Question: Robert Crandall, called an industry legend by observers, is responsible for coining what term, regarding a pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource?
Sentence (from "Robert Crandall"): Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
Relevant evidence: Yes