Position: Digital Marketing Specialist
Company: Boon Band
Category: Marketing
Experience required: 3y
English level: upper

Boon Band is a rapidly growing web development agency that specializes in digital product design and WordPress development. Our team of creative professionals is committed to delivering innovative and high-quality solutions to help our clients succeed in the digital world. As we continue to expand our services, we are looking for a talented and motivated Digital Marketing Specialist to help us enhance our brand presence and reach new clients.

As a Digital Marketing Specialist at Boon Band, you will be responsible for developing and implementing a comprehensive digital marketing strategy to increase our brand awareness and drive customer acquisition. This is an exciting opportunity for someone who is eager to make a meaningful impact on a growing company.

**Responsibilities:**

- Develop and implement a digital marketing strategy that encompasses SEO, SEM, social media, email marketing, and content marketing to increase brand awareness and generate leads.
- Create and manage a content calendar, ensuring timely and relevant content across all digital channels. 
- Collaborate with the design and development teams to create engaging content, including blog posts, infographics, videos, and landing pages.
- Analyze and report on the performance of digital marketing campaigns, making data-driven recommendations for optimization and improvement. 
Manage social media accounts, including creating and scheduling posts, engaging with followers, and monitoring online conversations about our brand.
- Optimize website content for search engines and user experience, including keyword research and implementation, meta-tag creation, and website performance analysis.
- Stay current on digital marketing trends, tools, and best practices, and apply this knowledge to Boon Band's marketing initiatives.
- Collaborate with the sales team to create targeted marketing materials and campaigns for lead nurturing and customer retention.

**Requirements:**

- Bachelor's degree in Marketing, Communications, or a related field (preferred but not required)
- 2-4 years of experience in digital marketing, with a focus on SEO, SEM, social media, and content marketing.
- Strong understanding of Google Analytics, Google Ads, and other digital marketing tools.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
- Strong project management and organizational skills, with the ability to multitask and prioritize deadlines.
- Knowledge of WordPress development and digital product design is a plus.
- Creative problem solver with a strong attention to detail and a passion for staying up-to-date with industry trends.

**What We Offer:**
- A supportive and collaborative work environment with a team of passionate professionals.
- Opportunities for professional growth and career advancement within the company.
- Exposure to a diverse range of projects and clients, allowing you to expand your skillset and knowledge.
- Competitive salary, commensurate with experience
- Professional development opportunities and resources
- Flexible work arrangements, including remote work options and a healthy work-life balance