Position: Product Owner/Brand manager
Company: Engenious
Category: Product Manager
Experience required: 3y
English level: fluent

Who we are:

Engenious is a US-based consulting agency with a global presence. Although Engenious main area of expertise is mobile development, it is a home for more than 50 plus talented world-class engineers with domain experience in Web, Backend, and Test Automation.

Position Overview:

As a Product Owner/Brand Manager at Engenious, you will be responsible for the full life cycle of our brand (mobile app in health & fitness domain), from market research and brand positioning to executing advertising campaigns and evaluating their impact. You will work closely with a cross-functional team to drive brand growth, ensuring that the product development aligns with our strategic objectives and resonates with our target audience. This role requires a deep understanding of both product development and brand management, as well as the ability to oversee projects from inception to completion.

Key Responsibilities:
- Market Research: Conduct in-depth market research to identify opportunities, trends, and consumer preferences. Stay updated on industry developments and competitive landscape.
- Market Segmentation and Portfolio Strategy: Develop and implement segmentation strategy to effectively position our brand within the market. Manage the brand portfolio to optimize market coverage and maximize brand value.
- Brand Structure: Define and maintain the brand’s identity, including its core values, personality, and visual elements.
- Brand Packaging Development: Collaborate with the design team to create captivating and on-brand mobile app and visuals that stand out on the shelf.
- Brand Creative Idea Development: Generate innovative and compelling creative concepts that resonate with the target audience.
- Marketing Plan and Budgeting: Develop comprehensive marketing plans, allocate budgets effectively, and establish key performance indicators (KPIs) to measure brand performance.
- Media Planning: Determine the most effective media channels to reach the target audience and create media plans accordingly.
- Production: Oversee the production of marketing materials, including video, digital content, and print collateral together with the team of designers and video editors.
- Analytics and KPI Measurement: Implement robust analytics and data-driven strategies to monitor user engagement, app performance, and brand effectiveness. Regularly assess KPIs to identify areas for improvement and develop data-backed recommendations.
- Project Management: Apply project management principles to coordinate cross-functional teams and ensure successful brand launch and campaigns.

Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. MBA or comprehensive online courses is a plus.
- 3+ years of proven commercial experience in mobile app product ownership, brand management, or a related role with experience on the US market.
- Strong analytical skills and the ability to leverage user data for informed decision-making.
- Excellent communication and interpersonal skills.
- Creative thinking and a passion for developing innovative health and fitness brand strategies.
- Experience in project management tools and techniques.
- Knowledge of mobile app advertising and user acquisition strategies.
- Knowledge of analytics systems and Product KPIs
- Ability to work both independently and collaboratively in a fast-paced, digital-focused environment.

Our benefits:
- Flexible & remote job
- Paid vacation and sick leave
- Development opportunities in any IT direction
- Fun and friendly team
- Personal professional growth
- Up to 100% reimbursement of the participation in core courses and conferences

If you are a forward-thinking individual who is passionate about driving brands to success, we invite you to join our team at Engenious. Help us shape the future of digital health and make a positive difference in the lives of countless individuals. Apply now and be a part of our dynamic and health-focused team!