by Heliodex | 2026-03-12 15:56:48+00:00
> But like trust US bro

We don't have to trust them. We can make an educated guess right here based on the analytical data Roblox provides, both for the entire platform & tailored to each experience, the price of Robux, and the DevEx rate. This is far from the data we need to make a precise prediction, though we can still get a ballpark estimate and check it against Roblox's own figures.

The most popular Robux package is the 1000 Robux one. Well, not really, it turns out it's actually the Premium 1000 subscription, which for the same sales price provides 1000 Robux alongside Creator Rewards for the experiences they join for the next 60 days. This could be anywhere from 0 to 3 * 5 * 60 = 900 Robux <https://create.roblox.com/docs/creator-rewards>, alongside a 35% share of what they spent on the package if they're a new or returning user.

The price for Premium subscriptions and Robux packages differs regionally. For me, it's 9.99 GBP for Premium 1000, whereas in the US, where most Roblox users are based <https://create.roblox.com/docs/production/roblox-user-base>, it's 9.99 USD. We'll go with the 9.99 USD figure as it's most likely what a paying user is actually spending and it's in the same currency as the DevEx return rate.

Assume a user that purchases such a subscription then spends all 1000 Robux on one or more passes or products inside of an experience. We'll assume that the creator of the pass/product is the same as the creator of the experience, so the 10% affiliate fee + 60% creator earnings makes for 70% for the experience developer, with the remaining 30% taken by the platform. This could just as easily be substituted for anything else with an equivalent 70% fee, such as Marketplace products at their lowest fee rate, or plugins/paid access priced in Robux (pricing these in local currency wouldn't be subject to the DevEx fees). This deposits a total of 1000 * 70%, or 700 Robux, into the accounts/ownership groups of the experience creators. Assuming the developers immediately take this Robux and exchange it, this will give them fiat. This results in a total of 700 * the DevEx rate of 0.0038, or 2.66 USD. This is profit for the developer.

Now for the Creator Rewards. We'll start with the maximum possible Daily Engagement Rewards of 450 Robux. This goes directly to experience creators, with no Marketplace/product fee, who will DevEx it to produce 450 * 0.0038 = 1.71 USD. This is the maximum possible figure and is almost never actually achieved on the platform. Next up, the Audience Expansion Rewards, which will be 9.99 USD * 35%, or 3.50 USD, if and only if the user is new or returning to the platform.

To sum it up, this is 2.66 from DevEx + up to 1.71 from Daily Engagement + maybe 3.50 from Audience Expansion. The DevEx figure is now correct, whereas the Daily Engagement and Audience Expansion figures could use some work.

From the most recent statistics available, Roblox has 36.7 million paying Monthly Active Users, or Monthly Unique Payers <https://ir.roblox.com/financials/quarterly-results>. However, only about 37.7%, or 13.8 million of these, are Daily Active Users. Thus we'll assume our average Premium subscriber is active 37.7% of the time, or about 11.5 days each month, so 22 of every 60 days. If they play only 1 experience a day, this is 5 * 22 = 110 Robux, or 110 * 0.0038 = 0.418 USD, and if they play 3, that's 3 * 5 * 22 = 330, or 330 * 0.0038 = 1.254 USD. To reiterate where these numbers came from, Daily Engagement is 5 Robux per day for 60 days after purchase, given to each experience played for more than 10 total minutes, with a maximum of 3. We're multiplying this by the DevEx rate as we assume that's what the developer does with it upon reception.

So 2.66 + 0.418 = 3.078 USD for the lower average, which we'll use for these calculation purposes, from DevEx specifically. That's the best estimate I can give with the time I have, the Audience Expansion figure I'll leave off entirely as it doesn't go through DevEx and I can't give any specific statistics for when it happens other than "sometimes".

So, normalised per in-experience dollar spent, that's a rough estimate of 3.078 / 9.99 = 30.8% which is exchanged through the Developer Exchange programme to be given to developers as profit. Compared to the 25-28% that Roblox shows on their Monetisation documentation page (pre-increase, this would be 27-31% now, also given there's some overlap with the Creator Rewards section of the chart which we also calculated the figures for), it's pretty close, without having to trust any of their figures (apart from their own earnings reports, which are heavily scrutinised and legally required to be sufficiently accurate). The remaining portion is split between Roblox and the developer, at a rate probably similar to that shown in the same chart. The same could be done for any developer which has a more accurate figure of Audience Expansion Rewards or Extended Services usage payments to work out more of the areas in the same chart.

> such a lopsided deal is still presented with such weasel wording.

It is very clear to any developer with experience with Roblox's economic system that this isn't at all lopsided, and is in fact fairly balanced. Based on an educated perception of an average user, I've derived similar figures to what is shown on their monetisation documentation, so I have strong reason to believe that they're accurate. If we want our very own estimates, the amount taken by the developer through DevEx is "about" 30%, and the amount taken by Roblox for their own investment is similar. This leaves "about" 40% to be spent on the developers for their own infrastructure. No real developer needs to calculate these figures for themselves, I've just done so here solely for demonstration purposes.

The combined payment of services and profit is the full package of what's provided by Roblox and it would be uninformed to claim it as anything else or try to say that the developer paying for their own similar services would be far more cost-effective. None of this is weasel wording nor exploitative of developers on Roblox's part. It's just a different deal with more supportive ways of earning and different parties paying for the same resources. If one were to prefer this deal, they should use the platform. If they don't, they shouldn't. It's not better or worse for either party, it's just different.