Position: SEO Specialist
Company: PSR
Category: Marketing
Experience required: 3y
English level: upper

**Description of key duties and responsibilities:**
• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns;
• Determine measurable goals that demonstrate improvement in marketing efforts;
• Track, report, and analyze website analytics and PPC initiatives and campaigns;
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials;
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies;
• Optimize copy and landing pages for search engine marketing;
• Perform ongoing keyword discovery, expansion and optimization;
• Research and implement search engine optimization recommendations;
• Research and analyze competitor advertising links;
• Develop and implement link building strategy;
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
• Work with editorial and marketing teams to drive SEO in content creation and content deployment;
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Candidate Requirements:**
• Solid understanding of performance marketing, conversion, and online customer acquisition;
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends);
• Experience with A/B and multivariate experiments;
• Working knowledge of HTML, CSS, and JavaScript development and constraints;
• Knowledge of ranking factors and search engine algorithms;
• Up-to-date with the latest trends and best practices in SEO and SEM;
• Should be an enthusiast in the cryptocurrency system.

Salary USD 35 per hour (work day - 40 hours/per week).