Principles of Intercultural Communication

Each chapter concludes with "Summary," "Side Trips," "Check Yourself," and "References. " Introduction. 1. Creating Cultural Boundaries: Punctuation Principle. Introducing the Problem Question. Defining Basic Terms. Process of Cultural Identification. Introducing the Punctuation Principle. The Punctuation Principle Defined. Case Study: Russo-Japanese Frontier: A History. 2. Constructing Knowledge in Intercultural Communication: Uncertainty Principle. Introducing the Problem Question. Epistemology and Intercultural Communication. Introducing the Uncertainty Principle. The Uncertainty Principle Defined. Case Study: The Shock of the Other. 3. Intercultural Communication as Enactment of Meaning: Performativity Principle. Introducing the Problem Question. Language as a Means of Communication: An Overview. Introducing the Performativity Principle. The Performativity Principle Defined. Case-Study: Al Halqua: Performing in Morocco. 4. Charting Out a Cultural Map: Positionality Principle. Introducing the Problem Question. From Beliefs about the World to Worldviews. Cultural Gaze: Looking Out, Looking In. Cultural Gaze and Ethnocentrism. Introducing the Positionality Principle. The Positionality Principle Defined. Case Study: Argument in Israeli-Palestinian Encounters. 5. Comparing Cultural Maps: Commensurability Principle. Introducing the Problem Question. Looking for Meaning in Intercultural Communication. Introducing the Commensurability Principle. The Commensurability Principle Defined. Case Study: Translating Cultural Differences: "The Problem of 'Chou'. " 6. Creating a Common Intercultural Space: The Continuum Principle. Introducing the Problem Question. Global Cultural Dimensions: How Many? Introducing the Continuum Principle. The Continuum Principle Defined. Case Study: The 1999 Coca-Cola Scare in Europe. 7. Dynamics of Intercultural Communication: The Pendulum Principle. Introducing the Problem Question. Tensions in Intercultural Communication. Intercultural Communication and Vitality. "Voice" in Intercultural Communication. Introducing the Pendulum Principle. The Pendulum Principle Defined. Case Study: Dialectics of Colonial Encounter: Interacting with the Kobon. 8. Resolving Intercultural Tensions: Transaction Principle. Introducing the Problem Question. Approaching Conflict: Roots. Approaching Conflict: Routes. Introducing the Transaction Principle. The Transaction Principle Defined. Case Study: "The Wall of Death:" A Conflict Between Japanese and Western Cultures. 9. Cooperation Between Cultures: The Synergy Principle. Introducing the Problem Question. Perception: "Seizing the World. " Intercultural Integration: Breaking the Wall. Introducing the Synergy Principle. The Synergy Principle Defined. Case Study: The Case of AMD: Unleashing Intercultural Potential. 10. Intercultural Ethics as Rationality: Sustainability Principle. Introducing the Problem Question. Ethics and Intercultural Communication: An Overview. Approaches to Ethics in Intercultural Communication. Introducing the Sustainability Principle. The Sustainability Principle Defined. Case Study: An Ethics of Cultural Exchange. Conclusion. Glossary.