Position: Link Building and Content Manager, SEO specialist
Company: Rocket Effect
Category: Marketing
Experience required: 2y
English level: upper

**Responsibilities:**
•	Drawing up a strategy for external website optimization;
•	Search for websites for backlinks placement and exchange;
•	Backlinks monitoring, performance analysis, and reporting;
•	Build a schedule and links placement frequency with budget estimations;
•	Consistent monitoring and assurance of the website's healthy backlink profile;
•	Perform competitors research to analyze and monitor their backlink and advertising link strategies;
•	Perform keywords research and identify the best keywords to promote;
•	Continuous monitoring and improvement of content silo structure and website architecture for better SERP ranking;
•	Undertake content marketing initiatives to achieve business targets and meet the business objectives at the lowest possible cost;
•	Monitor daily performance metrics to understand SEO strategy performance, monthly reporting on the results of the promotion & adjust the strategy.
•	Other responsibilities as assigned.

**Requirements:**
•	2-3 of experience in successfully developing and executing SEO campaigns.
•	Understanding of search engine algorithms and ranking methods.
•	In-depth knowledge of the following tools: Google Analytics, Google Search Console, Ahrefs, Semrush, Serpstat, Majestic, Similarweb, Screaming Frog, etc.
•	Knowledge of keyword research and data mining tools, different traffic source channels & methods of promotion in Google and Bing.
•	Custom outreach and Editorial link building experience are a plus.
•	Understanding of the quality of the link profile and content.
•	Familiarity with WordPress or other CMS.
•	Experience in working for the Western market is a plus. 
•	English Upper-Intermediate or higher.
•	Strong analytical and time-management skills.