Position: PR/Brand Manager
Company: Soft Industry Alliance Ltd
Category: Marketing
Experience required: 3y
English level: fluent

Founded in 2000, today Soft Industry Alliance has become an effective team of 100+ IT professionals with strong practical experience. We have high-skilled developers, business analysts, testers, and project managers to work on your project.

Nowadays we are looking for an PR & Brand Manager who can represent our company as a strong and reliable partner abroad attending specialized events.

Your responsibilities would be:
- Brand Strategy & Positioning of Soft Industry to establish the brand as a new category within the integration space.
- Planning, building and implementing the PR strategy.
- Identify what can be done internally, outsource what needs to be taken care of by external agencies.
- Follow up on all activities outsourced by external experts.
- Establish relationships with industry influencers and get us featured on popular podcasts, industry blogs, events (speaking) etc.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
- Monitor brand and competitor mentions as well as find opportunities to generate Soft Industry mentions.
- Build media coverage.
- Direct social media team to engage audiences and build brand awareness.
- Event Planning.

Our requirements for this position are:
- Proven experience of PR and Branding skills.
- Have a full understanding of media needs and media relationships.
- Knows how to leverage social media tactically for branding and networking purposes (especially LinkedIn).
- Excellent networking skills.
- Good project management skills to follow up on activities by external experts.
- High in emotional intelligence and empathy.
- Must be a confident communicator and presenter.
- Excellent organizational and planning skills.
- Growth mindset.
- Team-player mentality.
- IT Background.
- English - Upper-Intermediate+/ Advanced.

Hard skills:
- Helpareporter (or similar).
- SEO Writing Assistant (or similar).
- Semrush / Ahrefs / Ubersuggest (or similar).
- SMMplanner (or similar).
- Google Trends.
- Canva, Crello (or similar).
- Pictochart (or similar).
- Trello, Asana, Jira (or similar).

Bonus points for:
- EN copywriting skills.
- Experience in manufacturing industry will be a great +
- Development background.
- Project Management background.