Position: Copywriter
Company: Make it in Ukraine
Category: Other
Experience required: 2y
English level: upper

The issue we've found with trying to fill this position in the past is there is a huge number of generic copywriters producing articles and content for SEO. It would be better to find someone with a background in storytelling, journalism, or ideally conversion optimisation. Please avoid the travel and article writing resumes at all costs. :) 

Anything that feels too generic won't be a good fit for the position. With advertising, the copy is the hook. To make an impact it has to "hook" the reader with a unique voice, a style that flows, and strong word choices. We're paying for every click, so the reader has to engage immediately with the product description to make the ads profitable. With e-commerce writing the core skill we'll be developing with the candidate is their ability to define the features of the product that make it unique and then show how these features benefit the shopper.