Building a semantic search engine with games and crowdsourcing

Semantic search engines aim at improving conventional search with semantic information, or meta-data, on the data searched for and/or on the searchers. So far, approaches to semantic search exploit characteristics of the searchers like age, education, or spoken language for selecting and/or ranking search results. Such data allow to build up a semantic search engine as an extension of a conventional search engine. The crawlers of well established search engines like Google, Yahoo! or Bing can index documents but, so far, their capabilities to recognize the intentions of searchers are still rather limited. Indeed, taking into account characteristics of the searchers considerably extend both, the quantity of data to analyse and the dimensionality of the search problem. Well established search engines therefore still focus on general search, that is, "search for all", not on specialized search, that is, "search for a few". This thesis reports on techniques that have been adapted or conceived, deployed, and tested for building a semantic search engine for the very specific context of artworks. In contrast to, for example, the interpretation of X-ray images, the interpretation of artworks is far from being fully automatable. Therefore artwork interpretation has been based on Human Computation, that is, a software-based gathering of contributions by many humans. The approach reported about in this thesis first relies on so called Games With A Purpose, or GWAPs, for this gathering: Casual games provide an incentive for a potentially unlimited community of humans to contribute with their appreciations of artworks. Designing convenient incentives is less trivial than it might seem at first. An ecosystem of games is needed so as to collect the meta-data on artworks intended for. One game generates the data that can serve as input of another game. This results in semantically rich meta-data that can be used for building up a successful semantic search engine. Thus, a first part of this thesis reports on a "game ecosystem" specifically designed from one known game and including several novel games belonging to the following game classes: (1) Description Games for collecting obvious and trivial meta-data, basically the well-known ESP (for extra-sensorial perception) game of Luis von Ahn, (2) the Dissemination Game Eligo generating translations, (3) the Diversification Game Karido aiming at sharpening differences between the objects, that is, the artworks, interpreted and (3) the Integration Games Combino, Sentiment and TagATag that generate structured meta-data. Secondly, the approach to building a semantic search engine reported about in this thesis relies on Higher-Order Singular Value Decomposition (SVD). More precisely, the data and meta-data on artworks gathered with the afore mentioned GWAPs are collected in a tensor, that is a mathematical structure generalising matrices to more than only two dimensions, columns and rows. The dimensions considered are the artwork descriptions, the players, and the artwork themselves. A Higher-Order SVD of this tensor is first used for noise reduction in This thesis reports also on deploying a Higher-Order LSA. The parallel Higher-Order SVD algorithm applied for the Higher-Order LSA and its implementation has been validated on an application related to, but independent from, the semantic search engine for artworks striven for: image compression. This thesis reports on the surprisingly good image compression which can be achieved with Higher-Order SVD. While compression methods based on matrix SVD for each color, the approach reported about in this thesis relies on one single (higher-order) SVD of the whole tensor. This results in both, better quality of the compressed image and in a significant reduction of the memory space needed. Higher-Order SVD is extremely time-consuming what calls for parallel computation. Thus, a step towards automatizing the construction of a semantic search engine for artworks was parallelizing the higher-order SVD method used and running the resulting parallel algorithm on a super-computer. This thesis reports on using Hestenes’ method and R-SVD for parallelising the higher-order SVD. This method is an unconventional choice which is explained and motivated. As of the super-computer needed, this thesis reports on turning the web browsers of the players or searchers into a distributed parallel computer. This is done by a novel specific system and a novel implementation of the MapReduce data framework to data parallelism. Harnessing the web browsers of the players or searchers saves computational power on the server-side. It also scales extremely well with the number of players or searchers because both, playing with and searching for artworks, require human reflection and therefore results in idle local processors that can be brought together into a distributed super-computer.