Position: CRM Head for Parimatch International
Company: Parimatch Tech
Category: Marketing
Experience required: 5y
English level: upper

**We invite those who fired up to:**

— Planning & implementing a retention strategy for the product;
— Defining specific customer contact strategies for elements of the customer journey including levels of personalization, contact frequency, and prioritization;
— Designing, planning, executing, and measuring a road-map of tests across communication channels in order to meet revenue targets and improve the customer experience;
— Taking responsibility for continuous reviewing and optimization of global Casino and Sports promotions and performance across the company;
— Growing of primary and secondary CRM indicators: OR, CTOR, paid2open, repeat rate, AVG check, ARPPU, unsubscribe rate, churn rate;
— Increasing the growth rates: own revenue gross, by segments, site, platform, location;
— Deliverability issues: inbox rate, spam filters, complaints & bounce rate regards to different ESP;
— Conducting customer journey analysis & improvement;
— Multi-segmentation: free/paid/potential-VIP/VIP models of customers retention.

**Essential professional experience:**

— 3+ years of experience in CRM or retention marketing experience;
— Strong understanding of key CRM metrics: TG/CG, ARPU, CLM, ROI, Customer Journey, Channels performance;
— Experience with managing a team of about 10 people;
— Hands-on in CRM activities through email, push-notifications, SMS, Viber, Telegram;
— Excellent communication skills;
— Strong analytical skills;
— Vast experience in gambling, cyber sport, betting.