[STRATEGY] CLASSIFIED ADS Scan classified ads. Send resumes with cover letters tailored to specific job descriptions. [CONS] You compete with large numbers of applicants. Hard to set yourself apart. May be ineffective in times of economic downturn. Very time consuming considering the results. [HELPFUL HINTS] Use as a meter on the job market in a certain career field. Try to get your materials in as early as possible. [PROS] 
Involves minimal investment of time in identifying companies. Resume and cover letter are sent for actual job openings.