Effect of Employee Coaching On Performance: A Case Study of Avenue Hospital Nairobi

The purpose of the research was to find out whether Employee Coaching impacts on the performance of the individual and achievement of the bottom line results. The researcher intended to answer the following research questions: whether employee coaching improves motivation of staff, whether employee coaching enables succession planning in an organization, and also, whether E-learning improves on the coaching process. The purpose of the study was to determine effects of employee coaching on organizational performance within organizations in Nairobi. The case study for the research was Avenue Hospital-Nairobi, where a sample size of 35 employees was used from a population of 100 employees. The research used simple random sampling method in identifying its respondents. Use of questionnaires was also useful in the study as these were administered to respondents and later analyzed through use of the Statistical Package for Social Sciences. The data analysis methods used was descriptive. Frequency tables, pie-charts, bar charts, correlation and cross tabulation were used to get the findings. Study findings on the first research question showed that majority of the staff were not motivated, this is due to various factors such as low salary, non-recognition of work performed well, challenging work among others, contributed to the low staff motivation at the Avenue Hospital-Nairobi. Addressing of these factors can thus result into growth of the company as well as, individual growth of personnel. According to the findings on the second research question on whether employee coaching enables succession planning, it was generally agreed upon by majority of respondents who viewed the approach as beneficial both employee and employer. Majority of the respondents expressed concern in succession planning since it favored those who worked for the organization for a long period of time. This then has to be looked at by the management in terms of proper restructuring to accommodate young professionals with the required expertise and knowledge. Study findings on the last research question showed that use of E-learning to improve on coaching for the staff was important and highly agreed upon by majority of the staff at the hospital. There was a positive feedback from respondents who agreed that E-learning would be of great essence in facilitating the coaching process. This approach was seen as costeffective as it can be utilized in serving all the hospital staff whom are both on day and night shift. The conclusion on the study based on the research findings and literature review was able to prove that employee coaching does have an impact on motivation of staff at Avenue Hospital-Nairobi. The study came up with a shortcoming on the motivation levels of staff at the organization as being low; hence, there is a need for an employee coaching program that can be used as a means of communicating with staff and finding out factors that can be used to motivate them. The study also concluded that succession planning is not enabled by the coaching process. A recommendation is suggested for further research to be carried out in this area in order to determine whether succession planning is enabled by coaching. This can be done once a formal program has been introduced at Avenue Hospital-Nairobi and/also carry out a study at other healthcare institutions or hospitals to determine the same. The study was also able to determine that e-learning can be integrated with coaching especially in a hospital setting. The study concluded that E-learning can be effective if it is well implemented in an organization since it can reach a wide number of audience, and can also be used as a platform for exchanging ideas and coaching of personnel. The benefits of e-coaching are similar to those of coaching, though it would be more effective because it saves on time and resources that would be used if one is having a one on one coaching. In conclusion, employee coaching does have an effect on employee performance based on the findings given by the mentioned objectives and/or research questions. This is especially proven by the effect it has on motivation of staff and if enabled by an e-learning system would make it more efficient and effective. In recommendations, firstly, it is of high importance for the organization to focus on improving employee motivation by addressing concerns whether intrinsic or external factors that can boost their self-drive and willingness to work and work effectively. Therefore, there is need for the organization to ensure their staff is motivated through salary appraisals, recognition of work well done, and creating a conducive, enabling environment for staff to work in. It is also important for employers to have succession planning at their places of work that will result into staff motivation. It is also recommended that companies should integrate Elearning in coaching of staff as this would result in high number of staff being equipped and efficient. The process is also beneficial to the organization as it saves on time and resource, as compared to having a one-on-one coaching mechanism. ACKNOWLEDGMENTS Firstly I am grateful to my supervisor Scott Bellows who assisted me immensely in the entire research process, the continuous support, guidance and feedback from him was of much help. Secondly, I am also thankful to my parents and siblings that continuously supported, motivated and encouraged me in the whole research process. Thirdly I also acknowledge the support from my fellow classmates in the EMOD class whom were readily available to give me advice, guidance and encouragement. Finally I am deeply thankful to my colleagues at Avenue Hospital-Nairobi that contributed in my research, supported and encouraged me throughout the whole process. TABLE OF CONTENTS COVER PAGE.i DECLARATION.ii ABSTRACT.iii. iii ACKNOWLEDGMENTS.vi TABLE OF CONTENTS.vii LIST OF TABLES.x LIST OF FIGURES.xi CHAPTER ONE.1 1.0 INTRODUCTION.1 1.1 Background of the Problem.1 1.2 Statement of the Problem.5 1.3 Purpose of the Study.6 1.4 Research Questions.6 1.5 Importance of the Study.6 1.6 Scope of the Study.7 1.7 Definition of Terms.7 1.8 Chapter Summary.8 CHAPTER TWO.10 2.0 LITERATURE REVIEW.10 2.