Position: Principle Product Manager -Video Post Production Workflows
Company: GlobalLogic
Category: Product Manager
Experience required: 3y
English level: upper

Project is a global leader in technology solutions for film, video, audio, animation, games and broadcast industry: the shows, commercials and news programs you watch on TV, the entertaining video and film stories you see on the web and on the big screen, the personal audio and video treasures that people make at home to preserve their favorite moments in life. Our products — and our customers — have received the most prestigious awards in the industries that we serve, including multiple Oscar, Emmy and Grammy statuettes.

This project in partnership with GlobalLogic is running a Product Engineering Lab in Ukraine. Our team consists of talented people who are passionate about their work. We offer a casual, fast-paced, collaborative environment that stimulates ideas and innovation. 

The main goal of the project is to support video products (Media Composer, Editorial Management, Media Central, etc) in terms of adding new functionality and performance improvement. These products are the most proven video editing software in the industry, trusted by professional editors in every segment of movie making, television, broadcast, and streaming media. 

**Minimum requirements**
Bachelor’s Degree or equivalent – Degree in computer science or engineering is a plus
Extensive experience in video editing, video production with a concentration on film and television production processes
Four (3+) years of product management/marketing experience
Knowledge of technology and industry preferred
Creating and implementing business plans
Managing product release schedules
Strong business acumen associated with P&L responsibilities
Demonstrated success with PLCM process
Requires travel to customer and non-customer sites worldwide (25%)
 
**Skills:**
Quantitative abilities to analyze opportunities; optimize feature design and monitor and analyze business results 
Experience working in an Agile development environment
Excellent teamwork and communication skills
Ability to learn quickly in a dynamic environment
Excellent spoken and written communication as well as receptive listening skills, with ability to present complex ideas in a clear, concise fashion to technical and non-technical audiences. 
Excellent team player able to work with virtual and global cross functional teams.
Excellent influencing and negotiation skills
Ability to juggle multiple projects and tasks
Ability to work with deadlines and in a fast paced environment
Excellent, creative problem-solving skills
Experience taking a consultative approach with external and internal customers

**Responsibilities**
Product Managers are the business owners of a product line and act in a management capacity to drive positive business results through strategic thinking, business plans, product plans and customer and market evaluation.

Product managers work “cross-BU” to bring to market products, services and workflows that are innovative, reliable, integrated, and best of breed.  A product manager also delivers products and solutions that result in superior optimized interoperability to maximize revenue results and margin targets for area of responsibility.  This position requires experience in a video editing or post production environment, or experience in developing software or hardware solutions for the media industry.

**The role includes:**
Pursue opportunities to increase revenue through new product development, creation of sales promotions, modifications to marketing plans, channel incentive/discount structures, product value propositions or other aspects of the way their product is brought to market
Finds and quantifies market potential, problems and obstacles and creates products, services and workflow solutions with specific product requirements.
Responsible for complete product life cycle from inception to EOL including strategic planning to tactical execution and predefined revenue results. 
Deliver roadmap plans, develop business justification and plans, provide annual product revenue budgets and quarterly reviews, analyze, define and prioritize customer needs.
Define market requirements and feature definition for product releases.  
Gather, define and write product/market requirements document in conjunction with Market Solutions and agile product backlogs including cost targets, develop forecasts in conjunction with sales and create positioning and messaging in conjunction with Marketing.
Accountable for product line material margins and deliverables against business plans.
Seeks and rationalizes input from Market Solutions, Sr. Mgmt, Sales, Marketing development leads, product designers and key customers to build effective business plans with frameworks for messaging ROI, TCO and open workflow potential
Accurately forecast and regularly re-forecast product sales run-rates from ramp-up to EOL, and feed the organization with regular updates on predicted changes to those run-rates
Optimize margin targets, identifying where products might fall short of these targets throughout their lifecycle, and to propose remedies or design changes 
Carefully monitor the competitive landscape, and translate observations of changes in buyer behavior or competitive introductions into action plans and tactical competitive analyses
Ensure their solutions are part of an open ecosystem, but remain Avid-optimized
 
**Measures of Success:**
Product Managers are responsible for the success of their product line. The following measurable metrics apply: (1) Driving revenue through pricing, reaching unit forecast, reaching material margin and dollars budgeted through sales promotions or discounting, and product bundles. (2) Delivery of programs per set milestones with consistent quality metrics. (3) Responsible for increasing the NPS score of their product line by an annualized agreed upon amount.

**Summary of essential job Responsibilities:**
Obtain input from Market Solutions, Marketing, Sales, Sr. Mgmt, Development and Designers related to market/customer revenue opportunities, rationalize input around viability and profitability and create deliverable business plans
Drive the PLCM (Product Life Cycle Management) process through: Concept, definition, implementation, validation, production and end of life (EOL)
Assess marketability, strategic fit and technical feasibility
Develop product business justification and plans
Approve business case, including pricing strategy and ROI
Define the channel strategy
Analyze and understand the portfolio impact
Provide an annual product revenue budget and quarterly reviews
Conduct competitive analysis
Specify detailed product requirements including financial targets
Develop and maintain multi year product feature roadmaps that optimize the company investment (cost/benefit), coordinate roadmap development with other product lines to optimize strategic differentiators across multiple product lines
Analyze and prioritize customer needs
Establish customer acceptance criteria
Conduct regular customer visits and focus groups, participate in company and end-user blogs, communities and training to foster customer relationships and evangelize products
Commit to feature set and date
Complete feature development with Beta-ready quality
Develop forecasts
Accountable for product line gross margin and deliverables against plan
Monthly business review
Drive product development by understanding and advocating for the needs of the customer in the required documentation
Develop and maintain on-going market research and analysis, market segmentation and competitive analysis, in order to identify and communicate opportunities and trends
Provide marketing with product and release-specific positioning, value proposition and messaging
Participate in cross-functional product development teams to ensure that proposed solutions meet business objectives and are aligned with the company strategy
Analyze potential partner relationships for the products
Plan and communicate EOL for products
Apply Agile methodology to work