Position: Email & Outbound Marketing Specialist
Company: Innovecs
Category: Marketing
Experience required: 2y
English level: fluent

WHAT YOU'LL DO:

— Develop, implement and manage email marketing strategy for talent market target audience;
— Manage A/B tests and do campaigns optimizations;
— Drive our channel marketing strategy and performance;
— Build sequences of email campaigns;
— Emails automatization;
— Technical requirements for the emails;
— Analyze campaigns performance and provide improvements;
— Database gathering;
— Database segmentation;
— Working with several CRMs;
— Support content and communication strategies, review content success from our global and regional campaigns.
— Collaborate with other team members to flesh out the cross-channel employee journey and identify/optimize touchpoints;
— Reporting.

NICE-TO-HAVES:

— 3+ years of proven success with email marketing and marketing automation platforms;
— Professional with email marketing tools;
— Knowledge of analytics tools, how to set up and evaluate KPIs;
— Good copywriting skills;
— Work with different tools and databases;
— Fluent English.