Question: In what year did the co-founder of BEworks write " "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick."?
Sentence (from "Predictably Irrational"): Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought.
Relevant evidence: Yes