Position: Performance/PPC Marketing Manager
Company: Web Scribble
Category: Marketing
Experience required: 2y
English level: upper

We are seeking a highly motivated and data-driven Paid Marketing Manager to join our team. As the Paid Marketing Manager for our Career Center Technology, your primary responsibility will be to create and execute successful advertising campaigns to attract associations and employers looking to connect with niche talent. Your expertise in performance marketing, programmatic ad buying, and PPC will be crucial in driving targeted traffic and achieving exceptional ROI.

Key Responsibilities:

Paid Campaign Strategy: Develop data-backed advertising strategies to attract associations and employers interested in utilizing our Career Center Technology. Collaborate with the marketing team to align messaging, target audience, and campaign objectives.

Campaign Execution: Launch and manage paid marketing campaigns across various platforms, with a primary focus on LinkedIn Ads. Leverage your proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track and measure campaign performance effectively.

Programmatic Ad Buying: Utilize programmatic ad buying tools and techniques to identify and reach specific target audiences efficiently. Optimize ad placements to ensure maximum exposure to relevant audiences.

Retargeting Campaigns: Implement retargeting strategies to engage with potential associations and employers who have shown interest in our services. Develop personalized and compelling ads to drive conversions.

Budget Management: Monitor and allocate the advertising budget effectively across different campaigns. Continuously optimize campaigns to achieve the best possible return on investment (ROI).

A/B Testing: Conduct regular A/B tests on ad creatives, copy, and landing pages to identify top-performing variations and improve overall campaign performance.

Data Analysis: Analyze performance metrics and conversion data to gain valuable insights into user behavior and campaign effectiveness. Generate reports to present campaign results and make data-driven recommendations.

Industry Research: Stay up-to-date with the latest trends and advancements in paid marketing, PPC, programmatic ad buying, and online advertising platforms. Apply industry best practices to enhance campaign performance.

Qualifications:

Proven experience as a Performance Marketing Specialist, PPC Specialist, or similar role.
In-depth knowledge of LinkedIn Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Experience with programmatic ad buying and retargeting strategies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in assessing ROI and optimizing campaigns for maximum results.
Excellent communication and collaboration skills to work effectively with cross-functional teams.

If you are a highly analytical and results-oriented marketer with a passion for driving success through paid advertising, we invite you to join our dynamic team. You will have the opportunity to showcase your expertise in paid marketing and play a pivotal role in promoting our Career Center Technology to associations and employers looking to connect with niche talent.