The Study of Building The High School’s Value Chain Model Based on Value Chain and The Cooperation Relationship between Organizations

The survival and development of high school is limited by internal and external environment and resource conditions. Hence, in order to enhance the competitive advantage of high school, we must have an in-depth analysis of its value chain to seek the diving force that could maximize its value. Firstly, This paper identified the key variables of the endogenous and exogenous social systems of high school from the perspective of value chain and the cooperation relationship between organizations, and then on the basis of this analysis, the paper established a model of high school’s value chain system model. Finally, the paper discussed its application from three different aspects. KEYWORD: Value Chain; Cooperation Relationship between Organizations; Value Chain System Model International Conference on Social Science, Education Management and Sports Education (SSEMSE 2015) © 2015. The authors Published by Atlantis Press 361 Sepkman (1994) built a “successful partnership” mode, and showed that partnership attribute (including commitment, coordination and trust), the communication behavior (including quality and participation) and conflict solving skills (the solving of joint problems) are the keys to successful partnership. Dyer & Singh (1998) further put forward “the special link between manufacturers”, and specificity investment of specific strategic alliance partners are also important sources of competitive advantage. Based on knowledge-based view, the establishment of the cooperation net between organizations can make various members sharing compatible goals, striving for mutual benefit and forming a high degree of dependence (Kale et al. 2000). Exploring the impacts of people’s emotion and intellectual capital on the success of business and organization is the new development of the application of value chain. Kevin Thomson(1998) inspected the impacts of "external emotional capital" and "internal emotional capital" on organizations. The external emotional capitals (such as brand value and commodity credit) exist in the heart of the customers and shareholders, while the internal emotional capitals exist in the heart of staffs. Both of them are the core of enterprise capitals. John F Tomer (2003) from the view of intangible capital, demonstrated that private capitals and emotional quotient are the resource and important role in accelerating economic growth. Among them, private capitals are related to personal particular qualities, which reflect individual psychological, physical and mental skills, and are genetic. All the different views discussed above show that the way to gain core organization abilities and competitive advantages have gradually transferred from traditional pure techniques to comprehensive non-technique factors, including strategic intermediary links, "network", "relationship" and "commitments", "trust", "emotion" and so on. Based on researching the cooperation relations between value chain and organizations and explaining the correlation and causality between variables, we can build a high school chain value system model. 3 THE DESCRIPTION OF SURVIVAL SYSTEM IN HIGH SCHOOL The social system of high school is influenced by the exogenous and endogenous system. The two systems can be subdivided into their respective related variables. According to the importance, it can be divided into core variables, basic variables and the common variables. Through the analysis and understanding of these variables, we can understand and grasp key environmental factors affecting the survival and development of high school and lay the foundation for building the value chain. 3.1 the exogenous social system of high school and its variables analysis The so-called exogenous social system refers to the social system composed by relevant interest groups that organizations can acquire resource from it and live on it. The main variables contain students, governments, departments, employers, society, intermediary evaluation agents and so on. They compose the vertical value chain of high school. Students: The student is the most important and complex variable in the exogenous social system. First of all, the student is the most important source of high school resources (suppliers’ value chain), and is the "customers" and "consumers". Through their individual achievement and word-of-mouth effects, it can extend the border of high schools’ band and it is of great significance for promotion. Secondly, the student, the exogenous variable, has three attributes: the customer, product and subject. As customers, they pay the tuition and spend the time to buy "education products". When they finished their education, their identities will transform from customers to products. Whether the product is qualified or not depends on the education process (chart 1). As subjects, they have rights to express their opinions and suggestions on scientific research and teaching quality in high school. Therefore, the student is the core variable in the exogenous system and is the most important "linking" object in the external environment and resource system. Chart 1:education black box:high school basic value chain