Position: Paid Search Manager/Google PPC
Company: LeadsMarket
Category: Marketing
Experience required: 5y
English level: upper

**Required Skills:**
 BS/MS degree in marketing or a related field;
 Must have proven success running performance campaigns to be considered;
 Google AdWords and/or Google Analytics Certification;
 5+ years proven experience running PPC and Display campaigns across paid social, video,
native, programmatic, etc.;
 Proficiency in setting up PPC and Display campaigns from scratch;
 Background in marketing technology and data analytics, including experience with
multi-channel attribution, conversion rate optimization, and customer segmentation;
 Solid knowledge of website analytics tools (Google Analytics);
 Up-to-date with the latest trends and best practices in online marketing and measurement;
 Strong analytical skills and data-driven thinking;
 Able to quickly learn and understand relevant copy and images that resonate with our target;
 Understanding of the subprime personal loan vertical.

**Responsibilities:**
 Measure and report performance of all PPC and display campaigns, and assess against goals (ROI and KPIs);
 Launch and optimize various PPC campaigns;
 Identify trends and insights, and optimize spend and performance based on the insights;
 Develop new and creative growth strategies;
 Plan, execute, and measure experiments and conversion tests;
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points;
 Participate in forming effective paid search strategies;
 Oversee accounts on search platforms (e.g. Google AdWords, Bing);
 Be involved in keyword selection and audience targeting;
 Monitor budget and adjust bids to gain better ROI;
 Write attractive and concise copy for PPC campaigns;
 Suggest and develop new campaigns across multiple channels;
 Maintain partnerships with PPC ad platforms and vendors;
 Find ways to reduce risk of click fraud;
 Evaluate emerging technologies and perspective for adoption where appropriate.
Specific tasks may change as the needs of the business progress.

**We propose:**
 Opportunity to gain international business experience, working for the leading USA company;
Remote work;
Health Insurance;
Compensation for courses, certification.