Position: Marketing and PR Manager
Company: YODEZEEN
Category: Marketing
Experience required: 5y
English level: fluent

We are seeking a skilled and dynamic **Marketing and PR Manager** to work on our UK brand. As the Marketing and PR Manager, you will play a pivotal role in shaping our brand image, expanding our market presence, and enhancing our reputation within the industry of architecture and interior design.

**Key Responsibilities**
Strategic Brand Development
•	Develop and execute comprehensive marketing and PR strategies aligned with the company's vision and goals.
•	Define and maintain the brand identity, ensuring consistency across all communications and materials.
•	Identify and target key market segments to drive business growth and increase brand recognition.
Digital Marketing and Online Presence
•	Oversee the management and enhancement of the company's website, social media platforms, and other online channels.
•	Create engaging and relevant content, including articles, blog posts, and visual assets, to showcase the firm's expertise and projects.
•	Implement effective SEO and SEM strategies to optimize online visibility and drive organic traffic.
Media Relations and Public Relations
•	Cultivate and maintain relationships with media outlets, journalists, and influencers to secure positive press coverage.
•	Develop and distribute press releases, media kits, and other materials to showcase our projects, achievements, and industry insights.
Content Creation and Marketing Collateral
•	Lead the creation of high-quality marketing collateral, including brochures, presentations, videos, and other promotional materials.
•	Collaborate with the design team to ensure all visual content is aligned with the brand and effectively communicates our design philosophy.
Event Management
•	Plan, coordinate, and execute participation in industry events, exhibitions, and trade shows to enhance our visibility and networking opportunities.
•	Organize and host company-sponsored events, workshops, and webinars to engage with clients, partners, and the community.
Market Research and Analysis
•	Conduct market research to identify client needs and preferences, enabling the development of targeted marketing campaigns.
Budget Management
•	Develop and manage the marketing and PR budget, ensuring efficient allocation of resources and cost-effectiveness.
•	Monitor expenses, track ROI, and provide regular reports on the performance of marketing initiatives.

**Qualifications and Skills**
Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's preferred).
Proven experience (5+ years) in marketing, PR, or communications roles within the architecture, interior design, or related industries.
Strong understanding of digital marketing strategies, content creation, and social media management.
Excellent written and verbal communication skills.
Demonstrated success in media relations, press outreach, and securing positive media coverage.
Proficiency in design software and tools is a plus.
Strategic thinker with a creative mindset and the ability to develop innovative marketing campaigns.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Exceptional interpersonal skills with the ability to collaborate effectively with cross-functional teams.