The Wireless Web: How to Develop and Execute A Winning Wireless Strategy

From the Publisher: Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous,cable-free Internet connectivity and an array of Web services to cell phones,handheld computers,and other mobile devices,wireless technology is already changing the way business is done,on and off the Web. If you*re a non-technical executive or manager who needs to get up to speed as quickly as possible on this "next big thing" in the world of eCommerce,you need Bryan Bergeron's The Wireless Web. Writing from a business perspective,Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly,he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce Practical,Profitable Techniques to Secure a Stronghold in the Wireless Revolution Wireless Web services are changing the way businesses and consumers interact with the Internet,with the marketplace,and with each other. The Wireless Web reveals in clear,non-technical language how you can develop and execute wireless strategies that complement your existing business efforts,strengthen relationships with your best customers­­and capitalize on the many possibilities in today's wireless technology revolution. Praise for The Wireless Web "Bryan Bergeron's book The Wireless Web provides a thorough and well-researched overview of the complex technological landscape surrounding the mobileInternet. The book also provides advice on how an enterprise should embrace these emerging technologies to competitive advantage. " ­­Steven Peck Worldwide Program Manager,Mobile Financial Services Hewlett Packard "Mr Bergeron compellingly captures the essence of the tremendous opportunities which result from the 'untethering' of the Web through wireless technologies,and then goes on to provide solid how-to advice to the executive seeking to build business around those opportunities. I recommend it highly. " ­­Richard Bravman Senior Vice President GM Wireless Systems,Symbol "The Wireless Web is a valuable guide for those participating in the race for the 'Wireless Wallet. ' This book will help executives understand the core technical and economic constructs behind this vision. " ­­Jim Balsillie Chairman and Co-CEO Research In Motion "The Wireless Web is a practical,solution-oriented book,with just enough technology to allow an intelligent decision maker to make an informed choice. It provides an overview of the most relevant technologies in enough depth for the reader to understand the business implications of the technology. " ­­From the Preface The marriage of the Web and wireless communications technology impacts virtually every business on the globe. The Wireless Web reveals how it impacts your business,and explains in clear,easy-to-understand terms what you can do­­starting today­­to help your business gain access to the growing pool of wireless Web customers. Written for non-technical executives and managers,The Wireless Web details how to take advantage of wireless Web possibilities in a clear,straightforward manner,explaining the key concepts and technologies involved. For ease of use and reference,this introduction to "the next big thing" in the world of eCommerce is divided into three sections: Part I ­ Ether Business­­Provides an overview of the wireless industry from a non-technological,business perspective,exploring the moneymaking potential for wireless commerce Part II ­ Wireless Wonders­­Provides a basic overview of the technologies relevant to the Web and wireless communications,allowing ebusiness executives to communicate with IT peers and vendors Part III ­ Convergence­­Explores the convergence and synergy of wireless technologies and the Web­­particularly the eBusiness opportunities­­from technologic,economic,political,legal,and social perspectives For both business and personal applications,wireless technology­­already firmly entrenched in Europe and Asia­­is just now making its mark in the United States. The Wireless Web explains how wireless technologies will change our entire business environment,and how companies of every type,in every arena and industry,can begin now to build the necessary foundations to take advantage of this exciting new competitive tool.