Sport and Adventure Tourism

* About the Editor * Contributors * Foreword * Preface * Acknowledgments * Chapter 1. An Introduction to Sport and Adventure Tourism * Defining Sport Tourism * Sport Tourism: The Supply Side * A Profile of the Sport Tourism Industry * Adventure Tourism * The Future of Sport Tourism * Summary * Chapter 2. Historical Perspectives of Sports Tourism * Introduction * Greece: The Foundations * The Persian Empire: The Soil and the Soul * The Etruscans: Causal Influence * Rome: The Aristocratic Expression * Byzantium: A Glittering Civilization * The Crusades: Picturesque and Eventful * The Islamic Scene: Resources of the Earth * Europe: The Recovery * The Renaissance Period * The English Enchantment: Knowledge to Reason * The Eighteenth Century: Dominated by War * The Nineteenth Century: The Stepping-Stones * Mega Interests of the Twentieth Century * Conclusion * Chapter 3. Sport Event Tourism: Planning, Development, and Marketing * Introduction * What Is Sport Event Tourism * The Sport Event Tourist * Forces and Trends Shaping Sport Event Tourism * Planning, Development, and Marketing Sport Event Tourism * Case Study: Seminole County, Florida, Convention and Visitors Bureau * Conclusions * Useful Web Sites * Chapter 4. Winter Sports Tourism * Evolution of the Market * Market Size * Destinations * Ski Field Location and Development * The Consumer * Future Prospects * Case Study: Whistler Resort in Canada * Appendix A: Hotel Markets Area of Origin * Appendix B: Demographic Profiles of Whistler's Seasonal Visitors * Relevant Web Sites * Chapter 5. Marine Tourism * Introduction * Types of Marine Tourism * Marketing Issues * Management Issues * Future Prospects * Summary * Case Study: Shoalwater Bay in the Great Barrier Reef, Australia * Relevant Web Sites * Chapter 6. Golf Tourism * Introduction * Golf History and Development of Golf Tourism * The Development and Use of Golf As a Destination Marketing Tool * Reasons for the Development of the Golf Tourism Product * The Golf Market Product * The World Golf Tourism Market * Golf Tourism Effects * Case Studies * Conclusions * Relevant Web Sites * Chapter 7. Adventure Tourism * Introduction * The Commodification of Adventure * What Is Adventure Tourism? * Mountains and Commodification * Theoretical Connections * Case Study 1: Trekking in Nepal * Influences upon British Adventure Tourism * The Role of the Guide * The Control of Information * The Importance of Technical Developments * Case Study 2: The Foundry Climbing Centre * Conclusions: The Future * Relevant Web Sites * Chapter 8. The Business of Adventure Tourism * Introduction * The Evolution from Lifestyle to Business * The Business Mosaic * Adventure Business Administration * Adventure Business Management * Adventure Business Finance * Risk Management * Summary * Case Study: Canadian Mountain Holidays (CHM) * Relevant Web Sites * Chapter 9. Spa and Health Tourism * Introduction * Defining Health and Spa Tourism * Historical Dimensions of Health and Spa Tourism * Supply of Health and Spa Tourism * Demand for Health and Spa Tourism * Conclusions * Chapter 10. Virtual Sport Tourism * Overview * Technical Advancements * Virtual Reality Participatory Modes * Futures * Index * Reference Notes Included