Miracle-dz/UniFAR-FTUs huggingface dataset:
Designing Brand Culture Based on the Advertising ’ s New Medium of Human Experience : Integrating the Application in Lifestyle Retailing Strategy

Human experiences play a significant part in engaging consumers with brands. Carefully orchestrated brand messages constructed on various emotional associations involves more than managing costs and logistical considerations efficiently. Effective integrated marketing communication and advertising campaigns, public relations and media strategies see the opportunity to tap into human experiences and emotions that are as widely diverse in attitudes, patterns and behaviours as they are bundled, when consumers are aggregated into communities of mutual interests in terms of habits, lifestyles, purchasing decisions and motivations. This paper critically examines the subject of human experiences in the context of lifestyle retailing concepts, and examines integrated marketing and branding approaches based on the four spheres of experiences in the cultural realm, namely public, social, tribal and psychological. Where the totality of our living experiences help us relate, add value to, and express preferences for, certain consumer goods, it is argued that marketing today must develop and sustain a business case for creative application of all these experiences in strategic decision making. The case study of international furniture retailer IKEA is presented to understand its integration of the four spheres of experiences into functional marketing strategies. Findings of this research shows the company’s use of cultural realm of human experiences to articulate a compelling brand image associated with credibility, authenticity and sustainability. The insights gained from researching human experiences informs the marketing industry and brand communicators that cultural attitudes such as loyalty and group affiliation directly affects the level of consumer engagement with brands, enhancing salience, increasing expectations, emotional satisfaction, cultural relevance and valuable experiences.
Contractual Flexibility or Rigidity for Public Private Partnerships? Theory and Evidence from Infrastructure Concession Contracts

In this article, we explore the contractual design of toll infrastructure concession contracts. We highlight the fact that the contracting parties try to sign not only complete rigid contracts in order to avoid renegotiations but also flexible contracts in order to adapt contractual framework to unanticipated contingencies and to create incentives for cooperative behavior. This gives rise to multiple toll adjustment provisions and to a tradeoff between rigid and flexible contracts. Such tradeoff is formalized with an incomplete contract framework, including ex post maladaptation and renegotiation costs. Our model highlights the fact that trade-offs are complex and do not correspond to previous propositions coming from a transaction cost framework. More precisely, those previous works argue that a rigid contract is to be preferred as soon as specific assets are high. We highlight the fact that this proposition may be true, but only if other conditions concerning maladaptation costs, renegotiation costs and the probability to see the contract enforced are met. Furthermore, our results stress the fact that the institutional environment in which the contract is embedded matters. Propositions are tested using an original database of 71 concession contracts. Our results suggest an important role for economic efficiency concerns, as well as politics, in designing toll road concession contracts. In this perspective, our work complements other empirical studies on contractual price provisions (Masten-Crocker 1991, Crocker-Reynolds 1993, Bajari-Tadelis 2001, Bajari & al 2006), by considering the case of public-private contracting, as well as other studies on public-private partnerships, by focusing on toll adjustment provisions and documenting the effect of reputation and political ideology.
JULIAN MAY, THILDÉ STEVENS and ANNARETH STOLS MONITORING THE IMPACT OF LAND REFORM ON QUALITY OF LIFE: A SOUTH AFRICAN CASE STUDY

This paper outlines the approach that is utilized by the Monitoring and Evaluation directorate of the Department of Land Affairs (DLA) in South Africa in assessing the quality of life for the land Reform beneficiaries. The paper begins with an overview of the three Land Reform programs in South Africa. The paper then moves on to outline the original design for monitoring and evaluating the quality of life for land reform beneficiaries. It then proceeds to detail the current Monitoring and Evaluation design being utilized, highlighting its strengths and weaknesses. The last section discusses some of the findings of the quality of life study undertaken in 1999.
Polymorphism of vesicles with multi-domain patterns

Vesicle membranes with two coexisting fluid phases can exhibit a variety of domain patterns. These patterns and the associated vesicle shapes are studied theoretically by minimization of energy functionals that depend on the membrane composition and on the material parameters of the membrane. The latter parameters are (i) the bending rigidities and (ii) the Gaussian curvature moduli of the two types of membrane domains as well as (iii) the line tension of the domain boundaries. It is shown that the interplay between these different parameters leads to stable multi-domain patterns with more than two domains for a wide range of membrane composition and material parameters. As the membrane composition or the material parameters are varied, the vesicles can undergo transitions between different patterns of membrane domains. For fixed vesicle volume, an additional domain-induced transition is observed, in which the vesicle shape changes even though the domain pattern does not. The different multi-domain patterns and vesicle shapes are summarized in terms of morphology diagrams.
Risks, opportunities, and adaptation to climate change

Adaptation is an important approach for protecting human health, ecosystems, and eco- nomic systems from the risks posed by climate variability and change, and for exploiting beneficial opportunities provided by a changing climate. This paper presents 9 fundamenal principles that should be considered when designing adaptation policy, for example, a sound understanding of the potential regional effects of climate on human and ecological systems is required to target appropriate invest- ments in adaptive responses. The distribution of potential impacts across different populations and the mechanisms by which these impacts occur are also key to effective adaptation measures. Options for coping with climatic changes must be considered in the context of multiple stressors. Further, adapta- tion is likely to exhibit varying levels of effectiveness as demonstrated by current efforts to deal with climate variability. Potential adverse side effects of adaptive strategies must also be accounted for to avoid solutions that are worse than the problem. These issues and others are presented in this paper, with examples from various impacts studies to illustrate key points.
SHIFT EQUIVALENCE AND A COMBINATORIAL-TOPOLOGICAL APPROACH TO DISCRETE-TIME DYNAMICAL SYSTEMS

OF THE DISSERTATION Shift equivalence and a combinatorial-topological approach to discrete-time dynamical systems by Justin Bush Dissertation Director: Konstantin Mischaikow Given a parameterized family of discrete-time dynamical systems, we aim to investigate how the global dynamics depends on the parameters in a way that is meaningful for applications. The discrete Conley index is an algebraic topological invariant of recurrent dynamics that is robust to small changes in parameters. Its definition, however, is given in terms of shift equivalence, which is not straightforward to compute in the category of abelian groups. We discuss the challenge of interpreting shift equivalnce, and give a construction that for every square integer matrix produces an interval map that giving rise to dynamics represented by that matrix. We conclude with applications of this approach to dynamical systems to the logistic map, Newton’s method in the plane, and to population models in biology.
HITSZ _ CNER : A hybrid system for entity recognition from Chinese clinical text

With rapid development of electronic medical records, more and more attention has been attracted to reuse these data for research and commercial. As the entity recognition is one of the most primary task for medical information extraction, the 2017 China conference on knowledge graph and semantic computing (CCKS) challenge sets up a track for clinical named entity recognition (CNER). The organizers provide 400 annotated Chinese medical records for this track, 300 out of them are used as a training set and 100 as a test set. Other 2,605 raw medical records are released as an unlabeled set. In this study, we develop a hybrid system based on rule, CRF (conditional random fields) and RNN (recurrent neural network) methods for the CNER task. Experiments on the official test set show that our system achieves the F1-scores of 91.08% and 94.26% under the “strict” and “relaxed” criteria respectively, ranking first in the 2017 CCKS CNER challenge. By applying a self-training method with unlabeled data, the F1-scores of all machine learning-based methods are improved by about 1.0% under “strict” criterion. The future work of us will focus on the more effective extraction of body, disease and treatment entities.
Recognition of Sport Tourism Capacities in Loresan Province of Iran

The main goal of this study is the investigation and Recognition of sport tourism capacities in Lorestan province of Iran. From the point of view of sport tourism, one of the most important specifications of this province is collection of beautiful aspects of creation in one place. Something such as close bank to Zagros Mountains, natural sea (for example: Gahar sea), river, lakes, ponds and full water dams and thousands of other attraction ready for any type of sport. The method of this research is descriptive. In this research used from research questionnaire (Kronbach: 80%) and also other complementary information current contexts and resources, the latest result of performed researches on the field in other to collect required information. Statistic population of research includes the persons in charge, native persons and present tourists at Lorestan providence. Thus 235 persons (58 persons in charge, 68 tourists & 109 native persons) were selected as the statistical sample by random. SPSS17 software was used for analyzing of data along with descriptive analyzing to the data of questionnaire. About 73.26% of subjects considered the Gahar and Que sea, bank if Lorestan providence as the best place for development of water /lake sports (Cano, water ski.). About 80.19% consider snow covered mountains of Lorestan providence as a suitable place for mountain sports (Grass ski, mountain climbing) and air sport such as Kit and 69% of them considered traditional sports such as Dalpalon, Ghighach and as the important tourism attraction of Lorestan providence. About 73.76% of subjects considered Lorestan providence as a reach place for tourism development due to its tourism attractions (natural, religious place of pilgrimage, commercial & industrial, historical & sporting aspects).
An Approach for Representing Domain Requirements and Domain Architecture in Software Product Line

Software Product Line (SPL) core assets development is an effective approach in software reuse in which core assets can be shared among the members of the product line with an explicit treatment of variability. Among the artefacts of core asset are architecture, reusable software components, domain models, requirements statements, documentation and specifications, performance models, schedules, budgets, test plans, test cases, work plans, and process descriptions.Variability in its own right is the central concept in SPL which is not being catered by conventional method of reuse. Consequently, it is important for variability to be identified and to be represented early at requirements phase. The importance of identifying requirements variability earlier at requirements level is also known as systematic reuse by researchers (Frakes and Isoda 1994; Muthig 2002). Variability at requirements levels also initiates the existence of the variability at architecture thus further highlight the inadequacy of considering variability solely at architectural level. Therefore, considering on variability at architecture and its implementation level is not enough where the understanding of variability at the requirements level is also required (Yu, Akhihebbal et al. 1998; Moon 2005; Kircher, Schwanninger et al. 2006).
ANN Based HVDC Controller for Frequency Regulation of Power Systems with Wind Generation

This paper deals with the development of a Mat lab-simulink model of a new proposed scheme for grid connected off shore wind farm (OWF) on a VSC-HVDC Converter. The purpose of this simulation Model to getting better damping enhancement and voltage control. An equivalent PMSG is used here to operate the Off shore wind farm A frequency-domain approach based on a linearized system model using PQ theory techniques and a time-domain scheme based on a nonlinear system model subject to various disturbances are both employed to simulate the effectiveness of the proposed control scheme. In this paper we also implement the concept of artificial neural network, applied to the control strategy of HVDC controller. As the artificial neural network has the capability of better controlling of the system compared with the other conventional controllers. It can be concluded from the simulated results that the proposed ANN based HVDC joined with the designed damping controller is very effective to Balance the studied system under disturbance conditions.
“Phytochemical, Antibacterial and Antioxidant Activity of Andrographis paniculata Nees”

: Andrographis paniculata Nees. commonly known as Kalmegh, used to treat infections and some deadly diseases like hepatitis, diabetes, cholera leprosy etc. In the present investigation, solvents like, Ethanol, Chloroform, Methanol and Distilled water were used to extract the phytochemical content and it revealed the presence of proteins, carbohydrates, phenols, tannins, glycosides, steroids and alkaloids. In vitro antibacterial activity against Gram-positive bacteria, Staphylococcus aureus and Bacillus cereus and Gram-negative bacteria, Escherichia coli and Klebsiella pneumoniae by agar well diffusion method. The results showed that the Methanol extract had significant inhibiting activity followed by Chloroform extract whereas the aqueous extract showed least zone of inhibition. The antioxidant assay was done for the plant extract and free radical scavenging potential was assessed by measuring its capability for scavenging nitric oxide radicals, hydrogen peroxide radicals as well as its ability in reducing power capacity assessment. Chloroform extract showed noticeable effect in the reducing power capacity. Methanol extract showed highest effect in hydroxyl radical and nitric oxide scavenging assay.
The Evaluation of Adaptive Technology Enhanced Learning Systems

Adaptive technology enhanced learning has attracted significant interest with the promise of supporting individual learning tailored to the unique circumstances, preferences, and prior knowledge of a learner. Evaluation of the overall performance of such adaptive TEL systems is a major challenge; as such systems react differently for each individual user and context of use. Evaluation of such systems has become a significant but very complex area of research in itself since depending on the aspect of adaptivity and personalisation that needs to be evaluated (quality of the user modelling, performance of different adaptation approaches, knowledge gain from using the personalised system or overall end user experience), several evaluation techniques need to be combined and executed differently. This paper proposes a hybrid recommendation service for recommending appropriate evaluation techniques (approach, methods, metrics and criteria). It also discusses evaluation challenges and presents analysed results of a survey on evaluations of adaptive systems.
Anti-bacterial and anti-adherence activities of a probiotic strain of Lactobacillus paracasei against Listeria monocytogenes

Article Type: Full Length Research Article Lactobacilli are very ubiquitous, frequently associated to human microbial flora and foodstuffs; where they have being observed to accomplish various protective roles against adverse microorganisms. A human strain of Lactobacillus paracasei subsp. paracasei originally isolated from newborn faeces was investigated on its anti-listerial activities. Using intestinal Caco-2 cell line in an in vitro model and abiotic surfaces, stainless steel and Teflon (polytetrafluoroethylene) which are the most largely used materials in food industry, it was observed that this strain exhibited adherence and anti-adherence properties. The inhibitory effects of this strain on the adherence of Listeria monocytogenes were determined. A decrease in the number of adhering pathogen cells was observed, using either pre-incubation or co-incubation of the pathogen with Lb. paracasei. Moreover, the anti-listerial and anti-adherence activities of its cell-free supernatant were examined. An antibacterial activity related to the production of a bacteriocin-like substance and a displacement of the pathogen from all the surfaces (Caco-2 cell line, stainless steel and Teflon) were registered. Together, these findings suggest that this strain could be used to prevent colonization of the gastrointestinal tract and the food-contact surfaces by Listeria monocytogenes. ©2014 BluePen Journals Ltd. All rights reserved
Riemann problem for kinematical conservation laws and geometrical features of nonlinear wavefronts

A pair of kinematical conservation laws (KCL) in a ray coordinate system (ξ, t) are the basic equations governing the evolution of a moving curve in two space dimensions. We first study elementary wave solutions and then the Riemann problem for KCL when the metric g, associated with the coordinate ξ designating different rays, is an arbitrary function of the velocity of propagation m of the moving curve. We assume that m > 1 (m is appropriately normalized), for which the system of KCL becomes hyperbolic. We interpret the images of the elementary wave solutions in the (ξ, t)-plane to the (x, y)-plane as elementary shapes of the moving curve (or a nonlinear wavefront when interpreted in a physical system) and then describe their geometrical properties. Solutions of the Riemann problem with different initial data give the shapes of the nonlinear wavefront with different combinations of elementary shapes. Finally, we study all possible interactions of elementary shapes.
A Bibliometric and Topic Analysis on Future Competences at Smart Factories

The aim of the study is to review the topic of competences that will be present at smart factories. The study used bibliometric and topic analysis to achieve insight into new trends in Industry 4.0. Bibliometric analysis and topic mining was done on 43 peer-reviewed journal articles and conference papers, published before July 2018 in the Thomson Reuters’ Web of Science and Scopus databases, using the software tool Statistica Data Miner. Results are segmented into four sections: (1) personnel development in learning organizations, (2) training techniques for personnel, (3) future engineering profiles and engineering education, and (4) relational capabilities. Each section is thoroughly discussed in this paper. The study contributes to the pool of knowledge on Industry 4.0 phenomena by compiling competences needed at smart factories in the future.
Use of transmission electron microscopy for studying airway remodeling in a chronic ovalbumin mice model of allergic asthma

Asthma represents chronic inflammatory process of the airways followed by healing that may result in an altered structure referred to as airway remodeling. The mechanisms underlying airway remodeling remain unknown and so we need to know the minute structural details of the asthmatic airway before mining mechanisms. Histopathological and transmission electron microscopic studies were perfromed in chronic asthmatic murine lungs and they revealed the damage to bronchial epithelial cells, goblet cell metaplasia with mucus hypersecretion and cellular infiltration in perivascular and peribronchiolar areas. The infiltrated cells were composed mainly of eosinophils, lymphocytes and macrophages. There was a widening of intercellular spaces between bronchial epithelia especially at abluminal regions. Basement membranes were thickened and composed mainly of collagen. There were increased population of smooth muscle and fibroblast and in addition there were more numbers of mitohcondria in smooth muscle. This would help us to understand the human asthma in much better way.
Use of tracers and isotopes to evaluate vulnerability of water in domestic wells to septic waste

In Nebraska, a large number (>200) of shallow sand‐point and cased wells completed in coarse alluvial sediments along rivers and lakes still are used to obtain drinking water for human consumption, even though construction of sand‐point wells for consumptive uses has been banned since 1987. The quality of water from shallow domestic wells potentially vulnerable to seepage from septic systems was evaluated by analyzing for the presence of tracers and multiple isotopes. Samples were collected from 26 sand‐point and perforated, cased domestic wells and were analyzed for bacteria, coliphages, nitrogen species, nitrogen and boron isotopes, dissolved organic carbon (DOC), prescription and nonprescription drugs, or organic waste water contaminants. At least 13 of the 26 domestic well samples showed some evidence of septic system effects based on the results of several tracers including DOC, coliphages, NH4+, NO3−, N2, δ15N[NO3−] and boron isotopes, and antibiotics and other drugs. Sand‐point wells within 30 m of a septic system and <14 m deep in a shallow, thin aquifer had the most tracers detected and the highest values, indicating the greatest vulnerability to contamination from septic waste.
Highly confined Love waves modes by defect states in a holey SiO 2/quartz phononic crystal

Highly confined Love modes are demonstrated in a phononic crystal based on a square array of etched holes in SiO 2 deposited on the ST-cut quartz. An optimal choice of the geometrical parameters contributes to a wide stop-band for shear waves’ modes. The introduction of a defect by removing lines of holes leads to the nearly flat modes within the bandgap and, consequently, paves the way to implement advanced designs of electroacoustic filters and high-performance cavity resonators. The calculations are based on the finite element method in considering the elastic and piezoelectric properties of the materials. Interdigital transducers are employed to measure the transmission spectra. The geometrical parameters enabling the appearance of confined cavity modes within the bandgap and the efficiency of the electric excitation were investigated.Highly confined Love modes are demonstrated in a phononic crystal based on a square array of etched holes in SiO 2 deposited on the ST-cut quartz. An optimal choice of the geometrical parameters contributes to a wide stop-band for shear waves’ modes. The introduction of a defect by removing lines of holes leads to the nearly flat modes within the bandgap and, consequently, paves the way to implement advanced designs of electroacoustic filters and high-performance cavity resonators. The calculations are based on the finite element method in considering the elastic and piezoelectric properties of the materials. Interdigital transducers are employed to measure the transmission spectra. The geometrical parameters enabling the appearance of confined cavity modes within the bandgap and the efficiency of the electric excitation were investigated.