Enhancing Well-Being through Anti-Depression Campaign Websites: Application of Transtheoretical Model Increasing Walking Among Overweight and Obese Adults: Initial Insights from an Australian Formative Study proposing an e-servicescape framework for active ageing

We present the Australian anti-depression campaign beyondblue to exemplify how the Transtheoretical Model of Change (TTM)(Prochaska et al., 1992) can be used to guide the development of campaign websites that prompt attitudinal and behavioural change. We first emphasize that encouraging people to manage depression can enhance their well-being. We then briefly introduce TTM, which involves five stages of change through which a person moves to a depression free life. Focusing on the first stage of change, Precontemplation, we explain how we created a set of very detailed criteria to apply TTM to design campaign websites. We then use the criteria to analyze the online content of beyondblue and demonstrate the applicability of TTM in mass communication in the depression context. Abstract Regular brisk walking can decrease the rates of chronic diseases increasing at the same time quality of life. Yet, walking rates decreased over time. The findings reported in this paper are part of a formative research study, which aims to develop a social marketing walking behaviour change intervention targeting overweight and obese adults. Fifteen semi-structured interviews were conducted with overweight and obese participants living in the Brisbane and Logan city council areas. Three themes emerged. First, Australian walking guidelines were confusing and perceived to be unattainable. Second, location was identified as an important enabler with respondents expressing clear preferences for familiar locations. Finally, results indicate that program outcomes should focus on the amount of time spent walking rather than distance. Abstract Older consumers are ‘surfing’ the Internet and using technology to remain active as they age. Many of these ‘silver surfers,’ however, are rejecting services that reflect traditional, medical approaches to ageing. This trend creates a problem for researchers and service managers; there is no evidence base to inform the design of e- services that leverage consumer perspectives of ageing to help consumers remain active as they age. This paper therefore aims to a) conceptualise the issue of active ageing ‘in older people’s own terms’ as a foundation for designing e-services for active ageing, b) define a new five-dimensional approach to e-servicescapes and c) advance a framework that explains the response of ageing consumers to cues in the e-servicescape. The proposed framework can be tested in empirical studies to form an evidence base for service design and social marketing interventions aimed at promoting active ageing. Abstract Four out of five people who lose weight, are unable to maintain their weight loss. Therefore there is a need for effective weight maintenance interventions. “Stick With It! ” is a six-month randomised controlled trial testing the feasibility and efficacy of using low-cost nudging items, that support key weight maintenance behaviours. Preliminary six-month results indicate that (1) participants used and like the items “A great way to reinforce the proper way to eat and exercise” and (2) there is a trend towards greater weight and abdominal fat regain in the control group (n = 5) compared to the intervention group (n = 9). Early results suggest “Stick With It” is feasible and may be effective for minimising weight regain.