Research on the Development Advantage of Ice and Snow Sports Industry Cluster in Heilongjiang Province

The sports cause of our country has attached great importance by the people all the time, and the development of ice and snow sports industry is also developing along with the continuous development of the sports cause. Heilongjiang's geographical location has obvious advantages of ice and snow resources, which also grants the development of its ice and snow sports industry unique natural and regional advantages. In order to enable the ice and snow sports industry of Heilongjiang Province to develop faster and better, with understanding and analyzing the present situation of the development of ice and snow sports industry in Heilongjiang, the shortcomings that affect the development of ice and snow culture industry in Heilongjiang can be found out. Through the concrete analysis, it is proposed to strengthen the macro-control role of the government and increase the marketing intensity. With the construction of ski fields with special characteristics, enterprises take the road of collectivized development and continuously carry out product innovation, and various enterprise groups can integrate with each other, optimize all aspects of the ice and snow sports industry in Heilongjiang Province, and speed up the construction of ice and snow culture in Heilongjiang Province and strengthen the ice and snow sports culture in Heilongjiang Province. 1. Research Object and Method The object of study is to grasp the various problems faced by the development of ice snow sports industry in Heilongjiang province by observing and understanding all parts of Heilongjiang Province, for better understand the current situation of Heilongjiang's ice and snow sports culture, to increase the unique advantages of Heilongjiang. Research methods: through consulting a large number of books, newspapers, magazines, columns, network resources and other input analysis and collation, including domestic and foreign information, to provide effective help. We can also watch the interview program of experts on the Internet and consult online to understand the views and opinions of experts on ice and snow sports, tourism, culture and so on. Then summarizes the current situation of ice and snow industry in Heilongjiang Province, existing problems, as well as solutions to the problem and strategies, and provide effective guidance and help. 2. The Concept and Connotation of Industrial Cluster Industrial cluster refers to a large number of enterprises with different scales and levels of cooperation in a certain region, which are concentrated in specific industries in a certain region, which to their development, such as various institutions, organizations, and other actors. Spatial aggregates closely linked by crisscross networks, it represents a new form of spatial economic organization between market and hierarchy. In 1990, Michael Porter proposed to use the term industrial cluster to analyze the phenomenon of industrial cluster in his book "National competitive advantage" in 1990.The competitiveness of the region has a great impact on the competitiveness of enterprises. Industrial cluster is a common phenomenon in the process of industrialization. All kinds of industrial clusters can in all developed economies. Many industrial clusters also include sales 2018 5th International Conference on Business, Economics and Management (BUSEM 2018) Copyright © (2018) Francis Academic Press, UK 9 channels, customers, auxiliary product manufacturers, specialized infrastructure providers, governments and others that provide specialized training, information, research and development, standard setting, etc. Therefore, industrial clusters transcend the general industrial scope and form a symbiosis of multiple industries within a specific geographical range, and many types of institutions are connect with each other, thus constituting the competitive advantage of this regional characteristic. Industry Cluster development has become an important indicator of the development level of an economy or a region. From the point of view of industrial structure and product structure, industrial cluster is actually the processing depth of a certain product and the extension of industrial chain. In a certain sense, it is the adjustment and optimization of industrial structure. From the angle of industrial organization, industrial cluster is actually the development of vertical integration of a certain enterprise, a large company or a large enterprise group in a certain area. If the industrial structure and the industrial organization were connected, the industrial cluster actually means that the industry clustered and developed in a circle. Therefore, in a certain way, an industrial chain or chain formed within or between regions. The core of industrial cluster is the high concentration of industry in a certain space, which is helpful to reduce the system cost (including production cost, exchange cost, scale economic benefit and scope economic benefit) of the enterprise. Improve the market competitiveness of industries and enterprises. In order to pursue scale economy and scope economy, enterprises in natural resources or regional advantages gather a lot, and the cooperation between these enterprises is the basic guarantee of success. It believed that with the development and maturity of industry, the agglomeration and cooperation of regional related institutions around the core enterprises is a spontaneous or induced economic and social phenomenon. The social relations formed by the phenomenon of interdependence in industrial clusters are the motive force of the existence of clusters. 3. Cluster in Heilongjiang Province Facing the present situation of the ice and snow sports industry in Heilongjiang Province, we must adjust the ice and snow sports industry reasonably, integrate our own advantages, improve the inferior position, and concentrate our efforts to develop the ice and snow sports industry with its own characteristics. As a model of integrated development, the development of ice and snow sports industry cluster is of great significance to the development of ice and snow sports industry, and to the development advantage of ice and snow sports industry in Heilongjiang Province. It is of great significance to regain the market share of ice and snow sports industry. Industrial cluster refers to a company or institutions that be related to each other in a particular industry, and has competition and cooperation. The main factors include industrial base, industrial chain, spatial competitiveness and support service system. The sports industry cluster mainly involves sports equipment and clothing, basic architectural design layout, environmental protection and transportation, catering and propaganda and processing industries. The leading enterprises in the ice and snow sports industry cluster of Heilongjiang should actively coordinate with each other in time and gather each other in space to form an indivisible comprehensive running body and strengthen the core competitiveness of the region. 4. Industrial Base Advantage Heilongjiang Province is located in the northeast of China. With its unique geographical location and ice and snow resources, Heilongjiang Province described as a "forest sea snow field" worthy of its name. The long snow period provides an advantage for the development of ice and snow sports, and evaluated as one of the best areas in China to develop ice and snow sports tourism industry. Among them, famous ice and snow sports places in Heilongjiang Province: Jabil Sports Committee ski resort, Ellingham ski resort and Chang ski resort have all been famous all over the world. The Jabil ski resort is the largest comprehensive ski resort in China at present. It hosted on the National Winter Games, the World University Winter Games and other important national and international sports events.