Position: Google Ads Performance Manager
Company: IT-Rex - Staffing Services
Category: Marketing
Experience required: 3y
English level: upper

Is a successful advertising and technology company that focuses primarily on personal development and career challenges with innovative projects in Google Ads Performance Manager search

Google Ads Performance Manager will work with the internal marketing team to plan, manage, and execute company-wide digital marketing and lead generation efforts. This will include strategy, execution and optimization of performance across all Google advertising and monetization apps, including but not limited to Google Ad, Google Analytics, Google Search Console, AdMob, Google Adsense, Ad Manager, Google Tag Manager, Google my Business, etc. This individual will be engaged in developing the organization’s cross-channel communication strategies as well as managing the day-to-day digital marketing initiatives.  
Must:
- 4+ years experience in managing campaigns via Google and Youtube ads;
- Minimum 4 years of experience with Google Analytics and GA Data, Creating PPC Strategies, etc.
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Strong understanding of marketing 
- Solid technical understanding of ad products and/or customers’/shoppers journey
- Advanced Excel proficiency
- Experience in market analysis
- Experience with data collection and analysis which impacted media strategies and execution
- Extensive knowledge of Google Ads platform and YT Ads.
Responsibilities:
- Manage all campaigns on Google Accounts to match performance goals (leads, sales, conversions)
- Coordination with designers and participation in creating visuals for ads and promotional material
- Creating New Google Display and Search Ads, RSAs, Performance Ads, Video Ads, DSAs, Remarketing Ads, etc. 
- Optimizing existing Ads and conversion tracking (improving quality score, decreasing budget, while maintaining conversion rates)
- Creating Audiences, Look-Alike Audiences, and Remarketing Audiences
- Creating Strategies for Cold Audiences
- Creating and developing keyword targeting lists and strategies
- Defining our short and mid-term product strategy and roadmap, managing product's lifecycle end-to-end, and working with cross-functional partners for successful development, operation, marketing, and demand-generation efforts.
- Work with other colleagues who create Landing pages to help with optimization
- Develop innovative ways to promote all products and projects Coinis is working on
- Identifying online media buying opportunities by analyzing data and maximize conversions
- Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics
- Deep understanding of Google Analytics and analyze GA data and track performance and analyze campaign goals
- Working with Managers in order to create appropriate advertising strategies.