Position: Direct marketing specialist
Company: Ad4bet
Category: Marketing
Experience required: 1y
English level: upper

Direct Marketing Specialist

You will:

Prepare and implement direct email marketing campaigns;
Analyse campaign performance and suggest improvements, run A/B tests;
Run single email campaigns and triggered journeys;
Run push notification campaigns, align push with emails;
Manage othe channels of direct communication - notifications in Personal Area, stories in the mobile app etc.
Build target audiences;
Proofread emails for clarity, grammar and spelling;
Ensure prompt and accurate communication with clients via email to minimize unsubscribes;
Track and report all direct marketing funnels;
Ensure emails follow industry policies and best practices;
Make sure email and push platforms are working properly and report any issues

The ideal candidate:

+4 years of experience in the Marketing department, with minimum 3 years relevant experience in email/direct marketing.
Proven track record in managing email marketing strategy design and execution.
Strong analytical skills. Understanding the principles of database management, ability to build target audiences.
Excellent communication skills.
Experience with email marketing systems.
HTML knowledge - nice to have.