Position: Email Marketing Specialist
Company: Enflux
Category: Marketing
Experience required: 3y
English level: upper

Welcome to Enflux - a dynamic US-based edtech company founded in 2017. With a presence in over 70 universities and serving 90 academic programs across the USA, we are at the forefront of education innovation.

Enflux represents a complete analytics and decision support system tailored for higher education. Our platform simplifies data analytics and provides actionable insights, empowering institutions to continuously enhance their programs and maintain accreditation compliance. This allows educators to focus on their core mission: teaching and inspiring the next generation of leaders.

If you're passionate about shaping the future of education and want to be part of a team dedicated to this mission, Enflux is the perfect place for you.

We're in search of an Email Marketing Specialist, with a proven track record in crafting effective email campaigns. If you're a strategic thinker, data-driven decision-maker, and possess expertise in email marketing tools and techniques, we want to connect with you. Join our team and play a pivotal role in delivering impactful email campaigns that engage and convert our audience

Responsibilities:
• Improving existing triggered email sequences for better results
• Developing ideas for new campaigns and segments to get more inbound leads 
• Planning and implementing email campaigns for different segments 
• Creating and optimization of email templates based on the campaign results 
• Automation of email sequences from scratch 
• Working closely with a content writer and other teams to craft email campaigns (both promotional and automated)
• Working on retention and reactivation of customers via email campaigns
• A/B testing
• Analysing key performance metrics and promo campaigns

Requirements
• English — Upper-intermediate❗️
• Confirmed work experience in a similar position
• Basic knowledge of HTML/CSS and how to create HTML emails
• Knowledge of HubSpot