Position: Marketing Manager at ExpertBox
Company: Rubygarage
Category: Marketing
Experience required: 5y
English level: upper

In this role, the Marketing Manager will help bring product ExpertBox to the target market, grow its customer base, and find out new growth opportunities.

**Responsibilities:**
Creating and testing lead generation marketing hypotheses in order to attract potential customers
Creating and executing a marketing strategy based on validated marketing hypotheses
Managing budgets and campaigns across all digital channels to drive strong ROI and efficient CAC
Ensuring successful planning, execution, and optimization of key traffic KPIs via paid, organic, and other media channels
Optimizing programs, campaigns, and landing pages conversions
Analyzing the results and performance of all channels in total and individually to provide data insights on the impact of media on overall KPIs
Planing scope of work according to the OKR format for both the internal team and contractors


**Requirements:**
5+ years of prior experience in a similar role
Experience in promotion SaaS products on US or Western Europe market
Experience in building effective marketing strategies 
Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.
Experience in the creation of communication strategies through social networks like Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn to increase the number of relevant  subscribers in social networks in order to attract organic traffic to the final product
The ability to build the process of creating content and creatives for the communication channels listed above
Excellent analytical skills and using data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
Goal setting experience in OKR format or similar
Experience in organizing iterative work of a marketing team
High goal orientation and excellent communication skills
Open-mindedness, curiosity, and strong problem-solving skills
Upper-intermediate level of English


**We offer:**
Opportunity to be at the origin of creating a great product and lead the marketing team
Ability to sell a product that actually delivers value to end users
Opportunity to work with a team of professionals
Ability to work with the markets of the USA and Western Europe
Opportunity for professional and personal growth
Well-established work processes
Flexible work schedule