Position: Marketing Specialist
Company: Neurons Lab
Category: Marketing
Experience required: 5y
English level: fluent

**Key results**

- Accountable for revenue and market penetration with distribution hypothesis
- Drive lead generation and acceleration of opportunities into the sales funnel
- Run, track and analyze marketing campaign results
- Partner with Revenue Director and Business Development Director to redirect tactics based on analysis of lead generation rates, win/loss ratios, market share trends, deal profitability, and competitor performance
- Provide meaningful and actionable insights to provide strategic direction
- Analyze data to track effectiveness and identify new opportunities or strategies
- Search out new channel partnership opportunities to help drive business growth

**Challenges & responsibilities**

- Increase number of MQL's from the inbound channel
- Defines goals and plans for inbound for each target period
- Develops and maintains ICP and Buyer Personas
- Participates in the development of communication strategy
- Develops marketing materials (website, case studies, presentations)
- Participate in customers interviews

**Behavioral characteristics**

- **Creative**: someone who can make up things easily or think of new things
- **Organized**: dealing with one's affairs efficiently
- **Conscientious**: taking time to do things right
- **Enthusiastic**: showing intense excitement, interest, or approval
- **Perfectionist**: wants everything to be done right and perfectly
- **Opened for feedback**
- **Ability to learn + continuous learner**
- **Focused on result and problem-solving**

**Skills**

- A strong understanding of current digital and traditional marketing channels
- Experience with customer segmentation, profiling, and targeting
- Specific experience in building and optimizing Google AdWords and Facebook campaigns
- Proficiency with analytics tools and web traffic reporting
- Google Adwords and Google Analytics certification a plus
- Firm understanding of email marketing principles
- Experience in content distribution via different channels
- Highly analytical, with strong skills in extracting insight from data
- Excellent Excel and Google spreadsheet skills for data analysis
- Experience with A/B or multivariate testing
- Ability to conceptualize, scope, and execute projects to strict deadlines
- Excellent written and verbal communication skills with strong attention to detail

**Knowledge**

- Bachelor’s degree with 4+ years of related work experience in IT Service or Product Company

**Experience**

- Develop and execute the marketing plan for the distribution channels in the USA, the EU
- Identify customer needs and investigate existing and potential channels and market opportunities
- Gather insight from customers and sales to develop a portfolio and channel-specific marketing strategies
- Monitor market data to identify market trends and opportunities