Position: Middle Creative Copywriter at Laba Group
Company: Laba Group
Category: Other
Experience required: 2y
English level: upper

The EdTech market has neither strict boundaries nor frameworks. Since 2015, we, the Laba Group team, have been creating those ourselves.

Since 2015 we have:

→ launched more than 395 courses and trained 90,000 students
→ created Skvot, a creative skills school, robot_dreams IT school and our first online school elvtr in the USA
→ opened Laba in Ukraine, Hungary, Poland, Turkey, Romania and the Czech Republic

What comes next:

→ in 2023, we will open offices in Germany, Spain, and the UK
→ in 2024, we will become the largest educational project in Europe
→ by 2025, we will increase the value of the company up to $1 billion and become a unicorn

To make everything happen 🤞, we need a team of the best.

Currently, we are looking for a **Middle Creative Copywriter** to help us increase CTR and the conversion of our Landing Pages.

**Your future tasks:**

- create apt and concise texts for landing pages of Laba, Skvot, robot_dreams courses
- analyze marketing indicators and apply this information in creating copy for different audiences
- identify audience pain points and use them to write texts that stick
- optimize texts according to analytics of user behavior on the landing page
- interact with the marketing team to ensure the quality and relevance of the leads that texts generate

**After the trial period:**

- less writing yourself
- more proofreading of the texts of junior copywriters, giving feedback
- increasing expertise among the team of copywriters

**What we are looking for:**

- Advanced English (required)
- portfolio of advertising texts in English
- knowledge on how to write simple and catchy texts: short, interesting, clear, to the point
- being able to turn the instructions for the washing machine into an interesting storytelling
- understanding of analytics and how to apply it in creating copywriting
- knowledge on how to work with different audiences and deliver the value of the product to each of them
- perfect time management skills
- involvement, striving for improvement

**Will be an advantage:**

- experience in UX copywriting
- experience in managing teams

**Prove that you are ready to break in, and we are ready to invest time and money in you.**

We provide 50% compensation for:

⭐ English learning for you to easily lead international projects
⭐ training (aka endorphin production activation)
⭐ fare expenses at some countries
⭐ a laptop cost — we want you to have the best tools for efficient and comfortable work

**In addition, you can expect:**

➤ the schedule is full-time with the focus on the results, because what you completed is more important than how long it took
➤ work format — remote / in the office; we are looking for employees all over the world
➤ a team with a common and inspiring goal (we support each other and share experiences)
➤ challenging tasks that reveal your hidden talents
➤ the ability to shape the product and improve it (optimization is a continuous process)
➤ absence of rigid frameworks (you can offer rogue ideas, and together we will figure out how to implement them)
➤ skills development and Western markets growth (expanding the area of responsibility and promoting ourselves as professionals with diverse experience)
➤ free access to all our courses after the probation period

Phew, that's about it.

Now we are waiting for your application — and let's get to know each other :)