Position: Marketing Automation Analyst / Zapier expert
Company: Olde Tyme Floor
Category: Marketing
Experience required: 1y
English level: fluent

Responsibilities:

-Design, configure and maintain the marketing automation system to power targeted and personalized communications

-Maintain and support integrations with Salesforce.com, Adobe Experience Manager, Adobe Analytics, Adobe Test & Target, Data Warehouse, and RESTful API services

-Collaborate with other groups (Marketing, Customer Service, Operations, Product, Data Science, & Development) to successfully implement and realize cross-functional projects such as ABM, CX, Attribution, Personalization, and Targeting

-Translate business needs to technical specifications, understand the underlying technical layer from a business systems analyst perspective

-Create automations using Zapier

-Develop and maintain marketing automation platform technical documentation

-Recommend when to use existing Oracle Eloqua capabilities vs. Purchase vs. Build for new solutions

-Work with Business Applications team related to the CRM integration and the next-generation marketing analytics infrastructure

-Recommend and implement audience segmentation strategies that incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for efficient design and response

-Drive marketing infrastructure and customization of the marketing automation platform including scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows, and ROI reporting

-Troubleshoot CRM errors, design and implement long-term solutions in accordance with existing requirements/structure

Requirements:

-Good understanding of Web, CMS, and related technologies
-Excellent knowledge of Zapier
-Ability to design and implement API integrations
-Ability to drive success through data/system technology efficiencies
-Ability to think logically and critically when troubleshooting along with a desire to grow your technical skillset
-Problem-solving ability and consideration of process improvements

Please include answers to the following in your response:
1. Describe the most successful marketing automation campaign you have run and why you consider it successful.
2. Describe the least successful campaign you have run and what you learned from it.