Position: Email marketing specialist
Company: Smart Solutions
Category: Marketing
Experience required: 2y
English level: upper

Our client is a multi-brand online store focusing on high-quality premium apparel, shoes, and accessories, pointing out customers’ individuality.

Create and implement the email marketing strategy for the season
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
Create, generate, edit and launch monthly email marketing campaigns - newsletters, acquisition, retention, and promotional emails
Manage and execute email marketing calendar and ensure alignment with business priorities and demand forecasts
Use customer data such as web behavior to drive the message and content personalization
Ensuring the design and layouts for emails to optimize UX/UI
Compiling and editing the customer's mailing list
Analyze the email results - conversion rate, email clicks, opt-in/opt-out
Manage the email automation and follow-up emails
Knowledge of the following platforms - Mailchimp, SalesForce, Shopify, or related platforms
In-team work and brainstorming