taxable amount in the hands of that retailer.
The Court added, in paragraph 57 of
Commission
v
Germany
, that assessment of reduction coupons for the purpose of calculating VAT is determined by their legal and financial characteristics,
and that the taxable amount in the hands of the trader who accepts them may not be less than the sum of money which he actually
receives for the supply by him.
The Court concluded, in paragraph 58 of
Commission
v
Germany
, that, where a manufacturer organises a promotional operation by means of reduction coupons, the nominal amount of which
it reimburses to the retailers who have accepted them, the subjective consideration within the meaning of Article 11(A)(1)(a)
of the Sixth Directive received by the retailer comprises the whole of the price of the goods, which is paid in part by the
final consumer and in part by the manufacturer. The coupons substantiate the retailer's right to receive from the manufacturer
a reimbursement in the amount of the reduction granted to the final consumer. It follows that the sum represented by the nominal
value of those coupons constitutes for the retailer an asset item realised on their reimbursement and that they must be treated,
to the extent of that value, as a means of payment.
In the light of those considerations, the Court held, in paragraph 59 of
Commission
v
Germany
, that the taxable amount in the hands of the retailer for the sale to the final consumer was the full retail price, namely
the price paid by the final consumer plus the amount reimbursed to the retailer by the manufacturer.
Since the reduction coupons at issue in
Commission
v
Germany
, issued in the context of promotional operations by manufacturers, were similar to those accepted by Yorkshire during the
period at issue in the dispute before the referring tribunal, the conclusion must be that the interpretation reached by the
Court in paragraph 59 of its judgment in
Commission
v
Germany
is transposable to a case such as that in point in the main proceedings.
The answer to the first question must therefore be that, on a proper construction of Articles 11(A)(1)(a) and 11(C)(1) of
the Sixth Directive, when, on the sale of a product, the retailer allows the final consumer to settle the sale price partly
in cash and partly by means of a reduction coupon issued by the manufacturer of that product, and the manufacturer reimburses
to the retailer the amount indicated on that coupon, the nominal value of that coupon must be included in the taxable amount
in the hands of that retailer.
Having regard to the reply given to the first question, there is no need to answer the second.
Costs
The costs incurred by the United Kingdom, German, Irish and Netherlands Governments, and by the Commission, which have submitted
observations to the Court, are not recoverable.  Since these proceedings are, for the parties to the main proceedings, a step
in the proceedings pending before the national tribunal, the decision on costs is a matter for that tribunal.
On those grounds,
THE COURT (Sixth Chamber),
in answer to the questions referred to it by the VAT and Duties Tribunal, Manchester, by order of 12 October 1999, hereby
rules:
Schintgen
Gulmann
Skouris
Macken
Colneric
Delivered in open court in Luxembourg on 16 January 2003.
R. Grass
J.-P. Puissochet
Registrar
President of the Sixth Chamber
–
Language of the case: English.