Reflexos do compartilhamento de informações e da inovação colaborativa na responsabilidade social de cooperativas

EnglishPurpose – This study analyzes the reflections of information sharing and collaborative innovation in the social responsibility, in its environmental, economic, and social dimensions, of cooperatives that form part of strategic alliances. Design/methodology/approach – A survey was conducted of managers of Brazilian agricultural cooperatives that have strategic alliances and 91 valid questionnaires were obtained. The data collected were analyzed through structural equation modeling. Findings – Information sharing had positive effects on collaborative innovation and the environmental dimension of social responsibility. No significant relationships were found between information sharing and social responsibility, in the economic and social dimensions, nor between collaborative innovation and social responsibility, in the environmental and economic dimensions. Originality/value – The main contribution of the research is to examine the links between information sharing, collaborative innovation, and social responsibility. The study provides empirical evidence that information sharing between cooperative partnerships favors the exploration of new knowledge/technologies. It also reveals that information sharing helps social responsibility in its environmental dimension by providing information that can contribute to reducing the environmental impact of the activities of cooperative alliances. However, it suggests that information sharing influences collaborative innovation and social responsibility in its environmental dimension, but not in its economic and social dimensions. portuguesObjetivo – Este estudo analisa os reflexos do compartilhamento de informacoes e da inovacao colaborativa na responsabilidade social, nas dimensoes ambiental, economica e social, de cooperativas que integram aliancas estrategicas. Metodologia – Uma survey foi realizada com gestores de cooperativas agropecuarias brasileiras que possuem aliancas estrategicas e se obtiveram 91 questionarios validos. Os dados coletados foram analisados pela modelagem de equacoes estruturais. Resultados – O compartilhamento de informacoes apresentou efeitos positivos na inovacao colaborativa e na responsabilidade social, na dimensao ambiental. Nao foram encontradas relacoes significativas entre compartilhamento de informacoes e responsabilidade social, nas dimensoes economica e social, e inovacao colaborativa e responsabilidade social, nas dimensoes ambiental e economica. Contribuicoes – A principal contribuicao da pesquisa e o exame dos vinculos entre compartilhamento de informacoes, inovacao colaborativa e responsabilidade social. O estudo oferece evidencias empiricas de que o compartilhamento de informacoes entre cooperativas parceiras favorece que novos conhecimentos/ tecnologias sejam explorados. Revela tambem que o compartilhamento de informacoes auxilia na responsabilidade social em sua dimensao ambiental, ao disponibilizar informacoes que possam contribuir para reduzir o impacto ambiental das atividades das cooperativas da alianca. Instiga, no entanto, que o compartilhamento de informacoes influencie na inovacao colaborativa e na responsabilidade social em sua dimensao ambiental, mas nao nas dimensoes economica e social.