Position: Senior Digital Marketing Manager
Company: Newxel
Category: Marketing
Experience required: 5y
English level: fluent

**Requirements:**
- 5+ years of proven experience setting up digital marketing campaigns and growing B2B audience website traffic in the IT industry in the EU/USA and other global regions.
- Experience growing leads, developing, testing, and distributing digital marketing and advertising campaigns.
- Hands-on experience and advanced knowledge of Google Analytics, Google Data Studio, LinkedIn campaign manager, Facebook business manager, Ahrefs, SEMRush, and other analytical and ad tools.
- Data-driven and analytical thinking with a proactive attitude to work.
- Strong project management skills with the ability to understand business needs and effectively work with a multi-disciplinary team.
- Well-developed communication, writing, organization, and collaboration skills.
- Successful experience building strong collaboration with the sales team in the lead generation process.
- Advanced English.

**Will be a plus:**
- CRM system management experience.
- Experience in building JTBD and creating ICP.
- Knowledge of ABM.
- Experience with customer segmentation, profiling, and targeting.
- Experience in content distribution via different channels such as Quora, Reddit, etc.

**Responsibilities:**

**Planning & Execution** 
- Plan and implement digital marketing strategy, coordinate Newxel social media, and manage advertising campaigns to promote Newxel services.
- Manage marketing database and CRM implementation (HubSpot).
- Support content and communication strategies, manage global and regional campaigns, and review their performance for further activities planning.
- Track performance and optimize both business and career websites. 

**You will also collaborate closely with Sales Team to create lead generation campaigns**
- Enhance lead generation, conversion, and inbound marketing initiatives; grow qualified marketing leads and conversion rates for the Sales Team.
- Build and run ABM marketing campaigns.
- Run A/B testing, measure the performance of CTAs and improve conversion rate.

**PPC, Advertising & Lead Generation**
- Create and deliver omnichannel digital marketing campaigns for B2B and B2T audiences (paid social, SEO/SEM, PPC) to raise brand awareness, increase the number of followers, strengthen engagement, and generate leads.
- Run, coordinate, and analyze advertising campaigns: mass reach, awareness campaigns, search engine campaigns, and display ads campaigns. Track campaign efficiency with performance marketing tools.

**SMM**
- Build and manage B2B social media marketing strategy.
- Devise ways to improve Newxel online presence and increase the number of LinkedIn followers and the company's social content visibility.

**Analytics & Reporting** 
- Achieve maximum ROI in advertising campaigns by collecting and analyzing data and identifying trends and insights.
- Measure referral traffic, identify and evaluate new digital technologies and optimize campaigns, social media, and display & search advertising using web analytics tools.

**What we offer:**
- A fun and dynamic community where you can make a difference
- Vacation time (up to 20 working days)
- Medical insurance
- Paid sick leaves