Question: What is the name of the American sports journalist, widely known for his blustery, cocksure personality for whom the parody Christmas song 'Merry Christmas in the NFL' depicts him as Santa Claus?
Sentence (from "Buckner &amp; Garcia"): Later, in 1980, they wrote a novelty Christmas song titled "Merry Christmas in the NFL", imagining sports journalist Howard Cosell as Santa Claus.
Relevant evidence: Yes