A STUDY ON INDONESIAN CORPORATE UNIVERSITY TYPES AND ITS CHARACTERISTICS

INTRODUCTION:Nowadays, many corporations such as Apple, General Electric, Shell, Mars and IKEA (Centre for Strategy and Leadership, 2017) implemented corporate university to meet their strategic objectives by training employees for company-specific requirements (Indonesianatempocoa, 2016). Several state-owned corporations and private sector corporations from various industries such as telecommunications, electricity, petroleum, aviation, and banking implemented corporate university in Indonesia (Bagyo). However, to author's knowledge, Indonesia has not put forth specific regulations for implementing corporate university while there are regulations defined by the government for establishing traditional universities (Indonesia Government Republic Law, 2012). Since corporate universities are not regulated, each corporation implements its own university that meets their benchmark. Since they use their own benchmark, the style of corporate university functioning differs from one another. Due to such differentiation, the current study would like to identify whether this differentiation makes impact to the higher education. This study is important because the corporations which have not implemented yet their own corporate university, may refer the benchmark set with this study results.Several researchers previously mentioned about implementation of corporate university. (Pazos & Ruiz, 2013) studied implementation of corporate university in Spain. Corporate universities carry out training for the purpose of knowledge management. Corporate university is not a competitor, but complementary to the traditional university. (Matlay, 2002) also investigated about corporate university, particularly in the United Kingdom. Those universities that seek income are treated as corporate university. They work in collaboration with corporations in Research and Development. (Rademakers, 2005) found that corporate university can drive innovation in corporations. (Dealtry, 2002) found that corporate university can be an engine for change and business development. (Ryan, 2007) mentioned that the corporate university and corporations must help each other in order to successfully develop corporate education program. (Baporikar, 2014) mentioned that corporate university is useful for Human Resources Management, knowledge management, and learning organization.According to (Holland & Pyman, 2006), a corporate university when developed within an organization develop the Human resources strategically important and aligning with the company's goals. This enhances the competitive advantage of the companies. In (Nixon & Helms, 2002) discussed in their case study about an organization and mentioned in detail about the implications and challenges of both corporations and traditional universities. (O'Connor, 2008) found that corporate university improves the training center in terms of capacity, quality and method. In (Eltannir, 2002) mentioned that corporate professionals do get benefited through corporate universities through continuous learning. These corporate universities provide tailor-made training to the employees which in turn increases the productivity and their skills with the advanced IT skills. (Miscamble, 2006) mentioned that corporate university is more aggressive that traditional university since it supports the venture making profit.The studied conducted previously had not defined the differences in the implementation of a corporate university, especially in Indonesian context. The studies conducted so far conducted without such information is included as a baseline for the current study.OBJECTIVE OF THE STUDY:The research problem is to identify the number of corporate universities in Indonesia and the research question goes as follows. * How many types of corporate universities are implemented in Indonesia? * What is the characteristic that each of these corporate universities possess? …