A Novel Approach to Modeling and Forecasting Cancer Incidence and Mortality Rates through Web Queries and Automated Forecasting Algorithms: Evidence from Romania

Simple Summary Cancer remains a global burden, currently causing nearly one in six deaths worldwide. Accurate projections of cancer incidence and mortality are needed for effective and efficient policymaking, accurate resource allocation, and to assess the impact of newly introduced policies and measures. However, the COVID-19 pandemic disrupted public health systems and caused a significant number of cancers to remain undiagnosed, thus affecting the quality of official statistics and their usefulness for health studies. This paper addresses this issue by proposing novel cancer incidence/cancer mortality models based on population web-search habits and historical links with official health variables. The models are empirically estimated using data from one of the most vulnerable European Union (EU) members, Romania, a country that consistently reports lower survival rates than the EU average, and are further used to forecast cancer incidence and mortality rates in the country. Research findings have important policy implications, and the novel framework, owing to its generalizability, can be applied to the same task in other countries. Overall, the results indicate a continuation of the increasing trends in cancer incidence and mortality in Romania and thus underline the urgency to change the status quo in the Romanian public-health system. Abstract Cancer remains a leading cause of worldwide mortality and is a growing, multifaceted global burden. As a result, cancer prevention and cancer mortality reduction are counted among the most pressing public health issues of the twenty-first century. In turn, accurate projections of cancer incidence and mortality rates are paramount for robust policymaking, aimed at creating efficient and inclusive public health systems and also for establishing a baseline to assess the impact of newly introduced public health measures. Within the European Union (EU), Romania consistently reports higher mortality from all types of cancer than the EU average, caused by an inefficient and underfinanced public health system and lower economic development that in turn have created the phenomenon of “oncotourism”. This paper aims to develop novel cancer incidence/cancer mortality models based on historical links between incidence and mortality occurrence as reflected in official statistics and population web-search habits. Subsequently, it employs estimates of the web query index to produce forecasts of cancer incidence and mortality rates in Romania. Various statistical and machine-learning models—the autoregressive integrated moving average model (ARIMA), the Exponential Smoothing State Space Model with Box-Cox Transformation, ARMA Errors, Trend, and Seasonal Components (TBATS), and a feed-forward neural network nonlinear autoregression model, or NNAR—are estimated through automated algorithms to assess in-sample fit and out-of-sample forecasting accuracy for web-query volume data. Forecasts are produced with the overperforming model in the out-of-sample context (i.e., NNAR) and fed into the novel incidence/mortality models. Results indicate a continuation of the increasing trends in cancer incidence and mortality in Romania by 2026, with projected levels for the age-standardized total cancer incidence of 313.8 and the age-standardized mortality rate of 233.8 representing an increase of 2%, and, respectively, 3% relative to the 2019 levels. Research findings thus indicate that, under the no-change hypothesis, cancer will remain a significant burden in Romania and highlight the need and urgency to improve the status quo in the Romanian public health system.