Position: IT Marketing Manager
Company: Svitla Systems
Category: Marketing
Experience required: 1y
English level: intermediate

**Requirements:**
- 1-3 years of experience in marketing.
- Experience in running digital marketing campaigns - SEM, display advertising, and/or paid social either as part of a marketing team or at an advertising agency.
- Demonstrated experience in independently executing and expanding paid search campaigns through search management tools.
- Experience with Facebook/Google/Linkedin campaigns, including retargeting/ads optimizations for B2B/B2C acquisition.
- Expertise in B2C and B2B marketing funnel and how to align campaign strategies with customer journeys.
- Deep understanding of paid social KPIs and how to report on performance.
- Bachelors or Master Degree in Marketing, Communications, or equivalent.
- Fluent written and spoken English.
- Сreative approach and excellent communication skills.
- Eagerness to learn new tools, absorb new ideas, and grow in all things marketing.

**Responsibilities:**
- Manage the client’s content marketing, owning the end-to-end content creation and distribution process across all channels - blog, social media, email, and website.
- Define messaging and positioning for the platform that helps increase awareness and drive consumer adoption.
- Manage end-to-end campaigns from ideation, testing, performance analysis, and iteration.
- Handle independent ad account, including campaign creation, day-to-day optimizations, AB testing, and troubleshooting of Google Ads, Facebook Ads, LinkedIn Ads, and other paid media campaigns.
- Create effective awareness plans to build out solid communications, press, and influencer programs.
- Influence the product development process by providing market requirements through customer engagement and analysis of the market and competitive trends.
- Coordinate with designers to develop new ads creatives and optimize existing ones.
- Impact the product development process by providing market requirements through customer engagement and analysis of the market and competitive trends.
- Cooperate with designers to develop new ads creatives and optimize existing ones.