Position: Digital Marketing Specialist
Company: Talkremit
Category: Marketing
Experience required: 3y
English level: upper

The Role
Primarily, you will be in charge of all the digital channels, email, social media, websites, and use them to drive brand awareness, generate leads and develop customer retention. 

In this role you’ll be doing more than just driving traffic to our website. You’ll showcase your ability to work closely with all departments and devise innovative strategies to promote the business brands, products, and services. You will be using all your marketing tools like PPC, SEO, SEM, email, and have a keen analytical eye to identify how to improve our performance and engage our customers – new and existing. This is an opportunity for a self-motivated and proactive person to put their stamp on our Marketing strategies.

Some of the first projects you will be working on:
1.	Launching acquisition and retention ad campaigns
2.	Review of our website technical SEO – identifying gaps and providing requirements to our website developer
3.	Review product analytics of the existing channels and making recommendations to improve customer engagement
4.	Planning and executing consistent email marketing and automation campaigns.
5.	Build and formalise a growth strategy plan to acquire new customers and retain current ones.

Responsibilities:

Managing all digital channels:
•	Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
•	Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
•	Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
•	Set up conversion, pixel, and event tracking on the website and across various digital platforms
•	Set up and manage our customer engagement and retention programmes – push notifications, email automation, customer segmentation.

Developing digital marketing strategies:
•	Assist the team in the development of the overall digital marketing strategy
•	Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements, conversions, and customer retention
•	Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
•	Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Collaborating with agencies and other vendor partners:
•	Collaborate with internal teams to create landing pages and optimize user experience
•	Work with our partners and contracts to produce marketing collateral – both print and digital, and coordinate translations.

Analytics and reporting
•	Take ownership of Marketing KPIs and regularly report on performance and strategies to maintain or improve KPIs.
•	Manage, update and improve our Datastudio key performance analytics tool
•	Analyse relevant marketing data to provide recommendations and update customer retention and engagement strategies

About You
•	Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•	Experience launching retention and referral programmes including setting up email, SMS, push notification campaigns with various tools (Active Campaign, SendGrid, AirPush, Firebase, etc)
•	Working knowledge of common digital marketing tools such as  Facebook Business Manager, Google Ads Manager, HubSpot, etc. 
•	Experience in setting up and optimizing Google Adwords campaigns, and in optimizing landing pages and user funnels.
•	Experience working on A/B testing tools for web and front-end messaging variants a plus
•	Experience with analytical tools, including Google Analytics, Amplitude, AppsFlyer