[GLOBAL CHALLENGE] Waste from discarded products and packaging create a huge disposal challenge while squandering valuable resources [OPL PRINCIPLE] Zero Waste [OPL GOAL and STRATEGY] 
Eliminate waste flows to landfill and for incineration Reduce waste generation through improved design; encourage re-use, recycling and composting; generate energy from waste cleanly; eliminate the concept of waste as part of a resource-efficient society.