Position: ppc (Pay Per Click) Manager
Company: Team Market
Category: Marketing
Experience required: 3y
English level: upper

Essential Functions:
 Manage daily campaign budgets and continually improve cost per acquisition (CPA), conversion
rates (CR), and return on ad spend (ROAS)
 Scale campaigns to maximize ROI
 Create and implement campaign multivariate test experiments to identify optimal campaign
settings
 Create and execute keyword management, creative testing, and bidding strategies on PPC
search
 Create ads and audiences based on funnel segmentation
 Utilize reporting tools (GA, Ads Manager, Excel) to develop insights and action items to achieve
goals
 Set up and organize tracking links for paid social campaigns
 Utilize best practices to manage campaign strategy, structure and reporting
Must Haves
 3+ years’ experience of developing and managing PPC campaigns.
 Strong understanding and application of PPC and SEM practices
 Experience managing multiple clients and campaigns
 Good level of English is required
 Advanced knowledge in Microsoft excel
 Exceptional attention to detail
 Experience and knowledge with:
o Keyword research
o Match-type
o Ad groups
o Campaign construction and settings
o Quality score