Position: Search Engine Marketing (PPC)
Company: Farheap Solutions Inc.
Category: Marketing
Experience required: 3y
English level: upper

We are looking for an experienced and knowledgeable Search Engine Marketing (SEM) Manager to join our Marketing Team. As an SEM Manager you will be responsible for planning, implementing and managing our SEM Strategy. As our online presence is extremely important to the success of our business, your position will play a huge role in driving our business’ growth and success.

The SEM Manager is charged with directly managing the business’s SEM programs through its design, development and management. This will involve working with the agency on the formulation of the SEM campaign structures, keyword management and research, keyword bidding, ad copy creation, A/B testing and landing page optimization. The SEM Manager also plays a role in the planning and managing of website updates and online advertising campaigns in order to drive search results for the business’s pages.

Involved in the formulation of the overall Search Marketing strategy, inclusive of product marketing, creativity and engineering. At this capacity, he/she has a responsibility to make further recommendations to the Brand Managers and/or CMO on the use of additional electronic marketing channels such as Social Media, Email, Display, etc
Generating revenue and making the business profit by increasing the online traffic through optimized web content – the higher the traffic rate, the higher the revenue and profit for the business
Evaluate keywords, trends, competitors and market behavior for the purpose of identifying opportunities that will advance SEM initiatives
Monitor and track the business’s pages online performance not only with the outlook of the amount of traffic generated but with an outlook of the sales that result
Monitor and Analyze performance of the business’s online pages – work with the Analytics Team to employ the use of search engine analytical tools, online tracking tools and other reports to make recommendations for strategy improvements and optimal media mix
It is the duty of the SEM Manager to maintain current and up to date knowledge of Search Marketing editorial guidelines for major search engines such as Google and Bing – keeping the SEM department abreast of the latest trends in the industry, constantly conducting research on the SEM community and implementing the latest appropriate SEM strategies
 
Requirements:

3+ years of experience working in a SEM capacity with a proven and successful track record in the management of SEM campaigns for a business with the aim of driving revenue generation and profitability
Must demonstrate a genuine passion and keen interest in the field of online marketing and, more specifically, paid search
Must possess excellent analytical skills and an ability to perform analytic functions in a high accountability culture
Must be proficient in the use of Google AdWords, Yahoo Gemini and Bing, among other analytical tools and platforms necessary for the effective performance of his/her duties
Must possess good communication skills in both verbal and written form. Suitable candidate will demonstrate the ability to convey complex concepts and findings in simplified terms that are easily understandable to non-technical cross-functional personnel
Must have the innate ability to work autonomously with minimal supervision, have a sharp eye for detail coupled with the ability to see how small details make up the bigger picture, have excellent project management skills, have an embracing attitude towards change, be a strategic thinker and be constantly proactive and motivated in a fast-paced and highly competitive environment
In-Depth knowledge of research principles and methods and experience in analyzing data
Sense of ownership and pride in your performance and its impact on company’s success