STRATEGI PENERJEMAHAN ISTILAH BUDAYA BALI PADA MEDIA PROMOSI PARIWISATA DI KABUPATEN BADUNG

ABSTRAK Bali merupakan destinasi yang banyak dikunjungi oleh wisatawan lokal maupun mancanegara. Mereka datang ke Bali untuk melihat budaya Bali yang bergitu terkenal di mata dunia. Jika wisatawan yang berkunjung adalah wisatawan domestik maka Bahasa bukanlah menjadi masalah karena Bahasa ibu kita sama yaitu Bahasa Indonesia sehingga mereka dengan mudah dapat memahami budaya Bali. Akan tetapi jika yang datang berkunjung ke Bali adalah wisatawan mancanegara, maka Bahasa akan menjadi kendala, terutama kata-kata yang berhubungan dengan budaya. Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk meneliti terjemahan istilah budaya Bali ke Bahasa Inggris pada media promosi pariwisata Wilayah Badung. Secara khusus penelitian ini akan mengidentifikasi istilah budaya Bali apa saja yang digunakan pada media promosi pariwisata di wilayah Badung, mengklasifikasikan istilah budaya Bali tersebut ke dalam jenis-jenis cultural terms lalu untuk mengetahui strategi penerjemahan yang digunakan untuk menerjemahkan istilah budaya Bali tersebut dan jika istilah-istilah dalam budaya Bali yang sudah diterjemahkan maknanya masih kurang tepat maka akan diberikan makna yang benar yang bisa digunakan nantinya. Data yang digunakan dalam penelitian ini diambil pada laman web Dinas Pariwisata Kabupaten Badung dan beberapa pamflet yang disediakan oleh jasa perjalanan wisata. Metode yang digunakan adalah metode dukumentasi dengan melakukan tehnik screenshoot pada laman web dan pemotretan pada pamflet yang berisi istilah budaya Bali dan terjemahannya. Selanjutnya, data diklasifikasi menurut jenis cultural terms lalu mengidentifikasi strategi terjemahan yang digunakan untuk menerjemahkan istilah budaya Bali tersebut dan yang terakhir adalah menyediakan makna yang sepadan untuk terjemahan istilah budaya Bali yang masih kurang sepadan. Teori yang digunakan pada penelitian ini adalah cultural terms oleh Newmark (1988) dan teori strategi penerjemahan oleh Molina dan Alber (2002). Dengan penelitian ini diharapkan bahwa terjemahan istilah budaya Bali tersebut sudah benar ke dalam Bahasa Inggris sehingga wisatawan manacanegara dapat memahami budaya Bali dengan baik dan benar. Kata Kunci: terjemahan, istilah budaya bali, strategi penerjemahan istilah budaya ABSTRACT Bali is a destination that is visited by many local and foreign tourists. They come to Bali to see Balinese culture that is so famous in the eyes of the world. If tourists visiting are domestic tourists, language is not a problem because our mother tongue is the same that is Indonesian, so they can easily understand Balinese culture. But if those who come to visit Bali are foreign tourists, then the language will become an obstacle, especially words related to culture. This research is a descriptive study that aims to examine the translation of Balinese cultural terms into English in the Badung region tourism promotion media. In particular, this study will identify any Balinese cultural terms used in tourism promotion media in the Badung region, classify these Balinese cultural terms into types of cultural terms and then find out the translation strategies used to translate these Balinese cultural terms and if the meaning of the Balinese culture terms that has been translated is still inaccurate the correct meaning will be given. The data used in this study was taken from the Badung Regency Tourism Office webpage and several pamphlets provided by tourist travel services. The method used is the documentation method by performing a screenshot technique on a webpage and shooting on a pamphlet containing Balinese cultural terms and translations. Furthermore, the data is classified according to cultural terms and then identifies the translation strategies used to translate the terms of Balinese culture and the last is to provide matching meanings for the translation of Balinese cultural terms that are still not accurate. The theory used in this study is cultural terms by Newmark (1988) and the theory of translation strategies by Molina and Alber (2002). With this research, it is expected that the translation of the Balinese cultural term is correct in English so that tourists from all over the world can understand Balinese culture properly and correctly. Keywords: translation, Balinese cultural term, strategy for translating cultural terms into English in the Badung region tourism promotion media. In particular, this study will identify any Balinese cultural terms used in tourism promotion media in the Badung region, classify these Balinese cultural terms into types of cultural terms and then find out the translation strategies used to translate these Balinese cultural terms and if the meaning of the Balinese culture terms that has been translated is still inaccurate the correct meaning will be given. The data used in this study was taken from the Badung Regency Tourism Office webpage and several pamphlets provided by tourist travel services. The method used is the documentation method by performing a screenshot technique on a webpage and shooting on a pamphlet containing Balinese cultural terms and translations. Furthermore, the data is classified according to cultural terms and then identifies the translation strategies used to translate the terms of Balinese culture and the last is to provide matching meanings for the translation of Balinese cultural terms that are still not accurate. The theory used in this study is cultural terms by Newmark (1988) and the theory of translation strategies by Molina and Alber (2002). With this research, it is expected that the translation of the Balinese cultural term is correct in English so that tourists from all over the world can understand Balinese culture properly and correctly. Keywords: translation, Balinese cultural term, strategy for translating cultural terms