human: Given a hyperedge-centered hypergraph: <hypergraph>, where the center hyperedge is induced by one source paper and its member nodes are the cited papers.

Details of the hypergraph:
Center hyperedge (induced by source paper "social media brand engagement as a proxy for e commerce activities a case study of sina weibo and jd"):
  Abstract: E-commerce platforms facilitate sales of products while product vendors engage in Social Media Activities (SMA) to drive E-commerce Platform Activities (EPA) of consumers, enticing them to search, browse and buy products. The frequency and timing of SMA are expected to affect levels of EPA, increasing the number of brand related queries, clickthrough, and purchase orders. This paper applies cross-sectional data analysis to explore such beliefs and demonstrates weak-to-moderate correlations between daily SMA and EPA volumes. Further correlation analysis, using 30-day rolling windows, shows a high variability in correlation of SMA-EPA pairs and calls into question the predictive potential of SMA in relation to EPA. Considering the moderate correlation of selected SMA and EPA pairs (e.g., Post-Orders), we investigate whether SMA features can predict changes in the EPA levels, instead of precise EPA daily volumes. We define such levels in terms of EPA distribution quantiles (2, 3, and 5 levels) over training data. We formulate the EPA quantile predictions as a multi-class categorization problem. The experiments with Random Forest and Logistic Regression show a varied success, performing better than random for the top quantiles of purchase orders and for the lowest quantile of search and clickthrough activities. Similar results are obtained when predicting multi-day cumulative EPA levels (1, 3, and 7 days). Our results have considerable practical implications but, most importantly, urge the common beliefs to be re-examined, seeking a stronger evidence of SMA effects on EPA.

Includes members:
  Member "portrait of an online shopper understanding and predicting consumer behavior":
    also connected through other hyperedges:
      - Hyperedge HE-1 (induced by source paper "when your friends become sellers an empirical study of social commerce site beidian")
  Member "dynamical classes of collective attention in twitter":
    also connected through other hyperedges:
      - Hyperedge HE-2 (induced by source paper "language in our time an empirical analysis of hashtags")

Question: Please tell me which class the source paper belongs to. The 40 classes are: cs.NA(Numerical Analysis), cs.MM(Multimedia), cs.LO(Logic in Computer Science), cs.CY(Computers and Society), cs.CR(Cryptography and Security), cs.DC(Distributed, Parallel, and Cluster Computing), cs.HC(Human-Computer Interaction), cs.CE(Computational Engineering, Finance, and Science), cs.NI(Networking and Internet Architecture), cs.CC(Computational Complexity), cs.AI(Artificial Intelligence), cs.MA(Multiagent Systems), cs.GL(General Literature), cs.NE(Neural and Evolutionary Computing), cs.SC(Symbolic Computation), cs.AR(Hardware Architecture), cs.CV(Computer Vision and Pattern Recognition), cs.GR(Graphics), cs.ET(Emerging Technologies), cs.SY(Systems and Control), cs.CG(Computational Geometry), cs.OH(Other Computer Science), cs.PL(Programming Languages), cs.SE(Software Engineering), cs.LG(Machine Learning), cs.SD(Sound), cs.SI(Social and Information Networks), cs.RO(Robotics), cs.IT(Information Theory), cs.PF(Performance), cs.CL(Computation and Language), cs.IR(Information Retrieval), cs.MS(Mathematical Software), cs.FL(Formal Languages and Automata Theory), cs.DS(Data Structures and Algorithms), cs.OS(Operating Systems), cs.GT(Computer Science and Game Theory), cs.DB(Databases), cs.DL(Digital Libraries), cs.DM(Discrete Mathematics). Directly output the class name.

gpt: cs.SI(Social and Information Networks)