Position: Social Media Specialist
Company: The Chairman's Bao Ltd.
Category: Marketing
Experience required: 2y
English level: fluent

Aims

1. To produce a social media content plan and post to social media channels.
2. Explore new opportunities in terms of social media channels, post types and engagement.
3. Content that is consistent and on brand across all social media platforms, but tailored to the social media channel. 
4. Help us to engage current leads and customers (individual students) and reach new customers in target markets.
5. Explore content sharing / promotion with relevant channels.
6. Produce weekly newsletter which is segmented by user type: Premium / Non Premium.
7. Help us to improve correlation between engagement channels / touchpoint - website, app, social media, newsletter.
8. Work with our outsourced designer for on brand graphic, video content.

Requirements

1. Social media strategy.
2. Content creation for each platform and posting.
3. Weekly or bi-weekly content approval process with our team.
4. Set up new social media profiles (if relevant) and improve current channels.
5. Promote quarterly offers. 
6. Promote new releases (we would like this to be set up in time for the new app launch end of September so we can engage users and let them know about the upcoming release with a planned introduction to new design and features).
7. Liaise with our team and respond to social media engagements.
8. Send monthly metrics reports.
9. Ensure all tracking and metrics are properly set up and aligned.

Additional

1. We have not had a good experience in the past 6 years with social media, App Store, Google or other paid ads (after 2 very successful years). We are happy to explore these but we would want a clear ROI and proof of concept.
2. Explore micro influencer marketing within the industry.