Position: Business Development & Product Marketing Manager
Company: SPsoft
Category: Sales
Experience required: 3y

**Requirements**
Successful track record in taking product marketing to the next level for at least several product companies
Fluent customer value-oriented thinking (in English)
Proven experience and results in launching marketing campaigns and sales funnel creation
Excellent copyright skills
Experience in competitors research
Proven experience in targeting
Experience of connecting outreach, marketing, sales, and business development
Experience in using latest tools to automate the above


**What`s in it for You**
Work closely with Mike Lazor, serial entrepreneur and founder of many successful businesses
Сreate, lead and be a part of a great team of results-driven alike-thinkers
Сompetitive salary and fair share of success reward
Most important: you have creative but responsible freedom

**Responsibilities**
Develop effective product marketing & sales funnel, strategies and plans
Build and manage partners network
Build effective outreach approach
Deep dive into psychometrics assessments domain
Craft compelling messages across various marketing channels (landing pages, ad campaigns)
Develop go-to-market strategy and execute cross-functional launches to drive awareness, purchase new product offerings and features
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Design and execute a killer content marketing strategy
Organize webinars as lead gen and engagement tool