Miracle-dz/UniFAR-FTUs huggingface dataset:
A STUDY MEASURING THE CUSTOMER BASED BRAND EQUITY USING AAKER’S MODEL FOR THE INDIGENOUS BRAND “PATANJALI’S-DANTKANTI”

Brand Equity is one of the most popular concepts in marketing today. Building the same requires great efforts and careful planning. This paper tries to study the applicability and practicality of CBBE (Customer Based Brand Equity) Model developed by David Aaker for the Indian Brand “Dantkanti” . A Survey was conducted to study the perceptions of the consumers for the Indigenous brand “Dantkanti” which is a toothpaste offered by the Parent Brand “Patanjali”. Statistical Analysis was performed to test the reliability of the scale, and the results showed Cronbach’s coefficient value to be quite satisfactory . The study used 200 sample from Surat City based on 30 constructs, which were compiled from literatures four dimensions proposed by Aaker (1991) in the brand equity literature, a four factor solution that reduced the 30 constructs to four factors was chosen in this study. This study provides important insights about the understanding of Indian consumers’ perceptions of overall brand equity and its dimensions. Overall, the findings indicate that Aakers model may not be applicable in the Indian Market and further research is essentialto understand the dimensions of brand Equity in India.
Human Realistic Walking Simulation Using Dynamic System

The goal of this work is to create human-realistic simulation for virtual characters’ walking behaviors. In particular, their route selection, obstacle avoidance and pursue behaviors. Though various algorithms exist for path finding and steering behaviors, the simulated behaviors are typically not created based on models of human behaviors. This work presents a computational model of walking simulation, which is based on the ecological theories of psychology and using parameters extracted from real human data. The system has been fully implemented. This paper presents the algorithms in detail, followed by preliminary results, discussion, and proposed future work on evaluating the models.
Interactions between the calcium scaling inhibitor NC47.1 B, geothermal fluids, and microorganisms – results of in situ monitoring in the Bavarian Molasse Basin (Germany) and accompanying laboratory experiments

Abstract. Application of the environmentally friendly scaling inhibitor NC47.1 B in geothermal systems was studied in laboratory and field-scale experiments. Biodegradation was investigated under anaerobic, in situ-like conditions and a mass balance confirmed the almost complete conversion of the polycarboxylate to e.g. acetate, formate, methane and CO 2 . Much higher concentrations of inhibitor were chosen than applied in situ and rapid degradation was observed in biofilm-inoculated setups: A concentration of 100 mg/L of the inhibitor was degraded below detection limit within 8 d of incubation. Furthermore, the inhibitor was applied at the geothermal plant in Unterhaching, Germany. Monitoring of the microbial community in situ showed an increase in the abundance of Bacteria. Particularly, relatives of the fermenting Caldicellulosiruptor dominated the biocenosis after about six months of continuous inhibitor dosage (5–10 mg/L). However, in long-term laboratory experiments representatives of Caldicellulosiruptor were only detected in traces and the microbial community comprised a broader spectrum of fermentative bacteria. The different composition of the biocenosis in situ and in laboratory experiments is probably caused by the different inhibitor concentrations, temperatures as well as nutrient availability in situ compared to the closed system of the batch experiments.
Effect of mild hyperthermia on recovery of metabolic function after global cerebral ischemia in cats.

We investigated the effect of mild whole-body hyperthermia before and after 16 minutes of global cerebral ischemia on metabolic recovery during recirculation in cats using in vivo phosphorus-31 nuclear magnetic resonance spectroscopy. Hyperthermia (temperature 40.6 +/- 0.2 degrees C) was induced greater than or equal to 1 hour before ischemia and was maintained during 1.5-2 hours of recirculation in nine cats; four cats were subjected to hyperthermia without cerebral ischemia, six to hyperthermia during recirculation (after return of intracellular pH to preischemic values), and 14 to normothermic ischemia and recirculation. Our data indicate that preischemic hyperthermia results in an intracellular cerebral pH during recirculation significantly lower than that in normothermic cats. In hyperthermic cats beta-ATP and phosphocreatine (PCr) concentrations and the ratio of PCr to inorganic phosphate failed to return to preischemic levels during recirculation in contrast to normothermic cats. Hyperthermia witho.
Prevalence and Risk Factors of Voice Disorders in University Teaching Faculty Members: A Pilot Study

Voice disorder is a multifactorial impairment. Several studies have shown that there is a direct relationship between voice problems and voice-related jobs. Therefore, professional voice users, including teachers, are at high risk of voice disorders, which threatens the employment positions. Also, the investigation of voice impairments among faculty members seems essential. The purpose of this study is to assess the prevalence of voice disorders in faculty members, its impact on the physical, emotional, and functional status of this job group, with and without voice disorders, and the correlation of voice disorders with some risk factors. Methods The participants of this study were 114 university teaching faculty members of Mashhad University of Medical Sciences, with a mean age of 43.95±0.98 years. The current cross-sectional descriptive-analytical study used a demographic questionnaire and Voice Handicap Index (VHI) as the data collection instruments. In the present study, based on VHI test results, participants with a total VHI score greater than 14.5 are considered to have voice disorders. Results The prevalence of voice disorders among university teaching faculty members was 27.19%. There was a significant correlation between allergy and voice disorders (P= 0.04). Significant differences were also found between the two study groups in terms of the total score of the VHI and its subscales (P <0.001). Conclusions Considering the 27.19% prevalence of voice disorders among university teaching faculty members and its effect on the total VHI score, our results confirm that education, prevention, and treatment programs are critical to lessen the frequency of voice disorders related to teaching. However, it has been found that this job group with voice disorders is four times more likely to have allergies than those without voice disorder, which indicates the importance of controlling this problem.
EFFICIENT MAPPING OF NEURAL NETWORKS ON MULTICOMPUTERS

In this paper, an efficient mapping of mul tilayer artificial neural networks on multicomputers is formulated and analyzed. The objective is to minimize the completion time of parallel neural-network simulations. This optimization problem is NP-hard. By noting that the computation time is predominant over the communication time in most cases, a simplified algorithm with negligible error is developed and analyzed. Experimental results for mapping on an Intel iPSC/2 computer and a network of Sun comput ers are shown and arc found to be very close to those predicted by analysis.
BEWARE OF ADWARE: INTERNET USER AWARENESS, PERCEPTIONS, AND CONSEQUENCES

Internet marketers increasingly engage in activities that allow them to better track and understand consumer online browsing and purchase behavior for targeting and personalization purposes. Users of Internet services may consider such practices unethical and a violation of privacy and respond in ways that may ultimately harm company efforts. The purpose of this research is to determine consumer awareness and perceptions of two such activities, cookies and adware, and consumer response to the practices.
Monitoring of Kinetics of Pozzolanic Reaction

The pozzolanic additions are widely used as concrete component for numerous technical, economic and environmental reasons. Obviously the hydration process in a pozzolana containing system differs from hydration of Ordinary Portland Cement (OPC) what is indicated macroscopically by slower increase of strength and lower hydration heat. This paper aims to study pozzolanic reaction from perspective of chemical kinetics. From this point of view pozzolanic reaction and carbonation are two parallel reactions which are competing for portlandite (Ca (OH)2). The rate of each of these two reactions is characterized by rate constant and order of reaction. The system under study was 1:1 mixture lime – ceramic powder. The course of reaction was primarily studied by thermogravimetry which results were further subjected to kinetic analysis. MAS NMR spectroscopy was used for study of structural changes taking place in material in the course of pozzolanic reaction.
IL-12 initiates tumor rejection via LTi cells bearing the natural cytotoxicity receptor NKp46

Lymphocytes and their secreted cytokines play a critical role in tumor control and elimination. In a variety of tumor models, Interleukin-12 has been shown to repress tumor growth. The tumoricidal activity of IL-12 is widely held to be mediated by the activation and polarization of NK and type 1 T helper cells respectively. The purpose of this project was to specifically determine the precise mechanism by which IL-12 mediates tumor suppression rather than investigating its potential clinical application. By systematic analysis of the immune response to an Interleukin-12 secreting melanoma cell line (B16-F10) we found that tumor suppression is mediated independently of T lymphocytes or NK cells. We discovered that IL-12 initiates powerful local anti-tumor immunity by stimulating a subset of lymphoid tissue inducer cells dependent on the transcription factor RORyt. This report not only attributes a clear novel function to this only recently identified cell type in tumor immunology but also raises the possibility of therapeutically stimulating RORyt-dependent lymphoid tissue inducer cells in tumors as a new strategy for the eradication of solid tumors in patients. Lymphozyten und deren sekretierten Zytokine spielen eine wichtige Rolle bei der Kontrolle und Eliminierung von Tumoren. In vielen verschiedenen Tumor-Modellen wurde gezeigt, dass Interleukin- 12 die Fahigkeit besitzt, das Tumorwachstum zu unterdrucken. Diese anti-tumor Aktivitat von Interleukin-12 wird weitgehend der Aktivierung und Polarisierung von NK Zellen und Typ 1 Helfer Zellen zugeschrieben. Das Ziel dieses Projekts war in erster Linie das Analysieren des prazisen IL-12- vermittelten Mechanismus welcher zur Unterdruckung des Tumorwachstums fuhrt und nicht das Erforschen einer potentiellen klinischen Applizierung fur eine neue Therapie. Als Model verwendeten wir eine Melanoma-Zelllinie (B16-F10) die stetig Interleukin-12 sekretiert. Durch systematisches analysieren der Immunantwort nach Injektion dieser Zelllinie in die Maus haben wir herausgefunden, dass die daraus folgenden Tumor-Unterdruckung unabhangig von T Lymphozyten oder NK Zellen erfolgt. Stattdessen konnten wir zeigen, dass IL-12 eine starke lokale anti-tumor Immunantwort hervorruft indem ein spezifischer Zelltyp der zur Klasse der Lymphgewebe-Induzierer Zellen gehort stimuliert wird. Dieser Zelltyp ist abhangigen von dem Transkriptionsfaktor RORyt. Unsere Arbeit beschreibt nicht nur eine klare neue Funktion fur diesen erst kurzlich entdeckten Zelltyp im Rahmen der Tumorimmunologie, sondern erbringt auch neue Moglichkeiten fur therapeutische Masnahmen durch die Stimulierung von RORyt-abhangigen Lymphgewebe-Induzierer Zellen im Tumor als neue Strategie fur die Vernichtung von festen Tumoren in Patienten.
“Eatable Media Image”? Food in Culture Industry and the Consumer Culture

Different from the critique of “McDonaldization” this paper focus on: the food consumption itself appears not only for “functionality” but becoming the object of conspicuous consumption. To consider the scarcity of food and to probe into how the group-type cooperation manipulates the media image through displaying the food products, I use the Mennel (1997) idea of the ‘food culture industry’ can mirror the tacit social meaning and the operation of ideology. Moreover, this research based on the concept of Culture Industry theory proved that food consumption evolves into an outcome of Culture Industry and the reflection of individual social context. By analyzing audiences’ experience in food industry, the analysis highlighted those behaviors are grounded onpursuing ‘ shared consumption experience’ , segmental social marker, invisible influence of social context, ineffective media message, floating stylish food products and subjective judgments of behaviors on media image-six facets to decide the practice of ‘food culture industry’.
Modélisation phénoménologique de la caractéristique IV en direct de diodes Schottky/JBS en carbure de silicium

Ce travail de recherche propose une approche nouvelle de modelisation de diodes Schottky/JBS en carbure de silicium en employant la seule equation de Shockley comme terme generique d'un modele electrique multi-branches. La fonction de Lambert est utilisee pour s'affranchir du caractere implicite de cette equation. In fine, des parametres - dits phenomenologiques - sont determines afin de reconstruire la caracteristique IVT en dessous et au dessus du seuil avec un facteur de qualite convaincant. Deux cas sont traites, celui d'une diode Schottky SiC avec interface en Tungstene stable, et celui de diodes Schottky et JBS avec interface en Nickel issues de procedes de conception/fabrication en cours de developpement. Les resultats obtenus permettent de discuter de la maturite/qualite de l'interface metal/semiconducteur etudiee et des possibles mecanismes de conduction a l'oeuvre. Enfin, le modele phenomenologique presente aussi un interet en terme de simulations electriques.
Impacts of tillage, stubble management, and nitrogen on wheat production and soil properties

Abstract: In continuous cereal-based crop rotation, inappropriate residue management such as burning and removing may deteriorate soil properties and crop productivity. The objective of this study was to evaluate the effects of different tillage systems (TSs), nitrogen fertilization, and maize (Zea mays L.) stubble management (SM) on subsequent wheat (Triticum aestivum L.) crop and soil properties. The experiment consisted of three TSs, i.e., shallowing with rotavator (0–10 cm), conventional (0–20 cm), and deep tillage (0–30 cm) as main plots, whereas the subplots were SM (removal, burning, or incorporation) with or without 120 kg N ha-1 as urea. The treatments were laid out in a split-plot fashion with whole-plot factor in a randomized complete block design. Shallow tillage (ST) increased wheat yield and soil moisture retention, soil mineral N, total N, and organic carbon. Similarly, stubble incorporation with N fertilization enhanced grain yield and soil properties as compared with the stubble removed or burning treatments. Synergetic effects were noted between ST and residue incorporation with N fertilization for grain yield and soil N response. We conclude that in a cereal-based cropping system, ST and maize stubble incorporation accompanied by N fertilization can improve soil properties and productivity of subsequent wheat crop in existing soil conditions.
Effect of Reagents Concentration on Biocementation of Tropical Residual Soil

This study explores the feasibility of Bacillus subtilis and optimum reagents concentration used in Microbial-Induced Calcite Precipitation (MICP) treatment of tropical residual soil. Experiment was conducted to investigate the effect of cementation reagents concentration toward MICP treatment. The performance of MICP treatment was assessed by measurement of the soil shear strength and calcite content. Based on the experimental results, it is discovered that the cementation reagent concentration has significantly affected on the performance of MICP treatment. The results suggested that the most preferable MICP treatment reagents concentration is 0.25M with the presence of Bacillus subtilis; using these treatment parameters, both UCS value and calcite content of treated soil had increased about 38% and 65.6% respectively. However, the reduction in UCS value was manifested for those samples treated at higher reagents concentration (0.35M); this phenomenon is attributed to the salinity of reagents where high salinity is not favourable to the bacteria growth and microbial activity; subsequently, this resulted in a consequential decrease in shear strength of the treated soil.
Development of skincare cosmetic from yeast beta-glucans

Keywords: Skincare; Beta-glucan; D-glucose polysaccharide; Saccharomyces cerevisiae ; Antioxidant Objectives: This study aimed to will create value to the industrial waste by systematic extraction and purification of beta-glucan from by-product of yeast ( Saccharomyces cerevisiae ) and develop skincare cosmetic from beta-glucan extract. Methods: Beta-glucan from by-product of yeast ( Saccharomyces cerevisiae ) obtained from beer industry was involved treatments with cell lysis fractioning, solvent extraction and freeze drying. Then the extract was identified beta-(1,3)-(1,6)-glucan by TLC and UV-visible spectroscopy. The amount of beta-glucan in the extract was measured by HPLC. Its antioxidant activity with nitric oxide and DPPH radical scavenging assay were investigated. The extract was formulated as an oil-in-water emulsion in 3 formulations with cold process and the formulations were selected on the best physical and chemical properties after accelerated stability tests. Then, the measurement of the skin humidity was performed in 15 female volunteers by using moisture sensor after application of the sample for 2 weeks. Results: The results showed that beta-glucan was the major active ingredient in the extract and the percent yield of extraction was 70.03%w/w. The concentration of beta-glucan for inhibiting nitric oxide radical and DPPH 50% were 92.95 and 88.74 μg/ml, respectively. The protective effect against the skin humidity reduction depended on the beta-glucan concentration. The volunteers were very satisfied in moderate to good level and average moisture contents of the skin before and after applying 5% beta-glucan cream were 42.8% and 49.0%, respectively (p<0.05). No irritation on 5% beta-glucan cream was found. The stability test of formulated cream by heating and cooling of 6 cycles was found that all tested products were still stable with more viscous and pale color. Conclusion: The results obtained in this study showed that beta-glucan extract from yeast waste contains beneficial cosmeceutical properties including antioxidant, moisture retention and skin regeneration. It had a promising potential for use as an effective and economical cosmetic ingredient that can be applied in skincare especially for sensitive skin.
Superior catalytic activity of synthesized triangular silver nanoplates with optimized sizes and shapes

Triangular silver nanoplates (Ag-NPs) were synthesized using a rapid and reproducible chemical reduction method involving both seeded growth and the selective adhesion of capping ligands. The average edge length of the nanoplates and the position of the plasmon resonance band could be tuned over a wide range by simply adjusting the experimental conditions. Using the appropriate seed volume in the growth solution and molar ratio of the capping ligand PVP to the precursor AgNO3 were found to be indispensable for forming uniform silver nanoplates. Specifically, testing the molar ratio of PVP to AgNO3 yielded thin nanoplates with edge lengths up to 310 nm, and hence a high aspect ratio. Nanoplates prepared with different seed volumes and PVP-to-AgNO3 molar ratios were structurally characterized. In addition, the changes in the edge length and size of the Ag nanoplates were studied. The main UV-visible absorption peak of the nanoplate solution showed a blue shift of the surface plasmon band when the seed volume was increased, and a red shift when the molar ratio was increased. The catalytic performance of the synthesized Ag-NPs toward the reduction of the dye rhodamine B (Rh B) by NaBH4 was established, and the degradation reaction was observed to follow first-order kinetics.
Structural characteristics of camel-bone gelatin by demineralization and extraction

ABSTRACT Camel bone was demineralized through HCl acidulation process at different concentrations (0.0%, 1.5%, 3.0%, and 6.0%) over 1–5 days. The level of demineralization was acid concentration and soaking time dependent. Highest demineralization (62.0%) was recorded in bone sample treated with 6.0% dilute acid for 5 days. Energy dispersive X-ray spectroscopy (EDX) elemental analysis revealed reduction in Ca and increase in N and H, while O remains unaffected. Particulate characteristics by scanning electron microscope showed an increased surface roughness of bone after demineralization. Fourier transform infrared (FT-IR) analysis of ossein depicted the presence of functional group similar to that of bone protein (collagen). Statistical optimization by central composite design (CCD) revealed a significant quadratic model for optimum values of extraction temperature, pH, and extraction time. The highest gelatin yield from camel bone was 23.66% at optimum extraction condition (71.87°C, pH 5.26, and 2.58 h) and the bloom was 205.74 g. Camel bone is suitable for production of gelatin with good potentials in food and nonfood applications.
Effect of Heavy Metal Zinc on the Neurosecretory Cells of a Freshwater Field Crab, Spiralothelphusa hydrodroma

The fresh water f ield crab, Spiralothelphusa hydrodroma is an important human food s ource in p arts of S outh I ndia and the crab is constantly exposed to pesticides, w hich are used extensively t o 50 con t r ol a g r i cu l t u r al pe s t s . Eva l u at i on of t h e t ox i c ef f ec t of z i n c on t h e ex per i men t al c r ab f or t h e LC value was carried out. Effect of zinc on the biochemical changes in the neurosecretory cells such as brain, thoracic ganglia and eyestalk was o bserved. Q uantitative study o f b iochemical ch anges o f l actate hydrogenase (LDH), succinate d ehydrogenase (S DH), acid phosphatase (ACP) an d alkaline phosphatase (ALP) i n t he neurosecret ory cells was undertaken.
Facile Synthesis of 3D Anode Assembly with Si Nanoparticles Sealed in Highly Pure Few Layer Graphene Deposited on Porous Current Collector for Long Life Li‐Ion Battery

With its exceptional theoretical charge capacity, silicon holds great promise as an anode material for realization of high energy density Li‐ion batteries. However, extensive volume expansion and poor cycle stability of silicon compromise its actual use. In an effort to tame volume expansion and structural disintegration during cycling, an innovative 3D electrode assembly is fabricated involving continuous layer of graphene coated on porous current collector and Si nanoparticles sealed in as an active material. Graphene deposition and pore formation in metal current collector is achieved in a unique single step synthesis. All the active components like current collector, reacting material, and conducting material are manipulated in a way to produce synergistic architecture in a chemical vapor deposition process. Highly pure graphene deposited in this process enables efficient electron transfer from allover of the surface of silicon nanoparticles and prevents continuous solid electrolyte interphase layer formation. This binder free anode assembly shows extremely stable lithium storage performance for over 1000 cycles with 88% of initial capacity retention and 100% Coulombic efficiency.