input: [Cookie(s)] Google Analytics cookies [Category] Function-based [What the purpose is] Analytical information is captured in some areas of the main site, to help us improve services and better understand user requirements. This information is captured through a free service provided by Google (Google Analytics), using multiple cookies. Specific information on the cookies used by Google Analytics is available here. [How to block] Google Analytics cookies can be blocked in a number of different ways. Google offers an opt-out browser add-on for most modern web browsers, or cookies can be disabled directly within your browser. [What would happen] 
output: Blocking Google Analytics cookies will provide no reduced service to you, but we will be unable to capture detailed information about your experience online.