Research on Cross-border E-commerce Talents Training from the Perspective of Industry-University-Research Cooperation

In the process of international trade, cross-border e-commerce, as a new type of business and an important source of power, is very important for the development of foreign trade enterprises. At present, China's cross-border e-commerce personnel training still has some problems, such as inadequate professional construction, weak teachers and lagging training mode, which cannot effectively connect with the talent needs of cross-border e-commerce enterprises, and is not conducive to the development of cross-border e-commerce. In view of this, this paper analyses the problems of cross-border e-commerce personnel training, and puts forward innovative ways of cross-border e-commerce personnel training from the perspective of industry, University and research, in order to improve the quality of university personnel training and meet the needs of society and enterprises. 1. Research background 1.1 Literature review At present, the teaching system of production, teaching and research in China has effectively promoted the improvement of the level of professional personnel training in Colleges and universities. Especially in the current environment, the collaboration of industry, University and research can match the content of cross-border e-commerce professional training with social development, and provide many convenient conditions for China's phased talent training (Lu and Chen, 2018). The development of cross-border e-commerce talents is very important for the development of cross-border e-commerce enterprises and foreign trade industry. Dai Xueshan and Lin Cunwen put forward the training and development strategy of cross-border e-commerce talents in view of the problems existing in the current cross-border e-commerce talents training in China through sorting out the context of cross-border e-commerce talents development and from the perspective of cooperation between industry, University and research (Dai and Lin,2018). In view of the disconnection between the supply of innovative and entrepreneurial talents and the demand of enterprises in Higher Vocational colleges, Wang Hanrong scholars have constructed a new mode of education which combines school-enterprise cooperation with cross-border e-commerce talents training in Higher Vocational colleges. Through the coordination resonance between supply and demand, the disconnection between education and industry has been effectively solved (Wang,2016). As the third largest industry in China, cross-border e-commerce has been highly valued and supported by the government and related industries. Under the background of economic slowdown, the rapid development of cross-border e-commerce has become the main engine to promote local economic development. Yan Maohui found that there are still many shortcomings in the current cross-border e-commerce personnel training in Colleges and universities through field research. It is urgent to carry out strategic adjustment (Yan,2018). As a mode of “Internet + international trade”, cross-border e-commerce gradually Reinves the international trade mode of small and medium-sized enterprises, so that enterprises can directly face the international market, effectively reduce intermediate links, reduce transaction costs, and create a new way for enterprises to participate in international competition (Xiao,2018). 2019 International Conference on Reform, Technology, Psychology in Education (ICRTPE 2019) Copyright © (2019) Francis Academic Press, UK DOI: 10.25236/icrtpe.2019. 021 97 1.2 Research purpose With the rapid development of Internet and information technology, e-commerce has risen rapidly. In international trade, cross-border e-commerce, with its advantage of breaking through time and space constraints, has gradually surpassed the traditional international trade situation and greatly improved the level of international trade (Sun,2019). However, the rapid development of cross-border e-commerce has also resulted in the lack of counterparts in relevant enterprises. At the same time, the traditional cross-border e-commerce personnel training mode in Colleges and universities has been unable to adapt to the development of new cross-border e-commerce enterprises, and the cross-border e-commerce personnel training mode needs to be adjusted and upgraded urgently. In this context, as a new strategy in the process of talent cultivation in Colleges and universities, industry, University and research can accelerate the innovation of cross-border e-commerce talent cultivation mode on the basis of realizing the innovation of talent cultivation mode. Therefore, from the perspective of industry, University and research, this paper analyses the problems existing in the training mode of cross-border e-commerce talents, and puts forward the innovative path of cross-border e-commerce talents training, which is conducive to improving the level of cross-border e-commerce talents training in Colleges and universities. 2. Definition of related concepts 2.1 Industry-University-Research Collaboration The so-called industry-university-research cooperation mainly refers to a new type of cooperation mode in which universities, enterprises and scientific research institutions reach a certain cooperation intention through consultation, and then achieve horizontal coordination (Zhou, 2018). Generally speaking, the synergy between industry, University and research institutes generally exists between university personnel training, scientific research institutes and government-related subjects. With the gradual implementation of the relevant personnel training mode in Colleges and universities, the collaboration of production, teaching and research has gradually become an important mode of personnel training (Yan, 2017). China's collaborative innovation for industry, University and research was first put forward in the “2011” plan launched by the Ministry of Finance and the Ministry of Education, which includes innovation for cultural heritage, frontier innovation for scientific development, innovation for industry development and innovation for industry development. Among them, the cooperative relations established between schools, enterprises and research institutes are mainly oriented to industry and industry. The implementation of Industry-University-Research collaboration mainly refers to a kind of technological innovation activity, in which schools, enterprises and scientific research institutes carry out technological innovation and research and development of scientific achievements through resource integration and complementary advantages. 2.2 Cross-border E-commerce Cross-border e-commerce refers to a kind of cross-border trade activities that related enterprises engage in through the use of e-commerce platform. For the training of cross-border e-commerce talents, the main purpose is to promote the development of cross-border e-commerce. Relevant enterprises organize and train relevant talents with certain e-commerce skills, foreign language translation ability and foreign trade business knowledge. Generally speaking, cross-border e-commerce talents are required to have the ability of network marketing and the theoretical knowledge and skills matching cross-border e-commerce. When enterprises carry out cross-border e-commerce trade, cross-border e-commerce talents need to engage in a number of tasks. Therefore, to a certain extent, cross-border e-commerce talents are also a new type of compound talents.