Question: What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'? 
Sentence (from "George Gilder"): George Franklin Gilder (born November 29, 1939) is an American investor, writer, economist, techno-utopian advocate, and co-founder of the Discovery Institute.
Relevant evidence: Yes