Position: Head of Mobile Application/СМО
Company: UNIT. Recruitment
Category: Marketing
Experience required: 5y
English level: upper

A global startup in the realm of smart home services focused on all-in-one property automation.
We deliver technology solutions for access control, security and comfort suitable for multi-family buildings and commercial properties.
Our ecosystem is able to support thousands of multi-vendor smart home devices and solves the most complex property automation challenges. 

We’re looking for an Enthusiastic and Entrepreneurial Head of Mobile Application/СМО


Responsibilities:
- Develop and execute an integrated marketing strategy, overseeing customer acquisition and retention initiatives, and all brand communications through online channels for Mobile Application;
-  Follow and analyze market trends to position the mobile application and identify new needs on the market;
-  Application of game mechanics to solve business problems for:
• studying the needs of the target audience;
• increase the number of interactions with content;
• attract new customers and retain old ones;
• generate a need for a product;
• increase the number of sales (including repeat)
• evoke positive emotions from interaction with the brand;
• increase user loyalty and trust;
• teach complex processes and products.
-  Design highly targeted, multi-touch loyalty, retention, referral and renewal programs
-  Create engaging customer experiences that help optimizing product retention and customer loyalty
-  Work closely with Product Managers to shape the direction of individual product components in company’s Application and optimize the customer lifecycle from acquisition to in-product activation, engagement, and retention
-  Drive customer acquisition and activation growth on all stages 

Requirements:
-   	5 years of experience in marketing and online B2C marketing;
-   	Proven experience with B2C mobile application
-   	2-3 years of experience in E-commerce (from idea to full implementation). Professional understanding of online sales to B2C clients;
-   	Being customer-centric;
-   	Experience in Product management. New product development and launch (incl. web and mobile applications);
-       Enterprising, open, ambitious, proactive, positive thinker, fast learner, willing to go beyond standard duties and grow professionally;
-   	Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, etc.;
-   	In-depth knowledge of big data analysis:
-       Strong interpersonal skills, an ability to work well with individuals at all professional levels;
-       Highly collaborative team player, comfortable with change and evolving communications landscape;
-   	Excellent presentation skills 
-   	English: B2 or higher

We offer:
- Competitive salary
- Paid vacations, paid seak leaves
- L and D programms 
- Equipment if needed
- Form of business registration: Private Entrepreneur