Position: sem specialist
Company: Smart Solutions
Category: Marketing
Experience required: 2y
English level: upper

Skills & knowledge:

Bachelor’s degree in marketing or related field required
Experienced and acknowledged with similar responsibilities for at least 2  years
Deep knowledge of Social Media as a marketing tool - Instagram, Facebook, Pinterest, Linkedin, Youtube
Understanding and experience in UX, Canva, Figma, Google Analytics, Google Merchant, Google Tag Manager, and Data Studio
Understanding and determination of the target audience and markets
Understanding website metrics and best ad campaign practices
Experience with search engine optimization, lead generation, and email marketing
Confidence in traffic analysis, reporting tools, and optimization
Knowledge of conversion management, sales journey optimization, traffic analysis, and reporting tools
Confidence in developing and overseeing retail and e-commerce-focused digital marketing strategies

Responsibilities:
Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competitors
Plan and manage Social media and Google ad campaigns, Shopping, and display advertising campaigns
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Plan, implement and measure experiments and conversion tests
Identify critical conversion points and drop-off points and optimizes marketing sales funnels
Identify trends and insights and optimize spend and performance based on the insights
Collaborates with team members to create, provide, and improve digital marketing strategies, optimize UX and best practices
Brainstorm with the team members about new and creative growth strategies through digital marketing