input: [Who] Reviewers [Description] Shoppers who bought something online at any of our retail partners’ websites, receive an email from us after some time to ask them for a review. Their first name, place of residence and purchase details such as where, when at what are recorded. Some are asked if they are willing to answer questions via twitter or web posts. [Why and how] To convey to shoppers that our reviews are from real shoppers who genuinely bought the product. [What] 
output: Personal info