input: [What they say] Uses We may use personal information to provide the services you’ve requested, including services that display customized content and advertising. [What they really mean] 
output: What we do with your secrets We keep your secrets to run our stuff. What do you think, we could send you a Gmail without knowing who you are? That we could deliver your search result without knowing who you are? Oh, ok, we could that. But not the email stuff, no kidding.