THE RESEARCH OF THE LEADING POSITION OF A SMALL ENTERPRISE IN THE FIELD OF MARKET RELATIONS IN THE SPHERE OF IT SERVICES CONSIDERING THE FREELANCE RESOURCE

The subject of research. IT enterprise activities and methods of staff quantity optimization under the terms of freelance resources attracting with the aim of taking leadership positions in the market for IT services. Methodology: during the research, the following scientific methods are used – the methods of analysis, synthesis, and comparative analysis (studying demand and supply of freelance-resource of small IT enterprises), the economic-statistical method (statistical analysis of empirical data, analysis of variation series of demand and supply distribution of freelance applications for a small IT enterprise). The purpose of scientific research: the purpose of the article is to provide theoretical justification for using freelance-resource within a small IT enterprise under the terms of freelance services demand and supply studying, which allows taking leading positions in the field of market relations in the sphere of IT services. The conclusion of the research: the calculation of the full-time employees’ optimal quantity of small IT-company is made, which is the most important task of determining the reasonable need for staff to ensure the company’s leading position in the field of market relations of IT services. The purpose of the paper is to the research the competitive advantages and a leading position of a small company in the dimension of global market relations in the field of services, which is determined the use of online freelanceresource by small IT enterprises. This approach belongs to the strategic management of expenditures of a small enterprise, which is the basis of the effective resources using a small enterprise and there is a prerequisite for establishing its leading position. The scientific achievements, which consider freelance-resource in the context of the export-oriented sphere of services as a new vector of the economic growth of Ukraine, are systematized; the author’s approach to the definition of the category of “freelancers” and the consideration of the essence of freelance activity special features are presented. To determine the minimization of expenditures, the activity of a small IT enterprise is analysed, within which full-time employees are working, whose employment depends on the number of freelance-applications for jobs, which are receiving over a period of time for the IT enterprise needs. The statistical analysis of demand and supply within a small IT enterprise is proposed, which determines the optimal quantity of full-time employees who complete the technical tasks based on the freelance-resource, which enables a small IT enterprise to take a leading position in the field of market relations among similar small enterprises. Today, in the new concepts of the network economy and the global reputation economy, there are trends that represent an objective reflection of modern transformational changes in the economy, which are associated with the use of freelance-resource, which is an essential factor in establishing the leading positions of enterprises in competitive markets.