Position: Performance Marketing Expert
Company: Railsware
Category: Marketing
Experience required: 2y
English level: upper

You will be working on the promotion of Railsware products, as well as our consultancy services for the global markets. Also we expect you to support Railsware’s employer brand by promoting our vacancies and content to spread the word about the company.

**Required skills**
🔹 Understanding the funnel and user journey
🔹 Composing remarkable copies for ads
🔹 Shaping design requirements for creatives
🔹 Campaigns setup, launch and optimization
🔹 Campaigns A/B testing
🔹 Advanced user of various analytical tools (GA, Amplitude, Mixpanel, Hotjar, etc.)
🔹 GTM and Segment (or similar tools) configuration
🔹 Data analysis
🔹 Managing multiple complex contexts

**Responsibilities**
🔹 Determine performance marketing strategy for Railsware products, services, and employer branding
🔹 Plan budget according to growth goals
🔹 Run campaigns in Facebook, LinkedIn, Google Ads (including YouTube), Twitter and other advertising platforms
🔹 Research and shape audiences for advertising campaigns
🔹 Shape performance reports or set requirements for analytics dashboards
🔹 Collaborate with data analysts for in depth understanding of advertising campaigns performance
🔹 Monitor competition (ideas, tactics, platforms for advertising campaigns)
🔹 Ensure consistency of our brand message across all channels
🔹 Contribute to marketing strategies of our products and services, as well as employer branding

**We offer**
👨‍🎓Outstanding development culture: bit.ly/rwdouculture
🚩Collaborate with us remotely from any location or in one of our offices: bit.ly/rwdouremote
⏰ We offer flexible hours
💸 Get competitive remuneration, yearly bonus
💻Thanks to our hardware policy, we use the best equipment and can regularly update it
🌴 34 days a year as a paid time off (24 standard days + 10 more to cover public holidays)
🏃Health policy budget will cover your private sports and healthcare expenses
🤝Participate in local and international conferences
🏢Our offices are equipped with modern ergonomic chairs and standing desks
🍒You can always find fresh food and drinks in our kitchen (if you prefer to work from there 😎)