Question: Robert Crandall, called an industry legend by observers, is responsible for coining what term, regarding a pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource?
Sentence (from "Yield management"): Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).
Relevant evidence: Yes