[STRATEGY] TARGETED MAILING Develop good cover letters tailored to specific types of jobs and the needs of the companies and send them with resumes to selected companies. [CONS] This requires a significant investment of time in researching companies, writing cover letters and following-up with contacts. [HELPFUL HINTS] Try to find out who is in charge of the area in which you want to work and send your materials to that person. Great method when used in conjunction with networking. [PROS] 
This is a better approach than mailing generic letters with resumes. An investment of time and effort should merit stronger response from employers.