input: [0] Audience & Language [1] Audience tends to consist of academics, scholars, researchers and professionals. Readers seek the latest news and information in their field. [2] Audience tends to consist of generalists and non-professionals. Readers seek current news, entertainment and information. [3] 
output: Audience tends to be members of a specific business, industry, or organizations. Readers seek the latest information and news to learn more about or improve their business or advance their careers.