Question: What is the name of the American sports journalist, widely known for his blustery, cocksure personality for whom the parody Christmas song 'Merry Christmas in the NFL' depicts him as Santa Claus?
Sentence (from "Howard Cosell"): Cosell said of himself, "Arrogant, pompous, obnoxious, vain, cruel, verbose, a showoff.
Relevant evidence: No