Position: Marketing Specialist
Company: Penman
Category: Marketing
Experience required: 2y
English level: upper

A leading player in the HVAC industry in Canada wants to expand its presence in the Canadian market, and seeking a talented and results-driven Google Ads & Facebook Ads Marketing Specialist to join their team.

**Responsibilities:**
- Develop and execute effective digital marketing strategies for Google Ads and Facebook Ads campaigns, targeting the Canadian HVAC market.
- Conduct in-depth keyword research and optimize ad copy to drive quality leads and conversions.
- Manage and optimize the HVAC company's presence on Google Ads and Facebook Ads platforms, ensuring maximum ROI.
- Monitor campaign performance, analyze data, and adjust strategies to improve campaign effectiveness.
- Collaborate with the content and design teams to create compelling ad creatives and landing pages.
- Stay updated with industry trends and digital marketing best practices to ensure the company remains competitive.

**Requirements:**
- Proven experience in creating and managing successful Google Ads and Facebook Ads campaigns in the Canadian market.
- Good understanding of the HVAC industry and its target audience.
- Familiarity with HVAC industry terminology and trends.
- Proficiency in keyword research, ad targeting, and A/B testing.
- Strong analytical skills and the ability to translate data into actionable insights.
- Ability to work independently and as part of a cross-functional team.
- At least upper-intermediate English level.

**What We Offer:**
- Competitive salary and performance-based bonuses fixed in USD.
- Opportunities for professional growth and advancement within a dynamic industry.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies to enhance your marketing efforts.

**If you are a motivated and innovative digital marketer with a passion for the HVAC industry, we invite you to submit your resume.**