Question: What is the name of the international exchange program established by this Democrat whom  Charles T. Bernard famously ran against in the Senate race as Republican nominee in 1968?
Sentence (from "J. William Fulbright"): James William Fulbright (April 9, 1905 – February 9, 1995) was a United States Senator representing Arkansas from January 1945 until his resignation in December 1974.
Relevant evidence: No