Position: eCommerce Digital Marketing Manager
Company: Starkflow
Category: Marketing
Experience required: 2y
English level: upper

Responsibilities


Develop and implement a digital marketing and content creation strategy for our website and Amazon store. Our content should be robust and separate us from our competition.
Work with the corporate team and in partnership with our 3rd party teams including paid search and site development to develop and manage all aspects of digital marketing and content creation
Create and monitor success of regularly scheduled campaigns
Develop content for TOTALLEDS’s eCommerce properties with a focus on SEO optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Develop and implement link building strategy
Build SEO rich product landing pages for various market segments.
Utilize analytics and digital metrics to build a profile of our digital audience and identify
new audiences to attract and convert.
Recommend and implement site changes to fully maximize performance.
Assist creating an unparalleled shopping experience that elicits a wow!
Collect and managed consumer-generated content, including Ratings & Reviews
Requirements


Bachelor's degree in Marketing, Communications, Journalism or equivalent preferred
A digital specialist with extensive knowledge of ecommerce technology landscape and trends
2+ years’ experience creating engaging content for digital properties
Proven ability to work quickly and effectively with very strong attention to detail
A creative thinker and problem-solver who embraces test and learn thinking and challenging the status quo.
Excellent written and verbal communication skills.
Proven ability to plan and implement marketing campaigns.
Google Analytics Certified is a plus
Proficient with Microsoft Office Suite, Drupal and Wordpress with above average EXCEL