Question: Robert Crandall, called an industry legend by observers, is responsible for coining what term, regarding a pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource?
Sentence (from "Robert Crandall"): Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines.
Relevant evidence: Yes