Question: Who played the role of the "president of NBC West Coast" in the first episode?
SQL: SELECT T2.name FROM Credit AS T1 INNER JOIN Person AS T2 ON T2.person_id = T1.person_id INNER JOIN Episode AS T3 ON T1.episode_id = T3.episode_id WHERE T3.episode = 1 AND T1.role = 'president of NBC West Coast'