Gender and Entrepreneurship: Exploring High Growth WomEntrepreneurs Socio-Economic myth and Gender stereo-types

The rise of women entrepreneurship as an economic stimulator globally as seen recently is not only heard in social or economic debates, but also in gender related issues. Thus, this paper argues the need for WomEntrepreneurs contribution to the economy and society in general to be recognized and at the forefront. Women are one of the groups that are underrepresented and under-researched in entrepreneurship studies. They are classified and treated under the same umbrella of beings with no capability of managing and growing a business beyond profit making with employees than their male counter-parts. Even though, they have different backgrounds, are brought up differently, accessed opportunities (including their access to different market) and resources differently. Research indicate, women are better educated, skilled and start businesses that have growth potential. That is, there are a select few High-Growth and Impact WomEntrepreneurs among the female population. These High Growth and Impact WomEntrepreneurs, even strive under great resource scarcity and high uncertainty. This is despite the challenges of stereo types that want women to constantly prove themselves. The word “WomEntrepreneur, High Growth and Impact WomEntrepreneur and WomEntrepreneurship” has been coined by the researcher to identify opportunity driven women entrepreneurs within the “high growth” women entrepreneurship space which adds as a contribution, and might also prove useful in entrepreneurship studies. Gender plays a huge role in society, as men tend to have easy access to education, business, family and financial support and their businesses are growth driven and perform very well financially. While on the other hand, data indicate that, women find it difficult to secure financial resources. Hence, the aim of this paper is to discuss High-Growth and Impact WomEntrepreneurs, as a recognized gender of recent times in growing global economies and the individual factors (tested: confidence and risk-taker, reliability and determination) that drive this phenomenon. The paucity of studies addressing women theories and individual WomEntrepreneurs entrepreneurial attributes has led the call for incorporating the validated SIGMO Model, which considers the individual, the firm and the environment, as tested in South Africa which is considered as an economy that is still developing, using data collected from WomEntrepreneurs. WomEntrepreneurs are identified as highly educated than their male counter-parts. The paper addresses High Growth and Impact WomEntrepreneurship as a gender issue and also looks at the individual factors that influence and propel WomEntrepreneurs into High-Growth and Impact WomEntrepreneurs. Thus, in order to answer the research question of this study: How High-growth and Impact WomEntrepreneurs contribute to economic growth? The study undertook a quantitative research method, where online surveys were undertaken to access High Growth and Impact WomEntrepreneurs individual factors that positively contribute to High Growth Formation in firms managed by High Growth and Impact WomEntrepreneurs. Recommendations to policy makers have been drafted, which will encourage and support such an activity to sustain, grow and remove stereo types.