Economic incentives for vertical product differentiation in the Brazilian wine sector

While wine is traditionally viewed as a product typical of European and Mediterranean wine producing countries, in recent decades vineyards have developed in LUCA PANZONE luca.panzone@manchester.ac. uk PhD in Agricultural and Food Economics, and is currently Research Fellow at the Sustainable Consumption Institute, University of Manchester (UK). His interest is mainly focused on the analysis of food consumption and demand from a quantitative, applied micro-econometric perspective on households and consumers. Doutorado em Economia Agraria e Alimentar e Pesquisador Associado no Instituto de Consumo Sustentavel da Universidade de Manchester (Reino Unido). Os seus interesses situam-se na analise quantitativa da procura e do consumo alimentar, numa perspectiva de analise micro-economica aplicada as familias e consumidores. ORLANDO SIMOES orlando@esac.pt PhD in Agronomic Sciences, and is currently Associate Professor at the Polytechnic Institute of Coimbra (Portugal). The main areas of interest are Agricultural Economics, Rural Development, and Tourism in rural and natural areas. Doutorado em Ciencias Agrarias e Professor Adjunto no Instituto Politecnico de Coimbra (Portugal). As suas principais areas de interesse sao a Economia Agraria, Desenvolvimento Rural e Turismo em espacos rurais e naturais. GLAUCIA CAMPREGHER glaucia.campregher@gmail.com PhD in Economic Theory, and has worked in public policy in the State government focusing on local clusters. She is currently Professor at the Federal University of Rio Grande do Sul in Brasil, researching on socio-economic development. Doutorada em Teoria Economica, trabalhou em politicas publicas para arranjos produtivos locais no governo estadual. Atualmente e professora e pesquisadora da Universidade Federal do Rio Grande do Sul, na area do desenvolvimento socio-economico. GABRIEL NUNES DE OLIVEIRA ambientalgnu@terra.com. br PhD student in Agricultural Extension at the Federal University of Santa Maria (Brazil). His main areas of interest are the Rural Economy and Rural Development. Doutorando em Extensao Rural na Universidade Federal de Santa Maria (UFSM, RS, Brasil). As suas principais areas de interesse sao a Economia Rural e o Desenvolvimento Rural. CLAILTON ATAIDES DE FREITAS lcv589@gmail.com PhD in Economics from the Center of Advanced Studies in Applied Economics, University of Sao Paulo, and currently is Assistant Professor at the Department of Economics, Federal University of Santa Maria, and at the Graduate Program in Economics and Development. The main areas of interest are Agribusiness Chains, Agricultural Economics, and Quantitative Methods in Economics. Doutorado em Economia pelo Centro de Estudos Avancados em Economia Aplicada, Universidade de Sao Paulo, e Professor Associado do Departamento de Economia da Universidade Federal de Santa Maria e do Programa de Pos-Graduacao em Economia e Desenvolvimento. As suas areas de interesse sao: Cadeias Agroindustriais, Economia Agraria e Metodos Quantitativos em Economia. Economic incentives for vertical product differentiation in the Brazilian wine sector 5o Art. Luca Panzone 7/3/12 1:04 AM Pagina 91