Position: Digital Marketing Specialist
Company: Студия HR решений
Category: Marketing
Experience required: 3y
English level: upper

**About the company and product:** GeoGuard is global market-leader in the detection of location based fraud. Based in Vancouver, Canada, with a development office in Kharkiv. Since 2011, the Company has been providing geolocation, anti-fraud and compliance solutions for many of the world’s largest entertainment and iGaming companies, state lotteries, streaming video broadcasters, media rightsholders and financial institutions. 


**Our ideal candidate has the following skills and qualifications:**
✔3 to 5 years’ experience in an internet marketing role, preferably with experience in a FinTech based company
✔Degree or advanced certificate in Communications, Marketing or Business related field is preferred
✔Thorough understanding of internet marketing and the lead generation process for technology companies
✔Excellent writing and editing skills, with the ability to adapt writing styles to different audiences and media
✔Experience using Salesforce, Pardot or similar CRMs and marketing automation tools
✔Experience using Google Analytics along with excellent data analysis skills
✔Experience and expertise in the use of social media for B2B promotion 
✔Proficient in MS Office (Outlook, Word, Excel, PowerPoint) and Google Docs
✔Proven ability to be dependable, thorough, well-organized and is a quick learner
✔Ability to multitask, collaborate with various teams and follow up with team members on actions
✔Excellent organization and time management skills 

**Job to be done:**
✔Create and implement internet marketing strategies to disseminate a wide variety of materials including product collateral, blog posts, LinkedIn updates, tweets, white papers, eBooks, video content, case studies and press releases to drive a continuous flow of qualified leads
✔Manage and optimize website structure, content and landing pages to ensure a great user experience and high conversion rate while maintaining SEO best practices
✔Monitor and analyze website traffic using Google Analytics and implement changes to improve conversion rates
✔Manage email campaigns using email marketing best practices including template design and calls-to-action, while ensuring effectiveness via A/B testing
✔Manage social media accounts and ensure a continuous flow of high value content to our followers and target audience
✔Work closely with various inhouse and outsourced content creators to ensure content is optimized for internet marketing
✔Manage paid internet-based advertising campaigns and sponsored content via Google Adwords, LinkedIn and relevant industry news sites
✔Proactively stay on top of emerging digital marketing trends, to develop future growth strategies and new opportunities
✔Mine SalesForce and utilize Pardot in order to design effective marketing automation processes for effective drip marketing campaigns
✔Monitor and report on marketing KPIs using Jira

**Company offers:**
✔Share Ownership Opportunity & Extra Comp
✔Training & Development Opportunities
✔Team Events & Recognition
✔International Travel Opportunities
✔Roadmap and Release Plan
✔In-House English Classes
✔Health Insurance
✔Paid vacation and sick leaves
✔Flexible working schedule


**Need more information? Let's discuss it!**  :)