by danhite | 2025-06-10 05:51:32+00:00
I appreciate your focus on the long run. Apple has a long history of focusing on the long run. So I am replying to tell you why you are right, given that I feel my single upvote wasn't thanks enough for your first hand take.

I am not sure we have a long run, as both dooms & destiny loom (eg Future Shock .. Singularity], but if we do then here is my background for my short take ...

1. Unlike you, I have not used the beta but I thoughtfully watched both Monday developer sessions on Liquid Glass & their new design system

2. My early computing experiences were, eg, ASR-33 teletype with paper tape to timeshare, then Altair 8800 and then punched card batches, so I have lots of personal evolution in ui/ux over many decades. Sadly my parents--born in 1922/1923--never used computers nor understood why I loved them and programming

3..665 omitted for brevity

666. in recent years I have devolved into Stone Knives & Bearskins dev mode within iPad Safari, because no one cares what I do and so I get to enjoy tinkering with tiny things in odd ways; ie I might be slightly crazy, so caveat emptor ...

Apple is threading a needle here. If they push too hard and fail they're doomed. If they don't take the lead (atop shock wave of tech) they're doomed.

Their leadership is rich and could easily retire, and Apple~ponderers need to always factor in that they dogfood their products because they believe in them.

Like Capital B Believe in Apple/products in that very real way in which one doesn't just say they dig a band but actually struggle and sacrifice to get to a concert thousands of miles away.

Allow me to observe that we already live in a trending post~Literate society and the ongoing collapse of the USA educational system, Covid~lost-years, the current Administration chaos, and the unstoppable engulfing of everything by ~AI++ makes a completely non-traditional ui/ux near term inevitable just by the principle: Flux !== inertia.

I am observing that the traditional ~marketplace deciders coupled with generational fashion du jour flocking are dwarfed by our Interesting Times just as diaspora can elevate tulips to mania and wheelbarrows full of money can fail to buy lunch.

Within that point of view (and if you're reading this far, no, to answer your question, I do not do drugs or write manifestos for public consumption) I will offer this condensed thought about Apple's current ui/ux steps ...

Any sufficiently advanced technology is indistinguishable from magic.

Applying that to our extraordinary circumstances with a McLuhan Tetrad lens (Retrieval) suggests that all of classic myths to 20th Century SF&F invocation of magic words, gestures and holodecks are nearly upon us for reals.

Our devices are about to watch us, listen/hear us, immerse us in interactive faux reality to an unprecedented extent, ie apart from thousands of years of fanciful storytelling. Genies and demons. Dragons and Wizards.

Gods taking human form.

So.

If Apple is on a 1.5 year track to force developers to unify their runs-on-any~device ui/ux to a ~simplified magic, then I say we are witnessing Apple trying to mount their surfboard, quite calmly, incoming tsunami considered.

Lots of us may not be looking forward to getting wet.

But that is hardly Apple's fault.

Surfboards for the Mind(TM)?

lurker mode back on