Position: Senior Marketing Manager - Crypto Exchange
Company: Yellow.com
Category: Marketing
Experience required: 5y
English level: fluent

To achieve our ambitious goals, we’re seeking/looking for a Senior Marketing Specialist with solid crypto/blockchain knowledge and previous experience managing crypto exchanges, Web3 projects, or crypto fintech solutions to join our marketing team.

**Your mission at Yellow:**

- Define the roadmap for the selected business line in the Yellow ecosystem for the community, marketing, and partnerships/outreach and set up KPIs;
- Create go-to-market strategies informed by user insights and market research for one of the Yellow business lines Yellow Exchange, Yellow Network, Yellow Trading, etc.;
- Execute multiple aspects of marketing, including branding and positioning, product, ads, content & education, social & community, influencer & affiliate marketing, events, and communications;
- Lead marketing announcements such as product launches and feature releases, working cross-functionally to stay on top of the latest internal developments;
- Conduct market research to find answers about user requirements, habits, and trends;
- Develop, A/B test, and deliver marketing campaigns to support revenue and growth of users/token holders;
- Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies;
- Track KPIs and constantly monitor, analyze, and improve the effectiveness of all marketing campaigns and community feedback;
- Identify opportunities for new market reach and expanding market shares;
- Keep up with the latest developments in the crypto space and reach out to projects where appropriate to establish partnerships;
- Keep track of the market competition, trends, releases, etc., and turn them into market insights that can be used for the benefit of the business line;
- Coordinate content calendars across all channels.

**Qualifications and Special Requirements**

- 3+ years of experience working in a product company in the position of marketing manager;
- Proven cases on the crypto market (tokens/exchanges/web3/crypto fintech);
- Advanced English is highly preferred;
- In-depth understanding and ability to manage the launch of the crypto products, categories, and marketing activations;
- Experience owning and managing product marketing strategy;
- Understanding and experience with marketing channels and tools (data analysis, email marketing, influence marketing, etc.);
- Understanding of user acquisition metrics such as LTV, DAU/MAU, CTR, MAT, CAC, CRR, etc.;
- Analytical ability to provide a summary of metrics, campaign results, etc.

**What we offer for your success: **

- The opportunity to become a part of the thriving blockchain community and professionals, and join the revolution of traditional finance.- Long-term employment with periodical salary review based on the performance results.
- Mainly a remote working model, but we do have several coworking spaces that we use occasionally.- Cozy and collaborative team atmosphere.
- Career and professional development.
- A devoted mentor and strong endorsement by all colleagues.- Competitive salary along with a benefits package including superior health insurance.

**Who we are: **Yellow is a global ecosystem of blockchain products & services, powered by Openware, for Web3 Internet of Finance, providing startup seed funding, mentorship, advisory, data analytics, market making, and fintech software solutions. Yellow also includes developer tools, services, and education programs worldwide for blockchain infrastructure developers and crypto brokerage businesses.

**Our vision: **is to become the world’s leading brand in blockchain technology.

**Our mission:** to enable a safe, transparent, and universally accessible financial ecosystem.

**Our values:** decentralized, we believe in values of collaboration, trust, transparency, inclusiveness, equality, and freedom; сonsistent, our motives are valid across the board: scale, we are creating a global and safe crypto ecosystem that contains the whole crypto chains.

**Closing Statements:**

At Yellow, we are looking for enthusiastic individuals dedicated to what they believe in, with strategic minds, a creative approach to work, and a deep interest in the crypto industry. If it sounds like you and you think you’ve got the expertise, commitment, and passion for joining the world’s fastest-growing brand in the blockchain technology space, send your resume to CV.