WASSEM FASHION DISTRICT

Saudi Arabia is now heading towards depending on non-oil products. As the fashion industry is one of the largest in the world, Saudi Arabia plans to grow to this area in order to further improve its economic prosperity. Thus, this work present the development of Wassem Fashion District in Jeddah, Saudi Arabia. For this work, three case studies were analysed. Based on the examined case studies, for the Wassem Fashion District, the estimated gross floor area is 20546.4 m2. Furthermore, the fashion district is comprised of several zones, which are learning and creative area, administration and faculty, public zone, and incubators. In addition, the Wassem Fashion District will be developed at a site located in New Downtown, Jeddah, with site area of 26800 m2.These area includes residential hospitality area, economic area and entertainment venues that give the site more value and security. In terms of architecture, the Wassem Fashion District was designed using general shapes such as spheres rectangles and rounded edge squares, and the building was constructed using stacking techniques. The district is expected to contribute to the economy of Saudi Arabia in the fashion sector. Keywords-Fashion, district, community, Saudi Arabia © 2020 by Advance Scientific Research. This is an open-access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/) DOI: http://dx.doi. org/10.31838/jcr.07. 08.117 INTRODUCTION Fashion products are fascinating customer materials that have been mentioned as the latest trends in items with a unique sense of appeal that ensures consistency of deals and causes prudent purchases by individuals [1]. A fashion item is intended to catch the transient mind of a customer, who may be interested in making a purchase to keep up with the latest trends around the globe [2]. In addition, fashion products are influenced by a number of factors, including economic, social, money-related, and even political issues [3]. The fashion business is constantly changing from a number of external and internal powers. While brands, designers and styles have gone back and forth, fashion business remains a major contributor to the success of the country's economy, which is why many nations around the globe are investing in fashion related business [4]. Saudi Arabia is now moving towards relying on non-oil-based products, underlining innovation to export internationally and developing its economic status [5]. In particular, fashion plays an important role in Saudi culture because of its rich varieties of culture [6]. Since the fashion industry is one of the biggest in the world, Saudi Arabia plans to expand into this area to further develop its economic stability[6]. Moreover, the current involvement of younger generations, especially students in the fashion industry, has led Saudi Arabia to cultivate potency among the students and venture them into the fashion business line [7]. Saudi Arabia's main objective is to follow the 2030 vision by providing trust and support to younger generation with all the resources they need to grow and build a stable society [8]. Hence, in order to improve the fashion industry in Saudi Arabia, a dedicated fashion hub or district is needed. Therefore, this work presents the development of Wassem Fashion District in Jeddah, Saudi Arabia. CASE STUDIES This work has analysed and covered three case studies. The details of the case studies is shown as follow: a. Melbourne School of Design University of Melbourne b. Hong Kong Institute of Design c. Roy and Diana Vagelos Education Center Melbourne School of Design University of Melbourne Melbourne School of Design University of Melbourne is located at Australia (Figure 1). This building has an area of 15 772 m2. This building is an award-winning facility that houses studios, auditoriums, lecture hall, exhibition hall, research lab, administration office and a library. The building consist of six levels. The studio hall is the core of the building and there is a hanging studio. The façade of the building is wrapped with zinc solar shading system. The middle of the building includes a ceiling of large wooden girders that allow efficient air circulation and dampened light. The ground floor is comprised of lab, library, exhibition, gallery and toilet. The first floor is comprised of multipurpose hall, studios and classrooms, dean’s office and faculty. The second floor is comprised of studios and classrooms, faculty offices, and student workspaces. The third floor is comprised of studio, research office, study room and workshops. The fourth floor is comprised of studio, research offices, faculty offices, study rooms, workshops, lecture hall, Japanese roof garden and kitchen. In addition, all floors are incorporated with toilet and vertical circulation facilities. The space distribution of Melbourne School of Designis comprised of educational area (70%), staff offices (18%). Workspaces (7%) and services (5%). Figure 1. Melbourne School of Design University of Melbourne WASSEM FASHION DISTRICT Journal of critical reviews 536 Hong Kong Institute of Design Hong Kong Institute of Design is located at Hong Kong (Figure 2). This building was designed by CAAU architect. This institute has an area of 42000 m2. The building is located in the heart of the area and may provide the community with a meeting place that will energize the social life of the area. The building is constructed using concrete, steel and glass. It has a radical architecture which utilizes natural lighting. The towers of the building function as its structure and vertical distribution. The facilities of this building includes auditorium, exhibition hall, lecture hall, administration offices, café, restaurant, a sports hall and urban park Figure 2. Hong Kong Institute of Design Roy and Diana Vagelos Education Center Roy and Diana Vagelos Education Center is located at New York, United States of America (Figure 3). The size of this education center is 100000 ft2. It is comprised of 14 floor with glass façade . It houses classrooms, sky lounge, study spaces, multi purpose auditorium, lobby, simulation suite, special event space, anatomy quad, administration suites active learning classrooms, meeting rooms, offices, café, outdoor room, and parking spaces. The building is constructed using glass fiber reinforced concrete, ceramic frits , concrete beams and aluminum curtain walls. The space distribution of Roy and Diana Vagelos Education Center is comprised of educational area (50%), staff area (10%), services (10%), workshop (5%), showrooms (10%) and entertainment (15%). Figure 3. Roy and Diana Vagelos Education Center. PROGRAM ASSUMPTION AND SPACE DETAILS For the Wassem Fashion District in Jeddah, Saudi Arabia, the estimated gross floor area is 20546.4 m2. The details of the zone and its gross floor area is shown in Table 1. The fashion district is comprised of several zones, which are learning and creative area, administration and faculty, public zone, and incubators. Table 1.Space details Zone Gross floor area (m2) Learning and creative area 3570 Administration and Faculty 12888