Review of the capacity of sports marketing and related factors in order to increase financial resources and development of sports fields with emphasis on martial arts

This study reviews the capacity of sports marketing and Factors to increase its financial resources and development of sports fields with emphasis on martial arts. The form of statistical study of field sports Managers Association of Karate, Taekwondo and Wushu, Cultural Heritage and Tourism Department media related of exercise that were about 77 people. Research sample included 40 that were selected sampling choice. Research survey that collected data for the researcher-designed questionnaire, the validity and reliability of the polls was used (α =0.79). Research data for analysis of the Pearson correlation test was used for multivariate Regression. The results also identify potential marketing of sport martial arts, the share of each factor in the development of sports marketing and promotion of sports fields (with emphasis on martial arts) in the country to identify. [Amir Ghiami Rad, Jafar Barghi Moghadam, Mir Hamid Salehian, Asgar Zolfagari. Review of the capacity of sports marketing and related factors in order to increase financial resources and development of sports fields with emphasis on martial arts. Life Sci J 2013;10(1s):170-176] (ISSN:1097-8135). http://www.lifesciencesite. com. 27 Keyword: Sport Marketing, Sport tourism, factors, affecting capacity development sports marketing, senior managers Introduction In the discussion of economical parameters to reach to high productivity, it is necessary to consider the essential backgrounds of productivity and organizational efficiency economically to have necessary strategies for development; this can be achieved not only through the consideration of recent environmental circumstances in terms of consumption market, but also the necessary foundations must be achieved to expand the production and services in future; this general can be appeared as the marketing approaches in management terminology based on one of acceptable description of Cutler and Armstrong’s theory; marketing is a kind of managerial and social process that people and organizations can meet their needs through production and given services interacting others easily (13); now, based on the introductory affairs of the process, again. The emphasis on inauguration of organizational function keep the balance of consumption marketing in the field of ask and demand developing a community highpotential economical requirements in the whole industrial terms. The deep attention to the productive industries to reach to the autonomous purposes being equally along with global development imply that the consideration of sport as a profitable industry particularly in single-production communities make it as an imperative industrial section at global level. At present, sport plays a key role in terms of practically economy and spectacular consumption-based terms for producing any commodities in the economical and sport development and now it is considered as the most essential factor in growth of national economy in 21th century; for example, the sport industry is a kind of economical machine in the US bringing million dollars annually which it is completely combined with the industry of tourism and food, cloths and other related equipments; this can be effective in a country’s economy along with job vacancy, increasing human recourses and the level of national healthy affairs (6). Moharramzadeh (2006) in an international research carried out in Turkey studied the effect of sport marketing specifying the structure of spectacular in college sport and suggesting some approaches in relation to a high-potential market in this regard. He also recommended the relationship between tendencies and realistic behavior as well as planning problems to increase the financial resources of sport clubs at college atmosphere and other multi-purpose sport locations in the community causing to absorb many spectacular and development of sport field in college settings (6). Ghiamirad (2006) in an international research affiliated to Iranian karate federation and Japanese karate federation carried out the contrastive analysis of sport marketing methods between Iranian and Japanese federations; the results emphasized on the reunification of Iranian karate federation approaches along with following functions: advertisement, financial supporters, private investors, the application of sport tourism and other media in the field of developing karate as an essential field of sport in this regard (3). Atghia (2005) in a research in the field of sport marketing introduced marketing and its effective factors of successful marketers pointed to the Life Science Journal 2013;10(1s) http://www.lifesciencesite. com 171 advertisement and financial supporters an important factors of marketing at sport (1). Hudson and Boewadtin 2003-2005 carried out a research in the field of development of American football league and they concluded that the development of American football as an interesting sport field is not an easy work and the only way out of the problem is to increase sport marketing approaches as well; so, if these tournaments can be along with advertisement, fans and media guarantees, there will be removed any obstacles in reaching to financial resources and other cultural or progressive problems (10). Based on the mentioned concepts, it is necessary to attention deeply to the sport industry section in Iran like other advanced countries; along this case, the importance of sport organizational reaching to the global development is very crucial in this regard. The most important note is tangible when in Iran also the tendencies towards possession and management of private section and reaching to profitable approaches in terms of financial resources for sport organizations stepping into professional approach is very essential in a community; the marital arts is of bringing medals in the country in despite of huge expense of physical education department, the Olympic committee , related federations and other organizations try to spend their strive in holding national and international sport events; it can said that no any economical profit is considered in these organizations; therefore, the researchers in the present study tend to review the country’s sport marketing capacity and its factors for increasing the financial resources and sport development in the public. Methods The present study is a scale-based research. The statistical community of the research is consisted of three groups; the first group is the top managers of sport field in the Olympic committee and physical education department as well as taekwondo, wosho and karate federations; the second group is subjected to the top managers of cultural heritage of tourism department and the last group is related to the top managers of media affiliated to the country’s press and broadcasting department which they are about 77 people in this study. Since the variables of the study were very sensitive, hence the number of the participants were limited due to the professionalism of data in the statistical community; according to the statement of the Olympic national committee, the physical education department and other mentioned organizations specified that the number of people whose got the research questions is about 56 ones in this regard; but, due to some restrictions in availability of the subjects, we were forced to make our own sampling in this regard. The sampling method of the study is optional or available which firstly the qualified subjects were listed to reply the questions and then about 40 people were ready and available including more than 75% of the statistics as the selected sample. Research tool: According to the type of the study, a questionnaire was used for carrying out the research in this case. Due to the lack of standard tool adaptive with the purposes of the research, we forced to design a questionnaire after studying the recent resources which it was confirmed by college professors its reliability and authenticity. (Alpha=0.79). Then, the questionnaire was distributed among the subjects. Respondents gave their own data in the frame of questionnaires to the researchers during 10 years experiences in relation to sport events. Research completion method: Since the required data was related to the last years, hence it is possibly no any data available in this case; therefore, we decreased the data to ranking level. According to the type of the questionnaires design, each respondent replied in the same designed spectrum and finally, 40 respondent questions were measured and it was entered into the regression and statistical measurements as an authentic number. The present research data was analysis in three levels due to its scale-based level; in descriptive level, distribution tables and descriptive statistics such as mean, variance and standard criteria was measured for the whole research variables. In analysis level, the correlation between the variables of the research using Pearson statistical test was studied and finally, in the last step using the regression of multi-variance and dependency degree due to the changes of independent variables was determined. The advertisement, media, financial supporters and sport tourism( tending factors, attractive factors and inhibitory factors of sport tourism) were considered as the independent factors of the study; also, the development of sport fields in the country, the following indices were evolved: 1The degree of people participation in physical education 2The degree of budget absorption and financial resources 3The degree of success in sport fields 4The degree of material facilitation 5The degree of non-material equipment or software affairs (educating human resources) In the present study the relationship between variables based on analysis model was evaluated as following: Results: As shown in the columns of the table 1, the hypothesis of the study and in the ranks the numbers such as the categories were mention