Position: Digital Marketing Specialist
Company: INFUSEmedia
Category: Marketing
Experience required: 2y
English level: upper

You will be responsible for working with the marketing team to improve our brand presence and how we engage with prospects and clients across all digital channels including search engine marketing (SEM), programmatic advertising, email marketing, search engine optimization (SEO), social networks, content syndication networks, and website personalization. 
The ideal candidate is strategic, data-driven marketer, collaborative, curious by nature, and focused on driving results that will ensure we deliver on our KPI metrics. 
 
**Responsibilities**
Act as a subject matter expert across all digital platforms and marketing channels, including the interplay between these channels
Drive paid digital marketing campaign development and implementation in support of lead generation, acquisition, and awareness goals
Optimize ad copy and ad content
Drive cross-channel initiatives through keyword research, test execution, and competitor analysis
Plan and monitor integrated digital marketing strategies and tactics across multiple channels including social media, mobile, email marketing, ad, search, display
Set, monitor and analyze KPIs to determine digital campaign performance and optimizations
 
**Qualifications**
Minimum 3-5 years of experience in Digital Marketing
Prior experience in SEM, SEO, PPC, display, programmatic, email marketing preferred
Bachelor's Degree preferred
Prior experience with Hubspot is a must
Hands-on experience and/or certifications in Hubspot, Google Analytics, Google Adwords, LinkedIn Ads, WordPress, Asana, Ahrefs
Strong presentation and communication skills
Ability to create easy-to-read reports relaying complex data sets
Expert in time-management and prioritization of responsibilities
Comfortable with data, analytical mindset
Critical thinker and problem-solver
Self-starter
Exceptional attention to detail

Are you passionate about marketing? Ready to dive into the world of demand generation? 
INFUSEmedia https://infusemedia.com/ is one of the fastest-growing lead generation companies in Massachusetts according to Inc. magazine—in fact, we just placed #54 in the Inc. 5000!
**Apply now for a remote Digital Marketing Specialist position and tap into INFUSEmedia’s growth!**