Vision in-experience : investigating the interaction between the correct non-prototypical colours of colour diagnostic objects and object representation in human observers

Hering (1964) hypothesized that the representation of a familiar object, which primarily includes its prototypical colour on the visual, conceptual and lexical domains may significantly influence how human observers organize the object’s chromatic attributes – hue, saturation and lightness. Over the past years, studies concerned with the perceptual nature these objects (e.g. Duncker, 1939; Hansen, Olkkonen, and Gegenfurtner, 2006; Witzel, Valkova, Hansen, and Gegenfurtner, 2011) have been able to demonstrate that the colour knowledge which is mentally represented for certain groups of familiar objects does in fact modulate colour perception in cases when human observers are instructed to recover the absolute hue of these objects. Studies have also found that the mental representation of these objects in certain conditions influences the colour perception of unfamiliar objects (Mitterer and Ruiter, 2008). However, it is still a mystery whether the correct non-prototypical colours associated with certain groups of familiar objects are included in the representation of these objects and as a result influence the observer’s ability to recover these objects’ typical hue and typical hue category. Thus, in this thesis, I investigated whether correct non-prototypical colours associated with a certain group of colour diagnostic objects, that is, frequently experienced colour diagnostic objects, influence the human observer’s ability to recover these objects’ typical hue and typical hue category. In order to identify colour diagnostic objects, that is, objects with a constant object-colour conjunction, in the first experiment, observers were presented a range of objects and instructed to select as fast and as accurately as they can the colour they would typically associate with the presented object under normal conditions. The accuracy rate and decision-time scores, which correspond to the conditions a given object must meet in order to be considered a colour diagnostic object, were recorded for each object (Biederman and Ju, 1988). After identifying a group of colour diagnostic objects, an experiential rating scale was implored, with six phenomenological descriptors assigned a numerical value from 0 to 5 with the lowest descriptor assigned an experiential value of 0 and the highest descriptor – always, assigned an experiential value of 5. Objects with high experiential value (≥4) were referred to as frequently experienced colour diagnostic objects while objects with low experiential value (<4) were referred to as infrequent colour diagnostic objects. In the main study, which included four conditions – colour neutral, name neutral, name Stroop, colour Stroop - I measured how quickly observers were able to select the typical hue or typical hue category of achromatic frequently experienced and infrequent colour diagnostic objects, using an object Stroop decision-time task. The object representation of the objects phenomenologically categorized as frequently experienced colour diagnostic objects includes not only the prototypical…