Position: Senior Paid Social Specialist
Company: Firehunt
Category: Marketing
Experience required: 5y
English level: fluent

Join a dynamic and innovative company at the forefront of personalized 3D engraving and glass printing. We specialize in creating unique and customized gifts using cutting-edge laser technology. Be part of a team that transforms images into stunning 3D engravings on glass, offering customers a truly memorable and personalized experience. Explore your creativity and contribute to the creation of exceptional products.

In this position, you’ll need to understand and support initiatives that will contribute to the goals and success of our campaigns. The Senior Paid Social Specialist will be a part of the marketing team and work with other team members as needed to continuously optimize and develop campaigns on Facebook, Pinterest, Snapchat, TikTok, and other social platforms, focusing on both efficiency & sales volumes and brand awareness. This position requires a demonstrated understanding of social media marketing, algorithms, and optimization techniques. 

**Responsibilities:**
- Manage & optimize ad campaigns on Facebook, Pinterest, Snapchat, TikTok, etc.
-Build and execute social PPC strategies based on the company’s goals.
- Implement, monitor, and optimize PPC campaigns based on performance data and keyword strategy development.
- Set up and manage campaigns on all levels (campaign planning to ad creative).
- Adjust existing growth & optimization Paid Social strategy
- Development and launch of advertising campaigns.
- Management of several campaigns at the same time for different traffic sources.
- Scaling campaigns to increase market coverage.
- Monitoring, analyzing, and optimizing the effectiveness of advertising campaigns and implementing new ideas.
- Ordering and checking advertising materials with the production team (copywriter and designer).
- Work with data analysis and reporting.
- Perfect mastery of Web analytics tools (Google Analytics) and the ability to apply them in practice to improve performance results.
- Research and keep up to date with all PPC and social media advertising trends and developments.
- Grow advertising-driven sales on key website platforms.
- Work within a given budget and timeframe to assist in generating sales momentum at key times.
- Track budget spending, pivot appropriately, and proactively make budget adjustment recommendations.
- Communicate end-of-campaign reflections and apply learnings to improve future efforts.

**Skills & Experience:**
- Experience working in the USA market is a must.
- 5+ years of experience in social PPC advertising (5+ years with Facebook Ads, 3+ years of experience with Pinterest, Snapchat, TikTok Ads).
- 3+ years in DTC eCommerce.
- Ability to build and execute social PPC strategy based on the company’s goals.
- Knowledge of how to set up and manage campaigns on all levels (campaign, ad set, ad).
- Understand how social media advertising algorithms work.
- Knowledge of how to run a/b tests.
- Knowledge of how to manage product feeds.
- Experience launching & managing LAL, remarketing, and retention campaigns.
- Can master Facebook Reporting & Google Analytics to analyze advertising efficiency (how to use standard reports, custom reports, segments, etc.).
- Knowledge of how various attribution models work, as well as their pros & cons.
- Advanced user of Google Sheets (data formatting, pivot tables, etc.)
Experience with Klaviyo is a plus.
- Analytical mindset (able to make decisions based on data and calculate and interpret main KPIs (CPC, CPM, CTR, conversion rate, CPO, CAC, AOV, ROAS, etc.).
- Ability to onboard and adapt quickly to gain an understanding of the business and products to advertise our products best.
- Ability to define the scope of work based on the company’s vision, goals & priorities.
- Ability to iterate fast to test hypotheses within reasonable time frames and prove results with data.
- Excellent written & verbal communication skills.
- Self-motivated with an enthusiasm for the DTC and Advertising industries.
- Critical thinking and problem-solving.
- Goal-oriented with a positive attitude and high energy.
- Ability to follow directions and deliver high-quality work with attention to detail.
- Confidence and leadership skills.