Question: In what year did the co-founder of BEworks write " "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick."?
Sentence (from "Predictably Irrational"): Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.
Relevant evidence: No