Question: What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'? 
Sentence (from "Negroponte switch"): Negroponte called this "trading places," but his co-presenter George Gilder at an event organised by Northern Telecom called it the "Negroponte Switch", and that name stuck.
Relevant evidence: Yes