Position: Entry-Level Digltal Marketing Account Executive
Company: Get flight
Category: Marketing
Experience required: 2y
English level: upper

The essential duties and responsibilities include:

Train in/around and then manage, track, analyze, and optimize all of the following channels

Email Marketing

Paid search advertising (SEM)

Organic Channel Search Engine Optimization (SEO)

All marketplace stores, including several existing Amazon and Ebay stores

Analyze and optimize all non-paid marketing channels including organic search, direct traffic, inbound links, etc. Continually optimize all conversion-driven efforts to minimize acquisition costs and maximize efficiency

Design and implement website tests, including A/B, multivariate, heat-mapping and the like, to optimize key performance indicators for site visitors

Thoroughly leverage website analytics tools to perform click-path-analysis and make recommendations for further testing and site improvements

Utilize in-house and third-party data sources to compile, interpret, and act on weekly and ad hoc KPI reports


------

This position will train you in the following skills:

Experience in and familiarity with all aspects of e-commerce and online marketing
Delivering Proven results leading e-commerce traffic driving and analytical efforts for mid-tier online retailer
Developing and executing a cohesive, ROI-driven marketing plan with proven results
Expertise in the set-up, utilization, and analysis of statistical data using Google Analytics (or equivalent) to identify and react to key visitor trends and data-driven opportunities
Excellent oral and written communication skills and the ability to clearly and persuasively present results
Must be highly motivated and a self-starter

------