Question: What is the name of the American television and movie review company launched in 1998 that took their name from a practice used to show disapproval of poor stage performance and gave Jet Li's movie "Fist of Legend" a 100% rating?
Sentence (from "Fist of Legend"): It currently holds a 100% rating on Rotten Tomatoes, based on 11 critics' reviews.
Relevant evidence: No