Position: Retention manager
Company: TruePlay
Category: Marketing
Experience required: 2y
English level: upper

**Whats need to be successful:**

- 2 years + of experience working in a product company in the position of retention manager;
- Knowledge of working with **Emails, Push, SMS, and other marketing tools**;
- Experience in the creation and development of promotions;
- Knowledge of players' segmentation and management ;
- Understanding of such metrics as LTV, LT, CR, etc;
- Analytical ability to provide a summary of metrics, campaign results, etc;
- Upper-intermediate level of English;
- **Igaming industry will be a plus**

**Main focus tasks:**

- Plan and execute loyalty strategies to support our customers’ brands retention efforts;
- Do users segmentation based on their behavior and marketing indicators;
- Set up, test, and optimize new customer flows;
- Providing A/B split tests;
- Search and test new retention instruments;
- Ability to identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders;
- Preparing weekly/monthly reports based on the results of the campaigns;
- Market research to find new opportunities to increase loyalty

Interview stages:
1. Recruitment
2. Management interview 
3. Offer 

**We offer:**

— 20 working days of vacation per year will help to maintain strength and tune in to achieve new professional heights;
— product environment as managers mindset and technical ideas’ realisation as well;
— we hold 1: 1 meetings with employees, planning the development of hard skills and work on soft skills;
— the process of revising financial payments and vacation without bus factor;
— overtime is not welcome, but we compensate if it happens;
— regular feedback and planning;
— **relocate package to the EU country (Bulgaria)**

If you are passionate about technologies and the idea of realization — apply and let’s have a chat :)