CELEX: 61992CJ0292
Free movement of goods
Quasi-pharmaceutical products
Prohibition on advertising outside the pharmacy

Grounds
1 By order of 14 May 1992, received at the Court on 1 July 1992, the Verwaltungsgerichtshof Baden-Wuerttemberg (Higher Administrative Court, Baden-Wuerttemberg, Federal Republic of Germany) referred to the Court for a preliminary ruling under Article 177 of the EEC Treaty a question on the interpretation of Articles 30 and 36 of the Treaty to enable it to determine whether a rule of professional conduct laid down by the Landesapothekerkammer Baden-Wuerttemberg (the pharmacists' professional association for the Land Baden-Wuerttemberg, hereinafter "the Professional Association") which prohibits pharmacists practising in that Land from advertising outside the pharmacy quasi-pharmaceutical products which they are permitted to sell is compatible with those provisions.
2 That question was raised in proceedings between several pharmacists from Baden-Wuerttemberg and the Professional Association concerning the lawfulness of that rule of professional conduct.
3 According to the documents before the Court, Paragraph 10(15) of the Berufsordnung (Professional Code) of the Professional Association prohibits "excessive advertising" for the non-medicinal products which, under Paragraphs 2(4) and 25 of the Apothekenbetriebsordnung (Rules Governing the Operation of Pharmacies), may be sold in a pharmacy provided that the sales do not affect the proper operation of the dispensary. It is common ground that in practice that provision of the Berufsordnung prohibits all forms of advertising outside pharmacies for quasi-pharmaceutical products.
4 The applicants in the main proceedings, all owners of pharmacies in the Land Baden-Wuerttemberg selling quasi-pharmaceutical products which they would like to advertise outside the pharmacy, brought an action before the Verwaltungsgerichtshof Baden-Wuerttemberg against the Professional Association seeking a declaration that the prohibition of advertising was invalid. Before that court the applicants' main submission was that Paragraph 10(15) of the Berufsordnung was incompatible with Articles 30 and 36 of the Treaty.
5 In those circumstances the Verwaltungsgerichtshof Baden-Wuerttemberg stayed the proceedings in order to refer the following question to the Court:
"Is Article 36, in conjunction with Article 30, of the EEC Treaty to be interpreted to the effect that the provisions of a Berufsordnung (Professional Code) by which a Landesapothekerkammer prohibits pharmacists within its area of competence from advertising outside their pharmacies, even for the purpose of marketing goods commonly sold in pharmacies (1) within the meaning of Paragraph 25 of the Apothekenbetriebsordnung (Rules Governing the Operation of Pharmacies), are justified?"
6 Reference is made to the Report for the Hearing for a fuller account of the facts, the procedure and the written observations submitted to the Court, which are mentioned or discussed hereinafter only in so far as is necessary for the reasoning of the Court.
Competence of the Court
7 The Professional Association, defendant in the main proceedings, submitted that the question referred was inadmissible on the ground that the Court did not have jurisdiction to rule on the validity under Community law of a national provision.
8 Although it is not for the Court, in proceedings under Article 177 of the Treaty, to rule on the compatibility of rules of domestic law with Community law, it is none the less competent to give the national court full guidance on the interpretation of Community law in order to enable it to determine whether those rules are so compatible.
9 The Professional Association also submitted that by its question the Verwaltungsgerichtshof Baden-Wuerttemberg was merely seeking a view on a hypothetical problem, since it did not hold that a preliminary ruling was necessary for it to give judgment.
10 There is nothing however in the order for reference or the documents before the Court to cast doubt on the genuine nature of the dispute in the main proceedings or on the national court' s assessment of the need for a preliminary ruling to enable it to resolve the dispute before it.
11 The Court is accordingly competent to rule on the question referred by the Verwaltungsgerichtshof Baden-Wuerttemberg.
Article 30 of the Treaty
12 Article 30 prohibits quantitative restrictions on imports, and all measures having equivalent effect, between Member States.
13 The Professional Association submitted first that the professional conduct rule at issue before the national court could not be a "measure" within the meaning of Article 30 of the Treaty since under German law pharmacists' professional associations had no power to strike off as a disciplinary sanction; that sanction could be applied only by the competent authorities of the relevant Land.
14 It is apparent from the order for reference that under German law the Professional Association is a public law body which has legal personality and is regulated by the State; membership is compulsory for all pharmacists practising in the Land Baden-Wuerttemberg. The Professional Association also lays down rules of professional conduct applicable to pharmacists and monitors compliance by its members with their professional obligations. Finally, professional conduct committees, which are part of and whose members are nominated by the Professional Association, may impose disciplinary measures such as fines, disqualification as a member of bodies of the Association or withdrawal of the right to vote or be elected to those bodies on pharmacists who have infringed professional conduct rules.
15 The Court has already held (see the judgment in Joined Cases 266/87 and 267/87 The Queen v Royal Pharmaceutical Society of Great Britain, ex parte Association of Pharmaceutical Importers [1989] ECR 1295, paragraph 15) that measures adopted by a professional body on which national legislation has conferred powers of that nature constitute, if they are capable of affecting trade between Member States, "measures" within the meaning of Article 30 of the Treaty.
16 That ruling is not in any way called in question by the fact that, unlike the professional body to which that judgment relates, the Professional Association concerned in this case is not empowered to revoke the authorization needed by its members to practise.
17 The Professional Association next submitted that the prohibition on advertising challenged before the national court was not a measure having an effect equivalent to a quantitative restriction within the meaning of Article 30 of the Treaty since it was not capable of impeding intra-Community trade in quasi-pharmaceutical goods.
18 It is settled case-law that any measure which is capable of hindering, directly or indirectly, actually or potentially, intra-Community trade constitutes a measure having an effect equivalent to a quantitative restriction (judgment in Case 8/74 Procureur du Roi v Dassonville [1974] ECR 837, paragraph 5).
19 It is not the purpose of a rule of professional conduct prohibiting pharmacists from advertising quasi-pharmaceutical products outside the pharmacy, drawn up by a professional association, to regulate trade in goods between Member States. Moreover, the prohibition does not affect the right of traders other than pharmacists to advertise those products.
20 Such a rule may, admittedly, restrict the volume of sales, and hence the volume of sales of quasi-pharmaceutical products from other Member States, in so far as it deprives the pharmacists concerned of a method of promoting the sales of such products. But the question remains whether such a possibility is sufficient to characterize the rule in question as a measure having equivalent effect to a quantitative restriction on imports within the meaning of Article 30 of the Treaty.
21 The application to products from other Member States of national provisions restricting or prohibiting certain selling arrangements is not such as to hinder directly or indirectly, actually or potentially, trade between Member States within the meaning of the Dassonville judgment (cited above), so long as those provisions apply to all relevant traders operating within the national territory and so long as they affect in the same manner, in law and in fact, the marketing of domestic products and of those from other Member States. Provided that those conditions are fulfilled, the application of such rules to the sale of products from another Member State meeting the requirements laid down by that State is not by nature such as to prevent their access to the market or to impede access any more than it impedes the access of domestic products. Such rules therefore fall outside the scope of Article 30 of the Treaty (Joined Cases C-267 and C-268/91 Keck and Mithouard [1993] ECR I-6097, paragraphs 16 and 17).
22 In the case of a rule such as that at issue in this case, those conditions are satisfied in relation to the application of a rule of professional conduct, laid down by a professional body in a Member State, which prohibits pharmacists within the area over which it has jurisdiction from advertising outside the pharmacy quasi-pharmaceutical goods which they are authorized to sell.
23 That rule, which applies without distinction as to the origin of the products in question to all pharmacists regulated by the Professional Association, does not affect the marketing of goods from other Member States differently from that of domestic products.
24 Accordingly, the reply to be given to the Verwaltungsgerichtshof Baden-Wuerttemberg is that Article 30 of the EEC Treaty is to be interpreted as not applying to a rule of professional conduct, laid down by the pharmacists' professional body in a Member State, which prohibits pharmacists from advertising quasi-pharmaceutical products outside the pharmacy.
Decision on costs
Costs
25 The costs incurred by the Italian Government and the Commission of the European Communities, which have submitted observations to the Court, are not recoverable. Since these proceedings are, for the parties to the main proceedings, a step in the proceedings pending before the national court, the decision on costs is a matter for that court.
Operative part
On those grounds,
THE COURT,
in answer to the question referred to it by the Verwaltungsgerichtshof Baden-Wuerttemberg by order of 14 May 1992, hereby rules:
Article 30 of the EEC Treaty is to be interpreted as not applying to a rule of professional conduct, laid down by the pharmacists' professional body in a Member State, which prohibits pharmacists from advertising quasi-pharmaceutical products outside the pharmacy.