Question: Which brand name devised by Lexicon Branding turned out to be an 85 million dollar project?
Sentence (from "Lexicon Branding"): The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
Relevant evidence: Yes