Miracle-dz/UniFAR-FTUs huggingface dataset:
MAXIMIZING ADVERTISING EFFECTIVENESS

his study aims to discover the optimal combination of advertising by incorporating factors including appeal, celebrity endorsement, and new media to assess the influence and effectiveness of advertising. Empirical experiments were conducted using mobile phones as the featured product. Variables tested included two types of appeal (reason and emotion), the presence of celebrity spokespeople, and four types of new media. As a result, the subjects were divided into 16 groups. The data were obtained from surveys on advertisement awareness, advertisement attitudes, brand awareness, brand attitudes, and purchase willingness among students of National Formosa University. A total of 480 effective surveys were collected. The chief methods of analysis were descriptive statistics, t-testing, and Scheffe's method. The results of the study are as follows: (1) Different methods of appeal affect advertisement awareness. It was also found that appeals to reason had a significantly larger effect on advertisement awareness than appeals to emotion. In addition, YouTube was the most effective medium for spreading awareness of an advertisement that appeals to reason. (2) The presence of a celebrity spokesperson affects the attitude toward an advertisement. It was also found that advertisements with celebrity spokespeople generated significantly more positive attitudes than those without celebrity spokespeople. In addition, LINE was the most effective medium for spreading positive attitudes toward advertisements with celebrity spokespeople. (3) As for interactions between the variables, celebrity spokespeople in advertisements that appeal to reason generate significantly better advertisement awareness, brand awareness, and purchase willingness than celebrity spokespeople in advertisements that appeal to emotion. The study found that advertisements spread through LINE that appeal to reason and feature celebrity spokespeople are the most effective type of advertisement studied. The optimal combination of factors for this study is therefore: celebrity spokespeople, appealing to reason, and messaging on LINE.
Reducing the variance of point-to-point transfers for parallel real-time programs

Investigations that analyze the time an operating system takes to schedule, interrupt and "context-switch" to another process or job have helped developers produce highly optimized and tuned operating systems that can provide more than 99% sustained processor use for most uniprocessor applications. However, when these operating systems are installed on CPUs that are interconnected with a low-latency (user-space) communication mechanism, large variances typically occur in the time it takes to send a point-to-point message. In this article, we examine how to reduce the difference between worst-case and average-case message latency that can contribute to variance in fine-grain parallel programs. Changing how the operating system handles interrupt processing and scheduling can greatly reduce the difference between these latencies, thus increasing a program's performance. <<ETX>>
Testability Based Metric for Hardware Trojan Vulnerability Assessment

Current approaches for Hardware Trojan detection have varying degrees of computational and/or design overheads. In this paper, we develop a CAD methodology for a-priori estimation of Trojan vulnerability of a given circuit at the early stages of the design flow. We develop a security metric to estimate the testability of a circuit for HTHs, thus assessing its relative vulnerability. Our methodology overcomes several shortcomings of previously proposed testability metrics in the context of their applicability to the HTH detection problem in particular. We utilize the proposed metric to estimate the Trojan vulnerability of gate-level ISCAS benchmark circuits. The metric values show excellent correlation with the testability results obtained from previously proposed Trojan targeted ATPG techniques.
Dietary Conjugated Linoleic Acid Alters Oxidative Stability and Alleviates Plasma Cholesterol Content in Meat of Broiler Chickens

This study was conducted to investigate the effects of dietary conjugated linoleic acid (CLA) on fatty acid composition, lipoprotein content, lipid peroxidation, and meat colour of broiler chickens. A total of 180 broiler chickens were allocated to 3 dietary treatments (0, 2.5, and 5% Lutrell) and given a standard broiler starter diet and finisher diet. Body weight of chickens and feed intake were recorded weekly. After slaughter, the breast meat was aged at 4°C for 0, 3, and 6 days. The fatty acid composition was measured in the breast meat. Body weight (BW) and feed efficiency were decreased by dietary CLA level (P < 0.05). Chicken fed with 2.5% Lutrell had the highest feed intake compared to the control (CON) group. The total CLA increased significantly (P < 0.05) in breast meat from birds supplemented with CLA. Propensity for lipid peroxidation was significantly higher after 6 days of meat storage (P < 0.05) and the redness in chicken breast meat was lower in CLA-fed birds (P < 0.05). It is also notable that a 5% Lutrell supplementation decreased the plasma total cholesterol (TC), low density protein (LDL), and HDL (high-density lipoprotein)/LDL ratio in chickens (P < 0.05).
A nested cortex parcellation combining analysis of MEG forward problem and diffusion MRI tractography

Understanding the relationship between structure and function is a major challenge in neuroscience. Diffusion MRI (dMRI) in the only non-invasive modality allowing to have access to the neural structure. Magnetoencephalography (MEG) is another non-invasive modality that allows a direct access to the temporal succession of cognitive processes. Functional cortex parcellation being one of the most important ways to understand structure-function relationship, we propose an innovative method merging MEG and dMRI to parcellate the cortex. The combination of MEG forward problem and connectivity information reveals cortical areas generating a similar magnetic field at sensors while having a similar connectivity. Results show suitable clusters that forecast interesting studies for inter- and intra-subjects comparisons of the cortex parcellations. The automatic nested cortex parcellation we propose could be a first step to analyse sources that are seeds of long or short range connectivity and to differentiate these connectivities in the white matter.
The Personal Software Process 1

This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Carnegie Mellon University's products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by sending a blank email message to info.pub. permission@ieee.org. By choosing to view this document, you will agree to all provisions of the copyright laws protecting it. develop the personal skills and techniques to deal with issues at this level. As they take more courses, they improve these methods and soon find they can develop fairly large programs relatively quickly. These skills, however, are inherently limited. While they may have sufficed on small-scale individual tasks, these programming-in-the-small skills do not provide an adequate foundation for the problems of large-scale multi-person projects. The PSP work follows a different strategy: it scales down industrial software practices to fit the needs of small-scale program development. By learning and using these practices on small programs, the students develop a foundation on which to build industrial-scale personal disciplines. Overview The personal software process (PSP) has been developed by the Software Engineering Institute (SEI) to address the need for process improvement in small organizations and small project teams. This work started from the premise that improved personal process discipline can help to increase the effectiveness of individual engineers. It was also felt that as the individual engineers' performance improves, the performance of their teams and projects will also be more likely to improve. It resulted in a method that is now being taught in several graduate university software engineering and computer science courses and experimentally tried at four corporations. While the PSP principles have been demonstrated with graduate software engineering students, their effectiveness has not yet been measured in industrial practice. The Capability Maturity Model (CMM) provides a body of software engineering practices that have been found effective for large-scale software development. [Paulk] Starting with the CMM, the author selected and defined a subset of the CMM key process areas for use by individual software practitioners. [Humphrey 93, Humphrey 94] These methods have been structured in an evolving sequence of upward-compatible personal processes. Each process step is defined and used to guide engineers and students through a progressive series …
Interactions between HIV-1 Reverse Transcriptase and the Downstream Template Strand in Stable Complexes with Primer-Template

Background Human immunodeficiency virus type 1 reverse transcriptase (HIV-1 RT) forms stable ternary complexes in which RT is bound tightly at fixed positions on the primer-template (P/T). We have probed downstream interactions between RT and the template strand in the complex containing the incoming dNTP (+1 dNTP•RT•P/T complex) and in the complex containing the pyrophosphate analog, foscarnet (foscarnet•RT•P/T complex). Methods and Results UV-induced cross-linking between RT and the DNA template strand was most efficient when a bromodeoxyuridine residue was placed in the +2 position (the first template position downstream from the incoming dNTP). Furthermore, formation of the +1 dNTP•RT•P/T complex on a biotin-containing template inhibited binding of streptavidin when biotin was in the +2 position on the template but not when the biotin was in the +3 position. Streptavidin pre-bound to a biotin residue in the template caused RT to stall two to three nucleotides upstream from the biotin residue. The downstream border of the complex formed by the stalled RT was mapped by digestion with exonuclease RecJF. UV-induced cross-linking of the complex formed by the pyrophosphate analog, foscarnet, with RT and P/T occurred preferentially with bromodeoxyuridine in the +1 position on the template in keeping with the location of RT one base upstream in the foscarnet•RT•P/T complex (i.e., in the pre-translocation position). Conclusions For +1 dNTP•RT•P/T and foscarnet•RT•P/T stable complexes, tight interactions were observed between RT and the first unpaired template nucleotide following the bound dNTP or the primer terminus, respectively.
Changes in BMI and blood pressure after a school based intervention: the CHILDREN study.

BACKGROUND Identification of the behavioural, normative and control beliefs influencing children's behaviour is an important prerequisite in designing effective interventions. The current study aims to evaluate the effectiveness of an intervention program, based on the Theory of Planned Behaviour (TPB), on obesity indices and blood pressure (BP) in Ioannina, Greece. METHODS Participants were 646 fifth grade pupils (360 girls and 286 boys). The intervention group (IG) consisted of 321 children in 13 randomly selected schools while the rest (n = 325 children) served as the control group (CG). Based on the outcome of the TPB questionnaire, the intervention focused on overcoming the barriers in accessing physical activity areas, increasing the availability of fruits and vegetables and increasing parental support. General linear mixed model and mediating variable analysis were used to evaluate the differences between the two groups and to test whether changes in certain dietary, physical activity and anthropometrical indices mediated the effect of the intervention on BP. RESULTS IG had higher consumption of fruits and lower consumption of fats/oils and sweets/beverages compared with the CG. Intervention's effect on BMI could be explained by the changes in fruit and fats/oils intake whereas the reduction of systolic and diastolic BP could be explained by the reduction of BMI. CONCLUSIONS The findings indicate favourable changes in BP and obesity indices after the implementation of a 1-year school-based intervention program based on the TPB. These results highlight the importance of developing a social and physical environment that promotes balanced eating behaviours and extra-curricular access to physical activity venues.
On the Polar Caps of the Three Musketeers

XMM-Newton EPIC observations of PSR B0656+14, PSR B1055-52, and Geminga have substantially increased the collection of statistics available for these three isolated neutron stars, so apparently similar to deserve the nickname of the Three Musketeers, given to them by Becker & Trümper. Here we take advantage of the EPIC statistics to perform phase-resolved spectroscopy for all three objects. The phase-averaged spectrum of the Three Musketeers is best described by a three-component model. This includes two blackbody components—a cooler one, possibly originating from the bulk of the star surface, and a hotter one, coming from a smaller portion of the star surface (a "hot spot")—plus a power law. The relative contributions of the three components are seen to vary as a function of phase, as the stars' rotation brings into view different emitting regions. The hot spots, which have very different apparent dimensions (in spite of the similarity of the three neutron stars polar cap radii) are responsible for the bulk of the phase variation. The amplitude of the observed phase modulation is also markedly different for the three sources. Another striking aspect of our phase-resolved phenomenology is the apparent lack of any common phase alignment between the observed modulation patterns for the two blackbody components. They are seen to vary in phase in the case of PSR B1055-52 but in antiphase in the case of PSR B0656+14. These findings do not support standard and simplistic models of neutron star magnetic field configuration and surface temperature distribution.
Planetary magnetic fields

As a consequence of the smallness of the electronic fine structure constant, the characteristic time scale for the free diffusive decay of a magnetic field in a planetary core is much less than the age of the Solar System, but the characteristic time scale for thermal diffusion is greater than the age of the Solar System. Consequently, primordial fields and permanent magnetism are small and the only means of providing a substantial planetary magnetic field is the dynamo process. This requires a large region which is fluid, electrically conducting and maintained in a non-uniform motion that includes a substantial RMS vertical component. The attributes of fluidity and conductivity are readily provided in the deep interiors of all planets and most satellites, either in the form of an Fe alloy with a low eutectic temperature (e.g. Fe-S-O in terrestrial bodies and satellites) or by the occupation of conduction states in fluid hydrogen or 'ice' (H2O-NH3-CH4) in giant planets. It is argued that planetary dynamos are almost certainly maintained by convection (compositional and/or thermal).
High-Energy Neutrinos from Magnetars

Magnetars can accelerate cosmic rays to high energies through the unipolar effect and are also copious soft-photon emitters. We show that young, rapidly rotating magnetars whose spin and magnetic moment point in opposite directions emit high-energy neutrinos from their polar caps through photomeson interactions. We identify a neutrino cutoff band in the magnetar period-magnetic field strength phase diagram, corresponding to the photomeson interaction threshold. Within uncertainties, we point out four possible neutrino-emission candidates among the currently known magnetars, the brightest of which may be detectable for a chance on-beam alignment. Young magnetars in the universe would also contribute to a weak diffuse neutrino background, whose detectability is marginal, depending on the typical neutrino energy.
A new method for detection of unbalanced voltage supply through rotor harmonics and symbolic state dynamics

Induction motor is an extremely non-linear system and it poses a great challenge for the fault detection scheme due to large and complex data processing. Induction motor fault can lead to huge losses and excessive downtimes with regards to maintenance and production. An external fault like unbalanced voltage supply could be very sever and result in excessive losses, mechanical oscillations, overvoltage, and interference with control electronics. Detection of an abnormality like unbalanced voltage supply is a challenging task in the interaction of electrical motor and the power grid. In this paper, a new method is presented to diagnose unbalanced voltage supply at the incipient stage. In the proposed method, first of all, a new approach is introduced to formulate the total number of winding turns associated with a particular slot. After the formulation, the unbalanced voltage supply is diagnosed through signal processing, symbolic time series analysis and D-Markov state transition. The proposed method also distinguishes motor operation under balanced and unbalanced voltage supply. In the proposed work, hardware setup is designed for experimental verification. For validation of the method, an experimental setup is designed to justify and distinguish the motor operation under balanced and unbalanced voltage supply.
Female Dominance in Human Groups

Compared to men, women less often attain high-level positions and generally have lower status in society. In smaller groups, the relative influence of men and women depends on gender composition, but research is inconclusive regarding the relation between gender composition and female influence. Studies of nonhuman primates show that when females are in the minority they become more dominant over males, but only when conflict levels are high, because under these conditions men fight among each other. Similarly, here we show, in two studies with mixed gender groups (N = 90 and N = 56), that women were more dominant in groups with a high percentage of men and high levels of conflict. This depends on gender differences in aggressive behavior, inducing more aggressive behavior in women eliminated this increase in female dominance. Our work reveals that status relations between the genders among nonhuman primates can generalize to humans.
Complexity Results for Paraconsistent Inference Relations

In this paper, the complexity of several paraconsistent inference relations, based on multivalued logics, is investigated. Many inference relations pointed out so far by Arieli and Avron, Besnard and Schaub, D’Ottaviano and da Costa, Frisch, Levesque, Priest are considered from the computational side. All these relations can be gathered into two categories: the basic ones stem directly from the notions of models within 3 or 4-valued logics, while the refined ones are based on notions of preferred models for such logics. Completing complexity results by Cadoli and Schaerf (centered on the basic relations), we show that the refined paraconsistent inference relations that have been defined in the framework of multivalued logics are highly intractable. Especially, we prove that the inference problems corresponding to these relations are Πp2complete, even in the simple case where the database is a CNF formula and the query is a propositional symbol.
Research on Salespeople's Empowerment Readiness Based on Fuzzy Comprehensive Evaluation

As market competition continues to intensify, more and more enterprises have empowered their own salespeople. And managers in enterprises are more concerned with the issues how they determine whether salespeople in enterprises suit to be empowered and how they evaluate salespeoplepsilas empowerment readiness. This paper establishes index system of salespeoplepsilas empowerment readiness in enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model of salespeoplepsilas empowerment readiness in enterprises, finally the case study shows that it is reasonable and credible to evaluate salespeoplepsilas empowerment readiness with analytic hierarchy process and fuzzy comprehensive evaluation.
Overview on the structure, composition, function, development, and plasticity of hippocampal dendritic spines

There has been an explosion of new information on the neurobiology of dendritic spines in synaptic signaling, integration, and plasticity. Novel imaging and analytical techniques have provided important new insights into dendritic spine structure and function. Results are accumulating across many disciplines, and a step toward consolidating some of this work has resulted in Dendritic Spines of the Hippocampus. Leaders in the field provide a discussion at the level of advanced undergraduates, with sufficient detail to be a contemporary resource for research scientists. Critical reviews are presented on topics ranging from spine structure, formation, and maintenance, to molecular composition, plasticity, and the role of spines in learning and memory. Dendritic Spines of the Hippocampus provides a timely discussion of our current understanding of form and function at these excitatory synapses. We asked authors to include areas of controversy in their papers so as to distinguish results that are generally agreed upon from those where multiple interpretations are possible. We thank the contributors for their insights and thoughtful discussions. In this paper we provide background on the structure, composition, function, development, plasticity, and pathology of hippocampal dendritic spines. In addition, we highlight where each of these subjects will be elaborated upon in subsequent papers of this special issue of Hippocampus. Hippocampus 2000;10:501–511. © 2000 Wiley‐Liss, Inc.
Assigning Real-Time Tasks to Homogeneous Multiprocessor Systems

Optimal scheduling of real-time tasks on multiprocessor systems is known to be computationally intractable for large task sets. Any practical scheduling algorithm for assigning real-time tasks to a multiprocessor system presents a trade-off between its computational complexity and its performance. The performance of a scheduling algorithm is measured in terms of the additional number of processors required to arrive at a schedule without deadline violations as compared to an optimal algorithm. In this study, new schedulability conditions are presented for homogeneous multiprocessor systems where individual processors execute the rate-monotonic scheduling algorithm. The conditions are used to develop new strategies for assigning real-time tasks to processors. The performance of the new strategies is shown to be significantly better than suggested by the existing literature. Under the (realistic) assumption that the load of each real-time task is small compared to the processing speed of each processor, it is shown that all processors can be almost fully utilized. Task assignment strategies are proposed for scenarios where the task set is known a priori (off-line schemes), and where the real-time task set can change dynamically (on-line schemes).
Cloudrone: Micro Clouds in the Sky

This paper presents Cloudrone- a preliminary idea of deploying a lightweight micro cloud infrastructure in the sky using indigenously built low cost drones, single board computers and lightweight Operating System virtualization technologies. Our paper lays out the preliminary ideas on such a system that can be instantaneously deployed on demand. We describe an initial design of Cloudrone and provide a preliminary evaluation of the proposed system mainly focussed on the scalability issues of supporting multiple services and users.