[Solution] CEM for Marketing [Dimension] Subscriber [Products] touchpoint ProAction [The problem it solves] 
Service providers are only starting to scratch the surface of what effective, targeted marketing campaigns can do to increase revenues and reduce churn. Combining touchpoint and ProAction, CEM for Marketing helps service providers leverage subscriber intelligence to take the guesswork out of marketing campaigns. Further, it allows marketers to leverage useful subscriber data to create meaningful and more effective campaigns and deepen customer relationships.