Influence of trust in supplier and trust in brand on the purchase and attitudinal loyalty for retailer at pt sinar sosro in Surabaya

Trust is the foundation of business. A business transaction between two or more parties will occur if there is trust each other. Trust can’t simply be claimed by other parties/business partners, but must be built from scratch and can be proven. Trust is an important factor because it is very fundamental in a business relationship and a measure of the quality of business relationships forged. The purpose of this study was to determine the effect of trust in supplier and trust in brand on purchase and attitudinal loyalty for retailer’s PT Sinar Sosro in Surabaya. This study formulates its problems as follows: (1) Does trust in supplier affect on the purchase at PT Sinar Sosro in Surabaya? , (2) Does trust in brand influence on purchase at PT Sinar Sosro in Surabaya? , (3) Do trust in suppliers and trust in brand simultaneously influence on the purchase at PT Sinar Sosro in Surabaya? , (4) Which of trust in supplier and trust in brand has a dominant influence on purchase at PT Sinar Sosro in Surabaya? , (5) Does trust in supplier influence on attitudinal loyalty at PT Sinar Sosro in Surabaya? , (6) Does trust in brand influence on attitudinal loyalty at PT Sinar Sosro in Surabaya? , (7) Does trust in suppliers and trust in brand simultaneously influence on attitudinal loyalty at PT Sinar Sosro in Surabaya? , (8) Which of trust in supplier and trust in brand has a dominant influence on attitudinal loyalty at PT Sinar Sosro in Surabaya? , and (9) Does purchase intention influences on attitudinal loyalty at PT Sinar Sosro in Surabaya. This research is the study of hypothesis testing, with members of the population of retailers that sell Teh Botol Sosro in Surabaya with a total sample of 100 respondents. The sampling technique in this study used a non probability sampling with a purposive sampling method. The analysis technique used is multiple linear regression analysis, analysis of multiple correlation coefficient, the coefficient of multiple determination analysis, correlation coefficient analysis and partial determination. The research found that: (1) trust in supplier influences on purchase intention at PT Sinar Sosro in Surabaya, (2) trust in brand influences on purchase intention at PT Sinar Sosro in Surabaya, (3) trust in suppliers and trust in the brand simultaneously influence the purchase intention at PT Sinar Sosro in Surabaya, (4) trust in brand dominantly influences on purchase intention at PT Sinar Sosro in the Surabaya, (5) trust in supplier effect on attitudinal loyalty at PT Sinar Sosro in Surabaya, (6) trust in brand effect on attitudinal loyalty at PT Sinar Sosro in Surabaya, (7) trust in supplier and trust in brand influence simultaneously on attitudinal loyalty at PT Sinar Sosro in Surabaya, (8) trust in brand dominantly influences of attitudinal loyalty at PT Sinar Sosro in Surabaya, and (9) purchase intention influences on attitudinal loyalty at PT Sinar Sosro in Surabaya. PT Sinar Sosro are advised to more understanding and attention to the needs and desires of the retailer. It is something urgent to improve the product quality of Teh Botol Sosro in order for retailer’s trust in PT Sinar Sosro in Surabaya increase