Impact of Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: The Mediating Role of Organizational Trust

Based on the theory of social exchange, this paper explores the effect of corporate social responsibility on organizational citizenship behavior from the perspective of employee perception and studies the impact mechanism, that is, the intermediary role of organizational trust. The statistical analysis of the survey data of 230 employees shows that the internal and external corporate social responsibility perceived by employees positively affect the organizational citizenship behavior of employees. Also, the organizational trust completely mediates the impact of internal social responsibility perception on organizational citizenship behavior and partially mediates the impact of external responsibility perception on organizational citizenship behavior. Introduction In recent years, major social responsibility events such as “Poison capsule incident”, “E-rental incident” and “Tianjin warehouse explosion” have been exposed to the public, attracting more attention to the company's responsibility to the society. And in order to maintain long-term competitive advantage, more and more enterprises are paying attention to the implementation of corporate social responsibility (CSR). Although most enterprises’ social responsibility awareness has improved, the development of CSR is still in its infancy in China at this stage. The research on CSR has become a common concern in the academic world. After the 1990s, the research began to be combined with the “Stakeholder theory”. The scope of scholars' research has expanded from the initial impact on organizations' interests to the impact on the attitudes and behaviors of stakeholders such as governments, communities, employees and consumers. Colquit's(2007) study directly linked employee trust to employee performance-oriented behavior and organizational performance [1] . It is necessary to study how to enhance the trust of employees in the organization, so that employees can be more active in their work and take the initiative to perform organizational citizenship behavior (OCB). From the perspective of employee perception, this study explores the impact of CSR of different dimensions on OCB through the intermediary role of organizational trust in SMEs. To a certain extent, the research has expanded the scope of research on the theory of CSR perceived by employees. Hypotheses From the existing research literature, there are many studies on the relationship between CSR and employee attitudes and behaviors at home and abroad. For example, the active implementation of social responsibility by enterprises will positively affect the organizational identity, job satisfaction and emotional commitment of employees (Zhang Qian et al., 2015 [2] ; Ma Chen et al., 2014 [3] ); employee-perceived CSR will significantly negatively affect employees' turnover intentions and anti-production behaviors (Li Ge et al., 2016 [4] ; Wang Juan et al., 2017 [5] ). Liu Yuan (2017) found that employee responsibility perception has a positive impact on OCB through a paired survey of employees and their direct supervisors [6] ; Liu Fengjun(2017) found that moral identity plays a significant role in regulating the relationship between employee-related social responsibility and 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 376