The Research on the Promotion Model of Informationization Courses in Chinese Universities Based on MCN ( Multi-Channel Network )

During the period of 2017 to 2016, there was a new term appearing on the internet, that is, Multi-Channel Network is short for MCN, which is used for serial release of information throughout the Internet. Since 2015, Ergeng Media has launched its Ergeng partner program across the country which is to complete the serial release of content between content creation teams. In August of the same year, the Video Alliance PGC was officially launched. In 2016, closely following the rise of the live broadcast industry in 2015, PAPI Sauce, a phenomenon-level section of short video content, launched its own short video platform Papitube, and got the first round of 20 million capital investment to formally open the new era of MCN institute in China. By 2018, over 3,600 MCN institutions have been established nationwide. Among them, parts of institutions like service brand "Shell Video" focused on the text creation and marketing and “Beauty” focused on beauty short video got A round of 22.6 million in 2016 and B round of 60million in financing respectively that were used for the establishment of media. This type of commercial model is popular with the capital market, based on effectiveness of MCN promotion way. How to apply this model in promotion of informatization courses in Chinese universities is the research purpose in this paper. 1. Literature Review 1.1 Matrix Background of MCN From the rise of the short video industry in 2013, by the end of 2016, a large number of MCN institutions were established. According to iResearch data, the mobile media sides owned the audience paying attention to short videos to reach 150 million, which equivalently, 1 of 11 Chinese is a loyal user of mobile short video. As Analysys data showed, just in 2017, the number of single-day user logins on China's short video platforms such as vibrato, micro-vision and other platforms increased by 67%, the per-person viewing time rose by 45%. By the end of 2018, there was a population of 242 million. In the face of the audience popular with geometrically multiplied video content, China's Internet 3 giants bat (including Tencent, Ali, Baidu) quickly responded. In 2017, Tencent released the “Plan of Grain 2.0”, announcing the investment of 1.2 billion to 2018 1st International Conference on Education, Art, Management and Social Sciences (EAMSS 2018) Published by CSP © 2018 the Authors DOI: 10.23977/eamss.2018. 088 427 subsidize UGC (User Generated Content), of which 1 billion in cash was used to support the production of its short video product "micro-view"; In the same period, Ali Entertainment announced that Tudou had been transformed into a short video platform with 2 billion Yuan of investments to support content production. In 2018, Baidu began to invest in the promotion of its short video product "Fire Shoot". With the introduction of the three giants, the number of short video users increased sharply, and a small number of PGC (Professional Generated Content) production content of the head content cannot have satisfied the demands of consumers brought by a huge amount of content in the capital market. As most of the UGC (User Generated Content) published in the industry is unevenly distributed, just relying on individual content producers, can no longer enjoy the same capital as the previous papi sauce, in order to achieve the balanced supply and demand of content consumption, the industry service framework to build the video industry has become the consensus within the industry. The MCN model and the MMM (Mobile Media Matrix) model based on the MCN model appeared naturally in the industry and began to capture capital resources. By the end of 2018, all platforms (including Chattering Video, Micro-view, Fire-shooting, Potato Short Video, and Natto) have all been prior to cooperate with MCN institutions. The MCN model has become the next Internet outlet. 1.2 Research Background of Online Network Courses--Informationization Courses of Chinese