Position: Digital Marketing Manager
Company: Exoft
Category: Marketing
Experience required: 5y
English level: upper

Exoft is looking for a talented Digital Marketing Manager with the ability to work on international market.

Our candidate will be responsible for co-creating and executing the brand strategy in foreign markets. 

Main tasks:
-  planning and performing activities that build and/or enhance brand awareness in designated markets;
- building the expert image of the company Group on the international stage;
- developing the most effective communication channels from the point of view of a given market and generating sales leads using content marketing and events;

Responsibilities:  
● Implementation and development of company brand strategy in foreign markets;
● Development of B2B communication strategy on a global scale (mission, vision, values, goals);
● Ensuring consistency of communication and brand values following the corporate marketing strategy;
● Tailoring messages to the specifics of a given market, channels and tools;
● Building/increasing brand awareness in target markets among potential customers and business partners;
● analyzing competition and trends in a given market;
● Planning and execution of marketing activities aimed at acquiring sales leads in designated foreign markets;
● Supervising the proper execution of the quality of the implemented activities in foreign markets;
● Coordinating the work of local marketing specialists in foreign markets, including coordination of social media communication and performance, content marketing and events activities;
● Collaborating with local marketing specialists in the planning, preparation, and implementation of marketing ideas and activities;
● Adjusting marketing campaigns based on changing sales trends in each country;
● Monitoring and analyzing the effectiveness of undertaken activities and data and reporting findings for developing marketing growth strategy;