Question: Since when did this annual Christmas-themed entertainment program exist that attracts more views than its rival Google Santa Tracker around the holiday season?
Sentence (from "Google Santa Tracker"): Most of the year, Google Santa Tracker gets an average of 30,000–45,000 views, but around the holiday season starting early October, it increases to around 150,000, which is fewer than Google's rival santa tracker, NORAD Tracks Santa.
Relevant evidence: Yes