Across the board, these consumers value quality, buy what they like rather than just what they need, and appreciate products that are distinctive.  Despite their considerable incomes and assets, 40% of the respondents in the study don't feel financially secure, and one-fourth don't feel that they have made it.
they are financially well off
Twenty percent don't even feel they are financially well off.
Across the board, these consumers value quality, buy what they like rather than just what they need, and appreciate products that are distinctive.  Despite their considerable incomes and assets, 40% of the respondents in the study don't feel financially secure, and one-fourth don't feel that they have made it.</s>Twenty percent don't even feel they are financially well off.</s>they are financially well off