The Use of Social Networking Sites among the Undergraduate Students of University of Nigeria, Nsukka

Background of the StudySocial networking sites are fast becoming very popular means of both interpersonal and public communication in Nigeria. Social networking sites are modern interactive communication channels through which people connect to one another, share ideas, experiences, pictures, messages and information of interest. Boyd and Ellison (2007) define social networking sites as:''Web based services that allow individuals to construct a Public or semipublic profile within a bounded system (2) articulate a list of other users with whom they share a connection and (3)view and traverse their list of connections and those made by others within the system. (pp.78-100.)They are interactive networks which information and communication technology (ICTs) bequeath to the modern society through the instrumentality of the Internet and the telecommunication gadgets. The Internet makes it possible to expand the networks and to increase the possibilities for communicating with wider audiences on the globe. The interactive aura of the new media confers an unprecedented popularity on them. Also the ubiquity of the social networking sites within their short period of arrival is unparalleled in the annals of media industry. Awake (2011) buttresses this point by noting that ''social networking has become hugely popular. Similarly, it took 38 years for radio to reach 50 million users, 13 years for television to attract the same number and 4 years for the Internet to do so, but it took Facebook 12-month only to gain 200 million users. Social networking sites provide various interactive platforms based on the intentions of their founders. There are for instance, social, political, academic, businesses, sports, romantic and religious platform. In other words, the social networking site by their nature has the capabilities of educating, informing, entertaining and inflaming the audience. Onomo (2012) acknowledged this ability of the media by remarking that social networking sites has become ''a widespread tool for communication and exchange of ideas, helping individuals and organizations with just causes to reach a phenomenally vast audience that could hitherto not be reached by traditional media. ''Thus, since inception, social networking sites like Facebook, twittser,2go, My Space, Skype etc. have mesmerized millions of users, many of whom have been made to use these sites as parts of their daily activities. Currently, there is a plethora of social networks with various features meant to suit the different interests of their followers. Some are accessed via computer alone while others can be used with mobile phones. The first identifiable social networking sites was launched in 1997, six degree. It allowed its users to create profiles, list their friends and in 1998, introduced the friends list where users had the freedom to search for old and new friends. This however was devoid of the provision for users to upload their profile pictures. Other social networking sites like classmates were founded to aid social interaction among their users but did not have many features like six degrees. Other social networking sites like Friendster and myspace created virtual community, which would help its members locate old and new ones, shape their personal profile via the Internet and socially idea or opinion under the sun. Two years later, Jack Dorsey Launched Twitter as an online blogging site, while the most recent 2go was founded in 2008 by Michael S. Egan. Therefore, just like radio and television, social networking has spread everywhere in Nigeria and are bound to be sprouting as the new media for are still obscure. In other words, from the analysis carried out by the researcher from the world Internet statistics (2012) it was found that out of the total population of 170,123,740 Nigeria, 5,860,240 numbers of people used Facebook as of 2012. Comparing Burundi and Chad with a similar population of 10,557259k and 199 75,648 respectively, the data shows that 37,040 and 36, 940 number of people respectively used Facebook as of 2012. …