Position: CRO manager (Conversion Rate Optimization)
Company: SPLIT Development
Category: Marketing
Experience required: 1y
English level: pre

**Main responsibilities:**

- Providing ongoing recommendations and hypothesis generating to improve KPIs metrics
- Development of the company's growth strategy
- Conducting marketing research
- Increasing website traffic
- Creation, configuration, and optimization of advertising campaigns on social networks (via Facebook Ads Manager)
- Setting up user conversions
- Lead generation setup
- Choosing a promotion strategy: traffic, conversions, engagement
- Auditing websites and online resources
- Analytics, UTM tracking
- Building and maintaining a client database
- Developing campaign strategies and directions
- Monitoring and analyzing information, working with databases
- Consulting and selling products
- Quantitative research: setting up and conduct A/B tests, online surveys, heatmaps, data analysis.


Instruments: Wynter, Hotjar, Usability hub, Google optimize, Google Analytics, Firebase, Tableau, Google Data Studio, GTM