Position: Email Marketing Specialist (Education Platform)
Company: Genesis
Category: Marketing
Experience required: 1y
English level: upper

You will be responsible for creating and implementing email marketing strategy for a product in the education category. You will interact most closely with Email Marketing Manager, but also with creative and product teams.

**So, what You’ll Be Doing:**

-create and implement email-marketing strategy;
-prepare content plan;
-generate ideas for new tests;
-evaluate split-tests;
-track the effectiveness of email campaigns, monitor and optimize their performance;
-track information about competitors’ strategies, analyze them;
-create marketing letters layouts.

**What We’ll Expect from You:**

-at least 1 year on a relevant position/with similar objectives;
-understanding digital marketing basics: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing;
-knowledge of HTML/CSS (table syntax);
-knowledge of English (Upper-Intermediate);
-strong analytical skills, ability to quickly and efficiently analyze metrics and numbers to make relevant conclusions;
-basic understanding of content creation principles and design elements;
-experience in email automation.

**Genesis is a unique place for the development and growth with:**

-expertise in the development of high-loaded products in international markets;
-unique opportunities for learning including various training and seminars within the company, access to a valuable and extensive book library, English courses and participation in key IT industry events worldwide;
-perfect working conditions: an excellent office in a 5 minutes' walk from Taras Shevchenko metro station, free food and drinks in the office, medical insurance. The company has professional coaches in football, basketball and running and supports various sports initiatives (swim races, marathons, etc.).