Question: What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'? 
Sentence (from "Negroponte switch"): In the 1980s, Professor Nicholas Negroponte of the Media Lab at MIT originated the idea that came to be known as the "Negroponte Switch".
Relevant evidence: Yes