Question: What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'? 
Sentence (from "Negroponte"): All of the senses below go back to this meaning, and not to an Italian original 'black bridge'.
Relevant evidence: No