Investigating the impact of green technology investment and waste management on distributor firm performance

The current study is an attempt to assess the impact of green technology investment and waste management on distributor firm performance in case of Pakistani FMCG firms. The study analyzed the relationship between a relationship between green packaging and improved green packaging materials, green distribution and elimination of environmental damages, green marketing and increased green promotion, hazardous waste handling and improved safe disposal of chemicals. Surveys have been carried out from SCM experts who are involved in implementing green technology practices within their supply chain while reducing waste in their supply chains. Also, interviews were carried out from senior executive/senior manager in SCM and finance operations. The sample size of surveys was 100 while for interviews, it was 5 respondents. Through regression analysis, the significant values were found to be less than 0.05 which concluded that there is a significant impact of green technology investment and waste management on the distributor firm’s environmental performance. Introduction Green Logistics is understood as the efforts to measure and minimize the environmental impact of logistics activity. Green Logistics integrates environmental respect, social sensitivity, and economic functionality, and aims to create sustainable business value, balancing economic and environmental efficiencies (Bag, Anand, & Pandey, 2017). The current lifestyle and the habits of consumption as a society have caused an increasing generation of waste. However, this problem has led to the creation of coherent waste management, since it has become an integral part of the economy (Mirhedayatian, Azadi, & Saen, 2014). On the other hand, technological advances have improved quality of life considerably, although in the same way, this has contributed in parallel to the degradation of the environment. IJSER International Journal of Scientific & Engineering Research Volume 10, Issue 3, March-2019 461 ISSN 2229-5518 IJSER © 2019 http://www.ijser. org According to Eltayeb et al., (2011), the notion of the green supply chain is a multifaceted issue which has emerged from the development of such management practices which are environment-friendly in the area of supply chains. In this sense, technology investment for firms in their supply chain is an integral part that allows companies to make their supply chains sustainable. In this sense, the problem lies in the fact that fewer studies have focused on the impact of green technology investment on firm performance in the Pakistani context, specifically in the context of FMCG manufacturing firms. The key reason to select distributor firms in FMCG industry is due to its wide-range of operations all over Pakistan. Therefore, the key research aim is to investigate the impact of green technology investment and waste management on the performance of firms. In this regards, the research will focus on the following research objectives:  To assess the reasons why FMCG distributor firms invest in green technology in their supply chains  To discuss the factors impacting on waste management strategy in FMCG distributor’s supply chain  To find out the impact of green technology investment on distributor firm performance in FMCG sector Pakistan  To evaluate how waste management of FMCG distributor firms impact their performance in Pakistan Research Model and Hypothesis H1: There is a significant relationship between green packaging and improved green packaging materials in FMCG distributor firms H2: There is a significant relationship between green distribution and elimination of environmental damages in FMCG distributor firms H3: There is a significant relationship between green marketing and increased green promotion in FMCG distributor firms H4: There is a significant relationship between hazardous waste handling and improved safe disposal of chemicals in FMCG distributor firms H5: There is a significant relationship between recycling and reuse and decreased waste in FMCG distributor firms IJSER International Journal of Scientific & Engineering Research Volume 10, Issue 3, March-2019 462 ISSN 2229-5518 IJSER © 2019 http://www.ijser. org Independent Variables Dependent Variable