input: [Category] Performance [Party] Google Adwords; MSN/Bing; Double Click; Yahoo (Right Media) [Purpose] 
output: Google Adwords, MSN/Bing, Double Click and Yahoo use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.