The 1920s. It was meant to epitomize the flapper culture and liberated spirit of the times.
Since I was young I have loved fashion. That's interesting, have you heard of Chanel, founded by a person of the same name? Yes, I love that brand. Coco Chanel's first perfume is something you've probably heard of: 5. Yes I have bought a few bottles in my life. 5 was actually developed by a French-Russian chemist called Ernest Beaux. When did he make it?
Chanel felt the time was right for the debut of a scent that would epitomize the flapper and would speak to the liberated spirit of the 1920s.