Position: Social Media Manager
Company: YODEZEEN
Category: Marketing
Experience required: 2y
English level: fluent

We are seeking for a highly motivated and creative **Social Media Manager** ( for UK brand). 
The ideal candidate is passionate about social media trends, has a keen eye for design, and possesses excellent communication skills. As a **Social Media Manager**, you will be responsible for developing and implementing social media strategy of the brand, creating engaging content, building and managing online communities, and analyzing performance metrics to drive growth and engagement across various platforms.
**Key Responsibilities**
•	Develop and execute a comprehensive social media strategy to increase brand awareness, engagement and traffic across all relevant platforms (e.g., Facebook, Instagram, LinkedIn, Pinterest, and YouTube).
•	Create, curate, and manage compelling and high-quality content, including written posts, images, videos, and graphics, consistent with the brand's voice and visual identity.
•	Collaborate with cross-functional teams to ensure alignment of social media efforts with overall marketing and business goals.
•	Monitor social media trends, tools, and applications, and apply best practices to stay at the forefront of digital marketing advancements.
•	Manage the social media content calendar, scheduling posts, and optimizing posting times for maximum reach and engagement.
•	Engage with the online community by responding to comments, messages, and mentions in a timely and authentic manner.
•	Foster relationships with influencers and brand advocates to amplify the brand's reach and engagement.
•	Monitor, analyze, and report on key performance indicators (KPIs) such as follower growth, engagement rates, website traffic, and conversion metrics; use data-driven insights to refine strategies and tactics.
•	Stay up-to-date with industry news, competitor activities, and emerging social media trends to proactively identify opportunities for growth.
•	Oversee paid social media advertising campaigns, including budget allocation, targeting, creative development, and performance optimization.

**Qualifications**
•	Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
•	Proven experience as a Social Media Manager or in a similar role, with a strong portfolio showcasing successful social media campaigns and content.
•	In-depth understanding of various social media platforms, their algorithms, and best practices for content optimization.
•	Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, social media insights).
•	Strong copywriting and visual communication skills, with an eye for aesthetics and design.
•	Excellent communication skills, both written and verbal.
•	Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
•	Strong analytical skills and the ability to interpret data to make informed decisions.
•	Creative thinking and problem-solving abilities.
•	Experience with paid social advertising is a plus.