Position: Web Analyst
Company: KaaIoT
Category: Other
Experience required: 2y
English level: upper

We expect you to have:

Bachelor's degree in Marketing, Statistics, Computer Science or other related field.
At least 2 years of experience in web analysis, online commerce, or related fields.
Familiarity with major web analytics tools, such as Google Analytics, Google Tag Manager, Google Optimize.
Confident user of Google Data Studio, Power BI.
Understanding of CRM systems and marketing automation tools: Salesforce, Pardot, Hubspot.
Strong verbal and visual communication skills to present and explain insights.
Excellent attention to detail and accuracy.
Ability to work effectively with different people in engineering, marketing and sales.
Deep understanding of SaaS business model, SaaS leading metrics, and internet marketing metrics.
Upper-intermediate or better command of English
Basic knowledge of HTML, JS, CSS would be a plus.
Knowledge of SEO would be an advantage.

Your responsibilities:

Building and fine-tuning the end-to-end analytics system.
Preparing data for making business decisions and analyzing the effectiveness of such decisions.
Designing and implementing A/B tests from hypothesis to analysis of results using Google Optimize.
Reporting findings with data visualization that are easy to understand and presenting them to the management (Google Data Studio/Power BI).
Tracking and optimizing marketing and SaaS leading metrics.
Identification of patterns and causes of falling or rising indicators.
Staying up to date with the latest trends in online marketing and design.