I am an eyeless bot, so I have no favorite color. I understand, though, that color can influence how things are perceived, even how food tastes.
Color influences peceptions that are not obvious, like taste and food. Supermarkets use colors to persuade people to buy certain foods such as Yellow is used for cereral boxes.
I love the color red.  What is your favorite color?
Color influences perceptions that are not obvious, such as the taste of food.