Position: Middle Marketing Specialist
Company: Dev.Pro
Category: Marketing
Experience required: 2y
English level: upper

USA IT company is looking for an expert in FB/Meta paid ads. 
You will manage FB/Meta ad's manager, run campaigns and develop funnels in Europe/LatAm markets. Set up Google Analytics for corporate web-site and analyze effectiveness of MKG/PR campaigns. Friendly team, flexibility.

🟢 Join Dev.Pro - a US-based outsource software development company that has been delivering exceptional software experience to our clients since 2011.

We invite a self-driven and highly energetic Marketing Specialist to join our Public Relations Department and help us create and deliver targeted campaigns aimed at attracting high-quality talents and increasing our brand awareness globally. 

🟩 What's in it for you:

• Collaborate cross-functionally with Recruiting, HR, and Events teams, expanding your expertise and gaining new skills across these business departments
• Have an experienced and friendly PR Team Lead supervise your onboarding process, mentor you into the new role, and help you set the right KPIs to achieve your short-term and long-term career goals
• Enjoy being part of and an essential contributor to the growth of a dynamically developing IT company that currently employs 1000+ specialists worldwide

Requirements: 

• 2+ years’ experience in marketing; working experience in the IT sphere would be an advantage
• Solid understanding and practical experience using website analytics tools (Google Analytics, Hotjar, etc.)
• Proficiency in setting up LinkedIn, Facebook, and Instagram ads
• Good familiarity with Meta Advertising Standards and Ad Review processes
• Extensive knowledge of marketing strategies, branding, channels, and tools, and the ability to choose the right touchpoints that match audience habits
• Up-to-date knowledge of the latest trends and best practices in digital marketing and metrics measurement
• Upper Intermediate English level
• The ability and desire to take the initiative; suggest, support, and act on your own creative ideas
• The ability to assess possible risks and address them in a timely and effective manner
• The ability to produce short bits of compelling content in English on the fly 

In this role, you will assist us in our marketing, talent recruitment, and brand promotion efforts by designing and implementing effective marketing strategies, preparing, launching, and measuring various ad campaigns, and overseeing a range of marketing activities aimed at the growth of our corporate website.

• Implement our recruitment marketing strategy for talent acquisition and engagement (via FB, Instagram, and LinkedIn targeting)
• Develop and execute creative targeted ads campaigns across multiple ad channels (FB, IG, and LI)
• Set up and manage a portfolio of LinkedIn, Facebook, and Instagram ads accounts in strict accordance with all requirements and standards put forth by these platforms
• Oversee the company’s corporate website and media channels to ensure brand consistency
• Cooperate with specialists from other departments to come up with branding ideas, graphic designs, and promo materials that can contribute to the growth of our corporate website
• Utilize data from various analytics tools to evaluate the effectiveness of the company’s marketing campaigns, strategies, and PR activities
• Monitor marketing KPIs and create reports on the effectiveness of social media advertising and overall marketing efforts

Here, we appreciate your contribution and the value you add to projects. We are a diverse, mature company with an ambitious and creative mindset. Joining Dev.Pro, you'll feel what it's like to grow with professionals who support your journey. We offer:

✔️ Professional and personal growth: the ability to shift your career path, access to English courses, online training programs, and conferences
✔️ Healthcare kit (gym, sports nutrition, etc.), maternity and military leave
✔️ Fun online activities and team-building events
✔️ IT, facility, and accounting support, including work equipment
✔️ 18-20 paid time-off days per year, 5 absence-due-to-illness, up to 60 days of extraordinary medical leave per year, and up to 6 family leaves