Position: Digital Marketing Lead
Company: VistaCreate
Category: Marketing
Experience required: 3y
English level: upper

Depositphotos is seeking an experienced Digital Marketing Lead to execute marketing strategies for both consumer and business segments. This role will lead a multifunctional marketing team with a focus on increasing revenue and growing Depositphotos’ presence in US and European markets. The Digital Marketing Lead will be overseeing online acquisition, content marketing, product marketing, retention growth, CRO, and B2B lead generation through marketing activities.

Required experience and skills:

✔️3+ years of experience managing a team of over 10 people
✔️Strong experience with product marketing in B2C companies
✔️Experience overseeing 6-figure+ marketing budgets
✔️Understanding the difference between B2C and B2B marketing, are able to deliver the required message to a target audience effectively.
✔️International experience — working with the US and European markets to build distribution for B2C product.
✔️Proven ability to initiate and drive cross-functional initiatives.
✔️Strong analytical skills and experience working with data to identify patterns and find opportunities for acquisition and LTV growth.
✔️Understanding principles and approaches to creating business-to-customer communications and high-impact marketing campaigns.
✔️You are result-oriented, comfortable with autonomy, and are able to make things happen
✔️Leader and team player, with a high level of emotional intelligence.
✔️Advanced level of English

Responsibilities:

✳️Develop and execute an integrated marketing strategy through effective acquisition and retention initiatives.
✳️Implement and optimize retention growth strategies to improve customer engagement and reduce churn rate.
✳️Conduct A/B tests and experiments to improve activation and conversion rates, and impact bottom-line KPIs.
✳️Lead content marketing strategy to drive B2B lead generation and increase brand awareness.
✳️Plan and implement lifecycle marketing approaches including personalized messages, offers, customer profiling, and segmentation to upsell with new products.
✳️Collaborate with cross-functional teams to develop and implement effective marketing plans that support business objectives.
✳️Stay up-to-date with industry trends and developments to continuously improve marketing strategies and tactics.

What we offer:

✴️Remote-friendly culture
✴️Flexible Work Hours
✴️Professional Growth
✴️Medical insurance
✴️Corporate wellbeig program
✴️Competitive Compensation & Regular Salary Reviews
✴️Paid Vacations (24 days), Statutory Holidays
✴️100% paid sick leave
✴️Corporate English classes