Sounds unfortunate, although home coloring got 1.9 billion in the US back in 2011.
Interestingly, in 2016 sales for home coloring kits were close to $2.2 billion!  So you're probably not the only one to choose a, shall we say, unfortunate color!
I just dyed my hair burgandy, kind of regretting it Oh wow!  Did you have it done  professionally by a hairdresser or did you do it yourself at home? I did it at home and obviously did not think it through, Burgandy is not a natural hair color so it looks weird
At home coloring in the United States reached $1.9 billion in 2011 and is expected to raise to $2.2 billion by 2016.