CELEX: 62007TJ0281
Community trade mark
Opposition proceedings
Application for the Community word mark Ecoblue
Earlier Community word mark BLUE
Relative ground for refusal
Likelihood of confusion
Similarity of the signs
Article 8(1)(b) of Regulation (EC) No 40/94

ACTION brought against the decision of the First Board of Appeal of OHIM of 25 April 2007 (Case R 844/2006-1), concerning
opposition proceedings between Banco Bilbao Vizcaya Argentaria, SA and ecoblue AG.
Information relating to the case
Applicant for the Community trade mark:
ecoblue AG
Community trade mark sought:
Word mark Ecoblue for services in Classes 35, 36 and 38 – Application No 2871598
Proprietor of the mark or sign cited in the opposition proceedings:
Banco Bilbao Vizcaya Argentaria, SA
Marks or signs cited in support of the opposition:
Word marks BLUE (Community mark No 1345974), BLUE JOVEN (Community mark No 2065100), BLUE BBVA (Community mark No 2065621),
TARJETA BLUE BBVA (Community mark No 2277291), QNTAME BLUE (Community mark No 2391878), HIPOTECA BLUE (Community mark No 2392181),
HIPOTECA BLUE JOVEN (Community mark No 2794998) and MOTOR BLUE JOVEN (Community mark No 3060878) for goods and services in
Classes 9, 36 and 38
Decision of the Opposition Division:
Opposition upheld and registration refused
Decision of the Board of Appeal:
Appeal dismissed
Operative part
The Court:
1.
Dismisses the action;
2.
Orders ecoblue AG to pay the costs.