by bill_yang | 2025-05-08 02:50:50+00:00
This is pretty spot on. There's a couple of dimensions the major players sit on, and there's enough combinations that there's plenty of space for smaller players to survive in.

I'm not super familiar with all of these products, so some of these ratings will be based on vibes

1-----------------10

OSS <-> Proprietary

Small business <-> Enterprise

Simplicity <-> Complexity

Web analytics <-> Product analytics

Privacy <-> No privacy

# Rybbit (me) - just launched $0

OSS/Proprietary - 2

I use AGPL 3.0 which isn't as permissive as MIT

Small business/Enterprise - 5

I definitely want enterprises to use Rybbit, but it's hard to target them at this stage

Simplicity/Complexity - 6.5

I think Rybbit is going to end up as one of the more feature-rich OS analytics tools, but I hope it stays easy to use (famous last words)

Web analytics/Product analytics - 4

Want to target both eventually, but my product analytics is weaker relatively

Privacy/No privacy - 3

Can be as GDPR compliant as others, but can also be configured to be a bit more invasive

# Posthog - ~15M ARR

OSS/Proprietary - 4

Have a bunch of enterprise licensed parts of their repo and they tell people in their docs to not self-host it because it's too difficult.

Small business/Enterprise - 8

Seems like they hook startups in with generous free tiers and then milk the unicorns that come out

Simplicity/Complexity - 10

The scope of Posthog is awe inspiring. They are literally 10 startups in 1

Web analytics/Product analytics - 8

I believe product analytics was their first feature

Privacy/No privacy - 7

I think they use cookies?

# Google Analytics

OSS/Proprietary - 10

Small business/Enterprise - 9

Free for everyone but it's clear they don't care about regular users that want to track their small site

Simplicity/Complexity - 8

If there was a dimension for usability it would be 11/10 totally unusable

Web analytics/Product analytics - 6

Not too sure about this one

Privacy/No privacy - 9

i mean it's google

# Mixpanel - $200m ARR

I'm the least familiar with this one

OSS/Proprietary - 9

Small business/Enterprise - 8

Simplicity/Complexity - 8

Web analytics/Product analytics - 9

Privacy/No privacy - 7

# Umami - unknown ARR (maybe 500K?)

OSS/Proprietary - 1

MIT license, no enterprise only features from what I see

Small business/Enterprise - 5

Seem to have some big names on their site

Simplicity/Complexity - 4

Web analytics/Product analytics - 5

Privacy/No privacy - 5 They claim GDPR compliance but I've self hosted it and they clearly fingerprint users without any obvious opt out.

# Plausible - ~2m ARR

OSS/Proprietary - 4

AGPL v3 and some a some enterprise features the community version doesn't have. Also they use Elixir so i doubt anyone actually reads it/s

Small business/Enterprise - 6

Have to be selling to enterprises with that ARR

Simplicity/Complexity - 3

Tool is very simple at the surface, but there's a lot of config options under the hood

Web analytics/Product analytics - 3

Mostly just web analytics

Privacy/No privacy - 2

This is a big focus for them

# Simple Analytics ~500k ARR

OSS/Proprietary - 8

Closed source, but they are an open startup that shares their financials

Small business/Enterprise - 3

They show some big names, but the creator is an indie hacker

Simplicity/Complexity - 2

Self explanatory

Web analytics/Product analytics - 2

Privacy/No privacy - 2

Very GDPR compliance focused

If this was a multi-dimensional vector, I'm trying to fill the space between something like Posthog and Plausible, where we are as open source as either of them and fill the missing space between extreme simplicity and extreme complexity.