Position: Head of Marketing/Strategist with betting/iGaming experience (B2B) (Relocation to Europe) (M101)
Company: Betby
Category: Marketing
Experience required: 5y
English level: fluent

SHORT DESCRIPTION

This position is required relocation to one of our offices: Malta (Slima), Montenegro (Budva) or Latvia (Riga).

We are a leading B2B sportsbook provider company specializing in delivering cutting-edge technology and comprehensive solutions to the sports betting industry. Our innovative platform empowers our clients to offer exceptional sports betting experiences to their customers. We are seeking a dynamic and experienced Head of Marketing to join our team and drive our marketing strategies and initiatives to new heights.

Join our team and be part of an exciting and fast-paced environment where innovation and creativity are valued. As the Head of Marketing, you will have a direct impact on shaping our brand, expanding our market presence, and driving our team and processes.


As the Head of Marketing, you will play a pivotal role in shaping and executing our overall marketing strategy. You will lead a talented team and collaborate closely with other departments to drive brand awareness, generate high-quality leads, and foster customer loyalty.

PRIMARY RESPONSIBILITIES

Marketing Strategy Development: Develop and execute the company’s marketing strategy, aligned with business objectives and market trends. Identify key target markets and segments, and develop tailored marketing campaigns to drive customer acquisition, engagement, and retention.
Brand Management: Oversee the development and management of the company’s brand identity, ensuring consistent messaging and positioning across all marketing channels. Develop and maintain brand guidelines, ensuring brand compliance throughout all marketing materials.
Digital Marketing: Lead the digital marketing efforts, including SEO, SEM, social media, email marketing, content marketing, and online advertising. Leverage data analytics to optimize campaigns, monitor performance, and identify opportunities for improvement.
Content Strategy: Develop and implement a content strategy to engage target audiences and drive thought leadership in the sports betting industry. Create compelling content, such as blog posts, whitepapers, case studies, and videos, to educate and engage potential customers.
Lead Generation: Collaborate with the Sales team to generate high-quality leads and support the sales pipeline. Implement lead nurturing strategies and marketing automation techniques to convert leads into customers effectively.
Events and Sponsorships: Identify relevant industry events, conferences, and sponsorship opportunities to enhance brand visibility and generate leads. Coordinate event participation, including booth setup, presentations, and collateral development.
Market Research and Competitive Analysis: Stay abreast of market trends, industry developments, and competitive landscape to identify opportunities for differentiation. Conduct market research and customer surveys to gather insights and inform marketing strategies.
Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement. Set clear objectives, provide guidance and feedback, and ensure the team’s professional development.
Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Monitor expenditures, track performance metrics, and report on the effectiveness of marketing campaigns.
REQUIREMENTS

Proven experience (3+ years) in marketing leadership roles within the B2B or technology industry, preferably in the sports betting or gaming sector
Strong understanding of the B2B marketing landscape and the ability to develop and execute effective marketing strategies
In-depth knowledge of digital marketing channels, including SEO, SEM, social media, content marketing, and email marketing
Demonstrated experience in brand management, ensuring consistency and alignment across all marketing initiatives
Excellent analytical skills with the ability to leverage data to drive decision-making and measure marketing performance
Strong leadership abilities, with a track record of managing and developing high-performing marketing teams
Exceptional communication and presentation skills, with the ability to articulate complex concepts effectively
Proven ability to collaborate cross-functionally and build strong relationships with internal and external stakeholders
Experience in the sports betting or gaming industry is highly desirable
PERKS AND BENEFITS

Join our dynamic product company and experience a recruiting process like no other — one that is both timesaving and highly efficient.

Why choose us? Here’s what we offer:

Comprehensive health insurance to ensure your well-being
Enjoy the peace of mind with 100% paid sick leaves
Еmbrace the future of payment options with the ability to receive your salary in crypto
Fuel your professional growth with access to extra education opportunities
Recharge and relax with a generous 20 working days of paid vacation and additional days off
We’ve got your back if you’re ready to relocate — receive full support throughout the process
Be part of a vibrant international team united by a shared passion for excellence in product development
Enhance your language skills with language courses tailored to your needs
Unleash your inner adventurer with fantastic corporate events and team buildings
Experience optimal productivity and comfort with the best new hardware for your job
Rest assured with our welfare program, providing financial support in critical situations
Celebrate life’s milestones with gifts for significant events such as marriage, childbirth, and more
Join us today and unlock a world of opportunities in a company that truly values its employees.

YOUR HIRING JORNEY WITH US

— Engaging 25-minute call with a Recruiter: an exciting first connection to ensure perfect alignment of expectations from both sides;

— In-depth 60-minute call with our CEO: Delve into your experience, address your queries, and unlock new insights;

— Empowering 40 to 60-minute call with our esteemed CCO and Head of HR: Explore your goals, chart your professional growth, and envision an inspiring future together.

ABOUT BETBY

We are Betby — an award-winning and one of the fastest-growing companies in the iGaming universe. We have developed a top-notch sports betting software platform that is held in high esteem among bookmakers around the globe. Bespoke solution with risk management and omni-support on our side. Millions of players, hundreds of sports, thousands of markets and outcomes, endless numbers of bets. And every bet has its own story.

Our team — it’s about sports passion, state-of-the-art technologies, and confident business dealings.

Main Betby offices are located in Riga, Latvia and Sliema, Malta. We offer long-term business trips and full assistance in permanent relocation if you have a desire to. But we are hiring across the borders! In order to become a part of our team, you literally need to have just an immense desire to skyrocket your skills and a computer. As for the latter — we can provide you with all the necessary equipment.

WHY JOIN OUR DREAM TEAM?

Join our extraordinary Betby family, where we’re not just coworkers, but a tight-knit group of passionate professionals united by our unwavering dedication to crafting the most exceptional B2B gaming betting products. Together, we form a bond built on support, trust, and whole-hearted fun!

Our mission? To revolutionize online gaming, making it effortlessly enjoyable for all. No mountain is too high for us to conquer; Betby fearlessly embraces every challenge that comes our way. We thrive on quick decision-making, agile technologies, stable business practices, and above all, the sheer joy of working as a team.

With a potent blend of boundless creativity, cutting-edge technologies, and an unyielding work ethic, we fearlessly march into the future with our heads held high. This isn’t mere small talk—our achievements speak volumes. Don’t just take our word for it, come and experience it for yourself!

The Betby team eagerly awaits your arrival. Join us today and become a part of something extraordinary. Welcome to Betby, where dreams become reality!

Betby team is waiting for you :)

TAGS

#level head
#relocation yes