Position: ASO (App Store Optimization) Manager
Company: WinTech
Category: Other
Experience required: no_exp
English level: upper

**Overview**

WinTech provides end-to-end marketing and growth offerings, leveraging our skilled team's forward-thinking techniques and extensive industry insights to enable businesses to prosper in competitive markets.

**WinTech Digital: Redefining Marketing Services**

Our unique approach sets us apart from conventional providers, as we develop and manage our own websites, steer users towards partner companies, and participate in revenue-sharing and CPA models.
This cultivates enduring, mutually beneficial partnerships, positioning ourselves as an extension of your marketing efforts rather than a mere outsourced agency.

**The team**

You will be joining a rapidly growing team of over 10 highly talented individuals who thrive in our fast-paced, 100% remote work environment. As we anticipate onboarding more than 50 people within the next 12 months, our team boasts international representation and a passion for building top-quality websites and expanding the business.

**About the role**

We are seeking a skilled and experienced ASO (App Store Optimization) Manager to join our dynamic mobile app marketing team. As an ASO Manager, you will be responsible for optimizing our mobile applications' visibility and discoverability in app stores, driving app downloads, and increasing user engagement. Your expertise in ASO will play a key role in the success of our mobile app projects and contribute to the growth of our company.

**What you'll do**

- Develop and implement effective ASO strategies to improve our mobile apps' rankings, visibility, and organic downloads in app stores, such as Google Play and Apple App Store.
- Conduct thorough keyword research, analysis, and optimization to improve app discoverability and maximize relevant organic traffic.
- Collaborate with the mobile app development, design, and marketing teams to create visually appealing and informative app store assets, including app icons, screenshots, and preview videos.
- Monitor and analyze app store performance metrics, user feedback, and competitor activities to identify trends, insights, and opportunities for further optimization.
- Continuously research and stay up-to-date with the latest ASO best practices, industry trends, and app store algorithm changes.
- Contribute to mobile app marketing efforts by coordinating with the User Acquisition team to align paid and organic strategies and sharing insights to improve overall marketing performance.

**About you**

- Proven experience in ASO, preferably for both Android and iOS platforms.
- Strong knowledge of app store ranking algorithms, keyword optimization techniques, and best practices.
- Experience with ASO tools such as App Follow, App Tweak, or App Radar.
- Familiarity with mobile app marketing strategies and user acquisition channels.
- Excellent analytical, problem-solving, and data-driven decision-making skills.
- Strong communication and collaboration skills.
- Ability to work effectively in a fast-paced, dynamic, and results-driven environment.

**Benefits**

- Flexible, remote working environment
- Apple laptop and equipment for your needs
- Unlimited PTO
- Work with incredibly talented colleagues

**Life at WinTech Digital**

At WinTech Digital, you'll join a supportive and collaborative team passionate about excellence and being industry leaders. Our innovative work environment drives impactful business results as we challenge ourselves and elevate each other to achieve new heights.

**Equal Opportunity**

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.