Position: Junior PPC Specialist (Google Ads, Meta, Instagram)
Company: MK-Way
Category: Marketing
Experience required: no_exp
English level: intermediate

THE GIG

   We are a rapidly unfolding digital agency with our HQ in Toronto, Canada and we’re 100% remote work. We’re looking for an experienced Paid Ads Specialist to oversee the day-to-day marketing strategies and campaigns. 

   The ideal candidate is a highly strategic, customer-obsessed, performance-oriented digital marketer. You will become our remote team expert and be expected to set the overarching strategies for paid ads & social media and monitor their expanding reach through multi-channel marketing, and measuring their performance via ROI. 

   Our team currently consists of creative industry lovers, advertising admirers and storytelling aficionados. We’re creating the stuff for the internet that gets people to websites and making purchases online.

MORE ABOUT THE ROLE

   We are seeking an experienced Paid Ads Specialist who will to take charge of managing our clients’ digital advertising campaigns. The ideal candidate must be an outstanding communicator, a strategic thinker, and proficient in managing Google Ads, Microsoft Ads, and Google Analytics.

- Developing and executing PPC strategies across platforms like Google Ads, Bing Ads, and social media advertising.
- Conducting keyword research to identify relevant and high-performing keywords for campaigns.
- Creating and optimizing ad copies to improve click-through rates (CTR) and conversion rates.
- Setting up and managing PPC budgets and bids to achieve campaign goals.
- Monitoring campaign performance, tracking key metrics, and providing regular reports.
- Conducting A/B testing and implementing optimization strategies for improved ad performance.
- Staying updated with industry trends and competitor activities.

Overall, a PPC Specialist plays a crucial role in driving targeted traffic and achieving business goals through strategic PPC campaigns.


REQUIREMENTS

To excel in this role, you may not have practical experience in Google Ads and Microsoft Ads, or be proficient in Facebook Ads management, but actively attend digital marketing courses. You should have strong computer skills, and basic data analysis and statistics knowledge. You will be expected to report to clients and team members and deliver client presentations. If you have expertise in Google Tag Manager or similar, we would like to hear from you.

Soft Skills

You’re responsible, accountable, and deeply passionate about your own personal interests and hobbies, and... you’re kind, compassionate, and empathetic because you love the magic of digital services & online collaboration. Most importantly you want to be a part of a team of incredible people working together all around the world!

**MK-Way is committed to maintaining a diverse remote work environment and proud to be an equal opportunity employer. All qualified applicants, regardless of race, color, religion, gender, gender identity, pregnancy, marital or civil partnership status, orientation, religious belief, part time or fixed term employment, or genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.**