input: [Cookie name] Optify _opt_gvi [More Information] Optify Privacy Policy [Purpose] 
output: Optify collects information about End User activity on the Site, including a unique Optify Customer ID, the End User's IP address, the URL of the "referring" Web page (i.e., the page viewed by the End User prior to visiting the tracked page on your Site), the title and URL of tracked pages on the Site, and information about pages visited and actions taken. The Javascript code makes a "call" to our Software Services where, relying on third party service providers, we use the IP address to identify company name and approximate geographical location for the End User.