Position: Marketing Specialist for Talent Acquisition
Company: EPAM Systems
Category: Marketing
Experience required: 2y
English level: upper

Currently, we are looking for a Middle/Senior Marketing Specialist for the Talent Acquisition team in our Kharkiv office. 
The Marketing Specialist is responsible for developing and execution of marketing strategy within eastern region and ensuring the alignment between the delivery organization and recruitment to meet the business goals of the company. This role requires a deep understanding of digital marketing, event management, lead generation techniques, ability to simultaneously analyze and optimize marketing campaigns and focus on the business goals.

REQUIREMENTS

- 2+ years of experience in marketing for talent acquisition in IT sphere;
- Strong skills and experience in event management — from planning to execution;
- Experience in market research, analytics, and segmentation;
- Strong understanding and practical experience in Digital Marketing including Social Media Marketing and Email Marketing;
- Entrepreneurial, outside-the-box thinker;
- Goal, detail, and results-oriented, extremely organized and motivated;
- Ability to multi-task and prioritize is a must;
- Copywriting and content management (SMM posts, email campaigns, digital campaigns);
- Excellent written and spoken English;
- Excellent written and spoken Ukrainian;
- Excellent communication skills.

NICE TO HAVE

- Experience in running referral campaigns;
- Experience in the same field for European markets.

RESPONSIBILITIES

- Lead projects to develop marketing campaigns to meet recruitment and organizational goals;
- Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights;
- Responsible for the development and execution of events online and offline both organized by EPAM and participation in 3rd party events;
- Content writing (In Ukrainian and English) for landing pages, SMM, email campaigns;
- Responsible for lead generation flow building;
- Manage referral source by driving internal marketing campaigns;
- Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels;
- Track and measure the effectiveness of marketing efforts and strategies.