Price bundling interacts with duration to affect consumers ' judgments on tour packages : A field experiment

(Your abstract must use Normal style and must fit into the box. Do not enter author details) Today, the tourism industry constitutes a source of foreign exchange and a factor for employment in many countries. In some countries, an important part of their foreign exchange needs supply from the tourism industry. Recognizing the importance of various aspects of tourism, new forms were devised, and it evolved. Health tourism is one of the significant forms of modern tourism. A number of factors have caused to health tourism strengthen since 1990s. In the other hand, in developed countries , despite of some problems, the high cost of medical care, long waiting times that patients should stay and the times should be spent getting their insurance approval caused to people receive these services in the other countries. Also, in 2006, the medical tourism industry grossed about $60 billion worldwide and estimates this total will rise to $100 billion by 2012. Moreover, according to declarations of World Health Organization, Traditional /complimentary Alternative Medicine is widely used and of rapidly growing health system and economic importance. For instance, In Japan, 60–70% of allopathic doctors prescribe Kampo medicines for their patients. In Malaysia, traditional forms of Malay, Chinese and Indian medicine are used extensively. In China, TM accounts for around 40% of all health care delivered, and is used to treat roughly 200 million patients annually. For Latin America, the WHO Regional Office for the Americas (AMRO/PAHO) reports that 71% of the population in Chile and 40% of the population in Colombia have used TM. In many developed countries, certain CAM therapies are very popular. Various government and non-government reports state that the percentage of the population that has used CAM is 46% in Australia, 49% in France and 70% in Canada. (WHO,GENEVA,2002) All of these statistics show the new demand and market is growing in health system which less considers as an independent market in health tourism system. Traditional Medicine could be regard as a new market especially in ancient Asian continent. This paper tries to render proclamation of international organizations including UNESCO and WHO for recognizing the importance of traditional medicine, and to be introduced this medicine as a new product and growing in health tourism with regard to significant statistic of using these medicine in the world. Then express the constitution of health tourism based on traditional medicine in Iran in spite of any planning and marketing and even negative advertizing about traditional medicine . This paper show challenges and opportunities of TM and CAM in the market of health tourism especially in south Asia. [P2.7] Cruise ship itineraries and occupancy rates S.A. Lee*, C. Ramdeen Florida Gulf Coast University, USA Abstract It used to be when you thought about going on a North American cruise vacation that you had just a couple of mainstream itinerary choices: Caribbean and Alaska. Today, there are dozens of distinct itineraries available for passengers to set sail on. Do the different cruise line itineraries have an effect on cruise ship occupancy rates? This paper attempts to answer this question by examining occupancy rates of almost 30,000 cruise ship voyages, that set sail on fifteen different cruise ship itineraries. All of the voyages investigated disembarked in U.S. homeports, and include voyages to the Caribbean, Bahamas, Bermuda, Alaska, Mexico, Hawaii, and even cruises to nowhere. The researchers performed a linear regression analysis of the data and reported that cruise itineraries do have a significant effect on cruise ship occupancy rates, and the regression model explained a significant proportion (23%) of the variance in occupancy rate.It used to be when you thought about going on a North American cruise vacation that you had just a couple of mainstream itinerary choices: Caribbean and Alaska. Today, there are dozens of distinct itineraries available for passengers to set sail on. Do the different cruise line itineraries have an effect on cruise ship occupancy rates? This paper attempts to answer this question by examining occupancy rates of almost 30,000 cruise ship voyages, that set sail on fifteen different cruise ship itineraries. All of the voyages investigated disembarked in U.S. homeports, and include voyages to the Caribbean, Bahamas, Bermuda, Alaska, Mexico, Hawaii, and even cruises to nowhere. The researchers performed a linear regression analysis of the data and reported that cruise itineraries do have a significant effect on cruise ship occupancy rates, and the regression model explained a significant proportion (23%) of the variance in occupancy rate. Literature Review The cruise industry has experienced rapid growth in recent years (Sun, Jiao, Tian, 2011), and has become one of the most dynamic and fastest growing segments of the tourism industry (Dwyer, Forsyth, 1998; Wie, 2004; Marti, 2004; CLIA, 2010). For an industry that has demonstrated such ‘explosive growth’, the literature regarding it is ‘surprisingly small’ (Wood, 2000, p.347). Many researchers have lamented the lack of academic research focused on the fast growing cruise line industry (Foster, 1986; Teye and Leclerc, 1998; De La Vina, Ford, 2001; Liburd, 2001; Marti, 2004; Toh et al., 2005; Biehn, 2006; Scantlebury, 2007; Sun, Jiao, and Tian, 2011). In a recent article, Papathanassis and Beckmann performed an extensive review of the cruise tourism literature and identified 145 scholarly articles. However, they also noted many of them were not directly focused on cruise tourism (2011). Although the quantity of published research has increased over the years, research on cruise administration or how cruise lines manage their staff and vessels is limited. There are some academic articles in the literature regarding different regions that cruise ships frequent on their itineraries, and some of these attempted to investigate the impacts of cruise ships on these different regions, none were found that investigated potential effects of cruise itinerary on cruise ship occupancy rates.