Position: Senior Digital Marketing Executive
Company: LondonLink
Category: Marketing
Experience required: 5y
English level: fluent

Job Title: Senior Digital Marketing Executive 

(Marketing/ Digital Marketing/ Bitcoin/ Digital Asset /Crypto/ Blockchain / Brokerage/ Exchange/ Finance/)

**Job Description**

The Senior Digital Marketing Executive will be responsible for operationalising and executing the marketing strategy set by the CMO. You will oversee all tactical marketing efforts, including digital marketing, content creation, and brand management. You will work closely with the sales and product teams to ensure alignment of marketing initiatives with company objectives.

**About LondonLink**

LondonLink is a Gibraltar-based crypto asset brokerage, catering to B2C and B2B customers in the UK and Europe seeking a secure and user-friendly platform for digital asset investments and trading. Established in 2013, LondonLink has a strong track record as one of the oldest crypto asset brokerages in Europe, and since 2020, we have embarked on an aggressive growth strategy to establish ourselves as a market leader.

Our mission is to improve the risk-adjusted return of crypto investing to deliver higher performance for smart money. We do this by driving down real and perceived risks which enables our customers to trade with confidence. 

LondonLink envisions becoming the premier digital asset brokerage for smart money known for our professionalism, integrity, and commitment to customer success.

As a member of the LondonLink team, you will have the opportunity to contribute to our growth, shape the future of digital asset investments, and work with a talented and driven group of professionals who share a passion for digital assets and financial innovation.

**Working Location**	

The position is assumed to be remote working, although if preferred you could work from our physical office in Gibraltar.
 
**Start Date**

ASAP

**Working Week**

Five days per week.
Monday - Friday
40-hour standard working week.
10am - 6pm (CET Timezone)

**Compensation**

Contractual relationship
Market rate depending on skills and experience
Invoices billed monthly 

**Responsibilities**

Execute the comprehensive marketing strategy developed by the CMO.
Lead marketing planning and campaign management.
Manage LondonLink's website via CMS, ensuring up-to-date and relevant content.
Generate high-quality written communications, including SEO-friendly copy for the website and other marketing materials.
Develop and implement lead generation and customer acquisition campaigns to drive business growth.
Oversee email marketing, developing strategic campaigns to engage prospects, lapsed and existing customers.
Manage paid media advertising initiatives, including display ads and sponsored content.
Implement and optimise SEO and SEM strategies to increase organic traffic.
Leverage customer data analytics to inform and evaluate marketing strategies.
Project manage marketing initiatives, ensuring they are delivered on time and within budget.
Manage social media campaigns, ensuring consistent brand messaging across all platforms.
Foster a creative and ideas-driven environment within the commercial team.

**Requirements:**

Bachelor’s degree in Marketing, Business, or related field. Master’s degree is a plus.
Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.
Experience in the financial services or crypto industry is highly desirable.
Strong knowledge of digital marketing strategies, tools, and channels.
Excellent analytical skills with experience in marketing analytics and ROI optimisation.
Exceptional communication and presentation skills.
Ability to lead and inspire a team.
Strong project management skills with the ability to manage multiple projects simultaneously.
Creative thinker with the ability to identify and solve problems.

**Expected Professional Habits:**

Analytical Thinking: Utilise data-driven insights to make informed marketing decisions.
Agility: Stay adaptable to the rapidly changing landscape of the crypto market and adjust strategies accordingly.
Leadership Skills: Foster a collaborative environment and lead the marketing function to execute strategies effectively.
Strong Communication: Effectively communicate the brand’s message and value proposition to the target audience.
Detail-Oriented: Ensure the accuracy and consistency of all marketing materials.
Continuous Learning: Stay updated with the latest trends and best practices in marketing and the crypto industry.
Innovative Mindset: Seek innovative ways to reach and engage the target audience.

The successful candidate will have the opportunity to make a significant impact on LondonLink's growth, working closely with the managerial team to drive our expansion across European and global markets. If you have a passion for marketing and deep enthusiasm for the digital asset industry, we encourage you to apply.