Position: CRM casino coordinator
Company: Calanthe
Category: Other
Experience required: 2y
English level: upper

Requirements:

accuracy and meticulousness
at least 2 years experience in CRM Marketing
ability to write short promotional texts
creativity
ability to work in a team
fluent in spoken and written English
Work conditions:

Work based on a B2B contract
Salary per month: 1800−2300 euros
Responsibilities:

Develop and own the CRM campaigns for email and push notifications for IOS and Android, including creating strategy, scheduling content, creating templates, defining segments
Analyze campaign performance, including monitoring the open rates, click-through rates, conversion rates, and overall engagement metrics to determine the success of the campaigns
Analyze user behavior data to understand how users interact with the campaigns and identify areas for improvement. Based on your analysis, you will provide recommendations to the growth team on optimizing the campaigns to increase customer lifetime value and retention
Develop a comprehensive customer segmentation strategy that delivers tailored messages based on their lifecycle stages
Make tests for optimizing CRM campaigns
Manage our CRM tool, Braze, to ensure it is fully utilized