Input: [control exploit enchance] triangulation

Output: what uses the intersection of two or more radar EA strobes to determine the position of a jammer?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] so you can direct interceptor aircraft to it to neutralize the jammer

Output: why is it important to locate the position of a jammer ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] sweep through

Output: which type of communications jamming causes a sound somewhat like an aircraft engine ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] stepped tone

Output: which type of comunication jamming produces a signal consisting of audio tones that somewhat resemble the wail of a bag pipe?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] noise

Output: which type of communications jamming may be mistaken for receiver or atmospheric interference ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] b. continuous or stream jamming

Output: which is NOT a type of communications jamming ? a.recorded music or foreig language broadcasts. b. continuous or stream jamming c.heterdyne type d. sweep through

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] KEEP OPERATING

Output: when experiencing communication sjamming what must you do ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] as a last resort with the concurrence of intelligence of you intelligence officer

Output: when can you use enemy frequencies ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] keep operating in the normal manner

Output: what do yo udo when you first discover that your communications are being jammed ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] via electrnic method

Output: what is the preferred way of submitting an EMI report ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] within 24 hrs

Output: within what timeframe must you report EMI incidents ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] spectrum analyzer

Output: what tool can be used to determine the bandwidth, relative amplitude, and modulation of EMI ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] c. cancellation

Output: what is NOT a type of EMI report ? a. initial b. closing c. cancellation d. supplementat

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [control exploit enchance] supplemental

Output: what EMI report do yo use to request engineering installation group ( EIG) quick fix interface reduction capability (QFIRC) technical message ?

1C5 vol 3 unit 2 unit review exercises Flashcards - Cram.com

what are the three tenets used by electronic warfare to be effective ?


Input: [Initial sensitivity] Dispositional tolerance

Output: increase in the rate of metabolizing a drug as a result of its regular use

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Functional tolerance

Output: decreased behavioral effects of a drug as a result of its regular use

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Acute tolerance

Output: a type of functional tolerance that occurs within a course of action of a single drug dose

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Protracted tolerance

Output: occurs over the course of 2 or more drug administrations

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Behavioral tolerance

Output: adjustment of behavior using a drug to compensate for its intoxicating effects

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Cross-tolerance

Output: drugs never taken that results from protracted tolerance to another drug

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Psychosis

Output: severe mental disorder symptoms include disorganized thinking and bizarre behavior

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Paradoxical

Output: contrary to what is expected drug effect

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Reverse tolerance

Output: increased sensitivity to a drug with repeated use of it

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Reinforcer

Output: consequence of a behavior that increases its future likelihood

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Punisher

Output: suppresses or decreases its future likelihood

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Self administration study

Output: testing whether research participants will give themselves a drug

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Drug discrimination

Output: concerns the differentiation of drug effects

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Conflict paradigm

Output: effects on a behavior of a drug that has a history of both reinforcement & punishment

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Generalizable

Output: applicable of a research finding from one setting or group or research participants to others

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Causal relationship

Output: variables in which changes in a second variable are due directly to changes in a first variable

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Control group

Output: do not receive the experimental or manipulation in an experiment

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Placebo control

Output: same make up no actual drug

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Initial sensitivity] Generic name

Output: name given to a drug which is shorter

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: increase in the rate of metabolizing a drug as a result of its regular use [Initial sensitivity]

Output: Dispositional tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: decreased behavioral effects of a drug as a result of its regular use [Initial sensitivity]

Output: Functional tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: a type of functional tolerance that occurs within a course of action of a single drug dose [Initial sensitivity]

Output: Acute tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: occurs over the course of 2 or more drug administrations [Initial sensitivity]

Output: Protracted tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: adjustment of behavior using a drug to compensate for its intoxicating effects [Initial sensitivity]

Output: Behavioral tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: drugs never taken that results from protracted tolerance to another drug [Initial sensitivity]

Output: Cross-tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: severe mental disorder symptoms include disorganized thinking and bizarre behavior [Initial sensitivity]

Output: Psychosis

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: contrary to what is expected drug effect [Initial sensitivity]

Output: Paradoxical

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: increased sensitivity to a drug with repeated use of it [Initial sensitivity]

Output: Reverse tolerance

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: consequence of a behavior that increases its future likelihood [Initial sensitivity]

Output: Reinforcer

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: suppresses or decreases its future likelihood [Initial sensitivity]

Output: Punisher

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: testing whether research participants will give themselves a drug [Initial sensitivity]

Output: Self administration study

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: concerns the differentiation of drug effects [Initial sensitivity]

Output: Drug discrimination

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: effects on a behavior of a drug that has a history of both reinforcement & punishment [Initial sensitivity]

Output: Conflict paradigm

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: applicable of a research finding from one setting or group or research participants to others [Initial sensitivity]

Output: Generalizable

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: variables in which changes in a second variable are due directly to changes in a first variable [Initial sensitivity]

Output: Causal relationship

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: do not receive the experimental or manipulation in an experiment [Initial sensitivity]

Output: Control group

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: same make up no actual drug [Initial sensitivity]

Output: Placebo control

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: name given to a drug which is shorter [Initial sensitivity]

Output: Generic name

Drugs & Addiction Ch.5 Key terms Flashcards - Cram.com


Input: [Alteratives] Analgesics

Output: Herbs that are taken to relieve pain without causing loss of consciousness.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Antacids

Output: Able to neutralize excess acids in the stomach

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Antiasthmatics

Output: Relieve symptoms of asthma. Some dilute the bronchioles while others help break up mucous.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Antibiotics

Output: Substances that inhibit the growth of, or destroy bacteria, viruses or amoebas.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Anticatarrhals

Output: Substances that eliminate or counteract the formation of mucuous.q

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Antipyretics

Output: Cooling herbs used to reduce or prevent fevers.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Antispasmodics

Output: Herbs that preven or relax muscle spasms.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Aphrodisiacs

Output: Substances used to improve sexual potency and power.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Astringents

Output: Substances that have a constricting or binding effect.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Carminatives

Output: Herbs and spices taken to relieve gas and griping (severe pain in the bowels)

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Blood purification

Output: Removing toxins and acids from the blood by neutralizing with alkalines, stimulating vital organs, removing fat where toxins are contained and eliminating excess "heat"

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Bolus

Output: Suppository made by adding powdered herbs to cocoa butter, refrigerating then inserting into rectum to treat hemorrhoids or cysts or into the vagina to treat infections, tumors and irritations.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Cholagogues

Output: Substances used to promote the flow and discharge of bile into the small intestine.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Demulcents

Output: Soothing substances, usually mucilage, taken internally to protect damaged or inflamed tissues.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Diaphoretics

Output: Herbs used to induce sweating. Include relaxing and stimulating diaphorectics

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Diuresis

Output: Control of fluid balance p 14

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Diuretics

Output: Herbs that increase the flow of urine.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Douche

Output: Remedy inserted into vagina to treat infections.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Electuary

Output: Herb mixed into an acceptable medium (honey, maple syrup, peanut butter, etc) to be palatable. It is mixed into a soft pasty mass and ingested.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Emesis

Output: Vomiting p. 16

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Emollients

Output: Substances that are softening, soothing and protective to the skin.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Enema

Output: Herbal fluid inserted into rectum to treat nervous conditions and pain assoc. with excess blood toxins. p 22

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Fomentation

Output: Compress applied externally to treat swellings, pains, colds and flu.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Gelatin capsule

Output: Filled with herbs that should be taken in small quantities, are bitter or mucilaginous or need to be taken regularly over a long period of time. Most common size is "00"

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Liniment

Output: Herbal extracts rubbed into skin for treating strained muscles and ligaments. Also used for relief of arthritis and inflammation.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Materia medica

Output: Reference the total sum of homeopathic preparations and prescribing options.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Oil

Output: Process of extracting the properties of herbs by boiling with sesame or olive oil and allowing to stand for two to three days.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Parasiticides

Output: Substances that destroy parasites in the digestive tract or on the skin.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Pill

Output: Mixture of herbs and mucilaginous herb powder made into a doughy consistency and rolled into pea sized balls. Useful for strict vegetarians who do not prefer gelatin capsules made from animal gelatin.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Poultice and plaster

Output: Warm, moist mass of powdered or macerated herbs applied directly to the skin to relieve inflammation, blood poisoning, venomous bites and eruptions. Plaster is similar but the herbs are layered between thin pieces of linen or combined in a thick bas material and applied to skin.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Pungent

Output: Strongly aromatic smell

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Purgatives

Output: Laxatives. Substances that promote bowel movement.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Purging

Output: Eliminating excess secretions and toxins.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Rubefacients

Output: Substances that increase the flow of blood at the surface of the skin and produce redness where they are applied. They draw inflammation and congestions from deeper areas.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Salve

Output: Preparation that is applied to the skin and remains in place due to its thick consistency.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Sedatives

Output: Herbs that strongly quiet the nervous system.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Sialogogues

Output: Substances that stimulate the flow of saliva and aid in the digestion of starches.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Smoking

Output: Non-nicotine herbs that are smoked in a pipe or water pipe for treatment of coughs and bronchial congestion

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Stimulants

Output: Herbs that increase the energy of the body, drive circulation, break up obstruction and warm the body.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Stomachics

Output: Tonics. Herbs that promote the functions of the systems of the body.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Syrup

Output: Herbs mixed with honey or glycerin used in treating coughs and sore throats because it coats the area and keeps the herbs in direct contact.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Tinctures

Output: Highly concentrated herbal extracts in an alcohol medium.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Tonics

Output: Herbs that promote the functions of the systems of the body.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Tonification

Output: Herbs that can build up the energy of the organ systems.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Tranquilization

Output: Three types: demulcents, nervines and antispasmodics. Herbs and soothing foods that lubricate joints, bones, GI tract and smooth emotions.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Sweating

Output: Used to treat externally caused diseases such as cold, flu and fever. Two treatment methods - one with relaxing diaphoretic herbs and one with stimulating teas.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Vulneraries

Output: Herbs that encourage healing of wounds by promoting cell growth and repair.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Wines

Output: Similar to tinctures except the herbs themselves are fermented to provide the alcoholic medium that preserves their therapeutic essence.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Yang

Output: Having physiological roots in the adrenal glands, yang in Chinese medicine represents hot-excess-acute disease.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Yin

Output: The opposite of yang, also having it's physiological roots in the adrenals, yin represents cold-deficient-chronic diseases.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [Alteratives] Emetics

Output: Substances that induce vomiting and cause the stomach to empty.

Blood purifiers. Agents that gradually and favorably alter the condition of the body. Help assimilate nutrients and eliminate products of metabolism.


Input: [2] Accounting [1]

Output: What is the information system that identifies, records and communicates the economic events of an organization to interested users

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Assets [1]

Output: Give the proper word which describes the resources a business owns

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Basic accounting equation [1]

Output: Which equation is: Assets= Liabilities + Owner's Equity

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Convergence [1]

Output: What process reduces the differences between GAAP (generally accepted accounting principles) and the IFRS (International Financial Reporting Standards)

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Bookkepping [1]

Output: What part of accounting involves only the recording of economic events

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Corporation [1]

Output: What type of business is organized as a separate legal entity under state corporation law, having ownership divided into transferable shares of stock

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Cost principle [1]

Output: What accounting principle states that companies should record assets at their cost?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Drawings [1]

Output: what is the word for withdrawing cash or other assets from an unincorporated business for the personal use of the owner

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Economic entity assumption [1]

Output: What assumption requires that the activities of the entity be kept separate and distinct from the activities of its owner and all other economic entities?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Ethics [1]

Output: Standards of conduct by which one's actions are judged as right or wrong, honest or dishonest, fair or not fair

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Expanded accounting equation [1]

Output: Name the equation: Assets = Liabilities + Owner's Capital - Owner's Drawings + Revenues - Expenses

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Expenses [1]

Output: What is the cost of assets consumed or services used in the process of earning revenue

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Fair value principle [1]

Output: What accounting principle states that assets and liabilities should be reported at fair value (def: the price received to sell an asset or settle a liability)

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Faithful Representation [1]

Output: Give the word that represents the following: Numbers and descriptions match what really existed or happened - it is factual

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Financial Accounting [1]

Output: What field of accounting provides economic and financial information for investors, creditors, and other external users?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Financial Accounting Standards Board (FASB) [1]

Output: What private organization establishes generally accepted accounting principles (GAAP)

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Generally accepted accounting principles (GAAP) [1]

Output: Give name: Common standards that indicate how to report economic events.

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Income Statement [1]

Output: What financial statement presents the revenues and expenses and resulting net income or net loss of a company for a specific period of time

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] International Accounting Standards Board (IASB) [1]

Output: Name the accounting standard-setting body that issues standards adopted by many countries outside the United States

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Investments by owner [1]

Output: What are the assets an owner puts into the business?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Liabilities [1]

Output: What are creditors' claims on total assets?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Managerial accounting [1]

Output: What field of accounting provides internal reports to help users make decisions about their companies?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Monetary unit assumption [1]

Output: What assumption states that companies include in the accounting records only transaction data that can be expressed in terms of money?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Net income [1]

Output: When revenues exceed expenses you have what?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Net loss [1]

Output: When expenses exceed revenues you have what?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Owner's equity [1]

Output: what is an owner's claim on total assets?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Owner's equity statement [1]

Output: What type of financial statement summarizes the changes in owner's equity for a specific period of time

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Partnership [1]

Output: What type of business is owned by two or more persons associated as partners

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Proprietorship [1]

Output: What is a business owned by one person called?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Relevance [1]

Output: What word describes financial information that is capable of making a difference in a decision?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Revenues [1]

Output: What is the gross increase in owner's equity resulting form business activities entered into for the purpose of earning income?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Sarbanes-Oxley Act of 2002 (SOX) [1]

Output: What law passed by Congress in 2002 intended to reduce unethical corporate behavior?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Securities and Exchange Commission (SEC) [1]

Output: What governmental agency oversees U.S. financial markets and accounting standard-setting bodies?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Statement of cash flows [1]

Output: What financial statement summarizes information about the cash inflows (receipts) and cash outflows (payments) for a specific period of time?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Transactions [1]

Output: What economic events of a business are recorded by accountants?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Auditing [1]

Output: What is the examination of financial statements by a certified public accountant in order to express an opinion as to the fairness of presentation?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Forensic accounting [1]

Output: What area of accounting uses accounting, auditing and investigative skills to conduct investigations into theft and fraud?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Management accounting [1]

Output: What are of public accounting ranges from development of accounting and computer systems to support services for marketing projects and merger and acquisition activities

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Private accounting [1]

Output: What area of accounting within a company involves such activities as cost accounting, budgeting design and support of accounting information systems and tax planning and preparation?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Public accounting [1]

Output: What area of accounting offers expert service to the general public?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: [2] Taxation [1]

Output: What area of public accounting involves tax advice, tax planning, preparing tax returns and represents clients before gov't agencies?

Weygandt - Accounting chapter1 Flashcards - Cram.com


Input: Maria could not see color and had difficulty seeing in very bright light. She had difficulty seeing the fine details of objects. Maria most likely had damage to her ____. [rod cells; cone cells]

Output: cones

General Psych Exam 2 Flashcards - Cram.com


Input: If a person views three lights that differ only in amplitude, the person would perceive the lights as [rod cells; cone cells]

Output: differing in brightness

General Psych Exam 2 Flashcards - Cram.com


Input: Where does information from one eye cross over to the other side of the brain? [rod cells; cone cells]

Output: optic chiasm

General Psych Exam 2 Flashcards - Cram.com


Input: When your psychology professor is speaking to your class, she can tell which students are sitting in the first, second, third, etc., row, in part because students in the closer rows obstruct his/her view of students in more distant rows. This illustrates the depth perception cue of [rod cells; cone cells]

Output: interposition

General Psych Exam 2 Flashcards - Cram.com


Input: Michael had an operation on his right eye & has to wear an eye patch for 3 weeks. While wearing the eye patch, Michael will lose his ability to [rod cells; cone cells]

Output: use binocular depth cues

General Psych Exam 2 Flashcards - Cram.com


Input: Which BEST describes how we hear according to place theory? A. Different sound frequencies vibrate different portions of the basilar membrane, producing different pitches. B. Our perception of pitch corresponds to the rate or frequency at which the entire basilar membrane vibrates. C. We perceive the differences in pitch according to the number of hair cells that vibrate at any one time [rod cells; cone cells]

Output: A.

General Psych Exam 2 Flashcards - Cram.com


Input: What are the 4 primary tastes? [rod cells; cone cells]

Output: sweet, sour, salty, bitter

General Psych Exam 2 Flashcards - Cram.com


Input: The only sensory system that does NOT send information to the thalamus before it is sent to the cortex is [rod cells; cone cells]

Output: smell

General Psych Exam 2 Flashcards - Cram.com


Input: The major difference between a green light and a blue light is the [rod cells; cone cells]

Output: wavelength

General Psych Exam 2 Flashcards - Cram.com


Input: If a piano player softly taps a key and then hits the same key with a lot of force, the second note will sound louder because of a difference in the ____of the sound wave [rod cells; cone cells]

Output: amplitude

General Psych Exam 2 Flashcards - Cram.com


Input: When we view cars parked on a distant parking lot, we know that the cars are not actually the size of toy cars because of perceptual [rod cells; cone cells]

Output: constancy

General Psych Exam 2 Flashcards - Cram.com


Input: The ___________ sense has to do with our sense of balance. [rod cells; cone cells]

Output: vestibular

General Psych Exam 2 Flashcards - Cram.com


Input: Adam leaves his soccer equipment in the middle of the kitchen floor. His mom wants him to learn to put it away so that he puts it away every time he gets home. Every time Adam cleans up his soccer stuff and puts it away, his mom stops nagging him. Soon, Adam puts his soccer things away when he gets home every time. This is an example of [rod cells; cone cells]

Output: negative reinforcement

General Psych Exam 2 Flashcards - Cram.com


Input: The fluid-filled tunnel that contains the receptors for hearing is the [rod cells; cone cells]

Output: cochlea

General Psych Exam 2 Flashcards - Cram.com


Input: The auditory receptor cells are the [rod cells; cone cells]

Output: hair cells

General Psych Exam 2 Flashcards - Cram.com


Input: A variety of physical stimuli including mechanical, thermal, and chemical energy are the stimuli for the sense of [rod cells; cone cells]

Output: touch

General Psych Exam 2 Flashcards - Cram.com


Input: An unlearned reaction to a stimulus that occurs without previous conditioning is [rod cells; cone cells]

Output: an unconditioned response

General Psych Exam 2 Flashcards - Cram.com


Input: A previously neutral stimulus, that through conditioning acquires the capacity to evoke a response is [rod cells; cone cells]

Output: an unconditioned stimulus

General Psych Exam 2 Flashcards - Cram.com


Input: The reappearance of a conditioned response after extinction and a period of rest is called [rod cells; cone cells]

Output: spontaneous recovery

General Psych Exam 2 Flashcards - Cram.com


Input: Warren’s cat has learned to purr and rub against him whenever the cat hears the sound of the can opener because Warren uses the can opener to give the cat her favorite canned food. Lately, Warren has noticed that his cat behaves the same way when Warren uses his blender. What is Warren’s cat demonstrating? [rod cells; cone cells]

Output: stimulus generalization

General Psych Exam 2 Flashcards - Cram.com


Input: In a fixed ratio schedule, the reinforcement is given [rod cells; cone cells]

Output: after a set number of nonreinforced responses

General Psych Exam 2 Flashcards - Cram.com


Input: When describing schedules of reinforcement, the key factor in interval schedules is [rod cells; cone cells]

Output: elapsed time

General Psych Exam 2 Flashcards - Cram.com


Input: Which of the following is NOT an example of punishment? a. Laughing at a classmate when he asks a “dumb question” in class b. Nagging a child until she picks up her toys c. Taking away a child’s TV privileges for one week for a bad report card d. Making a child sit in the corner for 10 minutes for back talk. [rod cells; cone cells]

Output: B – this is an example of taking away something unpleasant after the behavior. Punishment requires presenting something negative or taking away something pleasant/liked.

General Psych Exam 2 Flashcards - Cram.com


Input: Skinner believed that reinforcement was necessary for an operant behavior to be acquired. Observational learning, however, demonstrates that a behavior can also be acquired as a result of [rod cells; cone cells]

Output: seeing another person's behavior and the reinforcement of his or her behavior

General Psych Exam 2 Flashcards - Cram.com


Input: The process of locating and recovering information from your memory store is [rod cells; cone cells]

Output: retrieval

General Psych Exam 2 Flashcards - Cram.com


Input: Which level of processing, according to Craik & Lockhart, should result in the longest lasting memory codes? [rod cells; cone cells]

Output: semantic encoding

General Psych Exam 2 Flashcards - Cram.com


Input: What kind of memory preserves information in its original form for a brief time, usually only a fraction of a second? [rod cells; cone cells]

Output: sensory

General Psych Exam 2 Flashcards - Cram.com


Input: The ___component of working memory serves as the interface between working and long-term memory. [rod cells; cone cells]

Output: episodic buffer

General Psych Exam 2 Flashcards - Cram.com


Input: A visit to your elementary classroom might help you remember more of the names of some of your elementary classmates because you are a. using the serial position effect b. relying on a flashbulb memory c. in the same context as you were when you learned them d. relying on schemas to enhance the retrieval process [rod cells; cone cells]

Output: C.

General Psych Exam 2 Flashcards - Cram.com


Input: When an individual’s memory for an event is altered by the later introduction of inaccurate or misleading information, it is referred to as the [rod cells; cone cells]

Output: misinformation effect

General Psych Exam 2 Flashcards - Cram.com


Input: An essay exam is most similar to the ____ method of measuring retention [rod cells; cone cells]

Output: recall

General Psych Exam 2 Flashcards - Cram.com


Input: If forgetting occurs because newly learned information impairs the memory of previously learned information it is referred to as [rod cells; cone cells]

Output: retroactive interferance

General Psych Exam 2 Flashcards - Cram.com


Input: The principle that proposes that the values of a retrieval cue depends on how well it corresponds to the memory code is known as [rod cells; cone cells]

Output: encoding specificity

General Psych Exam 2 Flashcards - Cram.com


Input: A person has a head injury, and as a result, loses his memory of events that happened before the injury. This is an example of [rod cells; cone cells]

Output: retrograde amnesia

General Psych Exam 2 Flashcards - Cram.com


Input: Your memory of how to do something, such as how to shoot a free throw in basketball, is contained in your [rod cells; cone cells]

Output: procedural memory

General Psych Exam 2 Flashcards - Cram.com


Input: Your memory for personal facts and events consisting of memories of things you did and when you did them is contained in [rod cells; cone cells]

Output: episodic memory

General Psych Exam 2 Flashcards - Cram.com


Input: Which area of the brain is associated with the consolidation of long-term memories [rod cells; cone cells]

Output: hippocampus

General Psych Exam 2 Flashcards - Cram.com


Input: [2] chemical substances secreted by glands that help to regulate processes in the body [1]

Output: Hormones


Input: [2] maintaining a constant internal environment in the body [1]

Output: homeostasis


Input: [2] hormones and the nervous system [1]

Output: What controls the internal environment?


Input: [2] produced by the pituitary gland 1. causes the egg to mature in the ovary 2. stimulates the ovaries to release the hormone oestrogen [1]

Output: FSH (hormones of the menstrual cycle)


Input: [2] produced by the ovary 1. stops the production of FSH so only 1 egg matures per cycle 2. stimulates pituitary gland to produce the hormone LH [1]

Output: oestrogen (hormones of the menstrual cycle)


Input: [2] produced in the pituitary gland causes the mature egg to be released from the ovary [1]

Output: LH


Input: [2] contains oestrogen or oestrogen and progesterone which inhibits the production of FSH in the pituitary so no eggs can mature in the ovaries [1]

Output: oral contraceptive (the pill)


Input: [2] contain FSH which stimulates eggs to mature in the ovary [1]

Output: Fertitlity drugs


Input: [2] the egg is fertilised outside the woman's body and then implanted in the uterus [1]

Output: IVF


Input: [2] changes in weight, mood, blood pressure increased risk of blood clots [1]

Output: problems with oral contraceptive


Input: [2] multiple conceptions (twins, triplets) may lead to problems in pregnancy and childbirth which may lead to premature or underweight babies [1]

Output: problems with fertility drugs


Input: [2] ethical problems with parents choosing 'desirable' traits or the sex of their child [1]

Output: problems with IVF


Input: Immediately check the list in my Products File for qualifying subordinators

Output: What do I do if I find OCs have a second mortgage?

What do I write up right on my excel calculation worksheet under OCs name?


Input: Streamline Refinance

Output: AOW Entry: Loan Detail Screen: What is the loan Purpose of a VA IRRRL?

What do I write up right on my excel calculation worksheet under OCs name?


Input: Omit the property address so that the application doesn’t become a Real Deal.

Output: A customer has used my website to enter his application. What should he omit?

What do I write up right on my excel calculation worksheet under OCs name?


Input: Use the dropdown, instead of using All Active, select New Leads

Output: A customer has applied on my website. After transferring a LRTS lead into AOW, where do I find the AOW application?

What do I write up right on my excel calculation worksheet under OCs name?


Input: Same day as credit is pulled.

Output: A customer has done a Credit Counseling Stage application. They have to sign the credit consent when?

What do I write up right on my excel calculation worksheet under OCs name?


Input: Enter the CBI Reference Number, Make a copy, Fax a copy to the appropriate number, give the copy to Kim and keep one copy in the file turned upside down.

Output: A customer has done a Credit Counseling Stage application. What happens to the credit consent form?

What do I write up right on my excel calculation worksheet under OCs name?


Input: No. WFHM does not take Web site (Internet) applications. Web site leads are considered to be in either the Inquiry stage or the Credit Counseling stage until a complete application (Pre-approval or Real Deal) is taken for that borrower.

Output: Can OCs apply for a loan on my website?

What do I write up right on my excel calculation worksheet under OCs name?


Input: In my Favorites, scroll down to the link for individual or joint credit.

Output: Where do I find the Consent For Credit Form?

What do I write up right on my excel calculation worksheet under OCs name?


Input: If the lead is not dispositioned after two days, an email will be sent to you (and your Manager) reminding them to contact the customer

Output: AHP- how long do I have to dispo a lead?

What do I write up right on my excel calculation worksheet under OCs name?


Output: AHP-What’s the app rate for WFHM leads?

What do I write up right on my excel calculation worksheet under OCs name?


Input: They may not be working with a realtor at this point.

Output: AHP-What’s good about purchase ileads?

What do I write up right on my excel calculation worksheet under OCs name?


Input: They pulled their credit report and we think they will need a loan.

Output: AHP- Credit activity trigger?

What do I write up right on my excel calculation worksheet under OCs name?


Input: 20 or about 3 per month

Output: AHP- how many apps will I get from this?

What do I write up right on my excel calculation worksheet under OCs name?


Input: LRTS will say so.

Output: AHP- How will I know it’s an AHP lead?

What do I write up right on my excel calculation worksheet under OCs name?


Input: 5-6 times.

Output: AHP- How many times does someone need to be contacted before something starts?

What do I write up right on my excel calculation worksheet under OCs name?


Output: AHP- What’s the TARGET app rate?


Output: AHP- What’s the App to fund rate?


Output: AHP-What’s the max percentage of Lm’s?


Input: 1/month to bank partners and realtors

Output: AHP-How many leads should I pitch to my realtors and bank partners?

What do I write up right on my excel calculation worksheet under OCs name?


Input: Sell Wells Fargo Home Mortgage and specifically yourself as the local expert in their market.

Output: AHP- How should I emphasize my location here on 30th Street?

What do I write up right on my excel calculation worksheet under OCs name?


Input: This is not a cold call- the customer asked to be contacted by a local representative so you must get back to them quickly.

Output: AHP- Are these cold calls?

What do I write up right on my excel calculation worksheet under OCs name?


Input: No, send a welcome packet and my card out to these customers. I’m the local rep that looks forward to helping in your home and home-loan search. Put a reminder on outlook that has me calling in a month- “Just want to check in to seeing how you’re doing.”

Output: AHP- What if a prospective buyer isn’t ready to purchase just yet. Is it a wasted lead?

What do I write up right on my excel calculation worksheet under OCs name?


Input: So I can do the 4506T wizard.

Output: Application Process: For phone applications I’ll want them to get their last two year’s taxes. Why is this?

What do I write up right on my excel calculation worksheet under OCs name?


Input: [1] Brand Name [2]

Output: The part of a brand that can be spoken, including letters, words, and numbers

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Mark [2]

Output: The part of a brand that is not made up of words, such as a symbol or design

Basic Marketing Test Flashcards - Cram.com


Input: [1] Trademark [2]

Output: A legal designation of exclusive use of a brand

Basic Marketing Test Flashcards - Cram.com


Input: [1] Trade Name [2]

Output: The full legal name of an organization

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Loyalty [2]

Output: A customer’s favorable attitude toward a specific brand.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Recognition [2]

Output: The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Preference [2]

Output: The degree of brand loyalty in which a customer prefers one brand over competitive offerings.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Insistence [2]

Output: The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Equity [2]

Output: The marketing and financial value associated with a brand’s strength in a market.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Manufacturer Brand [2]

Output: A brand initiated by producers to ensure that producers are identified with their products at the point of purchase.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Private Distributor Brand [2]

Output: A brand initiated and owned by a reseller

Basic Marketing Test Flashcards - Cram.com


Input: [1] Generic Brand [2]

Output: A brand indicating only the product category

Basic Marketing Test Flashcards - Cram.com


Input: [1] Individual Branding [2]

Output: A branding policy in which each product is given a different name

Basic Marketing Test Flashcards - Cram.com


Input: [1] Family Branding [2]

Output: Branding all of a firm’s products with the same name or part of the name.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Extension [2]

Output: An organization uses one of its existing brands to brand a new product in a different product category.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Co-Branding [2]

Output: Using two or more brands on one product.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Brand Licensing [2]

Output: An agreement whereby a company permits another organization to use its brand on other products for a licensing fee.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Family Packaging [2]

Output: Using similar packaging for all of a firm’s products or packaging that has one common design element.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Labeling [2]

Output: Providing identifying, promotional, or other information on package labels.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Universal Product Code (UPC) [2]

Output: A series of electronically readable lines identifying a product and containing inventory and pricing information.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Intangibility [2]

Output: The characteristic that a service is not physical and cannot be perceived by the senses

Basic Marketing Test Flashcards - Cram.com


Input: [1] Inseparability [2]

Output: The quality of being produced and consumed at the same time.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Perishability [2]

Output: The inability of unused service capacity to be stored for future use.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Heterogeneity [2]

Output: Variation in quality

Basic Marketing Test Flashcards - Cram.com


Input: [1] Client-based Relationships [2]

Output: Interactions that result in satisfied customers who use a service repeatedly over time.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Customer Contact [2]

Output: The level of interaction between provider and customer needed to deliver the service.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Service Quality [2]

Output: Customers’ perception of how well a service meets or exceeds their expectations.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Search Qualities [2]

Output: Tangible attributes that can be judged before the purchase of a product

Basic Marketing Test Flashcards - Cram.com


Input: [1] Experience Qualities [2]

Output: Attributes that can be assessed only during purchase and consumption of service

Basic Marketing Test Flashcards - Cram.com


Input: [1] Credence Qualities [2]

Output: Attributes that customers may be unable to evaluate even after purchasing and consumer a service.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Nonprofit Marketing [2]

Output: Marketing activities conducted to achieve some goal other than ordinary business goals such as profit, market share, or return on investment.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Target Public [2]

Output: A collective of individuals who have an interest in or concern about an organization, product, or social cause.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Client Publics [2]

Output: Direct consumers of a product of a non-business organization

Basic Marketing Test Flashcards - Cram.com


Input: [1] General Publics [2]

Output: Indirect consumers of a product of a nonbusiness organization

Basic Marketing Test Flashcards - Cram.com


Input: [1] Opportunity Cost [2]

Output: The value of the benefit given up by choosing one alternative over another

Basic Marketing Test Flashcards - Cram.com


Input: [1] Advertising [2]

Output: Paid non-personal communication about an organization and its products transmitted to a target audience through mass media.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Institutional Advertising [2]

Output: Advertising that promotes organizational images, ideas, and political issues

Basic Marketing Test Flashcards - Cram.com


Input: [1] Advocacy Advertising [2]

Output: Advertising that promotes a company’s position on a public issue

Basic Marketing Test Flashcards - Cram.com


Input: [1] Product Advertising [2]

Output: Advertising that promotes the uses, features, and benefits of products

Basic Marketing Test Flashcards - Cram.com


Input: [1] Pioneer Advertising [2]

Output: Advertising that tries to stimulate demand for a product category rather than a specific brand by informing potential buyers about the product.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Competitive Advertising [2]

Output: Tries to stimulate demand for a specific brand by promoting its features, uses, and advantages relative to competing brands.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Comparative Advertising [2]

Output: Compares the sponsored brand with one or more identified brands on the basis of one or more product characteristics.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Reminder Advertising [2]

Output: Advertising used to remind consumers about an established brand’s uses, characteristics, and benefits.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Reinforcement Advertising [2]

Output: Advertising that assures users they chose the right brand and tells them how to get the most satisfaction from it.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Advertising Campaign [2]

Output: The creation and execution of a series of advertisements to communicate with a particular target audience.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Target Audience [2]

Output: The group of people at whom advertisements are aimed

Basic Marketing Test Flashcards - Cram.com


Input: [1] Advertising Platform [2]

Output: Basic issues or selling points to be included in an advertising campaign

Basic Marketing Test Flashcards - Cram.com


Input: [1] Advertising Appropriation [2]

Output: The advertising budget for a specific time period

Basic Marketing Test Flashcards - Cram.com


Input: [1] Objective-and-Task Approach [2]

Output: Budgeting for an advertising campaign by first determining its objectives and then calculating the cost of all the tasks needed to attain them.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Percent-of-Scale Approach [2]

Output: Budgeting for an advertising campaign by multiplying the firms past and expected sales by a standard percent.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Competition Matching Approach- [2]

Output: Determining an advertising budget by trying to match competitors advertising outlays.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Arbitrary Approach [2]

Output: Budgeting for an advertising campaign as specified by a high-level executive in the firm.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Media Plan [2]

Output: A plan that specifies the media vehicles to be used and the schedule for running advertisements.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Cost Comparison Indicator [2]

Output: A means of comparing the costs of advertising vehicles in a specific medium in relation to the number of people reached.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Regional Issues [2]

Output: Versions of a magazine that differ across geographic regions

Basic Marketing Test Flashcards - Cram.com


Input: [1] Copy [2]

Output: The verbal portion of advertisements.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Storyboard [2]

Output: A blueprint that combines copy and visual material to show the sequence of major scenes in a commercial.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Artwork [2]

Output: An advertisement’s illustrations and layout

Basic Marketing Test Flashcards - Cram.com


Input: [1] Illustrations [2]

Output: Photos, drawings, graphs, charts, and tables used to spark audience interest in an advertisement

Basic Marketing Test Flashcards - Cram.com


Input: [1] Layout [2]

Output: The physical arrangement of an advertisement’s illustration and copy

Basic Marketing Test Flashcards - Cram.com


Input: [1] Pretest [2]

Output: Evaluation of advertisements performed before and after a campaign begins

Basic Marketing Test Flashcards - Cram.com


Input: [1] Consumer Jury [2]

Output: A panel of a product’s existing or potential buyers who pretest ads

Basic Marketing Test Flashcards - Cram.com


Input: [1] Posttest [2]

Output: Evaluation of advertising effectiveness after the campaign

Basic Marketing Test Flashcards - Cram.com


Input: [1] Recognition Test [2]

Output: A posttest in which respondents are shown the actual ad and asked if they recognize it.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Unaided Recall Test [2]

Output: A posttest in which respondents are asked to identify advertisements they have seen recently but are not given any recall clues.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Aided Recall Test [2]

Output: A posttest that asks respondents to identify recent ads and provides clues to jog their memory.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Public Relations [2]

Output: Communication efforts used to create and maintain favorable relations between an organization and its stakeholders.

Basic Marketing Test Flashcards - Cram.com


Input: [1] Publicity [2]

Output: A news story type of communication about an organization and/or its products transmitted through a mass medium at no charge

Basic Marketing Test Flashcards - Cram.com


Input: [1] News Release [2]

Output: A short piece of copy publicizing an event or a product

Basic Marketing Test Flashcards - Cram.com


Input: [1] Feature Articles [2]

Output: A manuscript of up to 3,000 words prepared for a specific publication

Basic Marketing Test Flashcards - Cram.com


Input: [1] Captioned Photograph [2]

Output: A photograph with a brief description of its contents

Basic Marketing Test Flashcards - Cram.com


Input: [1] Press Conferences [2]

Output: A meeting used to announce major news events

Basic Marketing Test Flashcards - Cram.com


Input: [1] Auspicious [2]

Output: Showing signs that promise success.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Introspection [2]

Output: Examination of one's own thoughts and feelings.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Retrospect [2]

Output: A survey of past times or events.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Specimen [2]

Output: A single thing that is taken as an example of a whole category.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Specter (2) [2]

Output: 1. A ghost. 2. A haunting fear of future trouble.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Spectrum (2) [2]

Output: 1. The distribution of characteristics of a physical system, especially bans of colors seen as a RAINBOW or bands of differing sound waves. 2. A wide range of related qualities or ideas.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Speculate (2) [2]

Output: 1. To form opinions without definite knowledge or evidence. 2. To buy or sell something to make a profit but with risk of loss.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Surveillance [2]

Output: Supervision or close observation, especially of a suspected person.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Vigil [2]

Output: A period of staying awake to keep watch or pray.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: [1] Vigilant [2]

Output: Watchful; on the lookout for danger.

Vocabulary Lesson 10 Foreign Language Flashcards - Cram.com


Input: What is Internal Control

Output: A process, effected by an entity's board of directors, management, and other personnel, designed to provide reasonable assurance regarding the achievement of objectives in the following categories: Reliability of Financial Reporting Effectiveness & Efficiency of Operations Compliance with Applicable laws and regulations

Advanced Auditing Exam II- Internal Control Flashcards - Cram.com

Monitoring Information & Communication Control Activities Risk Assessment Control Environment


Input: Control Environment

Output: Sets the tone of the organization, influencing the control consciousness of it's people. It is the foundation for all other components of internal control, providing discipline and structure.

Advanced Auditing Exam II- Internal Control Flashcards - Cram.com

Monitoring Information & Communication Control Activities Risk Assessment Control Environment


Input: Enterprise Risk Management

Output: Process, effected by an entity's BOD, Management, and other personnel, applied in strategy setting across the enterprise designed to identify potential events that may affect the entity, and manage risk to be within its risk appetite, to provide reasonable assurance regarding the achievement of objectives.

Advanced Auditing Exam II- Internal Control Flashcards - Cram.com

Monitoring Information & Communication Control Activities Risk Assessment Control Environment


Input: Important concepts reflected in this definition of ERM:

Output: It’s a process It involves people at every level of the organization It’s applied in strategy setting It takes an entity-level portfolio view of risk It’s designed to identify potential events (i.e., ‘negative’ risks and ‘positive’ opportunities) that may affect the entity and to manage risk within its risk appetite It only provides reasonable assurance It’s geared to the achievement of objectives in one or more separate but overlapping categories ERM should be “built in” rather than “built on”

Advanced Auditing Exam II- Internal Control Flashcards - Cram.com

Monitoring Information & Communication Control Activities Risk Assessment Control Environment


Input: ERM Four Objectives

Output: Strategic-high level goals, aligned with and supporting its mission Operations-effective and efficient use of its resources Reporting-reliability Compliance - with laws and regulations

Advanced Auditing Exam II- Internal Control Flashcards - Cram.com

Monitoring Information & Communication Control Activities Risk Assessment Control Environment


Input: Eight Components of Enterprise Risk management

Output: 1. Internal environment 2. Objective setting 3. Event identifications 4. Risk assessment 5. Risk response 6. Control activities 7. Information and communication 8. Monitoring

Advanced Auditing Exam II- Internal Control Flashcards - Cram.com

Monitoring Information & Communication Control Activities Risk Assessment Control Environment


Input: Prospect Theory

Output: People do not want to put at risk what they already have or think they can have, but will have higher risk tolerances when they think they can minimize losses.

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Input: for below-ground processes plant structure that anchors the plant in the soil, absorbs and transports minerals and water, and stores food [evolution of plants]

Output: roots


Input: for above-ground processes the stem and leaves of a plant [evolution of plants]

Output: shoots and leaves


Input: a chemical that hardens cell walls keeps stem hard and makes it stand up [evolution of plants]

Output: lignin


Input: system of tube-shaped cells that branch throughout the plant two types of tissues specialized for transport: 1. xylem 2. phloem [evolution of plants]

Output: vascular tissue


Input: transports water from roots to leaves -consists of dead cells with tubular cavities [evolution of plants]

Output: xylem


Input: consists of living cells that distribute sugar from leaves to roots and other nonphotosynthetic parts of plant [evolution of plants]

Output: phloem


Input: 1. a reproductive organ that houses and protects the gametes of a plant without rehydrating 2. sperm carried by wind or animals 3. fertilization and development within female parent 4. offspring (seeds) dispersed by wind or animals [evolution of plants]

Output: reproductive adaptations and gametangia


Input: 1. nonvascular plants--bryophytes 2. vascular, seedless plants--ferns 3. seed-producing plants--gymnosperms 4. flowering plants--angiosperms [evolution of plants]

Output: 4 major periods of plant evolution


Input: mosses, lacks vascular tissue, only in moist habitats lacks lignin, grow as "mats" reproduction still tied to water [evolution of plants]

Output: bryophytes


Input: seedless, first vascular plants reproduction also tied to water -in tropical climates [evolution of plants]

Output: ferns


Input: colder, drier conditions set the stage for evolution of seed first seed producing plants conifers, tallest largest organisms [evolution of plants]

Output: gymnosperms


Input: 1. embryo 2. food supply 3. protective covering [evolution of plants]

Output: seed


Input: flowering plants w/ 250,000 species flowers are modified leaves [evolution of plants]

Output: angiosperms


Input: 1. sepals 2. petals 3. stamen 4. carpel [evolution of plants]

Output: anatomy of the flower


Input: at the bottom of the flower, usually green -enclose flower before it opens (green wrapping on rose bud) [evolution of plants]

Output: sepals


Input: above sepals, usually the showiest part of flower and attracts insects and other pollinators [evolution of plants]

Output: petals


Input: each consists of a stalk (the filament) bearing a sac called an anther, in which pollen grains develop [evolution of plants]

Output: stamens


Input: consists of a stalk--the style--with an ovary at the base and a sticky tip known as the stigma, which traps pollen ovary--protective changer containing one or more ovules, in which the eggs develop [evolution of plants]

Output: carpel


Input: eukaryotes--mostly multicellular, heterotrophic that obtain nutrition by absorption --mushrooms, mold, yeasts [evolution of plants]

Output: fungi


Input: 1. enzymes digest food outside body 2. digested food absorbed into body --fungi are important as decomposers -some are parasites [evolution of plants]

Output: absorptive nutrition


Input: hyphae--minute threads of cytoplasm surrounded by a plasma membrane mycelium--feeding network of the fungus reproductive structure containing spores [evolution of plants]

Output: fungal structure/anatomy