input: [Name of Cookie] __utma, __utmb, __utmc, __utmz Persistent – 2 – 10 years
output: We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as ‘web analytics’. We may also record certain information that customers provide during a Website purchase or other process. This information allows us to more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals.