Position: Digital Marketing Specialist (PPC)
Company: Zoral
Category: Marketing
Experience required: 2y
English level: upper

**Needed experience:**
You have 2-3 years experience working in paid search marketing (Google Ads, Facebook Ads);
Proven experience of optimizing campaigns and improving CPA;
Analytical skills to interpret campaign results and conduct metrics driven marketing;
Proficiency with Excel/Google Sheets and BI tools (Google Data Studio would be enough);
Experience with Google Analytics, Google Tag Manager;
Familiarity with email marketing, push notifications;
Understanding of retention techniques and ways of improving user journey;
Upper-Intermediate English;
Strong communication and presentation skills;
Good copywriting and editing skills.

**Would be a Plus:**
Experience with financial products and/or mobile applications;
Knowledge and experience with marketing automation and scripting;
Google Ads and Google Analytics certified;
Basic SQL knowledge.

**Responsibilities:**
Plan and execute marketing campaigns that support growth and meet budget targets;
Make marketing plans and budget recommendations;
Create, manage and optimize advertising campaigns in Google Ads, Facebook Ads;
Create and optimize retention campaigns;
Test new channels, campaign types, audiences;
Conduct A/B testing of various tactics, objectives, audiences (for acquisition and retention campaigns);
Make tasks for ad copy, creative assets and approve results;
Implement automation and/or scripts for account maintenance;
Monitor search trends, best practices, and new opportunities to ensure growth.
Use Google Analytics, Firebase Analytics for tracking and reporting;
Create and enhance dashboards in Data Studio;
Maintain and monitor key metrics across all marketing channels;
Set up ad-hoc analytics via Google Tag Manager.

**We are looking for someone who:**
Is creative, resourceful, and dedicated to getting the job done right;
Able to meet deadlines and has own list of things which a successful marketer does in the morning;
Clearly express thoughts with peers alike and superiors. If need be — communicate current performance & reasons behind performance to the client.

**We offer:**
Attractive salary and good opportunities for career and personal development;
Compensation package;
Good opportunities for career and personal development.

**Project description:**
We specialize in advanced software fields such as BI, Data Mining, Artificial Intelligence, Machine Learning (AI/ML), High Speed Computing, Cloud Computing, BIG Data, Predictive Analytics, Unstructured Data processing, Finance, Risk Management and Security.