Position: SEO/SEM manager
Company: Paymentwall
Category: Marketing
Experience required: 2y
English level: upper

**Responsibilities**

- Create a sellable SEO content and product descriptions for Paymentwall and its products.
- Work closely with designers and developers to create SEO-targeted webpages on a daily basis.
- Prepare and regularly update keywords semantic core.
- Define product strategies and implement Retargeting and PPC campaigns.
- Implement creative solutions to create engaging and viral SEM campaigns.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Conduct a regular competitor analysis.

**Requirements**

- 3+ years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Experience with website analysis using a variety of analytics tools including Google Analytics, NetInsight, Omniture, WebTrends, Yandex Metrica, SemRush, etc.
- Proactive and goal-oriented approach to work.
- Experience working with popular keyword tools (Google Ads, WordTracker, Keyword Discovery).
- Experience working with CMS and building/administering content in CMS environments (WordPress, Joomla, Magento etc.).
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Strong analytical skills and experience creating successful SEM campaigns and ROI reports.
- Familiarity with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Excellent written and spoken English skills.

**Company Offers**

- Competitive compensation depending on experience and skills.
- Financial stability.
- Individual career path.
- Paid vacation.
- Comfortable workplaces with the most up-to-date equipment.
- Convenient office location in the city center.
- High energy, international and innovative team.
- Optional business trips.
- Corporate and social events.