Position: Digital Marketing Specialist (Ukraine and EU ONLY)
Company: Whirrcrew
Category: Marketing
Experience required: 3y
English level: fluent

As a Digital Marketing Specialist, you play a crucial role in the company's growth. You will be responsible for developing and implementing strategies that promote the company's services. You will manage various channels like LinkedIn, Clutch, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience.

Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media campaigns;
- Designs, builds and maintains our social media presence;
- Measures and reports performance of all digital marketing campaigns and assesses against goals;
- Brainstorms new and creative growth strategies through digital marketing;
- Plans, executes, and measures experiments and conversion tests;
- Collaborates with web developers to create landing pages and optimize user experience;
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Identifies critical conversion points and drop off points and optimizes user funnels;
- Collaborates with agencies and other vendor partners.

Requirements and skills:
- 3+ years of experience in digital marketing for IT company;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media;
- Experience in optimizing landing pages and user funnels;
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.);
- Working knowledge of advertising serving tools;
- Experience in setting up and optimizing PPC campaigns on all major search engines;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
- Proficient in marketing research and statistical analysis;
- Self-motivated and customer-focused;
- Strong communication and negotiation skills;
- Strong problem-solving skills;
- Strong project management and organizational skills;
- Bachelor's or Master's degree in marketing or relevant field.