Position: Middle SEO/PPC (GoogleAds)
Company: Gipanis GmbH
Category: Lead Generation
Experience required: 2y
English level: intermediate

We are seeking an experienced Middle SEO/PPC Specialist (Google ads) for our existing shop laublust.de and new shop laublust.fr as we continue to scale.

Your core SEO responsibilities will include performing keyword research, developing SEO guidelines, and optimising our content and web pages to drive qualified organic traffic to our online shop. 

On the other hand, you’ll also be expected to use your expertise to develop and optimise Google Ads campaigns that capture qualified leads and reliably convert them into paid customers.

**Responsibilities:**
- Creating a promotion strategy for the Laublust products using Google Ads
- Launching and optimization of advertising campaigns in Google Ads within the framework of the created strategy and established goals.
- Generation creatives, and landing pages for advertising campaigns in collaboration with the Content team;
- Split testing of advertising creatives, optimizations, and audiences, landing pages;
- Develop and execute SEO, and PPC  campaigns to boost organic traffic, generate leads, and drive sales—ultimately increasing our revenue
- Analyse SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns
- Work with the content team and help them create engaging content based on the best SEO practices
- Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns

**Requirements:**
- 2-3 years in an advertising agency or product company
- Experience working with the European markets
- A proven track record of managing successful Google Ads accounts with varying budgets, across different industries, lead generation, and e-commerce – B2B & B2C.
- Experience in optimising metrics + real experience in improving QS
- Knowledge of A/B testing methods to improve advertising effectiveness
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing 
- Experience in strategy creation, implantation & execution
- Strong analytical skills and the ability to make data-driven decisions;
- Intermediate or higher English.

**Other (nice-to-have) requirements:**
- Google Ads certification

**Stages of hiring process with Gipanis GmbH:  **
Talent Acquisition Specialist - Test task - Head of HR - Hiring Manager