Corporate Social Responsibility Factors in Market Share and Financial Performance Improvement

Corporate Social Responsibility Factors in Market Share and Financial Performance Improvement by Belinda McLaughlin MBA, Brenau University, 2014 BAS, St. Petersburg College, 2012 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University October 2017 Abstract Some corporate leaders lack knowledge of CSR strategies to improve corporate financial performance. Businesses increase their profit margins when the business leaders integrate social and environmental management into core business processes. Grounded in stakeholder theory, this multicase study involved an exploration of corporate social responsibility factors that contributory to improving market share and financial performance. One-on-one interviews took place, and corporate leaders of 3 Native American owned companies that have implemented successful CSR strategies to improve market share and financial performance within the Midwestern area of the United States, including Kansas, Missouri, and Oklahoma. Data triangulation involved the use of field observations, organizational background information, and review of archival records. Modified van Kaam method was instrumental to identifying the variation of potential structural meanings embedded within textural implications as well as to expose core themes and contexts that contribute to the apparent presence of the phenomenon. SomeSome corporate leaders lack knowledge of CSR strategies to improve corporate financial performance. Businesses increase their profit margins when the business leaders integrate social and environmental management into core business processes. Grounded in stakeholder theory, this multicase study involved an exploration of corporate social responsibility factors that contributory to improving market share and financial performance. One-on-one interviews took place, and corporate leaders of 3 Native American owned companies that have implemented successful CSR strategies to improve market share and financial performance within the Midwestern area of the United States, including Kansas, Missouri, and Oklahoma. Data triangulation involved the use of field observations, organizational background information, and review of archival records. Modified van Kaam method was instrumental to identifying the variation of potential structural meanings embedded within textural implications as well as to expose core themes and contexts that contribute to the apparent presence of the phenomenon. Some themes that emerged from this study included corporate social responsibility strategies, core value and views, and indications. These themes developed through efforts to identify the CSR strategies and outcomes of Native-owned gaming operations. Identifying successful CSR strategies encourages more companies to participate in socially responsible initiatives. Illustrating successful CSR efforts within Native gaming operations can transform business practices, enhance social performance, and generate positive social change in communities through transforming local Native American communities into vibrant cohesive societies for families to thrive in. Corporate Social Responsibility Factors in Market Share and Financial Performance Improvement by Belinda McLaughlin MBA, Brenau University, 2014 BAS, St. Petersburg College, 2012 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University October 2017 Dedication I would like to dedicate this study to James, Malikai, Mariska, and Maikel McLaughlin. Thank you for being my pillar, my island, and my everything. I could not have completed this journey without you. I thank you for giving me time and understanding. Words cannot express how grateful I am to have you all. To Vice Chief Jack Ross and Norma Ross; thank you so much for all of the wisdom, guidance, and memories you have shared with my family and me. Your faith in me has carried me through this mission. There is so much more that I hope to learn and share with you in the future. Acknowledgments I want to express my deepest gratitude for my tribe for giving me the moral and financial support necessary to achieve this goal. In addition, I would like to extend a special thank you to Andy LaBrecque for your support and friendship. Next, I am grateful to my doctoral committee at Walden University; my Committee Chair, Dr. Frederick Nwosu; my Committee Member, Dr. Sean Stanley; and my University Research Reviewer, Dr. Janet Booker for their guidance and shared enthusiasm. Finally, I want to thank all of the participants, without whom this study would not be possible.