NORTHAMPTON UNIVERSITY TOP UP MBA PROGRAMME LONDON SCHOOL OF MARKETING 2017-2018

_______________________________________________________________________________ 1 ACKNOWLEDGEMENT _____________________________________________________________________ 2 CHAPTER ONE: INTRODUCTION ____________________________________________________________ 5 1.1 RESEARCH BACKGROUND ___________________________________________________________ 6 1.2 BACKGROUND OF THE RESEARCH ORGANIZATION _____________________________________ 7 1.3 PROBLEM STATEMENT_______________________________________________________________ 8 1.4 RATIONALE OF THE STUDY ___________________________________________________________ 8 1.5 SIGNIFICANCE OF THE RESEARCH __________________________________________________________ 9 1.6 RESEARCH AIMS AND OBJECTIVES ____________________________________________________ 9 1.7 RESEARCH QUESTION ______________________________________________________________ 10 1.8 STRUCTURE OF THE RESEARCH ______________________________________________________ 10 CHAPTER TWO: LITERATURE REVIEW ____________________________________________________ 12 2.1 THEORETICAL FRAMEWORK ________________________________________________________ 12 2.2 HEALTH CARE SERVICES IN UK ______________________________________________________ 13 2.3 TECHNOLOGICAL INNOVATIONS IN HEALTH SECTOR AND NHS UK _____________________ 14 2.4 CHALLENGES FOR TECHNOLOGICAL INNOVATIONS IN HEALTH SERVICE SECTOR _______ 15 2.5 IMPACT OF TECHNOLOGICAL INNOVATIONS ON HEALTH SERVICE DELIVERY ___________ 17 2.6 WAYS TO IMPROVE HEALTH SERVICE QUALITY IN UK _________________________________ 19 2.7 CONCEPTUAL FRAMEWORK _________________________________________________________ 20 CHAPTER THREE: RESEARCH METHODOLOGY ____________________________________________ 22 3.1 OVERVIEW ____________________________________________________________________________ 22 3.2 RESEARCH PHILOSOPHY ____________________________________________________________ 22 3.3 RESEARCH APPROACH ______________________________________________________________ 23 3.4 RESEARCH TECHNIQUE ___________________________________________________________________ 24 3.5 RESEARCH METHOD/DESIGN _________________________________________________________ 25 3.6 RESEARCH STRATEGY ______________________________________________________________ 26 3.6. 1 Experiments _______________________________________________________________________ 27 3.6. 2 Case study ________________________________________________________________________ 27 3.6. 3 Survey _________________________________________________________________________ 27 3.7 DATA COLLECTION METHOD __________________________________________________________ 28 3.7. 1 Secondary Source of Data ____________________________________________________________ 28 3.7. 2 Primary Source of Data ______________________________________________________________ 29 3.8 POPULATION SAMPLING ____________________________________________________________ 30 3.9 RESEARCH INSTRUMENT __________________________________________________________________ 31 3.10 DATA ANALYSIS _________________________________________________________________ 32 3.11 RELIABILITY AND VALIDITY ______________________________________________________ 33 3.12 ETHICAL CONSIDERATION ________________________________________________________ 34 3.13 RESEARCH LIMITATIONAND ACCESSIBILITY ISSUES _____________________________________ 35 CHAPTER FOUR: DATA ANALYSIS AND DISCUSSIONS _______________________________________ 36 4.1 PRIMARY DATA ANALYSIS __________________________________________________________ 36 4.1.1 Gender of the Participants ___________________________________________________________ 36 4.1.2 Age Group of the Participants _________________________________________________________ 37 4.1.3 Background of the Participants ________________________________________________________ 38 QUESTIONS TO THE NHS STAFFS ______________________________________________________________ 39 4.1.4 Working Year ______________________________________________________________________ 39 4.1.5 Preference about technological innovations ______________________________________________ 40 4.1.6 Agreeableness about technological innovation’s help to provide effective health service ___________ 42 4.1.7 Impacts of technological innovations on health service delivery _______________________________ 42 4.1.8 Challenges for technological innovations in health sector ___________________________________ 43