Question: What percentage of customers engaged in the household segment are from Iran?
SQL: SELECT CAST(SUM(IIF(T2.n_name = 'IRAN', 1, 0)) AS REAL) * 100 / COUNT(T2.n_name) FROM customer AS T1 INNER JOIN nation AS T2 ON T1.c_nationkey = T2.n_nationkey WHERE T1.c_mktsegment = 'HOUSEHOLD'