Position: Marketing Specialist
Company: 8allocate
Category: Marketing
Experience required: 3y
English level: upper

Headquartered in Estonia, we run offshore Research and Development
centers in Kyiv and Lviv. Our team is 50% remote and distributed. We specialize in flexible interaction exclusively with international clients (we cover industries from commercial aviation to fintech) thanks to a multinational support group of experts and management.

Currently, we are looking for a Marketing Specialist.

Requirements:
— 3+ years of experience in marketing at international b2b segments;
— Experience in outsourcing/outstaffing companies in senior positions for a long time (does not run on projects, saw growth, participated in scaling);
— It is important for us that a person can implement and adjust the system, respectively — he should see it / work with it;
— Advanced English and excellent writing skills;
— Awareness of marketing tools (e.g., Google Analytics, SemRush, Rankz, Sumo, Buffer, etc) and can use them properly.

Responsibilities:
— Take over, maintain and evolve existing marketing initiatives as well as help launch new ones to improve inbound and outbound lead generation, branding and other crucial KPIs.

TOP priorities:
— Support and evolution of content marketing strategy (across owned, earned and paid media) / strategy alignment with corporate goals for 2022;
— Email marketing initiatives (both newsletter and triggered communications).

Other:
— Account based marketing;
— PR and link building;
— SEO and back-linking;
— SMM (LinkedIn, Facebook, Instagram, Twitter);
— Company website maintenance/redesign;
— Referral marketing (client cases, b2b directories);
— Regular updates to/redesign of marketing collateral.

Key performance indicators:
— # of inbound leads, MQL’s, SQL’s are key indicators. Other is less important, but shall be measured and reported;
— ROMI;
— % and quality MQLs;
— cost of lead acquisition;
— brand awareness;
— conversion rate (% of traffic to leads).

What's from us:
— You’ll work in a supportive and spirited team of professionals;
— Corporate events, holidays, and team buildings for your joy;
— Training and development: we have a huge library (about 500 books!) and a budget for your professional development;
— People-oriented management without bureaucracy;
— Paid vacation and sick leaves;
— Relocation program: if you are from another city and want to move to Kyiv, we will be happy to help you!

Why choose us?
— “Family and Friends”. We are no longer a start-up, but still, have a family atmosphere in our supportive and spirited team, who are all working together on the same goal.
— “Just break down all barriers and find a better way”. Every day you’ll meet with interesting and challenging (international) projects that are covering industries from commercial aviation to fintech (different technologies, different products).
— “Hungry for learning”. You will get a lot of chances for career advancement and the development of new skills, opportunities for mentorship, or learning from more experienced colleagues.