Position: PPC Specialist
Company: Gamex
Category: Marketing
Experience required: 1y

**Are you a results-driven marketer with a passion for data analysis and optimisation? Join our team as a PPC Specialist and take charge of driving targeted traffic, maximising ROI, and optimising campaigns across various platforms.**

**Our Expectations**

– 2 years of work experience as a PPC specialist in the gambling niche;
– High level of knowledge of Google Ads
– Optimisation of the purchase price of keys
– Knowledge of keys for purchasing traffic
– Understanding the approaches to make the campaign work for a long time
– Knowledge of current approaches in working with grey niches and methods of their scaling.
– Knowledge of Google algorithms;
– Experience of working with Google Ads, and context advertising for 2 years, necessarily in the field of gambling;
– Knowledge of key advertising indicators  CPC, CPL, CPA, CTR, ROI;
– Work with budgets from $2,000/day;
– Ability to work with trackers (Keitaro, Peerclick, etc);
– Proficiency in Excel (Google Sheets);
– Ability to use cloaking services;
– Using own methodology in working with PPC (Google Adwords).
– Knowledge of services for purchasing Cards and accounts for the bay
– Deep understanding of the selection of accounts and cards
– Have cases with Google ads for gambling offers in TIER 1”

**PPC Specialist Responsibilities**

– Plan, create, and manage PPC campaigns across a variety of channels
– Keyword research and management to optimise bids (add PPC keywords and negative keywords)
– Optimise bidding at keyword, placement, device, geographic, demographic, and other levels
– Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
– Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
– Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators
– Stay on top of search engine and PPC industry trends