Strategic corporate social responsibility : stakeholders in a global environment

Foreword by Mallen Baker Preface Why Corporate Social Responsibility Matters Plan of the Book Part I -- What is Corporate Social Responsibility? Chapter 1 - Toward a Responsible Society What is CSR? Corporate Strategy and CSR What CSR Is and Is Not The Evolution of CSR The Cultural and Contextual Assumptions A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why is CSR Important? Why is CSR Relevant Today? Increasing Affluence Changing Social Expectations Globalization and the Free Flow of Information Ecological Sustainability Beyond Trends to Contexts Questions for Discussion and Review Chapter 2 - CSR: Do Stakeholders Care? Do Stakeholders Care? Stakeholder Advocacy What do Stateholders Think? Is Wal-Mart Good for Society? Wal-Mart is King.Today Martha Stewart Living Omnimedia Consumer Reaction Investor Reaction So, Do Stakeholders Care? Questions for Discussion and Review Chapter 3 -- The Strategic Context of CSR The Strategic Lens: Vision, Mission, Strategy, and Tactics The Strategic Lens: The E.S. C.S. Framework The Strategic Lens: Environment Context Environmental Forces Propelling Greater CSR Positive Brand Building Brand Insurance Crisis Management Strategic CSR Questions for Discussion and Review Chapter 4 -- Implementation: The Integration of CSR into Strategy and Culture The CSR Threshold Where Do Firms Stand Today? CSR Business Plan of Action - Short Term CSR Business Plan of Action - Medium Term Overview of Implementation Implementation From a Strategic Perspective: Planning Implementation From a Firm Perspective: Action Questions for Discussion and Review Part II -- CSR The Issues and Case Studies Organizational Stakeholders Economic Stateholders Societal Stakeholders Chapter 5 --Organizational Issues and Case-studies Action vs. Intention - Enron Auditing CSR - Sweatshops Compliance: Ethics - Ethics Officers Compliance: Approaches - Voluntary vs. Mandatory Corporate Charters - Federalization Corporate Governance: Reporting - Sabanes-Oxley Act 2002 Corporate Governance: Boards - Corporate Boards Corporation - The U.S. Corporation Employee Relations - Ohio Employee Ownership Center Hypocrisy - The Body Shop Principle/Agent Conflict - Expensing Stock Options Research and Development - Asbestos Shareholder Activism - GlaxoSmithKline Stakeholder Relations - Ben & Jerry's Volunteering - Timberland Chapter 6 -- Economic Issues and Case-studies Advertising - Benetton Brands - BP Consumer Apathy - SUVs Cultural Conflict - Nike Diversity: Discrimination - U.S. Masters Diversity: Helpful Intent - Goodwill Industries Environmental Sustainability - Ford Fair Trade - Starbucks Finance - Citigroup Investing - SRI Funds Loans - Micro-loans NGO and Corporate Co-operation - Greenfreeze Philanthropy - Merck Profit - Hewlett Packard Wages - McDonald's Chapter 7 -- Societal Issues and Case-studies Community - Fannie Mae Corruption and Bribery - Legislation Country of Orgin - Conflict Diamonds Ethics - Teaching Ethics Globalization - U.S. Judicial Activism Human Rights - Union Carbide Internet - NGO Activism Legislation - Company Responsibilities Bill Litigation - Chiquita Brands Media - CNN Patents - Generic Drugs Patriotism - Tyco Science and Technology - Cloning Sex - Abercrombie & Fitch Universities and CSR - West Coconut Grove Chapter 8 - Special Cases of CSR Companies Doing CSR Well Bank of America Coca-Cola Fast-food Industry Heineken IKEA Johnson & Johnson Mattress Giant Microsoft (Bill Gates) Newman's Own Nike Pepsi Procter & Gamble Prudential Insurance September 11, 2002 Sony PlayStation Southwest Airlines Starbucks Companies Criticized for Their CSR Efforts American Airlines Bridgestone/Firestone Defense Contractors ExxonMobil Ford Genetically Modified (GM) Labeling Hewlett Packard McDonald's Video Game Industry Companies Trying to Do CSR Well Berkshire Hathaway Cadbury's Kraft Malden Mills Monsanto Nestle PETA Shell University of Nottingham Wal-Mart Companies Persevering Against All the Odds British American Tobacco McDonald's NBC Philip Morris Companies Part III -- Appendixes Appendix A - Directory of CSR-Related Organizations and Internet Links Appendix B - Directory of Online CSR Information Sources and Publications Appendix C - CSR Bibliography Books Journal Articles