Question: When did the first pilot store open of the chain in which Darren Shapland served as the chairman of between 2014 to 2016?
Sentence (from "Poundland"): An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories (the working classes in a system of demographic classification used in the United Kingdom).
Relevant evidence: No