Position: Marketing Specialist
Company: CyberCraft
Category: Marketing
Experience required: 2y
English level: upper

Required skills

● 2+ years of hands-on marketing experience in it company
● Deep understanding of the sales cycle of IT services and product development
● Successful promotion of services in the English-speaking market (USA, Canada, EU)
● Knowledge of and experience with different inbound marketing channels
● Experience managing SEM, SEO, Email Marketing, etc.
● Hands-on experience with PPC (AdWords, Facebook, LinkedIn, etc.)
● Strong understanding of current online marketing concepts, strategy and best practices in this area
● Advanced level of business English (writing and speaking — grammar, spelling, stylistics)

SOFT SKILLS:
● Creativity, a willingness to experiments
● Strong analytical skills with an ability to interpret and present data
● Ability to solve complex problems
● The highest degree of responsibility

We offer

● Flexible working hours
● Fair salary (regular performance-based salary reviews)
● 20 working days paid vacation and 15 sick leaves
● Medical Insurance
● English classes in the office
● Bookkeeping and accounting on us
● Cozy, equipped rooms — no open-space
● No time trackers — ability to do quality work
● Approachable management, open to suggestions and innovations
● Friendly team and enjoyable working environment

Responsibilities

As the Marketing Manager, you will be responsible for driving marketing strategy and delivering on lead generation goals, driving demand and customer acquisition:
● STRATEGY. Analysis and improvement of the marketing strategy, managing the marketing processes to create an efficient development strategy and attract customers
● TRAFFIC ACQUISITION. Managing and implementation of effective acquisition campaigns, including Paid Ads (driving online traffic to the company website using AdWords, CPA, CPI networks, work with as banner-teaser networks, retargeting etc.)
● OPTIMIZATION. Measure the effectiveness of digital marketing campaigns. Optimize conversion rates to achieve a positive ROI
● SEM. Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
● Market research
● Generating ideas and creating marketing collateral in collaboration with designers, content managers etc.
● Mass media relations (PR articles)
● Website update and improvement
● Designing, building and maintaining social media presence (SMM)
● Measuring and reporting performance of all digital campaigns
● Cooperating with the executive management to create and improve the key processes

Project description

CyberCraft is a fast-growing and charismatic software development and outstaffing company. We have proven success and experience in building Dedicated Development Teams of different sizes for our international customers.
Our team, our home-like office, our gatherings, and culture is what makes this company. We enjoy what we do and who we do it with. We spend most of our non-sleeping time together — not because we have to, but because we want to. It’s not always easy, but that’s why it’s so intriguing and breathtaking. Looking for a challenge? Looking for more than a job?