Position: Retention Marketing Manager
Company: WhiteBIT
Category: Marketing
Experience required: 3y
English level: upper

WhiteBIT is an international fintech company with more than 1000 professionals. As a cryptocurrency exchange, WhiteBIT aims to offer an intuitive user interface with a set of analytical tools for more than 3 million users. We work with cryptocurrency projects from around the world with one main goal – the mass introduction of blockchain technology.

We are looking for **Retention Marketing Manager**!

**Requirements**
- Proven experience of at least 2 years in developing and executing customer engagement strategies with an emphasis on long-term customer relationships.
- Expertise in email marketing, push notifications, and social media engagement to attract and retain customers.
- Strong skills in customer database segmentation and optimization.
- Demonstrated ability to create and implement Customer Journey Maps (CJM) while effectively collaborating with cross-functional teams and channels.
- Proficiency in using key metrics, such as CR, CCR, RPR, CLV, and NPS, to assess and refine customer retention strategies.
- Experience in creating, managing and implementing loyalty programs to retain and motivate customers.
- Advanced data handling capabilities, including data collection, analysis, segmentation, forecasting, and campaign optimization.
- Strong analytical skills to analyze customer behavior, identify patterns, and make data-driven decisions to improve retention marketing strategies.

**Responsibilities**
- Develop a strong customer engagement strategy with a focus on long-term relationships, including email campaigns, mobile app push notifications, and social media interactions.
- Segment the customer database and optimize existing segments to improve targeting and personalization efforts.
- Create and implement Customer Journey Maps (CJM), collaborating effectively with other departments and channels to execute successful strategies.
- Demonstrate a deep understanding of metrics, including Conversion Rate (CR), Customer Churn Rate (CCR), Revenue-to-Profit Ratio (RPR), Customer Lifetime Value (CLV), and Net Promoter Score (NPS), and use them to make informed decisions and refine strategies.
- Develop and manage loyalty programs, including discounts, bonus points, gifts, and other incentives aimed at retaining customers.
- Proficiently handle data, including data collection, analysis, segmentation, forecasting, and optimizing marketing campaigns.
- Analyze customer behavior, identify patterns, evaluate the effectiveness of customer retention initiatives, and make data-driven decisions to enhance retention marketing strategies.

We offer:
— Our own product.
— Annual paid vacations.
— Sick leave compensation.
— Professional development and career growth.
— Warm and friendly working environment.

Our СRYPTO dream-team is waiting for YOU!